Article actual date: Mar 3, 2020

Overview

You’ve asked and we’ve listened. Our team is delighted to present Virtual Connections by Jublia Match 360° — our answer to the call for online meetups without the need for actual physical meetings.

At the same time, we are thrilled to share that this will be a fully end-to-end online platform with all the analytic benefits, human concierge support, AI-recommendations and management capabilities of the industry-leading Match 360°.

How it Works

Virtual Connections by Jublia Match 360° was built to tackle the growing global demand for better online connectivity, borne from business necessity as well as unforeseen market challenges, such as the recent coronavirus. The end-to-end solution is engineered to be as simple and seamless as possible for both audience (attendee) and organiser. Basically it works in 4 simple steps:

1. Alignment of Matchmaking Objectives
   Our team of matchmaking experts would take you through a goal-centric process to help craft your Virtual Connections campaign for success.
2. Building & Testing the Online Platform
   We support full white labeling of the entire campaign. Having received your design assets and qualified database, our set up requires 3 days only.
3. Campaign Launching & Engagement Strategy
   Based on what we’ve learnt, we recommend running the Virtual Connections campaign for 6 weeks. Extensions are definitely possible.
4. Real-time Analytics & Connections Management
   We support AI-powered recommendations through proprietary RevRank, and every interaction insight will be made available through Jublia Sense.

Feedback

Since launching Virtual Connections in February 2020, we’ve been very encouraged by the positive remarks and sheer adoption of our latest entry to the market in a few pilot projects. Here are some inspiring comments that we’ve received, validation that we are moving in the right direction :)

I was disappointed that the event got cancelled, having this online platform to facilitate on-going virtual meetups as a replacement to actually attending the event was really the best value that the organiser could have provision for!
(Sponsor, Business Exhibition)

The team from Jublia was extremely patient and professional. We had launch Match 360° for a couple of weeks now when the postponement decision of our event was made. These guys converted the entire solution from Physical Meetups to Virtual Meetups in less than a day. There was zero downtime. Awesome!
(Marketing Director, Professional Exhibition Organiser)

Having Jublia as our online networking partner this year was one of the best decisions that we’ve made. Our delegates had already paid for tickets and despite event postponement, we needed to deliver ROI badly. This initiative enabled us to facilitate more 1:1 connections than we thought possible. It was insightful.
(Conference Producer, Professional Conference Organiser)

Talk to us!

We’d love to help you explore and transit your business into the realm of Virtual Connections. Our team is constantly learning and we’d be open to any conversations that would help us develop better tools for our partners and your customers. Reach out to us anytime for a chat at info@jublia.com or speak to anyone you’re in touch with from Jublia!

Exposure has always been the path to success for every sponsorship relationship. But exposure itself holds broader meanings than merely displaying the sponsors’ logo, brand, or anything else related to them — and it remains true for the event industry.

All event sponsors need assurance that the appearance of their names and logos is only a beginning toward something bigger, not as the partnership goal. Thus, it becomes undeniably crucial for event organizers to ensure that they can optimize the sponsors' opportunities at every possible level of the event.. But before that, all you need is a dependable event tech provider to help you achieve the goal with flexible and highly customizable digital solutions.

Kicking Off with the Classic: Event Web Platform

A web event platform — and its multiple pages inside, provides ample opportunity to secure sponsorships. However, it doesn’t guarantee that all deals are secured unless you know how to maximize it.

Through Jublia’s integrated web platform, you will be able to put your sponsors under the spotlight, literally.

Visual banners that never get old

A mainstay in sponsorship, the visual banner still serves its purpose to this day. The main banners at the top of the page are dedicated to sponsors, which with a single click it can direct the audience to the company profile, sponsored session, or third-party link. Simply put, it’s highly customizable to adjust to the sponsors’ visual branding needs.

It doesn’t stop there. Diving deeper into the site,  attendees can explore meetings, sessions, exhibitors, as well as products — chances are they will stumble into the in-between banners that can be utilized to promote sponsors’ brands. For example, the sponsored sessions appear among product displays — which will expose it to users and might trigger their interest in attending. 

Sponsored sessions that take the main stage of all event agendas

The event agenda will be one of the most-accessed pages on the event hub. Make the most out of it to highlight the sponsored sessions. They can be featured on a banner that sits on top of the page, meaning that they will likely fall into the users' first line of sight as the page loads. For an event packed with agendas, this is helpful to make your sponsors stand out in the crowd.

‍

In the Palm of Your Hand: How Sponsorships Work on the App

Jublia’s powered event app hub, which includes the native Jublia App, also plays a crucial part in sponsorships. From the splash screen to the app wall, it covers them all!

Welcoming the users with sponsors’ logos

Jublia’s event app kicks it right off from the start through the splash screen! During the first 2 to 3 seconds, your attendees will be able to notice all the brands that support and participate in your events. More than just exposure, it’s also a good way to show appreciation for their involvement.

Maximize the home screen opportunity

Moving on to the app wall, this is where more opportunities for sponsors’ exposure occur, the first one being the app banner above the login menu. As all users need to log into their accounts, there is only the slightest possibility for them not to see the sponsor’s icon. In addition, our app enables the use of GIF format, allowing for a more eye-catching layout and creating an opportunity to attract people's attention.

Scrolling down to the menu section, do you notice something here? Yes, it’s possible to create a dedicated menu for your main sponsor. The purpose may vary, as it is fully manageable by the organizers, which means allowing you to adjust and customize to your sponsors’ needs. Be it a sponsored agenda or a single menu that leads to their product, everything is simply possible!

‍

Opportunities That Work Both Ways — Web and App

Still think that all these features are not enough? If yes, then we’re on the same page. But worry not, we still have a lot in store for you in the form of sponsorship opportunities that work both on the web and app platforms. 

‍

Profile up-ranking to make sure your sponsors get the top spots

One promotional technique to ensure your sponsors stand out and catch users' attention is reserving top rankings for people, products, and company lists. This not only effectively promotes their brand and increases their visibility but also makes it easier for event attendees to locate their booths, secure meetings with their representatives, and bookmark them as favorites. 

By providing these opportunities for increased engagement and exposure, event organizers can maximize the value of their sponsorships and help their sponsors achieve their desired outcomes. 

‍

Branded event floorplan to make the brands more noticeable

Sponsorship service can go as far as the interactive floorplan’s layout. Their brand logo or name facilitates attendees to navigate through the venue with the help of Jublia AI Maps.

‍

Bonus: Social Media Exposure

Social media is always a go-to for sponsorship exposure. Never miss the beneficial opportunities it allows. Your sponsors can reach wider audiences, including non-attendees. The good news is, Jublia’s Public Hub makes it possible for everyone to access the sponsors’ digital booth on the event platform without logging in! This feature particularly works for exhibitors to give the audience a glimpse of everything they have in store.

Real-time Analytics to Track the Performance

One of the most important things is to let the sponsors know their performance throughout the show. Jublia’s backend management system allows organizers to track the sponsors’ performance in real-time, which covers People, Company, and Product. It allows them to know how many requests are received and to compare with other participants in the event.

Talk to Us!

The massive digitalization in the event industry affects sponsorships too. One of the best things is that it opens more doors for organizers to win deals as there are more opportunities to provide their sponsors with digital exposure — no need to mention that physical ads are still necessary for live events.

Would you like to know more about maximizing your sponsorship opportunities and monetizing your event platform? Our Solutions Specialists will be more than willing to help! Simply email info@jublia.com, and we’ll get back to you immediately. Don’t forget to follow us on LinkedIn for frequent updates about the event industry!

‍

Post-event engagement is more than just a way to market your event or return your past attendees. All the strategies you apply in the last life cycle of an event are also ways to build a long-term relationship with them and create a positive reputation for your brand.

Conducting post-event engagement activities should be a part of event planning. Aside from that, keeping the communication going with past and new attendees builds up your network and grants you opportunities to create better events for them.

Cooking the Raw Ingredients

You might have found countless tips on what activities you can do for good post-event engagement. Without underestimating follow-ups email after the event and asking for the attendees’ feedback, there are actually more effective ways to engage the past attendees.

You will pocket content, connection, digital assets, and event data when the event ends as raw ingredients. Once you’re back home, all you need to do is cook those ingredients and serve them to the attendees as eye-catching marketing materials that could keep your brand at the top of their minds.

But first, keep in mind that post-event engagement is not one single action but rather a continuous process involving different marketing layers to make it work. From conducting public engagement and sorting out the event data to discovering how your event leaves an impact on the attendees. 

Harnessing media content

Kick off the post-event engagement lightly with media sharing about anything related to the event. You could decorate your thank you messages by attaching video highlights of the events and specific sessions or give them a summary of their activities during the event days.

The good news is that the content can also be shared on social media. It extends your engagement opportunities among the general public, opening a new door to new visitors coming to your next event!

Leverage your event data

There should be stacks of event data you bring home — and perhaps not all of them are crucial enough to support your post-event engagement journey. Sort them out carefully and put your attendees' engagement onsite on top.

Not everyone visiting your booth leaves with a high interest in them, so the better way is to reach out to visitors or guests ranking on the top-level in terms of engagement with your brand. Audiences who are actively participating are usually potential customers for exhibitors. 

Thus, personalized emails targeting those attendees should be sent to measure their engagement level. When they read the emails, the lead generation during the event shows some light.

Discover your event’s impact on the attendees

When the attendees get home from an event’s venue, they will return to daily activities and, chances are, they might forget the event and why they came in the first place. However, some memorable things would stay in their mind, and it is worth finding out.

This is why post-event follow-ups are important, for you to evaluate the impact it has on the attendees. Such as what attracted them the most and in which part did they have any difficulties and need help to make it work.

Partner with Us!

Arranging post-event engagement strategies has always been a challenge. The day your events end, the arduous work begins. It's a good time to build a long-term relationship with attendees, collect feedback, promote your brand, and nurture potential customers. With the event's vibe still lingering, it becomes easier to keep your attendees engaged than push it back much later.

A successful post-engagement journey should be preceded by the success of the previous cycle: pre and during event engagement. Meet Jublia Engagement Hub, a holistic digital ecosystem composed of multiple elements tailored to each event's need. Entering the first decade into the industry, our top priority remains to be the best digital partner to bring events to success.

Curious on more details about our solutions? Drop a message at info@jublia.com, and our Specialists Solutions will reach out to you soon. To keep up with our recent updates and releases, our LinkedIn is always ready for you!

Actual article date: Jun 8, 2016

The mid year is always a good time for us to refresh our minds and reflect on current processes as well as keep abreast with the larger technology world, and specifically, what you can look forward in event because of new technology developments.

Here’s a sum up of just two of the most interesting up and coming technologies that will bring a perspectives for us in the event technology sphere.

Progressive Web Apps

You might have tried mobile native apps in your event, and failed. Sometimes you might even be scratching your head thinking, what exactly happened and why did it fail. That is after numerous marketing and time spend making sure it is always promoted in the most obvious way you can. Take a look at the below:

The steps above shows the key challenge to native event apps, as the onboarding process is not simple. Dropoffs should be expected at every stage. This is when the increasingly “native-like” experience of progressive web apps shines. Web apps runs on any browsers, be it on mobile or desktop/laptop. They allow you to mimick the native experience in your mobile web application.

Progressive web apps are not going to replace all native web experience, but it will give one-time use event apps a run for their money.
Just check out the recently Google I/O conference website on your mobile phone. Try navigating on the ‘Schedule’ page. Isn’t the experience seamless?

Here’s the golden question: Why use a mobile native app, when a web app (which also serves as your website) is just a one click access to all the interactive information of your event?

Here’s Google’s introduction to Progressive Web Apps .By the way, the latter is capable of push notifications (traditionally a big plus for a native app).

Artificially Intelligent Smart Assistant

With the massive amount of investment pouring into all forms of AI research and products, you might be interested to see how Artificial Intelligence can assist your event. At least from our opinion, AI is not quite there yet in event technology, but I am expecting the advent of AI in event technology to be in the form of smart assistants. Two areas of particular interests are:
1) Customer service
Having smart assistants that can support you by auto-magically replying to customers’ queries might not be that sci-fi after all. Read the news where a professor built a smart assistant to reply to his students queries?
2) Real-time surveillance and analytics
With the advances in Computer Vision, smart assistants can use on-site cameras to analyse traffic flow and get real-time feedback of optimising traffic flow so that you will be able to spread the footfall of participants more evenly across the booths. This is already a technology utilised at Web Summit: “In the ceilings of our venues you’ll find GoPros that allow us overlay what we observe manually with computer vision to help us constantly improve attendee movement and queuing at our gatherings”.
Another great idea is to track and measure the exact visitorship ROI for exhibitors, by tracking footfall at each booth. Below is a demo image from Placemeter, on what is already possible with computer vision tracking.

I am actually quite bullish that we will see the start of projects implementing AI within events in the near future.

‍

Let’s face it, businesses don’t want to spend tens of thousands of dollars on sponsorship and get less than what they paid for. According to Eventbrite, brands want to see at least a 2:1, 3:1, or sometimes even a 4:1 ratio return on investment. This is achieved through objectively measuring the impact an event has on a business.

That isn’t to say that it is easy. In fact, a survey done by Eventbrite states that 40% of event sponsorship professionals find measuring and evaluating sponsoring ROI as one of their top two challenges. This is why, as event professionals, being able to do so is all the more important. When you can show your sponsors the data and the numbers to understand the full value of their sponsorship investment, there’s a higher likelihood of sponsorship retention for your future events.

Groundwork for measuring sponsorship ROI

It's important to keep in mind that sponsors don’t just want to break even, they want to earn back (significantly) more than what they’ve spent. The data that you collect in your event needs to aid in this. If you’re unable to do so, there’s a chance your sponsors might not want to continue. To properly understand and measure the ROI of a sponsorship investment, you need to:

‍

Align with your sponsors

Aligning with your sponsors and their goals for sponsorship will help you, as event professionals, to understand the right data and metrics and they need to gather and measure. It is important to really dig deep to get a grasp of what success looks like for your sponsors.

Once you’ve done so and have a grasp of what the sponsors hope to gain from your event, the next step is to convert this information into measurable data points. This will enable your sponsors to properly evaluate their investment and determine their ROI.

‍

Determine how to measure value

You must work closely with your sponsors at this stage. You need to know what is considered valuable data points for your sponsors, or even how  certain data points compare to others. Figure out how much value a conversation with an attendee would have and how they see it in metrics.  

This all boils down to your sponsor’s strategy. If the focus for the sponsorship is on marketing, then a point to keep in mind here could be brand awareness. Keeping track of engagement for their sponsored sessions or leads generated through scanning are great metrics to start with.

If it is a sales-focused or deals-focused approach, perhaps measuring traffic in your event’s facilitated matchmaking opportunities or sponsored spaces (e.g. VIP lounges) is valuable data to your sponsors. More often than not, your sponsors’ success metrics will be a combination of both marketing and sales strategies.

‍

Collect data and report the results

Your previous discussions with your sponsors can affect the type of data you need to present. Some might ask for all the data that you collect, so make sure you are able to do so.

Another point to consider is that you must not collect “vague metrics”. Take attendance for example. Be clear about what that metric encompasses- is it all registrants, or just the people who showed up? How about those who attend on-the-spot?

Prior to presenting your data, make sure that you present the final numbers and the actual numbers for that matter. Don’t make the mistake of  fluffing up the results to make it seem better than it really was. Your sponsors will realize that you weren’t honest, and *poof*  there goes your chance at retention.

‍

Top 4 Metrics Categories for tracking Sponsorship ROI

‍

‍

Attendance and Registrations

Showcasing the number of attendees and registrations your event has is a no-brainer and is attractive to sponsors, even more so when you can break down the demographics to demonstrate how your audience is right for them. However, that shouldn’t be all you provide. The real tangible value can be uncovered when it is combined with other metrics. For example, from these attendees and registrants, how many:

• Had discussions or conversations with your sponsors? Was it via meetings, chats on the event app? At their booth?
• Signed up for sponsored sessions? How many actually attended? 

Pulling back the layers of this data and examining it in combination with the usual information on attendance and registration is where your sponsors can gain the most from their investment.

‍

Website and Social Media

If sponsors have their company website, social media profiles or any other collateral listed on your event website, there’s a chance they would want to track:

•  The number of visits coming from your site to theirs. The case can be similar when it comes to your social media sites.
•  Depending on a sponsor’s needs and goals, they may want to track the number of posts that mention the sponsor, and the engagement on those posts.

‍

Leads, Visits, and Meetings

Here we measure the connections and interactions between attendees and sponsors or exhibitors. The metrics in question can include:

• The number of booth visits (for sponsors or exhibitors with a booth setup during the event)

• The number of meetings scheduled, held (or not)

• The number of leads gained directly from the event (e.g. through badge scanning). For this, it can be further improved if the leads can be categorized, such as identifying whether a lead is warm or cold, and determining the metrics for that (e.g. sign-up or conversation at booth / participated in a meeting is warm, and just registering for the event itself can be cold.)

‍

Feedback

Post-event data can also be crucial information for a sponsor’s evaluation of their investment. Feedback in the form of post-event surveys, for instance, can be vital intel from attendees about a particular sponsor. Here, measuring NPS (Net Promoter Score) results - which measures customer experience about a brand and predicts business growth-  or CSAT (Customer Satisfaction Score) of a sponsor’s products or services can be relevant.  

‍

Of course, these are not the only metrics to keep in mind. There may be metrics that your sponsors need that are unique to them that they’d like you to address and include as well. Understanding a sponsor’s goals from participating in your event is all the more important in this case. 

‍

The Role of Event Technology in Tracking ROI

Now that you’ve identified the metrics needed to maximize your sponsors’ ROI, you’ll need the tools to do so. This is where the role of event technology comes in. They serve as a tool that can gather data and provide the necessary analytics to exhibitors and sponsors. This insight can also be helpful in sponsor retention for future events as well. 

Jublia is one such vendor that can help supercharge your sponsorship investments. Our Jublia Engagement hub can help with collecting and analyzing data related to the metrics that a sponsor would require to produce a full value ROI report.

With Jublia, you can gather the valuable data and metrics required by your sponsors through a  number of our features. 

Jublia Match 360°, powered by our AI-driven algorithm, can provide business matching assistance, providing recommendations to similar profiles or profiles of interest. Sponsors are then able to track metrics including the number of matchmaking connections made, as well as the number of meetings generated, and whether they were actually carried out or not. 

‍Jublia Scan can be an essential tool for sponsors for lead generation purposes. They can capture new lead data, classify the type of lead, and input their notes on the lead all in the Jublia Native App. 

And with Jublia Content 360° your attendees can create their own personalized agenda with recommendations provided for content or sessions of interest to them.  You can track the number of sessions favorited and inputted in their agendas - and sponsors can see how many attendees have their session bookmarked.

Deliver on your ROI Promise with Jublia

When selling sponsorship packages to brands and businesses, event organizers should always consider “what’s in it for them?” and “how do I show the value to them?”. Your ability to highlight and illustrate the value of their participation in your event is through the presentation of data, metrics, and analytics. This in turn will contribute to their ROI calculations.

Maximizing sponsorship ROI is integral in determining the success standards of your sponsors, and will also help with sponsorship retention. Want to explore more on how to track metrics and maximize sponsorship ROI? Take a look at our customer success story, or if you’re ready to have a discussion, our team of Solutions Specialists will be more than happy to help. Send us an email at info@jublia.com and  don’t forget to follow us on LinkedIn for frequent updates about the event industry!

‍

Article actual date: Feb 3, 2022

Career fairs are heaven to any job seekers worldwide: it’s a place with infinite opportunities for them to work towards what they aspire to become. However, not everything is glitter and gold, which rings true for career fair events. Once job seekers return home, burnout occurs: they feel exhausted from dragging themselves through the crowd all day, engaging in conversations that turn out to be a mismatch with their capabilities.

In the end, their career fair adventure might just end up with an overwhelming feeling of tiredness and defeat.

But that’s a story from the past. Now, career fairs have been shifting to either a virtual or hybrid format that saves job seekers from energy drain without losing the essentiality. The digitized process expands the fact-finding capability, allowing job seekers and employers much more time to discover relevant opportunities before transiting to the actual onsite event.

Reducing the fatigue of walking around the vast event space and blindly dealing with the crowd like it used to be, career fairs have now returned to their initial calling: actually connecting employers and job seekers.

Career Fairs Challenge Today…

With most events having gone virtual due to the pandemic, career fairs have also joined the bandwagon. Ever since the beginning of 2020, numerous virtual career fairs have been held, and many digitalization attempts have been made continuously in various aspects to ensure that the newly-formatted events do not lose their essence.

As career fairs go hybrid and virtual, more questions are raised: How can career fairs be more effective in connecting companies and job seekers when they don’t meet in person? How to engage both parties better? How can companies and job seekers leverage this new kind of event to meet their expectations?

There is only one answer to these questions: matchmaking.

Matchmaking and Career Fairs: Find the Resemblance

Job seeking is similar to dating apps, don’t you think? It’s about finding the perfect match that suits your taste, needs, and personality. And more importantly, it requires sparks of chemistry between both parties.

Simply put, it’s all about the right matchmaking.

When it comes to hybrid and virtual events, career fairs no less, matchmaking plays a big part in sparking conversations, matching job seekers with employers and positions, providing efficient networking, and facilitating every entity to gain the most out of the events.

It might be easy to find the perfect match on-site where job seekers can visit live booths of all participating companies, and there might also be walk-in interviews that help them land a job immediately. Matchmaking makes all these interactions possible with even more relevancy and efficacy. It brings more convenience for companies to find a person who meets their requirements and for job seekers to land the job of their dream.

The changes from on-site to hybrid and virtual don’t make job fairs lose their charm. In fact, it amplifies them.

The Hero Called AI

Here we arrive at the core challenge: how does the perfect match happen on a digital platform?

The AI-powered matchmaking is not icing on the cake — it’s the star of the show! AI matchmaking works to increase both the quantity and quality of meetings and conversations between parties involved in the event. It enables them to get in touch before the event begins, allowing them to connect directly to find either the best position or the best candidates, according to what they look for.

Moreover, AI-powered matchmaking with its untapped potential in data and recommendation saves you more time yet is capable of bringing more valuable insights to the table. However, AI matchmaking in events works beyond keywords and titles — it focuses on a deeper level by learning attendees’ past behavior. Hence, resulting in better matchmaking for each person rather than generalized recommendations without taking their interests into account.

As such, we at Jublia have already set our footings into job fair events, where effective matchmaking plays a crucial role in their success. Leveraging on our best in class, the RevRank AI works seamlessly to match job seekers (People), employers (Company), and positions (Product), through the recent changes from Meetings to Conversations.

More Time, More Gain

The current situation surrounding our lives might not be the best, and we are forced to adapt in so many new ways to keep things going. In the case of events, most had to shift to virtual, unfamiliar territory for many organizers, and to evolve to hybrid later at some points. Indeed, there are many lessons to learn.

But there are always silver linings in every cloud. The job fair events, for example, provide more efficiency to each stakeholder involved, from organizers, employers, tech providers, and the job seekers themselves through the digital platforms.

When one doesn’t have to depart to a venue, they save time for more thorough preparation in attending job fair events. Hence, attendees will be able to get the best value out of it. As for the employers, the hybrid and virtual job fairs are a perfect opportunity to spread their net wider, piercing through the cultural and geographical barriers to find the best recruits for the company.

Digital platforms start way earlier before the event starts on-site, and do not just end when it concludes. As events are happening virtually, post-events conversations are highly possible. The span of hybrid and virtual job fairs is definitely above and beyond those limited 1–2 days of on-site job fairs.

It’s Just an Appetizer!

Jublia not only listens to your concerns, but we are also continuously coming up with solutions. We are currently gearing up for career events by adapting our excellent matchmaking and other solutions as the backbone to support your events to success.

Stay tuned and look forward to what we have in store for you! If you want to know more, do follow us on our LinkedIn and email us at info@jublia.com today.

Actual article date: Apr 20, 2016

We are living in a world where the needs of trade show participants (both buyer and seller alike) are becoming more sophisticated. Trade show attendees have come to expect business interactions that are both valuable and relevant. The ROI entitlement for participation has become a standard in the industry.

This post explores the reason for the existence of trade shows, the pervasive role of technology in this space, as well as paints the ideal scenario for organizers and participating attendees.

1. What are trade show and what are they for?

Trade shows are temporary deal-making marketplaces. Tens of thousands of buyers and sellers converge into a controlled area to discuss a myriad of topics that would eventually (and hopefully) result in closed deals. For many participants, the investment of attending a trade show is equated to a year’s worth of critical deal-making conversations compressed into a span of just a few days. This is especially so for international participants who visit the show from overseas. Once the show is over, this temporary marketplace is literally torn down and dismantled to make way for the next trade show. Success rates are largely measured by the total number of meaningful face-to-face exchanges between attending participants. Post-show successes are determined by the number of actual deals closed from qualified leads gotten at the trade show.

2. What’s role does technology play?

Technology has been and will always continue to be a deal-making enabler at trade shows. Technology is only a tool and as with all tools it needs to be used properly for the user to reap the full benefits. There are applications that enable both buyers and sellers to find each other quickly, and even to pre-book meetings well in advance of the show. If done properly, this data could be instrumental in helping organizers track measurable ROIs for their customer and adjust their engagement to deliver the accurate value to the customer. Other technologies include smart directories or lead retrieval scanners for swifter swapping of contacts. Yet there’s often a nagging sentiment among attendees that they have missed a few (sometime more than a few) key connections. Who should I have met but didn’t? The holy grail for organizers is having ability to understand your customers explicitly and implicitly through insights gleaned from the way they interact. Success with that would significantly improve the trade show value proposal and justify all associated participation expenses. With technology the haphazard marketplace of a trade show becomes a tightly connect buy-sell ecosystem.

3. What’s the ideal scenario and how to I achieve it?

This is an ideal scenario. Your pre-registration numbers would increase dramatically. Participants would want to enter the buy-sell ecosystem as soon as they can to identify and schedule meetings with key contacts well in advance. Your customer retention rate would increase. With the data collected, it won’t be difficult for you or even your customers to conduct proper ROI reporting based on their participation. As the organizer, you would be able to leverage on the data collected to value-add the content and ensure a high level of relevancy in the list of participants attending. In all cases, you would have sufficient credible data to increase your charges proportionately to the increase in value that you offer. Putting you in the drivers seat would also allow for more personalized engagement to attendees.

To achieve this your customers need to be onboard with you. Apart from their participation, they need to provide you with relevant data that you can amass and analyze. Would you agree that customers are willing to relinquish their valuable behavioral data in exchange for measurable value in return?

Once this mountain of data is collected, it is worthless unless there is a structured in place for compiling and analyzing everything. It can either become a blur of information, or an incredible tool for bringing your events to the next level of greatness. The potential is there and it’s ultimately up to each show what to make of it. The trade show industry is in a disruptive revolution with technology as its only true differentiator. Organizers who deploy it wisely will seize significant reward while those who hesitate would struggle to survive.

‍

Planning an event can be a time-consuming process, as you’re making sure everything runs smoothly on the day. It’s easy to get carried away with all the hustle and bustle, but there’s one thing you can't overlook - that is your focus on attendee engagement. If your event lacks the engagement factor, that impacts your overall event outcome and can have devastating consequences.

The answer to overcoming this is through making use of real-time engagement data.  Let’s take a look at how data can help you stay on top of your event, and help create a memorable event experience for all those involved.

‍

Event Engagement Data and Your Event Attendees

Event engagement data is information collected from your event and attendees throughout your event lifecycle, from pre-event registration and promotion to post-event surveys and more. This wealth of information can be used to track interactions between attendees, as well as interactions with the event content, partners, sponsors, and other elements, providing a holistic view of the attendee experience.

‍

The Importance of Data in Measuring Attendee Engagement

The importance of data in measuring attendee engagement in real-time is not to be downplayed. By harnessing it, you can immediately step into action if needed and have real-time solutions. With engagement data in hand, you can identify areas of improvement and help you make better decisions when it comes to your event execution.

The data collected can help you as an event organizer in numerous ways, for example:

• Drive lead generation: Attendees who are engaged are more likely to be open to networking with potential sponsors and providing them with their contact information. This can lead to the generation of new leads and the development of new business relationships.
• Build stronger relationships: By understanding the preferences and engagement of attendees, event organizers can foster meaningful connections and create a more personalized experience.
• Maximize ROI: analyzing attendee engagement data can aid event organizers in getting a better understanding of what attendees are looking for in an event. The information can therefore be used to create future events that are more likely to be successful, showcasing it as a worthy investment. 
• Improve attendee experience: By creating an engaging event experience, event organizers can build stronger relationships with their attendees and create a more valuable event.

‍

Measuring Engagement

For event organizers, not only do you need to host a fantastic event, but you also need to prove that your event will get results. Finding the value in data and bringing that data to life for the target audience requires serious effort. As data provides a way to monitor your attendee engagement, here are a few metrics to keep in mind: 

Although not limited to just these metrics alone, measuring engagement data helps event organizers understand how attendees are interacting with their event. After gathering this data, the next step is to implement it in your event journey.

‍

Best Practices for Leveraging Engagement Data

To make the most of your engagement data that you’ve collected here are a few ways in which you can leverage it to boost your event performance:

Align engagement metrics with event goals 

Aligning your engagement metrics with event goals ensures that the metrics you track are in-line with the goals you want to achieve. The insights obtained from these metrics will show you if you are meeting your goals, and will allow you to make improvements to your event planning process. For instance if the goal is networking or relationship building, then you might want to track the number of meetings held, or the number of positive feedback received. By doing so, you are able to measure the success of your event.

Engage attendees throughout the event lifecycle

This includes engaging them before the event, during the event, and after the event. Use a variety of channels to do so, such as email, social media, the event website, and in-person interactions. Data collected on attendee interests and preferences can then be used to recommend sessions that are likely to be of interest to each attendee, as well as to create a personalized agenda for each attendee. Taking past data into account will allow you to see what has worked well and what hasn't in the past, in order to make informed decisions about how to plan your next event. Let’s not forget about the power of post-event engagement.

Create actionable plans from your data

Event organizers can use data to identify what is and isn’t working at their events, and make changes to improve the experience for their attendees (sometimes immediately). By doing so, attendees can feel like their input is being valued, and they are more likely to be engaged and invested in the event. This can lead to increased engagement, satisfaction, and overall ROI. 

Creating actionable plans with engagement data can be through:

• identifying popular topics and/or speakers through tracking the session registrations or sentiments about the session. With this information, you can have an idea of speakers or topics to choose from for future events that are most likely to interest attendees.
• surveying attendees after an event as event organizers can get feedback on the content, speakers, and overall experience. 
• finding attendees with similar interests, keen to network through looking at their profiles and identifying their needs and providing them a platform to do so.

In this way you are giving your attendees a voice and an overall positive event experience, leading to continuous engagement.

‍

How Does Event Tech Play a Role?

A challenge with audience engagement data is that it is often siloed. As a result, it can be difficult to get a single, real-time view of the customer journey.

Here is where event technology comes in. Even tech makes use of a centralized platform that can collect and unify all of the data from different sources with real-time analytics tools to analyze the data as it is being collected. By providing tools for communication, personalization, and notifications, event tech can help attendees connect with each other, find the content they're interested in, and stay informed about the latest event developments during their time on-site.

Personalized agenda and recommendations

Attendees can design their own schedules by selecting the sessions they want to attend. In turn, AI recommendations can automatically suggest session tracks for registrants based on their title, or interests.

Push notifications

Push notifications are a great way to promote engagement between event organizers and attendees. These messages can be sent to all attendees at once, or they can be customized based on each attendee's predetermined agenda. Push notifications can be used to notify attendees of schedule changes, offer complimentary content, or share other important information.

Business matching and messaging

Data from attendees’ profiles can be used to create more efficient event experiences by creating networking opportunities through AI-powered matchmaking.

With event tech, organizers gain valuable insights into how their attendees are engaging with the event and can use these to improve the event experience.

Create Memorable Experiences for Attendees with Us!

An event’s success is dependent on the positive experiences of the attendees. In order to do so, prioritizing attendee engagement is necessary. By collecting engagement data, you as organizers can make use of the insights and take charge of your events, creating memorable experiences for all those involved. Chat with our Solution Specialists at info@jublia.com to see how Jublia’s comprehensive Engagement Hub can allow you to do so. Don’t forget to follow us on LinkedIn to see what else we have in store!

‍

Actual event date: Jun 17, 2019

2019 has been a great year so far, and this is made even better with the opportunity to partner the prestigious and biggest industry event, Korea MICE Expo.

Jublia provided our award winning Match 360 +Fully Branded App unified experience, generating about 4000 1–1 meetings, and facilitating these meetings over a native App experience onsite, making the entire scheduling experience a breeze for users to manage those meetings. At the same time, content is delivered over the same platform so attendees will never miss out on any of the site visits and conference sessions.

James, our Country Director, also went on stage to share more on how to adopt event technology sensibly and use it as a leverage to shape better events experience for the attendees. James also took the opportunity to share on why events, being a ground for face-to-face interactions, need to find their winning gameplan to thoughtfully facilitate 1–1 meetings.

It was a good exposure for Jublia at KME 2019 and we had really interesting conversations with everyone who dropped by our booth. We hope to continue the discussions with people we have met at KME 2019.

If you have any enquiries about Jublia, please feel free to write in to us!

Article actual date: Nov 17, 2021

It’s been a long journey

The event landscape has been nothing but dynamic, resulting in a whole new level of engagement, technological development and customer demands. Our team of experts at Jublia have been hard at work, partnering with organizers around the world to realize their event utopia, and we’ve documented the top 5 ways successful events can capture their audiences.

1. Be digitally inclusive

In an ideal hybrid event, both live and virtual participants should have equal access to active engagement opportunities. Live solutions are well-established and handle this with ease, but the virtual half is often neglected due to the perceived hassle of setting up the infrastructure and concurrently managing two events at once.

Those perceptions are outdated — many event tech providers have evolved to sport intuitive planning interfaces that make setting up the virtual platform a breeze. For example, with engagement enhancements like Pigeonhole Live on Jublia, organizers can easily curate a fruitful event experience that wholly includes virtual attendees in the event community.

2. Cut the fluff — get to the point!

With remote offices becoming commonplace, our work processes have exponentially digitized, enabling us to process more information in less time. Unfortunately, this also comes with a caveat: our digital attention spans are significantly reduced due to the sheer amount of information. We now want articles to be concise, newsletters to summarize more in less and hybrid events to give exactly what we want.

No one wants complex platforms with too many features that bog down their experiences. Rather, people want the path of least resistance to their end-goals: did this event provide the leads/contacts/knowledge that I needed?

It’s key to not only think of what your audiences want, but also how they can achieve it — and picking the right platform that provides a ‘humans first, features second’ approach will leave them satisfied beyond their initial expectations.

3. Design your content around your audiences, not the other way around

The shorter digital attention spans have also emphasized the need for online-friendly content: hour-based conferences just don’t work due to the overwhelming amount of knowledge in an ineffective environment. Instead, organizers should alternate large sessions with smaller, focused discussions in-between, enabling both live and virtual attendees to absorb, discuss and affirm their learning before getting back into the fray.

The platform plays a part in this as well — having the ability to record and host the sessions on-demand would not only provide an easy way to recall discussions, but also include and enrich those who could not participate live with the exact insights, leaving no attendee straggling behind. Thankfully, Jublia’s RTMP feature is entirely capable of handling this from start to finish by automatically creating video-on-demand from live-streams.

4. Think beyond the PowerPoint slides — Experiential Content

If long sessions are inevitable, why not make them as entertaining as possible? Like hybrid formats, event audiovisual production has rapidly developed in the past year, enabling organizers to plan stageless experiences that make use of xR — extended reality — to captivate their audiences.

A handful of great examples include Apple’s Unleashed, Nvidia’s GTC and Intel’s Innovation. These events evolved beyond the normal stage with xR, making great use of scenery transitions and visual effects that easily drew in anyone’s attention.

5. Empower your audiences to find what they want

Of course, what good would curated content be if your audiences can’t find the sessions that best suit their purposes and interests? Discovery is of essence, but in a virtual context, finding the right person or session to attend isn’t the easiest task considering the copious amount of options available. With event platforms, however, matching your audiences to what they exactly need is within a few clicks, and thankfully, that’s what we do best.

All of Jublia’s solutions are driven by RevRank AI, our intelligent matching algorithm that pairs people with other highly relevant attendees or content sessions based on their interests. Optimized over 8 years and several thousands of events, RevRank AI is able to empower any event to its full potential through data-driven insights.

Curious on how these trends can shape your event? Need more guidance on approaching your hybrid format? Contact us at info@jublia.com and we’ll solve your issues, together.

Actual article date: Mar 3, 2014

Anyone who has been exposed to speed networking will have rave opinions for it. Why so? One simple diagram explains everything.

The above diagram comes from a recent scientific paper that looks at improving the state of conferences where it’s introduction of the paper could not have explained it better

Scientists have been going to conferences for more than 450 years, but the basic format of talks followed by questions–with regular breaks for informal interactions over a drink or a meal–has remained largely the same. It is possible to foresee many ways in which conferences may evolve in the years ahead, but the main attraction is likely to remain the opportunity for scientists to meet and network, to develop ideas and collaborations, and to drink large amounts of tea, coffee and alcohol.

Compared to their 16th century ancestors, modern conferences are more inclusive than they have ever been, with diverse selections of delegates and speakers from around the world. However, the Q & A sessions after talks offer only limited opportunities for meaningful speaker-audience dialogue, and the discussion is often dominated by the senior scientists among the delegates. Although coffee breaks provide more junior scientists with an opportunity to network, there is plenty of scope for improving the level of interactions between the senior and junior delegates.

‍

Conferences can be made better by facilitating the right form of structured networking, with speed networking playing a big part in engaging delegates and driving collaboration.

However, the way the study was conducted requires quite some heavy lifting on the organisers side with pairing delegates for meetings. Furthermore, it may not be that realistic as the delegates provided good amount of survey data before the conference (any organisers will know that collecting surveys is a nightmare) and the model is not scalable for bigger conferences.

So how then can we recommend delegates to delegates in a better and more scalable way?

Curiously, we always get the question of how Jublia’s relevance/recommendation system works and the assumption that we are only doing keywords pairing/matching. The people to people recommendation field is quite a complex one and a keyword match will never work for as shown in the paper itself.

At Jublia, we simply obtain the unique preference of each delegate and exhaustively work at recommending, and then training the recommendation further based on different data points. This has allowed us to work with events as small as 150 delegates to over 5000 delegates and still deliver the right curation of delegates to each person at real-time.

‍

Actual article date: Nov 28, 2016

In the summer of 2016, we had the opportunity to work with 3 talented interns from NUS School of Computing. Here is what they have to say of their time at Jublia.

Q1 : What were your projects and what did you gain from it?

Charles:

Working in a real production environment has been very different from the academic life I have in school. Things are fast-paced and performance-oriented. I have learned to become a more independent and self-motivated person.

Barry:

The main project that I was working on involves building a backend API that allows centralised synchronising (reading and writing) of all data in the database and Google Sheets. Being a backend developer with little experience with Python, I was given the opportunity to strengthen my Python programming skills and at the same time apply what I have learned to build upon an existing product in production. Application of what I’ve learnt on the fly aided in accelerating my learning process during this internship. On top of that, while working on my projects, I was able to gain a more in-depth understanding of the development environment and other components required that comes together to form a functioning product.

Benjamin:

My projects were mostly revolving around the email system for Jublia. Just to name a few, it involved the editing of emails, finding out the status of the emails sent (i.e. webhooks), and other duties. Most of the work had required me to look up Google for the answer and to slowly put the pieces of code together in order to get it to do what I needed it to do. So, the internship taught me that most of the time you would have to be independent enough to look for the solution yourself and that you need to keep up with the deadlines. In doing so, I felt I have developed a better attitude towards programming and learning in general.

Q2: How was the internship experience?

Charles:

I picked up AngularJS skills as well as how ionic framework works. This is particularly interesting to me because I have always been a fan of JavaScript and its ecosystem. I believe the skills I have learned from this project will be very helpful to my future development work. Besides that, I have learned the importance of writing responsible code in a team. As a programmer, we need to write readable and maintainable code since there might be other people working on the same code in the future. Pulling layers of hacks and use unorthodox coding style will only make future maintenance more difficult and more prone of bugs.

Barry:

It’s really exciting to be working on and contributing to actual products with real end users. It’s just pure satisfaction to be solving issues day after day. Never a dull a moment at work, except for when I’m trying to get myself familiarised with the existing code base and stuff like that. In summary, it was a really great learning/working experience where I was able to learn more than I ever did for my past semesters in school. Nonetheless, what I’ve learnt in school has definitely helped to strengthen my foundation, which allowed me to better contribute to Jublia during my 3 months internship stint with them.

Benjamin:

At some points, it was a real eye-opener to what the working world is like. There would be times where everyone had to rush to meet deadlines and the environment became slightly more stressful than usual. However, when you see the things you make being used in real-time, you feel a great sense of accomplishment and pride in what you had been spending your time on for the past few days/weeks. Overall, there wasn’t a day in which I had nothing to do and I was always occupied with a project, which ensures that you are learning something new everyday.

Q3: How is the company culture?

Charles:

The company culture is very liberal, flexible and vibrant. We have weekly sharing of new technologies from each member of the development team. We have quarterly meeting of the company’s progress. We are open to asking each other questions and discussing difficult issues. There is no hierarchy in the company, which is perfect for bonding and communication.

Overall, working in Jublia has been an enriching journey for me and I will definitely recommend more fellow NUS students to join Jublia for a productive internship experience.

Barry:

Enjoyed the freedom to pick our own approach to come up with solutions for the projects that we are assigned to. Enjoyed the weekly sharing, when I’m not the one doing the sharing. Enjoyed starting work at 10 a.m., which allows me to not have to rush through my morning coffee.

Jublia is love, Jublia is life.

Benjamin:

Most of the time I have the liberty to find my own solutions. I don’t see other companies out there offering that level of freedom. You are expected to complete an amount of work within a stipulated time and you are also expected to keep up with company standards, which I felt in the entire process, I have benefitted a lot from. The people at Jublia are also very friendly people and they treat you as equals even though you are just an intern. In such a nurturing environment, I believe anyone who does an internship here will benefit a lot out of the experience. If you are considering your options of where to do an internship, you should definitely consider an internship at Jublia.

‍

Actual article date: Sep 29, 2015

Recently, we had the opportunity to run Business Matching booths onsite at 3 events in Bangkok, Thailand. It was a great learning experience, and we received many insights from running the booths and getting direct feedback from our users. If you were wondering if this is something you should explore for your next event. we are happy to share a simple pros and cons list of offering Business Matching onsite.

Pros

1. Last minute walk-ins

All events will see their fair share of walk in visitors. This group of people will not have had the chance to pre-schedule their meetings via the networking platform that was launched to pre-registrants prior to the event. Here is when an onsite Business Matching will prove useful and helpful for these attendees to have a better idea of where to go and what to do at the event. The onsite Business Matching booth can even offer a means for these walk-in visitors to register on the spot for the online Business Matching platform.

2. Maximise visitor’s time

When used correctly, an onsite Business Matching service can also help visitors get the most out of their time at the event. Instead of roaming around rows and rows of exhibitor booths, an onsite Business Matching booth can immediately point attendees to the right direction or a selection of appropriate booths to visit once they share their networking interests.

3. Free exposure for Exhibitors

Onsite Business Matching can ultimately bring potential buyers to Exhibitors who might otherwise get missed out by visitors if they are located at an unfrequented area, or if visitors do not have enough time to go through all the booths. Event organizers can also help to boost a sponsor’s booth inflow by promoting their booths at the Business Matching booth as well.

‍

Cons

1. Additional Manpower

Running a booth onsite a large event is no easy task, and would require a minimum team of 2 or more who have a basic understanding the event and how the networking tool can be used in real time for various situations. Some basic form of training would be useful to ensure that your visitors really benefit from the service at the event, which is the end goal in this case.

2. Extra material

Be sure to equip your Business Matching booth with extra material like pamphlets, a floor plan or map and even a printer for printing meetings and lists for your visitors. To encourage participation, you might even want to have a simple lucky draw to build atmosphere and attract visitors to stop by your booth to find out more about what it has to offer them.

3. Runs best with an online Business Matching system

An Onsite Business Matching service would run best with a coexisting online Business Matching system. Without an online system, the onsite service would be limited greatly in terms of knowledge to match and the longevity of the advice given.

Having the best of both worlds, each service can ultimately compliment each other depending on the needs of every visitor, with the common aim of increasing the overall number of networking meetings that take place at the event itself.

Hope you found this to be a useful read! If you are thinking of running a Business Matching system for your upcoming event, feel free to get in touch with us and we would be more than happy to share more insights with you.

‍

Actual article date: Feb 10, 2014

If you’re like me, then the main reason that you attend events is obvious, to network. Did you know that 95% of attendees go to events for the purpose of networking? Since we all want to find business opportunities within the little time we have at events, I’ve decided to share with you some of the most memorable moments that I’ve had during my interactions with other attendees. I will also be sharing with you some of the most glaring mistakes that I’ve made at events.

• Always be ready to network — Time set aside for refreshments are partially meant to keep you “refreshed”; mainly, they are an excuse for you to network! Unless you’re attending a special 5-course-networking-sit-down-dinner, never pig out at the buffet spread. It always amuses me to see people juggling plates of food with their mouths full while trying to squeeze in a handshake. I wouldn’t even dare to offer a handshake, or speak to him for fear of him choking on his food. He just looks too unapproachable. Sure, go ahead and eat those yummy puffs and cakes during the short break. But make sure you do that quickly, or at least ensure you have an available hand to shake hands and a mouth to articulate your name properly without spitting out your food.

• Make a powerful first impression — First impression always counts! It is scientifically proven that people tend to remember those who make a lasting first impression on them. This is what sets you apart from the crowds at any event. Don’t get me wrong, I do not mean for you to showcase a formal, hour-long, business pitch to every single person you meet at the event. Instead, summarise key value propositions of your product or service within 30 seconds. Also, make sure you give the other party the time to speak and listen to what he says. Most importantly, be sincere. A genuine interest in another person goes a long way.

‍

• Learn to read body language — No, I’m not talking about watching out for seductive moves played by the other party. What I mean is simply paying attention to subtle hints made by the person you’re talking to. If he keeps looking at his watch throughout the conversation or gets distracted by every single person who passes by, it is obvious that he isn’t interested in what you have to offer. Moving on to another party would certainly shorten the suffering that he is going through and well as yours. Move on!

‍

• Bring plenty of business cards — “I forgot to bring my business cards” and “I didn’t bring enough business cards” are the most overused phrases we have heard while attending business events. If one can suit up specially for the occasion, remembering to bring a stack of business cards should also be second nature. After all, the most basic and important habit for anyone at any event is to bring business cards! You only have a few minutes to make a lasting impression with the other party. A little lapse in memory could cost you a potential deal struck.

‍

• Don’t be shy! — Everyone is in the same boat, everyone is there to network. The initial inertia of speaking to strangers might seem daunting, but this is one area where practice makes perfect. A good introduction to use at events would be: “Hi my name is (insert name) and I’m in the business of (industry). Nice to meet you here, what do you do?” Move around and remember to talk!

‍

• Exercise discipline on drinks — We admit that it is always tempting to gulp down as many drinks as possible, especially when it’s all free of charge! But know your limit before things start to get ugly. Sure, you might have a high tolerance for all things alcohol. Just make sure that you know who you have met at the meeting when you wake up the next morning.

‍

• Make full use of the available networking tools — If you have already spent loads of money on a ticket to a business event, it is important to maximise any networking opportunity you have. Besides the pointers which I mentioned above, the use of technology can also be adopted to streamline how networking is done. Event organisers are beginning to see the need of having a networking solution available at events; and delegates are getting very smart at using various methods to find relevant people to talk to. It doesn’t hurt to ask whether there’s an existing networking solution in place at the next event you attend. If there isn’t, do introduce us!

‍

Actual article date: Jul 23, 2013

‍

The fear and excitement of networking, at events, is an inherent feeling that we all have. No matter how strong the intensity is, it happens to all of us. In just moments from entering the venue, you’re handed a name pass with your name on it. Hopefully, this name pass has your company’s name or role underneath. These, and your trusty name cards are the only arsenal you have against the barrage of people before you as you enter the cocktail reception. Like wild animals at a desert watering hole vying for water, the games begin. While moving to the coffee queue your eyes shift furtively as you struggle to find a familiar face. Suddenly, they rest upon a pair staring right back at you. You don’t know him. The man in a the suit standing 3 feet away from you with an entrée plate nestled tightly between his arm and his chest. Networking! In brief moments you’ve already assessed how much “worth” there is to this conversation continuing. It’s time to bail, the crowd is still growing, your count is 0 Networking.

Networking at events is a battle for the most number of business leads and valuable contacts. It makes absolute sense that we prepare ourselves for this battle at events. Clearly a name pass and name cards aren’t ammunition enough. This is what I think we need on top of that:

‍

1. Enough Intel

All of the great battles of this world are fought with the support of superior intelligence. Our networking battle shouldn’t be anything different. A list of the people who will be at the event together with some information about them would be invaluable to the strategy and preparation. The information given should be enough to retain in memory, otherwise it is just messy clutter.

‍

2. Curation

Sieving through 50 names could be tiring enough. Imagine sieving through all 500 names at your next conference. Intel is only as good as it can be applied. A system should be in place that can accurately curate and provide you with only a list of the relevant people to speak to. These are your targets. And you should secure them as soon as possible whilst picking off some stray frags in the process.

‍

3. Independence

It is important to be independent and not inhibited by anything when you’re at the event. Do not be dependent on the WI-FI if it may be unavailable. Most conferences face the challenge of providing fast and workable WI-FI to their delegates because of the sheer number of users in one area. Besides, being alert on the field allows you to jump into any open opportunity when you aren’t constantly using your mobile device.

‍

4. Uninhibited data retrieval

Now the trick is to be able to meet your targets armed with enough of the right intel to close a workable relationship. It would be extremely useful if you could retain enough information about the target as this would allow you to take control of the meet up. But if you can’t retain that much, then the ability to readily access some bite-sized data would come in handy. It could be on a piece of paper that you wrote on, or, as simple as an email or a SMS.

‍

As Napoleon Bonaparte once said, “If I always appear prepared, it is because before entering an undertaking, I have meditated long and have foreseen what might occur. It is not genius where reveals to me suddenly and secretly what I should do in circumstances unexpected by others; it is thought and preparation.”

So be prepared and get networking for real.

‍

Article actual date: Aug 7, 2017

As my stint with Jublia comes to an end, I would like to share my experience as a Business Development intern. For three months, I worked closely with the Business Development team to manage and run sales campaigns in existing and new markets. I was never treated as an intern and I never felt like one. During my stay, I was regarded as an equal with a voice.

From a dorm room project, Jublia has come a long way to having her footprints all over the world in a short span of four years. This was not due to luck, but rather the hard work, grit and foresight of her founders. Coupled with a competent team, Jublia is able to cement herself as a global events technology company. It was humbling to be able to partake and witness the day-to-day operations of this company.

I am glad to be have given the opportunity to attend the Singapore MICE Forum (SMF) 2017 as a delegate for Jublia. The event gave me the liberty to mingle with various personnel from the MICE industry. After the event, I managed to secure a meeting with a publication for a Jublia feature! We will be releasing new innovations in Sep (stay tuned!)

To wrap things up, I will leave you with my main takeaways from Jublia. 1) A company’s culture will impact your experience. 2) Take every opportunity to learn. 3) Do not be afraid to make mistakes. It is time for me to head back to school!

By: Jia Hao Ng

‍

Article actual date: Jan 27, 2021

Overview

HLTH (pronounced “health”) is a leading platform that brings together the entire global health ecosystem, with a focus on health innovation and transformation. Through exceptional events involving industry-leading speakers, inspirational digital content and mission-driven initiatives, HLTH creates a unique marketplace for the health community leading the dialogue and development of a new health ecosystem. The past iterations of HLTH have always been a physical live event. However, the 2020 edition was unlike any other — it was the very first time HLTH chose the digital path by going virtual.

HLTH VRTL 2020 took place on 11th to 14th October 2020. In a year full of uncertainties, reshaping the current health industry was of utmost importance. The agenda was full of major announcements and debates by companies, CEOs, politicians and other major figures in the health industry. The extensive collaboration between all of these key stakeholders is extremely essential to overcome the challenges of healthcare costs and access. Despite HLTH VRTL 2020 being their virtual debut, HLTH still managed to bring together thousands of attendees, 250+ sponsors and 250+ speakers from all around the globe through virtual curated 1:1 meetings, new unique content, special sponsor exhibits and a series of entertaining events.

The Challenges Faced

2020 was the year that everything changed. The global pandemic we are facing right now has entirely changed the way we work and the way we function in our daily lives. Throughout the year, many things have gradually adapted to a digital format, with virtual meetings and events becoming the new normal. However, after being distant from our physical world for so long, fatigue has set in and virtual events may start to become stagnant.

Hence, HLTH needed something drastically different to stand out from the crowd. A creative solution which provides attendees with a collaborative and personalized networking experience without sacrificing engagement and value.

Another obstacle was HLTH’s unfamiliarity with running a virtual event. They knew that the kind of work needed for a virtual event was very different from that of a live event, and hence needed a quick and effective solution. Selecting and integrating the most appropriate technology to power the entire show was a much bigger undertaking in terms of the time and cost behind it.

Jonathan Weiner, CEO & Founder of HLTH, emphasized the challenges of organising a virtual event, “Even so, we assessed over twenty vendors, many of whom provide the same exact functionality and are difficult to differentiate. We also looked into their workload, as many providers were unable to keep up with client demand. We were thankful for the outstanding service provided to us by vendors such as Brightcove, Swoogo, Clarity and Jublia.”

Through their thorough research and endless conversations with the Jublia team, they eventually chose Jublia as their solutions provider to run their entire event.

The Solution: Jublia Match 360º — Virtual Event Platform

HLTH wanted to create a creative experience and at the same time simulate the highly curated 1:1 networking that their attendees had been used to. The Jublia virtual platform provides a curated marketplace of health buyers and solution providers to conduct highly efficient connections for real business interactions, and it allows decision makers to effectively evaluate digital health solutions. The easy-to-use platform also provides the flexibility to manage one’s personal schedule and book virtual 1:1 meetings. As such, thousands of attendees were connected through virtual meetings over the course of the 5-day event.

With the assistance of Jublia’s digital transformation, attendees were given the full experience as the entire virtual event turned out to be just as incredible as the live conferences that have been happening for the past years! The attendees were also able to connect virtually with their peers all from the comfort of their own space.

The one major advantage of having a virtual matchmaking experience over face-to-face matchmaking is the shorter time needed to organize and schedule meetings. This is where Jublia stands out by being able to efficiently manage that for event organisers while maintaining quality engagement. The HLTH’s platform was opened a few weeks in advance to encourage early participation and we are proud to share that we managed to achieve an astonishing 98% completion on booked meetings.

Feedback

There was a good response rate on meeting invites and the meetings were of high quality. In conclusion, the platform was generally problem-free.

- Mcdermott Will & Emery (Attendee)

The platform was easy to use. Initially, I was worried that the presenters would not respond to my requests. In the end, I ended up with even more meetings than I could attend!

- Alexander & Baldwin (Hosted Buyer)

It was very easy and integrated such that when I went to my schedule page, everything I needed to have the meeting was just a click away.

- Weber Metals, Inc. (Hosted Buyer)

The platform allowed me to find relevant providers and made it simple to match our availability.

- Cystic Fibrosis Foundation (Hosted Buyer)

I appreciate the amount of work and coordination this must have taken to put on, thank you! Especially for a virtual event, I can definitely tell that a lot of thought was being put in.

- Primary Medical Group (Hosted Buyer)

Figures

250+ Speakers

3,500+ Meetings

145,000+ Session Views

Above 80% Event Satisfaction Rate

76% Average Platform Satisfaction Score

Conclusion

We all hope that live events will slowly resume in 2021 since there is no perfect substitute for physical interaction. For the time being, however, we must be prepared for live events to take a back seat. More and more event organisers are transitioning to digital formats and they may even continue to operate virtually on a permanent basis. It is therefore absolutely crucial for the events industry to embrace this new digital environment.

Together, I am sure that we will eventually overcome these obstacles and emerge stronger through these tough times. If you are interested in finding out more about new digital formats or would like to seek assistance on your upcoming events in 2021, do reach out to us at info@jublia.com or speak to anyone whom you’re in touch with from Jublia. We will definitely be there to guide you through this challenging period and solve your needs.

‍

Article actual date: Jul 10, 2020

It was on a sunny day in January of 2020, when I began my journey from Sweden down to Singapore where I was going to spend the next six months studying and doing my Internship with Jublia. Truth is - I wasn’t really sure what to expect, but let me just tell you that whatever expectations I had, were immediately blown away (on the positive side).

So who am I?
My name is August Astrom, and I’m currently headed to my fifth and final year at KTH (Stockholm, Sweden) where I study Engineering and Industrial Management. You might wonder why a Swede like me decided to fly all the way down to Singapore for exchange studies and an Internship with Jublia, and that’s a great question! Turns out, Sweden and Singapore have many similarities: population size is almost identical, people are easy-going and best of all — share the urge for innovative thinking and new ideas.

Although I’d seen some parts of Asia before, this internship was the first time that I felt integrated into a different society and everything else that comes with it. A fun fact is that our founders — believe it or not — went to the exact same university where I come from during their exchange studies, so there was instantly relativeness and inside-jokes happening.

In the early stages of my internship, I was immediately struck with how much responsibility and trust was handed to me. Coming fresh out of university, this required me to really step outside my comfort zone and take matters into my own hands. Was it easy? Not at first. Was it helpful for my personal development? Yes. Was it something I enjoyed doing? ABSOLUTELY!

There’s no question that Jublia adopts quite the Startup culture. I mean — working from a shared office space with plenty of after-works, have chill-corners with sofas and people that are intelligent hard-working. For me personally, it was a breeze to find my spot as the Jublia Team provided me with honest feedback, while also being supportive. You could really feel that everyone wanted what’s best for your personal development and oh boy — so much I’ve learned!

To wrap this up, I would just like to thank the whole Jublia Team for being there as colleagues and also as friends. I’m super grateful for the past six months and would strongly recommend anyone to apply for an internship (or job even) at Jublia. When I come back to Singapore in the future I will make sure to let the Jublia Fam know — you will be missed. Thank you!