This article is updated on 19 June 2025

At business events, connections are currency. Exchanging name cards has long been the go-to method for collecting leads — but while familiar, they have their limits. Cards get lost. They offer little context. And they don’t tell you much beyond a name and title.

For event organizers, lead capture is one of the most important pieces of on-site success. When you help your exhibitors gather richer data, you’re helping them drive better outcomes: more meaningful conversations, stronger follow-ups, and ultimately, a higher return on their event participation. It also gives you the data to back your event’s value and improve it in real time.

That’s where Jublia Scan comes in. Fully integrated into the Jublia Engagement Hub, Scan is an AI-powered lead capture solution that equips your exhibitors with smart tools to collect, score, and act on leads — while giving you visibility into performance across the board.

Why Lead Capture Matters in Business Events

Lead generation at events can be hit or miss. Exhibitors often leave with stacks of business cards, but little clarity on who’s genuinely interested or worth following up with. Sometimes conversations blur together, or important notes never get written down.

For organizers, this can mean missed opportunities to support exhibitors better or to demonstrate the value of participating in your event.

That’s where a more structured, data-driven lead capture process can help. With the right lead scanning tools, exhibitors can collect more context during interactions,  like whether the individuals they spoke with were actually interested in their products or just browsing. Over time, this leads to clearer follow-ups and a stronger return on participation.

Empowering Exhibitors and Tracking What Matters

With Jublia Scan, exhibitors get a simple, effective way to collect leads on-site without friction. And you, as the organizer, gain access to engagement insights that help you understand how your event is performing at any given moment.

It’s fully integrated into the Jublia Native App, which means it works seamlessly with your matchmaking, agenda, maps, and notification features — no additional software or setup needed. You can even monitor lead capture across all exhibitors from your web dashboard to identify trends, support where needed, and report back confidently.

Beyond the Scan: Features that Drive Results

Seamless Lead Capture

Lead capture starts with a simple scan. Exhibitors can instantly collect full attendee profiles just by scanning a badge — no manual data entry needed. And if internet access becomes an issue, Offline Mode ensures that Scan continues to work. All data is stored locally and automatically synced once a connection is available. The system also supports auto-reconciliation, meaning it seamlessly merges delayed lead data from different devices or users.

Quick Scan for Speed & Efficiency

During peak hours, every second counts. Quick Scan allows exhibitors to capture leads instantly with just one tap. No unnecessary steps, no interruptions to the conversation.

AI-Powered Lead Scoring

With RevRank AI, leads are automatically scored as hot, warm, or cold based on attendee engagement and interests. Exhibitors can immediately see which leads to prioritize for follow-ups. You can also add personal notes while scanning. Because after a full day of meetings, nobody remembers every conversation in detail. Having these notes helps build better conversations later.

Personalized Lead Enrichment

And don’t just stop at contact information. Scan also shows which products attendees interacted with and allows exhibitors to add custom notes. This gives event attendees and exhibitors stronger context to personalize their follow-ups and have more meaningful discussions post-event.

Performance Snapshot & Real-Time Analytics

Track lead capture performance directly in the app — no need to export data just to get a simple overview. Organizers can also monitor exhibitor performance from the web app and get a clear picture of how engagement is tracking across the entire event. For those who need deeper analysis, all data can still be exported for detailed post-event follow-ups and reporting.

Enhanced Event Monetization Opportunities

Beyond data, Jublia Scan opens the door to smarter revenue streams. Organizers can offer premium lead capture capabilities as part of sponsorship tiers or exhibitor upgrade packages — helping boost your event ROI while offering real value in return.

For example, for their events, Constellar used Scan as part of an exhibitor upgrade package, offering real-time analytics and lead scoring as a premium feature. The result? Higher exhibitor satisfaction and a new, scalable monetization stream.

A Smarter Way to Capture Leads That Actually Convert

Lead capture shouldn’t be a guessing game. With Jublia Scan, organizers have a reliable, efficient, and insight-rich tool to help your exhibitors focus on high-quality leads and better follow-ups, while giving you the data to show clear value across your event.

By moving beyond name cards and into AI-powered scanning, your event isn’t just collecting contacts — it’s generating opportunities. To learn more or to see it in action, talk to our Solution Specialists or follow us on LinkedIn for updates.