Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), held from 31 August to 8 September 2024 at the International Convention Centre (ICC) within the ADNEC Centre, was a prestigious celebration of traditional Emirati heritage and culture. Organized by ADNEC, ADIHEX showcased hunting, equestrian sports, and outdoor lifestyle exhibits, offering attendees a unique dive into the cultural traditions. 

Native App As a Single Digital Platform

For ADIHEX, the organizer had clear goals in mind: they wanted to maximize attendee engagement by ensuring all attendees knew how to access and utilize the event’s agenda and key content through a single digital platform. Recognizing the shift towards mobile-first experience, they chose Jublia’s Native App as the core tool to drive interaction at the event.

The app wasn’t just for attendees, exhibitors were equally encouraged to use it to display their products and manage their schedules. In a consumer-focused event like ADIHEX, the app became the main digital touchpoint, providing essential event information about exhibitors and other on-site activities. 

To encourage attendees in utilizing the app, our team implemented a change to the Native App by removing the login functionality since visitor data wasn’t being ingested—only requiring exhibitors to log in. 

Driving App Usage and Adoption

From the outset, the organizers understood that simply offering an app wasn’t enough—they needed a strategy to drive its adoption and usage. Their team was committed to making the app central to the event experience. During the event days, every corner of the event venue featured signs promoting the app, ensuring that attendees were fully aware of its presence and the wealth of information it contained. 

As the event unfolded, the organizer’s marketing team also played a key role in making sure everyone was aware of the app’s functionality. They utilized push notifications feature to provide information about event schedules, activities, and real-time updates, nudging attendees to stay connected through the app. This consistent promotion, paired with Jublia’s login-free experience for attendees, helped boost downloads significantly, marking a sharp rise in app engagement as the event progressed.

High Engagement and Enthusiasm Among Attendees

Thanks to strategic app promotion and a carefully planned approach to push notifications, the event saw impressive results. The app usage soared during the event, far surpassing typical expectations for a B2C gathering. Attendees quickly realized the app wasn’t just a schedule tool—it was their go-to platform for everything happening at ADIHEX. With a complex schedule and a variety of activities, the app served as the main driving force behind the event’s smooth operation.

Jublia Dedicated Support

Jublia Customer Support was there every step of the way to ensure everything ran smoothly. Despite the time zone differences, the organizer always received quick responses and expert support—whether they needed assistance with setup or had last-minute inquiries. They were particularly impressed by the onboarding process: Jublia’s dedicated support made sure even the inexperienced team members understood the basics of using the platform, while providing ongoing, insightful suggestions to improve their approach. 

The Impact of Digital Tools on B2C Event Engagement

ADIHEX’s success was a testament to the power of a well-executed digital platform in a consumer-focused event. By putting content engagement at the forefront and leveraging Jublia’s easy-to-use Native App, the organizer was able to deliver a high-quality experience that exceeded their goals. The Native App was crucial as the sole digital platform, serving not just as a content management tool but also keeping attendees engaged throughout the event.

When a B2C event is executed correctly and equipped with the right tools, it has the potential to deliver remarkable results. ADIHEX showed just how effective a Native App can be in driving engagement, ensuring real-time information flow, and creating a memorable, interactive experience for everyone involved.

Talk to Us

In summary, ADIHEX demonstrated the transformative impact of a well-designed native app in creating a seamless, engaging, and highly interactive experience. We are honored to be trusted as the tech partner for the event. Discover other success stories featuring Jublia Engagement Hub and connect with our Solution Specialists today to see how our solutions can be customized to elevate your event’s success. Follow us on LinkedIn for the latest updates and insights!

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