“We are entering an exciting phase with the return of live events. This creates excitement in Tech to build out our Engagement Hub modules further to take our Native platform from the shadows to the limelight,” said Chinab Chugh, Jublia’s CTO.

This is what inspired our tech team to go through one of Jublia’s busiest quarters in 2022: Q3 had our biggest releases with products like Jublia Scan, Public Hub, Event App revamp, and so much more.

Want to get all the behind the scenes scoop of how the quarter was like for those who developed the product while getting to know these megaminds? Let’s dive into the full story!

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Time and Brainstorming Sessions: Both a Man’s Best Friend and Worst Enemy

With all the product releases in the quarter, the tech team had all hands on deck. This includes everyone from the 4 subteams of Jublia’s Tech Team, which are: Proton, Electron, Neutron, and Tech Success. Let’s see what they shared about the journey.

Proton Team is dubbed as the innovators of the Tech Team. They came up with new projects to enhance event experience in the last quarter. Amongst the many, the lead of the Proton Team mentioned that out of all the projects the team handled throughout the quarter, our new AI-powered lead scanner Jublia Scan and Jublia App Revamp were among the most memorable ones. “This is because it involved every team in Jublia like Marketing and CS (Customer Success) which got to be super impactful to the clients,” he said.

The team also shared their favorite projects that they handled so far:

As the team in charge of Jublia's core module, the Neutron Team also managed a lot of projects from the quarter. The lead of the team was especially fond of Public Hub, one of the newest additions to the family. Now, you can open your digital booth to the public without providing login details.

He added, “We also aim to complete the story-driven analytics that we already planned ahead, and so far we released Interaction Analytics & Company CRM Analytics. It’s pretty exciting!”

The rest of the Neutron Team also added to the list of their favorite projects to work on:

The Electron Team is in charge of data integration, thus considered to be the backbone of the tech team. The Electron Team Lead shared that Q3 was pretty tough to face. “One of the biggest projects we handled is API sync, a very old project which has a code that is several years old. We had to make a very difficult decision: continue with this old existing code or build it back from scratch. We chose the latter which was very challenging.”

Out of all the projects, these were the Electron Teams’ favorites:

As the bridge between the entirety of the Tech Team and the Customer Service Team, our Tech Success Team acts as our communication heroes who make sure things go as planned and are able to meet the client’s needs.

When asked about how the TS team went through the quarter, Tech Success Team Lead recalled “Excited? Yes. Deg-degan (Indonesian slang for anxious)? Also yes. Exhausting? Yes. Because TS has the role to make sure that product releases are 10,000% good and stable. But it’s all worth it because it’s useful and helpful for the users.”

Like the rest of the Tech Team, they also shared their favorite projects:

Even the most fun projects have their own challenges, but the tech team is known for their eagerness to push through and deliver their best to enhance our client’s event experience.

For the tech team, time constraints and the volatility of live events are among the top concerns. With the ever-changing live events trend, we always have to adjust to the needs of the clients to ensure the best of their event experience, though admittedly it has left the team with so many projects and so little time. But it is no miracle that they were able to put out the best outcome - through clear communication, they were able to overcome these challenges.

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Hard Work Pays Off

Q3 has been one heck of a journey so far for everyone in Jublia, especially the Tech Team. Chinab mentions how he is very proud of the Tech Team because the Techies embody the Jublia values in their work. This, he said, is the reason that they could survive this especially busy quarter. 

Looking back at all the effort spent on the last quarter, the only thing that makes it well worth it is witnessing how impactful the products are for our client’s events.

“The most rewarding thing about all the work is when our own products are being used by the users and they give us their feedback. This is very valuable for our future improvements as well as one of the forms of validation to our hard work. To be able to know that what we built is actually being used out there and able to hear what the user has to say is a very interesting experience,” said Irfan, our Engineering Director.

Take a look at what the rest of the team has to say about this:

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How Does the Tech Team See Themselves in 2023?

Now that Q3 is done, we are one step closer to the end of 2022. There’s still some more “gifts” that the Tech Team has up their sleeves towards the end of the year, but 2023 is looking like a whole new adventure ahead.

“I look forward to separating Technology from Product, so that both functions can spur the Engagement Hub forward,” said Chinab about how the future of the Tech Team looks like. “We have to create the best Web and Native platform out there for events. And I am confident in our ability across all teams at Jublia in doing so!” he added.

Our engineers have been working hard to bring continuous improvement in all departments for our clients. What is your favorite release from Jublia so far?

Please look forward to our new innovations that cater to your event needs. Follow us on LinkedIn to be the first to know or instantly book a demo for more information on how our products can empower your live events!

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The Covid pandemic revolutionized the world in a way we never thought was possible. At the start of it, many industries were struggling to keep their head above the water. Among the most affected - such as airlines, hotels, and leisure - the event industry was also one of the many industries forced to alter its way.

The shift from live events to virtual, hybrid, and then returning to live was tricky, but was proven to be possible after many trials and errors. So what exactly did we have to go through? What can we expect in the years to come? Are we back to where we last left off pre-pandemic? Let’s break it down into different phases.

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Phase 0: The Normal

For years, we believed that the only form of profitable events are live events - for 48% of events in 2019, ticket sales compose 60 to 100% of revenue. The event industry went years operating under the same plans without much change: plan out an event, choose a venue, create a marketing strategy, make sure that everything runs smoothly, then repeat.

The system worked. The event industry kept generating profit, even saw the peak of $1,311.4 billion in revenue in 2019. But the industry had grown too comfortable with its ways, leaving not much room for innovation or improvement. It would have fallen stagnant if not for what comes next.

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Phase 1: The sudden transition

At the start of 2020, the world had never thought to prepare for a global pandemic. Governments were scrambling to come up with regulations to contain it, but among this panic, it hurt a lot of industries— including events. We saw a halt in the activity: venues closed, crowds dissipated, and lockdowns were increasing.

This is where digital platforms have essentially become our life-saver. We were able to shift to virtual events by leveraging digitalization so a lot of people could still connect and meet albeit indirectly. However, it goes without saying that organizers and all stakeholders in the event industry had to work extra hard to change their ways from the usual onsite events to virtual ones in a short amount of time. 

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Phase 2: Surviving and thriving through virtual events

After the abrupt change and adaptation of Phase 1, organizers have started to make use of technology to come up with solutions for their events. With more time for thorough planning, organizers are entering an exciting time.

Here, they tend to come up with creative and innovative solutions for their events. A few great examples are virtual concerts and virtual tours where people can actively participate and engage from anywhere in the world.

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Phase 3: The Rise of Hybrid

By this point, a lot of people had started getting vaccinated and restrictions were starting to loosen: live events are back on the picture though only limited for a number of attendees. However, with Covid-19 still on the rise, people are still rightfully wary of crowds.

This is where hybrid events became popular. In-person events are a great choice for those who are looking to make meaningful onsite connections, while virtual events are for those who are looking to get involved from the comfort of their homes. While digital platforms play an empowering part by acting as a bridge between both to maintain a sustainable connection and attain any information they need with ease.

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Phase 4: The Safe Mode of Live Events

As advanced as technologies are, humans are fundamentally social beings who thrive in onsite meetings. Virtual events can only go so far, we are not made to read social cues or tones through simple texts and video conferences can get tiring. Organizers and attendees are ready to go back to live events–even, craving it.

Venues are starting to increase their attendance limit and people are more comfortable to go out with the wide distribution of the 3rd dose of vaccine. Live events have started to get back on the map along with digital platforms–still a crucial tool in this phase for extra engagement and increasing the value of events.

We are currently about to pass this phase into the next. So what are we expecting?

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Phase 5: The Never-ending Evolution of Events

We are ready to fully dive back into full live events. However, the event industry is no longer what it was and it certainly will never go back: we discovered new ways to plan events, made use of technology to make events more accessible and engaging to more people, and learned the best analysis method for future events.

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Rethinking our “Normal”

The previous phases have certainly given us lessons - both the easy and hard way - so what did we learn and what has changed our new “normal”? Does it mean we are back to phase 0? Let’s break it down.

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1. Digitalization is key

The pandemic has taught us to embrace digitalization, it has been a great help in keeping the industry afloat during the pandemic. So far, technology has been able to help in maintaining sustainable networking, help in business matchmaking, reach a bigger audience, keep the attendees engaged, and help collect the right data to assist organizers enhance their future events. And it has the potential to do so much more, so be more open to new innovations.

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2. Organizers’ skill are beyond just planning

Organizers’ role is not limited to just planning anymore. More doors have opened and organizers have more room to innovate and get creative in engaging with their audience. Organizers are also much more tech savvy and are more used to analyzing event data to enhance the experience for all.

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3. A different definition of success

A successful event now does not just mean how many people physically attend the event and engage with your activities. It is much more than that. An event that reached a wide audience and converted most of them into registered attendees is considered a successful event. So is an event that has many attendees visiting back their organizers’ website or has many clicks on the on-demand personalized content in the events’ digital platforms.

Our definitions of success and our metrics are not the same as it was before. But excitingly, the new system we have created is projected to generate revenue of $3,605.8 billion by 2027. Which means that the exploration in events will only lead to more profitable outcomes for the industry.

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Moving Through Phases with DigitaLIVE

With digital platforms being an important key element throughout all the phases the event industry has gone through, it is no doubt that finding the right tech provider becomes crucial.

At Jublia, we strive to empower all kinds of live events with our robust solutions. With a decade of experience making sure everyone involved in the events makes the best out of it, let’s discuss the best solutions for yours.  Drop a message to info@jublia.com or follow our LinkedIn to book your demo today!

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Industrial Transformation ASIA-PACIFIC (ITAP) – a HANNOVER MESSE Event returned for its 5th edition! It was held at Singapore EXPO from 18 to 20 October 2022. Organized by Constellar, ITAP provided a platform that helped build a professional community among Industry 4.0 practitioners. Under the “Industry 4.0 for Business Sustainability” theme,  276 exhibitors from 20 countries and regions worldwide participated in this 3-day event. The event was also attended by 15,000 people, showing its global importance, with notable keynote speakers from various fields worldwide leading the conference sessions onsite.

Jublia Engagement Hub was appointed the tech platform partner for this global-scale event.

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Jublia Engagement Hub for ITAP

Engagement has been the ultimate goal for ITAP since the first day of the event planning. The organizer wanted to make sure that the digital platform of the event is capable of complementing the onsite physical face-to-face networking and engagement. Thus, the existence of digital solutions could make it easier and more effective for people to arrange meetings and, more importantly, meet the right people.

To say that ITAP has been a massive success is an understatement. Numbers-wise, the event has proven that it could provide its attendees with the best thing they expect from the onsite visitation: an authentic experience. A combined total of 50,000 logins to the event platform were recorded from the web app and branded native event app. The number showed how reliable the platforms were for attendees to help them navigate the event.

One of the main agents of change in ITAP was the event app that affected all the stakeholders’ onsite experience positively. It served as their own personal digital assistant that not only sent notifications frequently but also helped them to arrange meetings with the right people, navigate their way through the vast venue, and get reminders of their upcoming schedule.

ITAP did more than facilitate the onsite attendees. As a hybrid event, the organizer gave full access to the virtual attendees through RTMP onto Jublia’s live streaming platform, which is equipped with tools to enable two-way interactions with Q&As, Chats, Reactions, and many more. All of those were created to provide a joyful experience for virtual attendees close to the onsite ones. Jublia’s system recorded a total of 300 minutes of virtual sessions during three days.

However, this success was not an overnight magic. It was a result of the collaborative process backed by digital technologies tailored to meet the event’s needs, which started on the day Constellar and Jublia partnered to build the event platform.

Throughout the event lifecycle, Constellar did all they could to educate the exhibitors to improve their capabilities in utilizing the platform and constantly checked the exhibitors’ engagement progress to help them reach their goals. Meanwhile, Jublia actively monitored the event analytics and took necessary actions to drive engagement.

Taking all these together, Constellar effectively assisted all of their ITAP exhibitors — as well as attendees — to create a fulfilling event experience with the help of a digital co-pilot, Jublia Engagement Hub.

Jublia Scan for Effective Lead Generation

With engagement as the main focus during the event planning, Jublia specially deployed an entire ecosystem toward this goal. Meeting requests (either sent or received) and the number of meetings fulfilled were essential core metrics to measure the engagement.

Other than that, ITAP also utilized Jublia Scan to facilitate all exhibitors in finding potential leads for their companies. In an event labeled as a global-scale exhibition and trade fair, Scan became a vital tool to ensure that all the event stakeholders wouldn’t get back home empty-handed.

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With the tool comfortably accessible through the branded ITAP event app, an average of over 3,700 scans were made per day with AI-powered automated categorization of hot, warm, and cold leads. Therefore, establishing ITAP's position as the first event held by Constellar in collaboration with Jublia to have phenomenal lead generations of 11,000 scans with a 70% adoption rate from exhibitors.

Furthermore, the scan data exported to the organizer helped in giving them more profound engagement insights into the interaction between the stakeholders. This export flexibly met Constellar’s requirements, hence providing solid evidence of the exhibitors’ engagement throughout the event.

The detailed Scan data is a part of the event data story. In the true motto of Jublia, our analytics across the broad spectrum of engagement — secure meetings, lead generations, content discovery, and wayfinding through the AI maps — helps organizers to remain broad and sharp in their analysis, just like an owl.

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Reaching the Same Destination Through Different Paths

Behind ITAP's jaw-dropping records is an important value that brings home the event's primary goal: an ROI-driven attendee engagement experience.

It is of no surprise that each attendee attends a trade event to tackle parts of their organization’s marketing and sales funnel. Hence the event engagement strategy must focus on allowing them to efficiently contribute to their funnel and leave the event satisfied that their attendance goals are met.

This was what was achieved at ITAP and measured through our backend, Jublia Sense. The organizer was able to analyze the exhibitors’ engagement types based on their activities. For example, an exhibitor was inclined toward lead generation, but another stood out on business matching and meetings. While others might be chasing for brand awareness. The ability to be aware of how an attendee behaves in the event enables the organizer to better create products that suit individual business needs.

Creating a Greener Impact Through Digitalization

According to the pre-event media release by the organizer, it was stated that one of the main key dimensions of the event is Environmental Sustainability measures to help businesses reduce their carbon footprint and CO2 emissions.

ITAP actually walked the talk through the digital platform they built together with Jublia.  The digital solutions were able to enhance the physicality of the onsite attendees and at the same time helped the event to take a step forward to sustainability. 

Digitalization managed to seep into every single element of ITAP. Starting from promotional and marketing materials that exhibitors conducted prior to the event to the meeting management. Jublia Sense allowed them to manage and monitor all meetings online, instead of having them printed. 

Onsite attendees could also expand their network more conveniently through digital name cards, leaving the stacks of the paper version behind. 

The event app also contributed to the environmentally friendly aspect by serving as the content house, where exhibitors stored all the event-related information and enabled real-time access. Last but not least, the interactive maps also helped attendees to navigate the venue more effectively. 

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Talk with Us!

Partnering with Constellar for the Industrial Transformation ASIA-PACIFIC (ITAP) – a HANNOVER-MESSE Event has been an honor for us. Entering our first decade in the industry, Jublia remains committed to being an Engagement Hub that continues to innovate.

Our adaptable and flexible solutions will make your events reach their own version of perfection this year. Find out what our Engagement Hub can do to your dreamed event by dropping a message to our Solutions Specialists at info@jublia.com. Also, make sure to follow us on LinkedIn to keep up with our recent updates and insightful content!

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Actual article date: Jun 6, 2014

The events industry is very much like an ecosystem. Just like the ecosystems of nature, the ecosystems of the events industry involves a community — a community of stakeholders (event organizers, attendees, exhibitors and sponsors), venue locations, as well as event technologies. These components are linked together within an event environment, interacting as a system and working in tandem with each other to produce a sustainable continuity of valuable exchanges.

In the natural state, the underlying purpose of an ecosystem is to facilitate the transference of energy through the creation of linkages between and among both biotic and abiotic factors within the environment (i.e. food chain). This would undoubtedly be a means for the survival of all the living things within that ecosystem.

Coming back to our context of the event ecosystem, I believe that the true purpose of an event is to, similarly, create linkages/connections between and among the event stakeholders. These linkages are created at the event, where industry players can discover opportunities and most importantly meet face-to-face with relevant others.

Thing is, the underlying task of facilitating the establishment of these relevant connections is a huge and daunting one that many event organizers dread. Why? Simply because people are dynamic creatures who are unpredictable! Delegates are picky with who they want to meet, and their networking needs vastly differ from each other. Furthermore, the operational load needed to execute a system for relevant peer-to-peer matching requires a tremendous amount of money, manpower and time to get right.

The question to ask is this. Would putting the effort to have a business matching system really make the difference? What is the ROI on having an offering like that at your event?

Acceptable answers would be improving the level of event satisfaction and boosting the attendee experience of your event. But the answer for me really is gleaning pertinent dynamic data of how the stakeholders at your events are interacting. After all, these stakeholders are very fundamentally your “intellectual property”!

With a business matching system that funnels corresponding data onto a central platform, events can quantify and qualify the networking potential and overall “health” of their event. Are event budgets getting smaller and tighter due to time and budget constraints faced by delegates? Would it really be the lack of perceived value of the event to the attendee? With these data sets, we can finally get the answers and solutions that we’ve been looking for. And maybe, we can prime ourselves to prevent this “lack of perceived value” that is permeating our event industry.

Organisers can know how many meeting requests their delegates made with others, identify the top networkers, and even understand the experiences of VIPs at their event. This data is sieved and transformed into strategies that can be used to better events. For example, data is used to determine marketing campaign effectiveness, identify customers with the most potential value, and even ease budgeting! Sponsors, who were never able to justify their ROIs and brand exposure accurately at events before, are now able to. According to the Big Data Study by TATA Consultancy Services, the expected return on investments in big data is 54.3% for sales! All of these can help better an attendee’s experience at the event and increase the event’s ROI.

The power of data allows organizers to play a more personal and active role in contributing to the event satisfaction of their delegates because they would be in the know of what delegates want, and they are in the position to make it happen.

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Industry or corporate events are a melting pot of people from all walks of life, all gathered together for a common purpose. They bring together people from different industries, companies, and levels of seniority, whether it’s to learn something new, to network with others, or to simply be inspired.  For event organizers, this should be kept in  mind when planning for events. 

One of the objectives of event participation is generating leads, particularly through networking at these types of functions. According to the results of Display Wizard’s 2022 Trade Show Exhibitor Survey, more than 70% of businesses generated new leads and brand awareness from trade shows. Leads generated at industry events are often more qualified than those generated through other channels, as they are already interested in the industry and the products or services that businesses offer.  Knowing this, event organizers should know to plan and center their events along lead generation, to help participants better achieve their event goals. 

The Fundamentals of Event Lead Generation

Event lead generation is the process of identifying and capturing potential customers at an event. This may look different for each stakeholder of an event, however, they are all interconnected. For event organizers, successfully providing lead generation opportunities can help to build relationships for future events. By aiding in this, you are indirectly helping sponsors and attendees with their business networking goals, increasing satisfaction and creating a positive experience. This effort in lead generation in turn, impacts your event ROI, where you can measure the success by attaching tangible metrics to these efforts.  The question then becomes, how do we carry out lead generation efforts for events?

How to Hold Events That Generate Leads

For event organizers, you must take into account the importance of the attendee experience while planning, as their journey can determine the lead generation touch-points you aim to have in place. Of course, we must also take note that lead generation isn’t the only factor when it comes to the attendee experience, but it plays a major role in it. 

Event Preparation Phase

The event preparation phase is the part of lead generation that organizers cannot overlook. It is the first step of lead generation that occurs months before the start of an event. This is when you will attract the right audience and convert them into confirmed attendees. The question is, how do you, as an event organizer, facilitate this at this stage?

The focus here should be on your intended attendees- attracting the right crowd, and ensuring that you are enticing them with what your event has to offer. Research is essential for identifying the best types of events to host for your business and tailoring your content and presentations to meet the needs of your ideal customers. If you know your customers' goals and pain points, you're likely to host an event that resonates with them and meets their needs. ultimately leading to higher conversion rates. The mix of people you attract to the event matters and sets the quality and precedence for lead generation. This is because whatever the quality of the database at the events sets the first baseline.

Tip: Aside from marketing channels such as social media and emails, use a Public Hub to gain interest for your event, as it allows access to your event platform without login restrictions. This gives the general public a chance to explore your event and get a taste of it before deciding to join. All agendas and sessions can be viewed without login, and your sponsors will thank you for the exposure. The goal is to attract interest from your audience and encourage them to register as an attendee. This provides a convenient way to convert your audience into attendees, and it’s one step closer to establishing an event lead database.

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Pre-Event Phase

This is the golden moment for lead generation. The pre-event phase can spread across a few weeks, providing sufficient time for your attendees and stakeholders to better harvest leads. This starts from the relevant pool of registrants that you have secured in the previous phase.

From there, personalization and matchmaking can contribute to the lead generation process. Data from completed profiles of registrants can be useful to provide personalized recommendations for relevant sessions and/or meetings. This type of matchmaking facilitates meetings by helping attendees find potential meeting partners who share similar interests and goals, saving attendees’ time and effort. They can focus on meeting with people who are most likely to be interested in what they have to offer, improving the quality of meetings and increasing the number of meetings that can take place during the actual event days. This process in turn, helps attendees to network and to generate leads before the actual start of the event.  

Tip: Get your attendees to fully complete their profiles when registering and inform them of the benefits of doing so. When completed profiles are paired with an AI-powered Event Engagement Hub, providing personalized content and business matchmaking recommendations becomes a breeze. The more information available for the AI to analyze, the better the personalized recommendations it can provide, and the more efficient your attendees’ event experience and lead generation efforts will be.

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Live-Event Phase

The primary purpose of an event is to engage attendees and generate leads. To achieve this, event organizers should focus on delivering valuable content, using storytelling to resonate with attendees, and incorporating attendee engagement elements.

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Traditional lead generation occurs on the day(s) of the event. Organizers facilitate this by ensuring a smooth experience for their attendees. Make sure that your event has enough space allocated for meetings, and make it easy for your attendees to navigate your event venue to these spaces.  

Equip attendees with lead capture tools on d-day to allow for easy and quick recording of contact information while networking, as well as note taking. Engage your attendees and let them know of their schedule, or by sending notifications for upcoming meetings or sessions they have planned for the day. Furthermore, provide a platform that will allow attendees to have conversations, whether it’d be through meetings, networking on-the-fly, or events through chats and messaging. Not only are you creating an engaging and interactive atmosphere, but you are creating more networking opportunities, and this in turn creates more lead generation opportunities.

Tip: Have an interactive floorplan ready for your attendees to use to navigate your event hall(s), for efficient wayfinding. What’s even better is if your map is integrated with their personal agendas, linking and directing them to their next scheduled session or meeting location.

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Post-Event Phase

Once your event has wrapped up, that doesn’t mean it's really over. Organizers can carry on in aiding lead  generation. The key here is continuity. 

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Say you’ve gathered the data from your event, and you’ve carried out post-event strategies by sending feedback forms surveys and follow-up campaigns. By reviewing these results and analyzing the trends or patterns (e.g. uncovering trending keywords or breaking down semantics), you now have valuable information that you can send your sponsors or attendees in the form of a leads report or a leads review, especially if the prior activities are tracked. Organizers can analyze sentiments of their attendees and especially their customers (exhibitors, sponsors) and take specific action depending on the results. 

For instance if someone is feeling negative,  organizers  can provide more post-event touch to alleviate this, and if the result is average, they can come in to see how to generate more positive outcomes for them. Positive results are considered the winners and it's then about keeping them close and leveraging on their help to craft the best story on the event to supercharge your future marketing.

Thus, you as an organizer continue to engage and provide value to your stakeholders. The idea is that you and your event are top of mind for sponsors and attendees, and have their trust - which is helpful with return visits for future events!

Tip: Your digital engagement tools must already provide the analytics to set you up for this stage. Don’t just hand out this valuable information to your attendees, but try to get something in return that helps you out as well. Request for testimonials that you can reuse for marketing purposes, preferably specific to their lead generation journey throughout the whole event phase (from pre to post-event).

Boosting Lead Generation Efforts through Tools

When it comes to creating a strategy for events, WeeMin Ong of Marina Bay Sands had this to say:

“There’s no such thing as an in-person strategy or a virtual strategy in event design … because f2f events are simply the culmination of one’s virtual journey within a community.” 

This is particularly true as an attendee’s journey starts early on before the events, and such is the case for lead generation. It is then vital for event organizers to understand how digital tools that are commonly used for events serve your lead generation journey.

The benefits of using event lead generation tools can include increased efficiency, in which they can help to automate lead capture and follow-up, which can save businesses time and resources. Accuracy is also improved as precise lead information is gathered, which in turn helps with increased personalization, and increases the likelihood of conversion. By using event lead generation tools, event organizers can better the engagement of the event stakeholders, leading to a more successful event lead generation.

Improve your Event Lead Generation with Us!

Is it no doubt that events provide fantastic opportunities for networking and lead generation. By planning your events with this in mind, you can create an impact for your sponsors and attendees, helping them with their event goals, and subsequently, helping your event goals and ROI. With proper strategy and execution, you can use these strategies to take your event lead generation campaigns at your event to the next level. Speak to our Solution Specialists to find out how Jublia’s Engagement Hub can play a part in this by dropping a message to info@jublia.com to find out how to take lead generation to the next level and follow us on LinkedIn to stay tuned with more exciting updates!

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Article actual date: Nov 18, 2020

Overview

Intertextile Shanghai Apparel Fabrics is known to be one of the largest and most comprehensive trade fairs for fabrics in China. Ever since it was founded in 1995, this biannual fair has become a leading international meeting point for the best in the textile industry; especially so when China plays such a vast and significant role when it comes to textiles and clothing around the world.

This edition put together a 3-day hybrid exhibition that was held from 23rd September to 25th September 2020. It hosted over 74,000 visitors, and nearly 4,000 exhibitors from at least 20 countries and regions. Throughout this event, sellers were given the chance to showcase their latest innovations and products to an international audience, seek new customers and explore new market opportunities. Buyers were also provided with numerous opportunities to meet sellers both onsite and virtually.

We are proud to be the technology partner chosen for business matching the third edition running. More importantly, this was a great testbed for both the organising team and ourselves to prove our capabilities in powering a hybrid event.

Jublia Hybrid

To fit the event objectives, we designed the hybrid event platform to grant different meeting access tiers to different attendee groups based on ticketing packages (onsite meetings for domestic attendees, virtual and hybrid meetings for international attendees). As such, over 500 virtual and onsite meetings were arranged during the fair through “Connect PLUS” and the VIP business matching programme.

Intertextile was very much a live event and the live event component took centre stage. Our team found it thrilling to be playing an instrumental role in bridging the gap between cross-border attendees who couldn’t meet physically due to the travel restrictions and personal caution.

The solutions deployed for Intertextile include:

Match 360°

Our flagship end-to-end business matching helped to effectively satisfy attendees’ needs across the 5-week event campaign duration. In particular, the material Cotton received the most interest and manufacturers received the most enquiries.

Video Call

All virtual 1-to-1 meetings at the event were powered securely by our proprietary video call technology. There were no issues faced by the majority Chinese-based attendees, and as expected, we saw a 4-times number of virtual meetings made compared to onsite meetings.

E-Marketplace

All of our existing clients stand to benefit from our regular innovations and developments. Intertextile was no exception, and we provisioned a E-Marketplace function to allow a more efficient discovery of products by Buyers and Visitors.

Feedback

This is a great opportunity to find required products and get acquainted with new developments in a Pandemic, without personal presence.

- Rosttextil (Buyer)

The organisation of the hybrid event was done very well. Explanations were clear, the list of sellers were easy to discover. I particularly enjoyed and found relevance in the recommendations. Intertextile’s virtual event platform was really good.

- Textil Doo (Buyer)

Key Takeaways

This experience has further reinforced our knowledge that virtual events cannot (and will never) replace physical events. Nevertheless, virtual events — when designed and formatted correctly — provided a powerful add-on to the physical event component. Having a quadruple number of virtual meetings at a hybrid show tells us that international businesses are still very much active in their search for cross-border collaborations. Organisers need to think creatively about bridging this gap and solving this need. We expect many organisers to follow the lead of Intertextile in their hybrid event plans come 2021. Great work Intertextile!

Speak To Us!

Are you planning for an upcoming hybrid event and are wondering what kind of event formats would best engage your attendees? Not so long ago we released a White Paper on hybrid events. Do check it out here and let us know what you think. We will be more than happy to assist you. Thank you!

Event planning is a complex process involving many different steps, from setting goals and objectives to marketing and executing them. With proper planning and execution, it is possible to create an event that is both memorable and valuable for attendees. While there are many factors that contribute to a successful event, one of the most important pertains to attendee experience. When attendees have a positive experience, they are more likely to stay engaged throughout the event, learn more from the content, network with other attendees and share positive feedback with their networks, thus boosting your event ROI. 

Mapping out the event attendee journey allows event organizers, managers, and marketers to maximize the performance, efficiency, and effectiveness of their events and create an impactful attendee experience.

Understanding the Attendee Experience

Attendee experience is among many of the metrics that help you determine your event’s success. It does so by considering the entire guest journey and seeking to delight them at every step. Keeping attendee experience at the forefront of your planning process allows you to apply design thinking to the challenges and opportunities of your events, resulting in immersive experiences that will delight attendees.

Why You Should Take Attendee Experience Seriously

Gaining insight into the event attendee perspective requires understanding their journey. This empathetic approach for event design, encourages event planners that “letting go of what you think you know so that you uncover gaps in and opportunities for what your audience needs,” according to Meetingsnet. 

The importance of the attendee experience in event planning shouldn’t be overlooked. Mapping out the attendee experience and journey can be used as a step-by-step tool to visualize their perspective even before the event goes live. Event planners can identify and address areas of weakness where the attendee experience suffers by going through each touchpoint. By doing so, we are providing the attendees with a positive event experience, which means they are more likely to stay engaged throughout the event, and can efficiently move about the event learning and networking, contributing to a positive impact on ROI through both tangible metrics and intangible metrics such as lead generation and brand awareness.

Designing the Attendee Journey

When considering your attendees’ experience at events, you must take into account the journey they go through as a whole. Consider what a typical attendee wants and map out the ideal experience, from pre-event to post-event. 

To ensure your event’s success, the months, weeks, or days leading up to your event are prime times to showcase what your event has to offer. Launching a Public Hub, where your audience can view your event’s sessions, keynote speakers, sponsors and exhibitors prior to registration, can entice them to engage and interact with your event site (e.g. favoriting sessions, scheduling meetings, exploring the event venue beforehand, are examples of metrics that can be tracked). This would lead to an overall positive experience for your attendees even before the event, thus contributing to ROI! 

Next comes the actual day(s) of your event. Here, your attendees will be going to sessions, visiting exhibitor booths, and mingling with other guests. You want to make sure that they are able to move about their day efficiently, and that they are able to do the activities they have planned, and preferably not missing any.  

And finally, there are the post-event activities. Providing feedback or downloading or watching content on-demand are some ways in which your attendees continue to interact with your event, thus highlighting the importance of post-event engagement as a part of the event attendee experience, and its contribution to your event ROI. 

By repositioning the attendee journey and planning your events around this, you create a richer experience for attendees and a better ROI for yourself.

Impact of Attendee Experience on ROI

The attendee experience is a critical factor in determining the success of an event. By focusing on creating an engaging experience, event organizers can increase ROI and achieve their event goals. Attendee experience is essentially the sum of all the interactions that they have for an event, from the moment they first learn about the event to the moment they leave, or even after. This creates plenty of room and touchpoints to address or improve upon the attendee experience. A positive attendee experience is necessary for engagement, which considers the level of participation and interaction that attendees have with the event content and each other. Attendees who have a positive experience are more likely to participate in sessions, network with other attendees, and share their experiences with others.

According to Adobe, “engagement metrics provide a litmus to measure how attendees are enjoying your event”, meaning that  engagement is directly correlated with event ROI, as it is a key driver of lead generation, sales, and brand awareness. There are a number of metrics that can be used to measure engagement including, attendance rates, session participation, networking activities (meetings scheduled, meetings held). By tracking these metrics, event organizers can get a clear picture of how well events are performing and identify areas for improvement, therefore impacting event ROI. 

How Event Tech Plays a Role in Event Attendee Experience

Now that you’ve mapped out the attendee journey and experience, you can now see what improvements to make and what kind of metrics to track. Additionally, you can focus on your attendees’ reasons for attending your event. Is it to network? Is it to gain more knowledge? By identifying their goals, it can give you a better idea into how to improve your event design to accommodate these. An all-in-one Engagement Hub offers the tools and solutions needed for you to enhance the touchpoints identified in your attendee experience journey. 

An attendee’s experience at events is rooted in personalization and efficiency. This can be achieved through the use of event tech. Event tech provides the digital tools/platform to enhance the attendee experience and help them gain the most authentic event experience.

Personalization can improve the event attendee experience by making it more relevant and engaging. This can be achieved by using event tech such as Jublia, that is powered by AI and machine learning where the data inputted and engagement activities in its platform can help create a personalized agenda with suggested sessions, speakers, and networking opportunities that are relevant to each attendee. 

Organizers are also able to collect relevant and valuable data which can be useful either to improve the attendee experience in real time (such as sending push notifications on D-day as reminders for upcoming sessions or meetings in their agenda)  or for future event planning purposes.

Additionally, personalization and efficiency can apply when it actually comes to how your attendees will navigate through your hall(s)  during the event days. Here, having AI-powered maps as a feature will help your attendees with wayfinding. For instance, based on their personalized schedule that was created before the event days, the Maps feature can show your attendees where sessions/ meetings are located, if it is located in the same or a different hall,  and even provide the best route to go from one location to another. 

Have all of this information and features handy in the palm of your hand, by utilizing a native event app. The event agenda, AI maps, push notifications and messaging platforms are available to view and use on a mobile device, making it easy to access for attendees. Additionally, utilizing networking features such as lead generation tools can be used on a mobile device, enabling simple contact exchange and discussion follow-ups for post-event.

Of course, these are just some of the ways in which you can enhance your attendees’ event experience. Each attendee’s journey and experience can definitely vary, but anticipating this and planning your event around these experiences, will provide your attendees with a positive experience throughout the various touch points, thus contributing to the success of your event and a return on investment.

Take Charge of your Event Attendee Experience with Jublia

A well-planned event with great attendee experience will not only leave a lasting impression, but also help you achieve your event goals and contribute to your event ROI. Jublia’s comprehensive Engagement Hub allows you to maximize your ROI through improvements in the attendee experience with its suite of digital solutions. To learn more, connect with our Solution Specialists at info@jublia.com and follow us on LinkedIn to get the latest updates!

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Article actual date: Apr 21, 2022

According to a survey by Statista published in September 2021, 35% of 8,227 marketers said they will hold in-person events for 2022. Now that the world is reopening and many events are returning onsite, we can truly feel the excitement.

However, the return of live events will definitely raise challenges to the digitally well-adapted industries.

The Thirst Has Been Quenched

Humans are social beings — socializing with one another is their nature, and nobody likes being physically distanced as it has been for the past two years. People long for the sensation of being together with each other at the same place, experiencing the same thing which brings every sense to life.

That’s why everyone, including the event industry, is overjoyed as the world starts to reopen.

Hallmark of an Event’s Success

Running a successful event is the ultimate goal for all event organizers worldwide. The success measurement is always interesting to discuss: what does an event require to be called a success?

If we say a music concert, for example, the number of audience is the success metric. If the tickets are sold out and there’s no empty seats in the venue, then it is counted as a great success.

Unfortunately, this is not always the case for business events. The large number of attendees filling in the venue during the event days is meaningless if they return home only with exhaustion from being lost in the venue, being unable to find a content that matches their interest, and finding themselves cramped together with other attendees.

This makes you think more: is my event truly successful just because it draws a huge number of attendees?

Quality Over Quantity

Live business events are never just about flocking people together in one place — it’s about creating opportunities for attendees and getting your business moving. No matter how crowded the venue is, the number of people attending the event will merely be numbers if you don’t generate leads and increase your revenue, and are unable to provide meaningful event experiences to them.

A successful event is when it resonates with every single stakeholder involved: providing an excellent matchmaking that connects attendees to exhibitor and contents, advanced engagement spanning all the way from prior to the event until long after it ends.

Success consists of many different layers and, most importantly, able to benefit all entities. At the end of the day, quality matters more than quantity.

Live Events and the Continuation of Digital Platform

During the height of social and physical restrictions, digital platforms emerged as a Messiah for the event industry. The virtual technologies enhancement made meetings and interactions possible. After going through a series of ups and downs of adaptation, everyone had adjusted so well to the surrounding circumstances at the time.

However, this year, the highly anticipated return of live events has materialized and it unexpectedly raised a question: have digital platforms become less important now that people can meet directly inside a venue and talk in-person without the need of a digital medium?

Meet DigitaLIVE, a Digital Empowerment for Your Physical Events

No matter how advanced digital technologies have become, they can never replace live events. This is undoubtedly true. But digital technologies through its platforms are not here to replace it: they are here to emphasize the physicality of an event.

Let’s imagine a situation: you are in high spirits as you depart to the event’s venue in the morning, only to stand in a long queue for registration and get lost as you try to find your meeting booth only to end up missing it. This hypothetical situation is not good news for anyone.

Too much hassle onsite affects your attendees’ satisfaction negatively and, in turn, your ROI too.

We at Jublia are aware of the importance of having a robust digital platform for physical events. With our 6+ years of pre-pandemic experience in powering physical event, then evolve to adapt to the uncertain circumstances for the past 2 years has fastracked our capabilities. Jublia is now at the best position ever to drive the highest engagement performance, backed by our proven solution in over 5,000 events.

We will continue to bring efficiency and convenience for your events with a number of features to give authentic event experiences to your attendees and save them from physical burnout they might have.

When your attendees can register early for your events, browse through the meetings and sessions available before the actual event starts, bookmark them in advance and when they arrive at the venue, they will be directed to the booths without having to wonder where they are supposed to go.

With the intention of helping organizers create the best and successful events for their attendees, Jublia presents DigitaLIVE: a digital empowerment for live events.

Jublia’s digital platform is equipped with our best-in-class solutions to bring the most out of your events. This allows you to lengthen the lifespan of your events, allowing you to connect your attendees on a deeper level and engage them with the community, messages, and content even when the event is over for long.

If you give the best facilitation for your events, increasing ROI is a given. Isn’t this the best win-win scenario one could ask for?

Let’s DigitaLIVE Your Events!

With almost a decade of experience in empowering LIVE events with robust digital solutions, Jublia understands the importance of digital platforms for any types of events.

Let’s talk about the most suitable solutions we can tailor to suit your event’s needs. Drop a message to info@jublia.com or follow our LinkedIn to book your demo today!

Actual article date: Jul 3, 2013

The traditional way of organising an event assumes attendees/exhibitors networking as an aftereffect. Basically, attendees/exhibitors are left to fend for themselves when they signed on to events that promises huge networking potential at their events but provides no medium for them to tap on the potential.

In recent times, event organisers and PCOs are gradually realising the potential in crafting special networking sessions to improve attendees ROI (and not only their own ROI). At the same time, by analysing the potential of networking in an event is actually a marketable perk.

It is high time that we look critically at how to maximise attendees networking experience.
But first, how does an event organiser realise the face-to-face potentials at their event?

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1. Are event apps the mean to an end?

Event applications are great when you are visiting and require information of the event. However to download and app itself is a huge barrier and while this fact is not well documented, we have heard that the conversion rate at events with apps is actually pretty low (one case that was presented to us is that out of a 10,000 people event, only ~100 person downloaded and used the event app).Furthermore, do you really want to download an app that you might use for a day or two? After speaking to many attendees, the general consensus is that there is more incentive to download an event app if there’s a networking feature. However, they don’t really want to be overwhelmed by the mass of information that organisers tend to squeeze into their apps. Event apps have to be useful, not just informative. The most easily accessible, scalable and least expensive way to allow easy access to event information is to actually modernise and make your event website mobile optimised. With that, you won’t need to fret over the type of devices that is being used, be it Android, iOS, firefoxOS, WP8, Blackberry… you figured. So much better than building apps to fit the different devices and then end up… having a web app version too.

Fundamentally, event apps are cool. But are they effective?

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2. Crafting specialised networking sessions!

Speed networking and private meetings at exhibitors booths are the most valuable face-to-face networking sessions that organisers can provide. Instead of mindlessly scanning badges as well as speaking to the random guy next to you, attendees can definitely better craft their experience at events. And that, is really up to event organisers to organise and provide the relevant tools to facilitate specialised networking sessions.Over here, we are strong believers of crafting our networking experience BEFORE an event, and following up with them DURING the event itself. “Inbound networking” at it’s best. Technology has enabled us to do just that that and the traditional model of accumulating leads DURING an event and following up only AFTER the event itself, needs to take a backseat. Setting up specialised networking sessions need to start pre-event. However, it is still a laborious challenge for event organisers to generate meetings manually. And that is why Jublia exists: to facilitate the laborious process by automating the setting up of meeting schedules and provide a pre-event networking platform that makes following up on leads DURING an event possible.

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3. The Holy Grail: Analysing your event networking potential

How many good leads is your event generating? Which industry/person/company has a great interest in networking with who? How is the networking at your event distributed? Are you sponsors getting their worth in terms of tapping on the networking potential in your event?These are great questions which few event organisers can answer. The capability to answer these will make your event stand out from the rest as attendees can now quantify and justify why exactly attending your event will do justice to their ROI. The best marketing is done when your event’s value is well defined.We currently provide a post conference networking report for each event organiser that uses our networking platform. That is however, just a surface view of what we can analyse in each events based on attendees demographics, networks and leads.

‍Big Data for events has huge potential in shaping the events industry in times to come!

Actual article date: Jul 7, 2015

The other day I was on panel session at the Singapore MICE Forum from which we saw data management as a key challenge for organisers. On the same day, I was walking back home from a fulfilling time at SMF when I chanced upon this:

Enterprises have historically spent far too little time thinking about what data they should be collecting and how they should be collecting it. Instead of spear fishing, they’ve taken to trawling the data ocean, collecting untold amounts of junk without any forethought or structure. Deferring these hard decisions has resulted in data science teams in large enterprises spending the majority of their time cleaning, processing and structuring data with manual and semi-automated methods.

Data collection remains a major issue for companies. However, there is no easy shortcut to it. Time and effort have to be invested to reach a state of good data management. This is because the reality is that..

“You have to start with a very basic idea: Data is super messy, and data cleanup will always be literally 80 percent of the work. In other words, data is the problem.”
- DJ Patil, Chief Data Scientist of the White House

At Jublia we handle data on a daily basis for clients as well as using data for us to do what we are good at: business matching. Here’s are three main areas where we have learnt to ensure quality data management:

Know the types of data you are collecting

The other panelist, Sherrif Karamat, from PCMA who leads his organisation’s digital strategy briefly touched on the types of data that we can collect. There are two main categories, 1) Stream data and 2) Static data.

Stream data are data that is determined by a user’s action and most often then not, his/her needs. Example includes clicks on an app, person’s search entries etc.
The benefits here are:
- The data can be more genuine when compared to static data.
- Data can be collected at scale and more representative of your audience.
The limitations here are:
- The data that is collected is huge in size and cannot be analysed manually via Excel.
- Data needs to be processed/crunched or put in reference with other datasets. It is mostly useless by itself.

Static data are data that is collected via forms. This include surveys and in events, registration forms.
The benefits here are:
- These data can be used in it’s raw format without having to process/crunch it.
The limitations here are:
- People may not provide genuine comments thus it may be misleading to what you are analysing.
- People may not know what they want. They just indicate what they think they want.

Collect data well

Collecting data is a tricky business, simply because we have so so many channels to collect data from. So how would we know what type of data will be useful for us to analyse? We have to look at what is our business aims and what type of data is fundamental to our needs.

Since Jublia is deeply involved in the business matching/networking process of clients’ events, we only collect data from channels that will be highly relevant for us to analyse further and help clients improve their events. And we know that collecting data is not as easy as it seems.

To collect quality data that is fit for analysis, we need to understand the channels that the data is streaming in. For instance, Jublia’s tools that provide our clients’ end customers (delegates, exhibitors, sponsors) have been built for performance with a streamlined user experience and clear benefits for them to use it. This improves the rate of adoption of our tool and as a larger percentage of a group is actively using the channels, the data streaming in is highly relevant and most importantly, representative of the cohort.

Simply put, you can’t have 10% of the people at an event downloading your event app and then claim that sentiments can be measured at the event.

The fact that “garbage in, garbage out” is still highly relevant even with the numerous technologies presented around us means that we need to know the quality of the data that we are collecting.

Use the right data framework

Having the right framework structure that you can feed your data in is very important. It is only with the right structure of your data can you activate them for further analytics and insights.

As an example, our recently revamped data structure has allowed us to analyse events much more deeply by having highly specific categories of different groups in an event, as well as attributes that can be assigned to each group. It enabled us to effectively measure metrics in different groups and how they perform. Furthermore, it enabled us to seamlessly overlay datasets with each other to further generate even useful insights.

One of the most intriguing sight I have seen is when I walk through some offices of enterprises and see rows of folders and reports filed in physical copies by their events year-on-year. They are most likely archived and referenced back once in a while. Those data could be really valuable if it can be stored in an effective format to ensure that the data can be easily activated for insights.

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If you have a any questions or doubts on the above, please feel free to speak to me. I am happy to share more and explain further.

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The quotes referenced in this article comes from TechCrunch: Enterprises Don’t have Big Data, They just have Bad Data

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Article actual date: Nov 26, 2020

Overview

Being one of the first international trade exhibitions to open in Asia, THAIFEX — Anuga Asia is currently the leading annual international trade fair for food & beverages, food service technology and retail & franchise in Asia. Numerous industry professionals have used this increasingly successful platform to meet and establish new networks within the F&B industry for heightening their business success.

THAIFEX — Anuga Asia 2020 Hybrid Edition was a 5-day onsite event held from 22nd September 2020 to 26th September 2020 in Bangkok, Thailand. The show attracted an impressive turnout of over 800 exhibitors and more than 21,000 visitors from all over the world either onsite or virtually. These figures show us the resilience of the F&B industry and we are grateful to be given the opportunity to partner with THAIFEX (again) for the 4th edition. The 2020 event edition is particularly special. Jublia was engaged to power the very first hybrid event format of THAIFEX.

Jublia Hybrid Event Platform

For years, THAIFEX prided itself on the organisation of a vibrant trade show. Due to the strict Covid-19 measures this year, their event concept needed a strong and credible pivot. We are tasked to deliver a full hybrid event experience that unified the onsite and virtual business matching experience of buyers and sellers in attendance.

Attendees were given the ability to arrange onsite meetings as well as virtual meetings through the Jublia platform. This helped facilitate relevant business meetings between local attendees and international attendees (who otherwise would have no way of getting matched since they couldn’t travel to Thailand for the show).

The organisers of THAIFEX were very commendable in their efforts to streamline both the onsite and online experience for their customers. This led to the creation of a special business initiative that was crafted with the objective of achieving positive participation ROI for the attendees. Exhibitors were provided the opportunity of maximum reach and exposure of their brands and products through the virtual event platform, at the same time, buyers were able to source from an extensive range of products from trusted brands.

The Results

1. Attendee Activity
   Over the brief campaign period of 4 weeks, more than 60% of the attendees were active participants on the virtual platform. Together over 6,500 unique meeting requests were initiated with the F&B vertical of Sweets & Confectionery receiving the most search interest.
2. Business Meetings
   Over 500 1-to-1 business meetings were arranged across the days of the event. Interestingly, the number of virtual meetings was 8 times higher than the number of onsite meetings. This was a huge validation of concept as the organisers of THAIFEX pivoted to this new hybrid format.
3. Customer Sentiments
   THAIFEX concluded with a resultant positive Net Promoter Score (NPS) that saw over 70% of the attendees indicating a positive experience. Moreover, our platform scored an 80% satisfaction rating with feedback on ease of use being one of the top most recurring comments.

Feedback

The platform provided an easy and convenient way to source for the most suitable supplier to one’s company requirements, without having to be physically there at the event.

- Myanmar Distribution Group (Buyer)

This platform allows me to effectively explore and network with new suppliers, hence providing new assortments for my company.

- Brave Tristar (Buyer)

I really love using this awesome networking channel. Moreover, the quality of buyers that attended this event were of standard.

- Everbest Soya Bean Products (Exhibitor)

Key Takeaways

The future of events is face-to-face and will always be face-to-face. Knowing this, event organisers in this new business climate need to employ the use of the right digital tools to best achieve these objectives and the intended results. THAIFEX took a small risk to spice up their event this year with hybrid event formats, and the result numbers truly speak for themselves. We are grateful to Koelnmesse for believing in us and the vision we have to better engage all types of attendees (virtual or onsite) despite any circumstance. We wish that more event organisers would follow suit, pivoting their events business to become more Covid-resilient.

Speak To Us!

If you would like our team to assist you through your hybrid pivot for 2021 simply reach out to us at info@jublia.com or speak to anyone whom you’re in touch with from Jublia. We are ever ready to be your guide through these challenging times for our industry.

Article actual date: Jan 7

The scent of holidays still lingers, but the restful period is over. As we open the first pages of the year, we strive to create even more successful events ahead with our never-ending improvements.

Jublia has successfully made a bunch of enhancements last year, but we are not stopping there. Aside from leveling up our game through the existing solutions, we also work on new technologies to prepare for the unpredictable future of events.

What We Have in Store for 2022

We present two major updates as the first step to show our commitment to cater to the ever-growing need of the MICE industry and its evolving trends.

The Wholesome Connected Analytics

Jublia aims to create a complete analytics journey for organizers through a story-telling approach.

The enhanced engagement journey involves three sequential steps: interaction, opportunity, and realization. We add submenus under each category for a smoother data flow.

• Interaction: The first step of the engagement journey, providing details to help you understand how attendees interact during the events. Through this submenu, you’ll be able to discover the top contents your attendees are most impressed by, as well as their demographic reports that will be useful in building post-event reports.
• Opportunity: All interactions can create opportunities for your end-users. Through the optimization of Acquisition, Search Trends, and Interest Trends, you will be able to deliver better matchmaking and content for attendees with a data-driven approach. This in turn helps you to better assist your sponsors and valued customers in achieving their attendance ROIs.
• Realization: After facilitating and maximizing opportunities, now it’s time to measure the outcome results through realization. It’s divided into three submenus currently: Conversations (previously Meeting), Branded App Activity, and Sentiments to measure your audience’s satisfaction.

By providing connected analytics across our product ecosystem, we expect to give qualifying ROI for attendees and traffic measurement metrics for organizers. All the events data are gathered through a respectful human-first approach to avoid privacy violations.

Track Events’ Trend and Activities with Conversations Analytics

Understanding how conversations are sparked is essential for organizers, and we’re well aware of it. Therefore, we have evolved Meetings into Conversations, which provides a unified analytics panel that allows organizers to visualize how exactly conversations happen on their platform and how they were created from the facilitated opportunities and offerings from organizers. Expect on-point insights on what the attendees are doing and talking about during the events with Conversations.

This evolution is encapsulated by three different conversational entities: Product, Company, and People. Eventually, we envision that all these data will help organizers to facilitate better matchmaking and spark multifaceted conversations around each entity type, digitally or live, in groups or individually.

This is Just the Beginning

Is that all? Definitely not. Please speak to your friendly Jublian or drop us a note, we will be happy to tell you more about how all of these benefit your event and will allow you to better harness your event’s data story.

This simply marks the start of our exciting 2022 journey in further defining what’s possible in your event and making events human-centric and relevant to each audience’s unique needs. We definitely hope you can join us on this journey, so let’s have a chat!

Article actual date: Jan 3, 2017

Just before Christmas, I was privileged to have been invited to speak at Temasek Polytechnic’s annual Entrepreneurs’ Forum.

It was a half day event organised by the School of Business and most in attendance were from the graduating cohort. Nevertheless, I noticed a number of students from other faculties who were eager to learn beyond the conventional curriculum of their subject major. Great, entrepreneurs come from all fields and walks of life! It’s no secret that the entrepreneurs of this century (technopreneurs) aren’t just majors in business but design, technology, science, engineering and so on!

I was one of three speakers who took the stage for 30 minutes to speak about my entrepreneurship journey — the Jublia story thus far. After which we had a panel question and answer before concluding with light refreshments at the foyer.

To sum up, here are the take aways I hope to have left everyone at the forum that day:

1. Opportunities — Make full use of them and don’t dwell in the ones you’ve missed, the next one would come

2. Hard Work — There is no substitution for the investment of blood, sweat and tears

3. Faith — Every business starts with taking a step of faith

4. Adaptable — Life is 10% what happens to you and 90% how you response to these circumstances

Since speaking at TP, a few students have been proactively reaching out for internship opportunities and I’m glad to say that we’re having more TP students joining the Jublia family this year. Thank you and keep it coming, the internship slots are filling fast!

If you’d like to find out more about internship opportunities with Jublia OR are interested in the content of my session for future guest speaking opportunities, do reach out to me at errol@jublia.com.

Once again, many thanks to Temasek Polytechnic School of Business for having me. Here’s wishing everyone a prosperous and healthy 2017!

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In today’s interconnected world, we are continuously pampered with technology’s seemingly limitless capabilities. Their ability to do this is due to it constantly reading and learning about us and our behavior. Which is great, but with significant progress comes new challenges. One of them is the data security risk which can have serious consequences for both individuals and businesses.

Data security is a critical concern in the events industry, where personal information is collected, stored, and shared. As technology continues to evolve rapidly, the question arises: Will these advancements lead to a higher data security risk in the event industry? This article will explore the question and examine the potential impact of improvements in technology on data security👇

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The Looming Risks of Personal and Sensitive Data at Events

A research by Bizzabo shows 91% of event marketers believe that using data is a critical component of their marketing strategies. The same research also shows that 63% of event organizers are using event data to personalize the attendee experience. 

This is the reason behind why events collect massive amounts of data. Freeman describes in their 2018 report that the average event attendee generates 1.5 GB of data per day of digitally created and stored information. Considered currency in this digital age, this data gold mine can have dire consequences when mishandled.

To further understand the true risks of handling sensitive data, take these large-scale data breaches for example: A database leak from Thomson Reuters has exposed 3TB of sensitive customer data in October 2022. Another case we can learn from is the second major data breach Marriott International has faced in 2020 – after their larger data breach in 2018. This data breach caused the leak of 5.2 million sensitive guest data, including their guests' names, contact details, loyalty program account information, and other personal details such as birth dates and gender.

With this, as an industry which collects a large amount of sensitive attendee information in events, these examples show the worst case scenario of what can go wrong. Especially since events are often a big target for hackers considering the detailed information we collect from our large audience pools.

How can we handle this sensitive data that we collect in events and prevent this from possibly  happening to us?

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Understanding Data Privacy in the Events Industry

General measures and policies are implemented across the events industry to prevent data breaches and misuse of sensitive information. Event organizers know that compliance with current regulations is an integral part of good data security management. It is non-negotiable. Particularly as countries worldwide are tightening their privacy laws with initiatives such as GDPR.

With GDPR in place, attendees have their own data rights. Industry experts from IEEE Meetings, Conferences & Events group (MCE) highlight these attendee rights, including the right to be informed - on the purpose of processing their data, for how long it will be retained and who would have access to it, the right to object, rectify or restrict data processing and even the right to be forgotten, and be entirely removed from the database. Event planners must be aware of these regulations and conform to them (otherwise, there’s a hefty fine! And potentially a lawsuit), and they do. With the right organizers and vendors, your data is in safe hands. 

Should attendees want to exercise any of these rights, event organizers need to be able follow the proper course of action. For instance, if there are requests made to be removed from an event database, there should be no problem to do so quickly and easily – Jublia can help with this as we provide a “Delete Your Account” feature for attendees should they want to be removed from the event database, guaranteeing a safer event journey for your attendees.

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Picking Up the Pace with Our Policies

Other than the existing general policy mentioned above, events usually support it with other efforts. We must also work towards advancing and improving our own policies following the fast-paced advancements in technology. These are some efforts you can try out:

To improve trust, you must ensure that the data you collect from your attendees are absolutely necessary, which means not collecting every single piece of information about each of your attendees but collecting data that would only benefit your attendees and your events. This would not only give peace of mind to your attendees, but also help you declutter data and decrease the risk of data breaches.

You must also ensure that all data transmissions, including registration forms and payment processing, are secured using encryption and other secure protocols. This will help protect against data interception and theft. Aim to work with partners or third party vendors with ISO 27001 certification which emphasizes their reliability - their Information Security Management System is compliant with standards set by the Certification Bodies. 

To prevent it even more, you can also restrict and limit data access so that you always know who has access to your event data. You can also implement strong access controls and strong authentication mechanisms to ensure that only authorized personnel can access sensitive data.

Ultimately, the relationship between technological advancements and data security is complex and multifaceted. While new technologies can introduce new risks, they can also provide new solutions to address those risks. It's up to organizations to stay vigilant and adapt their security strategies to keep pace with the rapidly changing technology landscape.

Most importantly, work hand-in-hand with partners with the same priority for security. All your policies would be for nothing with just one mistake: trusting the wrong people to handle your event data.

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Jublia’s Security & Privacy Posture

The team at Jublia makes sure that we are not just a tech partner that provides solutions to every one of your event needs and goals, but that we are also a partner that can be trusted.

With over a decade of experience in the event tech sphere, we have developed a deep understanding of the security risks and challenges faced by event organizers, and we have built our systems and processes to address these head-ons.

Our ISO 27001 certification shows our commitment to data security and to our partners. It is the internationally recognized gold standard for information security management systems, providing a framework to ensure that our data security practices meet the highest standards of excellence. 

Additionally, we conduct regular VAPT (Vulnerability Assessment and Penetration Testing) to verify that our systems are secure against the latest threats and vulnerabilities. This rigorous testing process helps us identify and address any potential weaknesses in our systems, and ensures that we stay up-to-date with the latest security best practices.

Finally, on top of building data silos between clients’ event platforms, we uphold the utmost respect of privacy for all users. This includes the optional right for each user to remove their presence on the platform and refined controls of the frequency of communications they can receive from us. To top it all off, Jublia will never share contact details of users across digital interactions (e.g. a view or scheduled meeting does not grant a user access to the other party contact  information).

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Partner with Us!

At Jublia, the innovation of our solutions and other improvements in our systems are worked on in tandem, such as adapting and adhering to evolving data security requirements.

Not only do we strive to deliver proper data security, but we also want to work with partners with the same vision, who understand its significance and want to make an effort to achieve this vision together.

Looking for an event engagement hub with assured data security? Speak to our Solution Specialists by dropping a message to info@jublia.com or following our LinkedIn to find out more about how we can help. 

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Overview

Techsauce Global Summit is one of the largest tech conferences in South East Asia featuring thousands of startups, investors, and tech enthusiasts from around the world. The event helps to accelerate technology entrepreneurs to the global stage by connecting them to quality investors, venture capitalists, and corporations. We’re honoured to work with Techsauce to facilitate top-level matchmaking solutions since 2017.

Objective

For the 2019 edition, Jublia was tasked to provide structured business matching between startups, corporations and investors with the purpose of raising equity, optimising supply-chains and utilising synergies through partnerships. Because Techsauce Global Summit features a wide variety of technology sub-categories, it’s the perfect place for high-quality networking.

Solution: Match 360°

We powered the event with Jublia’s award-winning end-to-end business matching solution, Match 360°. With just a handful of staff on-site, over 400 meetings were managed from Jublia’s CRM — that’s efficiency! In terms of attendee engagement, it is safe to say that Techsauce leveraged Match 360° to its full potential with above-average KPIs across the board. These are some highlights from the 3-week campaign period:

1. User Adoption
   We experienced good user adoption of the Match 360° Web App platform. Over 60%.
2. Meeting Potential
   There were over 4,000 meeting requests sent, showcasing the immense interest for top-level matchmaking.
3. Platform Activity
   Over the three week period, we experienced over 7,000 platform visits and more than 13,000 profile views.
4. Meeting Performance
   We facilitated over 400 1-to-1 meetings. 70% of the meetings were rated as highly satisfied.
5. Net Promoter Score (NPS)
   Techsauce achieved a great NPS score of over 30% — indicating that attendees of TechnSauce are more than satisfied, congratulations!
6. Customer Satisfaction (CSat)
   Jublia’s matchmaking solution achieved an average CSat score of 4/5, validating our efforts and the technology user experience.

Feedback

Amazing event with great content and people. The matching-system was easy to use, clear, convenient. I liked the recommendations found in the app, helped me to discover like-minded people.
(Founder, Cleantech Startup)

It enabled me to engage in topics of my interests. The matching process was easy to understand and I had fun meeting new people. See you next year!
(CTO, IoT Startup)

Very well arranged event. The meeting app was great — I spent the whole day networking and exploring new investments with about half an hour of preparations.
(Venture Capital, Investor)

Key Takeaways

Jublia and Techsauce worked closely together to leverage data from previous editions — we saw YoY increases in held 1-to-1 meetings, both in terms of numbers and satisfaction. By optimisation and engineering of our matching recommendations, Techsauce Global Summit 2019 saw great User Adoption (over 50%) and Customer Satisfaction (CSAT — rated 4 out of 5 stars). All-in-all, Techsauce Global Summit 2019 was a massive success and we hope to extend our collaborations in the future!

Actual article date: Mar 6, 2015

As technology becomes a big part of face-to-face events, it is necessary to understand the directions that technology trends are heading as they will drive habits and expectations of your technology solutions at your event from your customers. From the recent Accenture Technology Vision 2015 report, five key trends are highlighted as primary movers. This is how they will impact events.

1. Internet of Me

“As everyday objects are going online, so too are experiences — creating an abundance of digital channels that reach deep into every aspect of individuals’ lives. Forward-thinking businesses are changing the ways they build new applications, products, and services. To gain control over these points of access, they are creating highly personalized experiences that engage and exhilarate consumers — without breaching the customer’s trust. The companies that succeed in this new “Internet of Me” will become the next generation of household names.”

What the above trend basically means for events is that the digital tools that you are leveraging on needs to increasingly build on contextual information for each of your customer and ensuring the right messages are delivered. With the pheltora of “competition” over the attention of your customers from the different channels and services that they subscribes to, bringing the right context to your customer will make immediate business sense to your event.

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2. Outcome Economy

“Intelligent hardware is bridging the last mile between the digital enterprise and the physical world. As leading enterprises come face-to-face with the IoT, they are uncovering opportunities to embed hardware and sensors in their digital toolboxes. They are using these highly connected hardware components to give customers what they really want: not more products or services, but more meaningful outcomes. These “digital disrupters” know that getting ahead is no longer about selling things — it’s about selling results. Welcome to the “outcome economy”.”

The outcome economy will fundamentally change how events does their sales and marketing. Proven ROIs and customer satisfaction will be key. While delivering the right content is still a must at events, event organisers will need to increasingly look at the outcome or “value” that is derived from their content programming. This is the same for networking at events. What are the business outcomes and opportunities that you are delivering for your customers attending your event? Specially catered session or networking opportunities will be required.

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3. Platform (R)evolution

“Among the Global 2000, digital industry platforms and ecosystems are fueling the next wave of breakthrough innovation and disruptive growth. Increasingly, platform-based companies are capturing more of the digital economy’s opportunities for strong growth and profitability. Rapid advances in cloud and mobility not only are eliminating the technology and cost barriers associated with such platforms, but also are opening up this new playing field to enterprises across industries and geographies. In short: Platform based ecosystems are the new plane of competition.”

Is your event creating a true platform-marketplace for your customers? Or is your event merely a ground where customers just want to find out more about the industry? I believe strongly that if events acts better as marketplaces, more value transactions take place at the events, resulting in a high quality experience for your customers. This differentiates “must attend” events from “will attend” events.

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4. Intelligent Enterprise

“The next level of operational excellence and the next generation of software services will both emerge from the latest gains in software intelligence. Until now, increasingly capable software has been geared to help employees make better and faster decisions. But with an influx of big data — and advances in processing power, data science, and cognitive technology — software intelligence is helping machines to make even more, better informed decisions. Business and technology leaders must now view software intelligence not as a pilot or a one-off project, but as an across-the-board functionality — one that will drive new levels of evolution and discovery, propelling innovation throughout the enterprise.”

Investment into intelligent events need to start today. This means that all your investment into digital tools must have a bigger goal; it should not merely be focused on the functional aspect (i.e. ability to schedule appointments) but the functional aspect should bring you intelligent data and most importantly customer insights that you can utilise. With such data at hand, it can fundamentally be used to morph data-driven decisions into your event organising team. This helps to bring you closer to your customers needs.

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5. Workforce Reimagined

“The push to go digital is amplifying the need for humans and machines to do more, together. Advances in natural interfaces, wearable devices, and smart machines will present new opportunities for companies to empower their workers through technology. This will also surface new challenges in managing a collaborative workforce composed of both people and machines. Successful businesses will recognize the benefits of human talent and intelligent technology working side by side in collaboration — and they will embrace them both as critical members of the reimagined workforce.”

Technology should enhance physical interactions at events, not replace the function itself. Organisers should be mindful to procure technologies that do not replace face-to-face interactions but enhance it, simply because face-to-face is the fundamental basis of live events. Every technologies out there will market itself as so, but the true implementation more often than not, lacks in that aspect. It is important to set the necessary KPIs and outcome/expectation when working with your technology vendors.

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Article actual date: Feb 27, 2020

Overview

TechLaw.Fest is a signature event hosted annually in sunny Singapore. It brings together an international community to debate, deliberate, act and innovate around topics that revolve around law (policies, regulations, legislation, case law and governance) and technology (infrastructure, business transformation and people development). TechLaw.Fest is all about lively experimentation and meaningful action; Jublia was absolutely thrilled to be chosen as a strategic partner to facilitate knowledge adoption, idea generation and solution creation with our Unified 360° technology.

Objective

We were tasked to be the architects of a highly structured business matching program, which aimed to facilitate meaningful and relevant 1:1 meetings amongst the attendees for the purpose of solution generation and knowledge sharing. Furthermore, we were also empowered by the organisers to provide a content platform that made it ridiculously easy for attendees to interact with sessions, speakers and ideas.

Solutions

TechLaw.Fest was powered by our Unified 360° solution that combined the best of Match 360° and Content 360°. We built both a web and native (Fully Branded Event App) platform that made the attendee experience completely streamlined, seamless and immersive. Below are some key highlights of what transpired over a 2-week campaign period.

Match 360°

The industry’s leading standard in smart matchmaking that is fully end-to-end from design consultation to meeting reminders, onsite management and real-time interaction business intelligence.

1. User Adoption
   Our usage concerns (due to a brief engagement time) were unfounded. In just 2 weeks, Match 360° was utilised by over 60% of the attendees!
2. Meeting Potential
   With over 1,000 top-level meeting requests, there was an obvious demand for highly meaningful meetings.
3. Platform Activity
   In just 14 days, we analysed over 2,500 platform visits and (a whooping) more than 3,000 user profiles were viewed. Activity was bustling!
4. Meeting Performance
   80% of all the 1:1 meetings facilitated were rated as highly satisfied. There were deals being made and MOUs signed onsite.
5. Net Promoter Score (NPS)
   Tech.LawFest achieved a glowing positive NPS score of over 30%. A serious win for a serious (Law) sector in our books.

Content 360° (Fully Branded Event App)

Our award-winning event app solution that is seamlessly integrated with Match 360°. Most importantly, it comes with a proven onboarding model that solves the organiser pain of low event app adoption.

1. Download Rates
   Over 40% of the attendees used the event app with majority of the downloads made one week before the event.
2. App Activity
   We experience over 1,500 app opens with an average attendee usage of more than 5 times each to interact with content.
3. Agenda Interactions
   We analysed over 2,000 session favourites and agenda views, with Data and Commerce being the topic of most interest.
4. Customer Satisfaction (CSat)
   Jublia achieved a CSat score of 4.0 / 5.0. We are elated and plan to top these results the next time around.

Feedback

The idea to pre-schedule meetings was fantastic. The platform was really easy to use and made meeting scheduling a breeze. I had a number of great meetings and I’m already looking forward to the next Tech.LawFest.
PolyTechnic (Visitor)

The app interface was easy to use and having the program sessions there makes it easy to search. I enjoyed having the freedom and flexibility to plan my own event schedule of sessions to attend and people to meet.
Technology MNC (Visitor)

Content was good, quality of exhibitors were great and there was a wide range of participants from various field. All in all I enjoyed myself. The networking platform was one of the best features of the event. It made it really easy to find relevant people to meet. See you next year!
SaaS Startup (Exhibitor)

Key Takeaways

Jublia collaborated closely with Tech.LawFest to leverage on the various intelligence and insights from our prior collaboration. The data we amassed enabled us to pivot our strategy and grow our partnership. This was extremely instrumental in helping achieve a 400% increase in just the content interactions alone! As we continue to data-drive our actions and decision together with the team we want to give a big shoutout to the amazing Tech.LawFest team for putting their trust in us. We promise to continue pushing the boundaries of technology for the betterment of your shows. May we continue growing together!

Article actual date: Jun 5, 2018

PyCon APAC 2018 was held in NUS this year, and we were back as the sponsors of the event! We had the great honour of sharing with the community some of the lessons we have learned over the past one year from our experiences in Python and frameworks such as Flask. One of the critical lessons we spoke about was how to handle customisations to Match 360° for our clients while keeping it easy to maintain and deploy without using up too many resources on the server.

Our original solution for handling customisations was to duplicate the entire Match 360° code and perform our customisations in the copied code. This made sense since we previously wrote our mobile web app code in PHP where routing is directory-based. We could route a request to the directory meant for a specified event. On top of that, all the events are isolated from each other, making maintenance easy. It ensures that a bug in the customisations for one event would not affect any other events. In Python (Flask), routing is done differently as we have to run the backend as one application. If we were to copy the PHP solution, we would need to have one running application for each customised event. This is extremely resource-intensive, and on top of that, each application would be idle most of the time making this solution inefficient. Our Python solution is to make use of the application dispatcher middleware in Flask. Application dispatching allows us to combine multiple Flask applications on the WSGI level. This means different Flask applications can run side by side while sharing resources. The dispatcher will then route requests to the correct Flask application depending on which event it is. This solution achieves isolation while keeping resource utility to a reasonable level.

Sharing our experience in Python was an excellent opportunity for Jublia to give back to the community and hopefully, help other Python developers and B2B SaaS companies who are facing the problems we have encountered before.

We had many takeaways from Pycon as well! Data anonymisation was a huge focus at Pycon this year. It came as no surprise since the EU General Data Protection Regulation came into effect recently and new software innovations are getting increasingly data-centric. During her keynote, Katharine Jarmul, founder of Kjamistan, shared about how we can achieve data anonymisation while still maintaining accurate machine learning models. Her keynote highlighted the importance of privacy and why we need better methods of managing our data. It was interesting to hear her views on how data could be handled, primarily since we collect and manage human data as well in Jublia.

There were many other exciting topics at the conference as well. David Tan from Thoughtworks demonstrated how to use Continuous Integration/Continuous Deployment methods to reduce deployment time significantly while keeping your code safe. His setup automated not just deployment, but also unit testing, integration testing, and metric testing. This ensures a high level of reliability and makes testing quick and easy. These are steps we could take to improve our workflow at Jublia as well. Google also shared another interesting open source product called the Apache Beam. It allows the streaming and batch data processing in a single data pipeline. This can simplify the data pipeline design and fewer code changes if you want to switch between streaming and batch data processing which significantly reduces the time it takes to push changes to production. It could be a useful tool for improving the handling of massive data processing that the Jublia Event App received on the event day itself.

Pycon APAC was an enriching experience for all of us, especially the interns who got the opportunity to enjoy their first ever Pycon. We have learnt a lot from other software developers, and we can’t wait to apply what we have learnt at Jublia. We hope to come back again next year!

p.s. We hope anyone who picked up our maze puzzle managed to link up the dots too