As 2024 comes to a close, it’s the perfect time to look back and celebrate the milestones we’ve achieved. Among many others, this year Jublia introduced more than 50 feature updates and improvements, underscoring our unwavering commitment to enhancing event experience through innovative digital solutions. 

Reflecting on the year, COO Errol Lim shared, "2024 was marked by breakthroughs in strategic markets and challenges from tightening budgets. Despite this, it’s been exciting to witness innovation surge within event technology, especially with the growing integration of AI."

From launching new initiatives to strengthening partnerships and unveiling game-changing innovations, 2024 was a year of growth and transformation. Let’s dive into the key highlights that defined this incredible journey.

Better Experience, Richer Information

This year, we launched a brand-new blog designed with more engaging visuals to enhance your reading experience. It is now your go-to source for fresh insights, the latest updates, and valuable information tailored to the event industry. By providing richer and more reliable content, we reaffirm our dedication to staying connected with our audience and supporting you with the knowledge you need to create exceptional events.

Enhancing Event Support with Engage 360 Upgrade

Building on our commitment to provide reliable support for attendees, we introduced a significant upgrade to our Engage 360° feature with the launch of the centralized help desk. This enhancement streamlines the support process, providing attendees with quick answers to their event-related queries and enhancing their overall experience. 

“To tackle the challenge of scaling personalized support while maintaining consistent quality, we implemented a Centralized Helpdesk and launched support@jublia.com, which streamlined our support processes and improved performance measurement,” shared our Customer Success team.

With around-the-clock support, it ensures that organizers can handle issues swiftly and focus on higher-level strategies. By simplifying the support workflow, this upgrade underscores our dedication to helping users thrive by offering efficient and effective solutions throughout the event journey. 

Looking ahead to 2025, the Customer Success team at Jublia aims to continue evolving into trusted, strategic advisors who drive the customer journey and shape the product experience. As they highlight, 

“Our top priorities will include opening more self-service capabilities to improve efficiency and reduce reliance on our team, while continuing to enhance Engage 360 and leveraging analytics for more data-driven decision-making.”

Judy AI: The Game Changer of Event Experience

2024 saw the debut of Judy AI, our biggest release of the year, reshaping how events are managed. As the centerpiece of our technological advancements, Judy AI elevates attendee engagement, simplifies event operations, and empowers organizers with intelligent, data-driven tools.

This groundbreaking release introduced three key features:

• Ask Judy AI: A smart event chatbot enabling attendees to get instant answers and navigate events effortlessly.
• Summary Generation by Judy AI: An automated tool that creates concise session summaries, helping organizers save time and focus on high-priority tasks.
• Sentiment Analysis: Providing in-depth insights post-event, enabling organizers to measure success and uncover areas for improvement.

Judy AI marks a significant step forward in enhancing event experiences. With even more innovative features on the horizon, we are committed to shaping a smarter, more seamless future for events.

This release emphasizes Jublia’s commitment to integrating AI as a framework that drives collaborative intelligence of our platform, as previously shared by CTO Chinab Chugh. The Technology team added,

“Judy AI has been our most challenging project this year. We didn’t just launch a product — we're building a comprehensive framework. With AI at the forefront of technological advancements, we must stay ahead of the curve.”

Building Momentum with Strategic Partnership

Throughout the year, we’ve not only formed new, impactful partnerships, but also deepened our collaboration with the existing ones. These partnerships represent a shared vision of working with industry leaders to create seamless, high-quality event experiences.

One standout partnership this year was with Cvent, unveiled during Cvent Accelerate event in Singapore in July. This collaboration integrates Jublia’s AI-powered matchmaking with Cvent’s event management platform, creating a unified solution that streamlines event planning, personalized networking, and registration, all aimed at elevating the attendee experience across the Asia-Pacific region.

In Japan, our longstanding partnership with EventRegist has continued to thrive. This collaboration powered the BACKSTAGE The Final in Japan, marking our shared commitment to delivering meaningful connections. For nearly a decade, Jublia and EventRegist have integrated our platforms to provide a seamless experience for attendees, exhibitors, and organizers. This year’s BACKSTAGE Japan saw strong engagement, with our integrated tools ensuring an optimized experience for all involved.

Additionally, our support for the Python community remained a highlight, with our involvement in both PyCon Malaysia and PyCon APAC 2024. At these events, we introduced Judy AI, which was enthusiastically received by attendees. Our digital solutions, including the Native App and Judy AI, provided enhanced navigation and real-time engagement, further solidifying our role in shaping the future of event technology.

These partnerships exemplify our ongoing dedication to working collaboratively with key players in the industry, driving progress, and delivering exceptional outcomes for our clients and their attendees.

Events Participation: Engaging with the Industry

In 2024, we immersed ourselves in the heart of the events industry, actively engaging with professionals at some of the year’s most prominent gatherings. These opportunities allowed us to showcase our solutions, share insights, and strengthen our connections within the global event community.

At EventXpo Malaysia, we connected with a dynamic audience, demonstrating how our technology transforms event experiences. Our booth became a hub of interest, sparking conversations about how Jublia's tools drive engagement and optimize outcomes for organizers and attendees alike.

Taking the stage at leading forums like MICE Show Asia, UFI APAC Conference, PCMA, and ATxSummit, we shared thought leadership on the evolving event landscape. From exploring cutting-edge event technology to discussing challenges and trends, we brought valuable perspectives to the table, inspiring innovation across the industry.

Our participation at The Meetings Show Singapore and TMX Thailand was equally impactful. Acting as both exhibitors and speakers, we showcased our latest solutions and shared real-world success stories. These events deepened our relationships with industry leaders and highlighted the tangible value of our platform in enhancing networking and engagement.

Through these events, we celebrated collaboration, innovation, and the shared passion for creating transformative event experiences. It was a year of meaningful dialogue, driving progress and reinforcing our commitment to leading the future of events.

Celebrating a Decade: Strengthen Bond and Create Memories

Marking a momentous milestone, in the wake of Jublia’s 10th anniversary in 2023, we celebrated it with the first-ever company cohesion event for our Asia-based team. Filled with laughter, camaraderie, and meaningful activities, it was more than just a celebration — it was an opportunity to reflect on our shared journey and the collaborative spirit that drives our success.

The event fostered deeper connections among Jublians, reinforcing the relationships that serve as the backbone of our achievements. It was a powerful reminder that strong team bonds are the foundation of our ability to innovate and excel.

Looking Ahead to 2025

As we turn the page to a new year, our vision for 2025 is clear: to push boundaries, refine experiences, and continue empowering the event stakeholders with improved solutions. Reflecting on the company’s priorities, the brain behind our digital solution, the Technology team shared,

“Our top priorities for 2025 include advancing our AI framework to enhance productivity for users and organizers, rebuilding our communications layer for greater stability and adoption, and reimagining our platforms with a focus on user experience to deliver meaningful upgrades in satisfaction.”

Alongside these technological goals, we are sharpening our focus on talent. Attracting the right individuals — those with a deeper mindset, a passion for delighting customers, and a hunger to innovate — will be critical in driving our vision forward. As COO Errol noted, 

“The event tech industry can be superficial at times, but we’re focused on finding people who share our commitment to meaningful growth and excellence. Investing in our current team is equally important. By nurturing their potential and fostering resilience, we’re preparing to turn challenges into opportunities while delivering consistent value to our stakeholders.”

With these goals guiding us, we aim to unlock new possibilities and maximize the potential of every event. Together, with our unwavering dedication and collaboration, the upcoming year promises to be another year of growth, exploration, and meaningful achievements. Here’s to shaping the future of events, one milestone at a time.

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Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), held from 31 August to 8 September 2024 at the International Convention Centre (ICC) within the ADNEC Centre, was a prestigious celebration of traditional Emirati heritage and culture. Organized by ADNEC, ADIHEX showcased hunting, equestrian sports, and outdoor lifestyle exhibits, offering attendees a unique dive into the cultural traditions. 

Native App As a Single Digital Platform

For ADIHEX, the organizer had clear goals in mind: they wanted to maximize attendee engagement by ensuring all attendees knew how to access and utilize the event’s agenda and key content through a single digital platform. Recognizing the shift towards mobile-first experience, they chose Jublia’s Native App as the core tool to drive interaction at the event.

The app wasn’t just for attendees, exhibitors were equally encouraged to use it to display their products and manage their schedules. In a consumer-focused event like ADIHEX, the app became the main digital touchpoint, providing essential event information about exhibitors and other on-site activities. 

To encourage attendees in utilizing the app, our team implemented a change to the Native App by removing the login functionality since visitor data wasn’t being ingested—only requiring exhibitors to log in. 

Driving App Usage and Adoption

From the outset, the organizers understood that simply offering an app wasn’t enough—they needed a strategy to drive its adoption and usage. Their team was committed to making the app central to the event experience. During the event days, every corner of the event venue featured signs promoting the app, ensuring that attendees were fully aware of its presence and the wealth of information it contained. 

As the event unfolded, the organizer’s marketing team also played a key role in making sure everyone was aware of the app’s functionality. They utilized push notifications feature to provide information about event schedules, activities, and real-time updates, nudging attendees to stay connected through the app. This consistent promotion, paired with Jublia’s login-free experience for attendees, helped boost downloads significantly, marking a sharp rise in app engagement as the event progressed.

High Engagement and Enthusiasm Among Attendees

Thanks to strategic app promotion and a carefully planned approach to push notifications, the event saw impressive results. The app usage soared during the event, far surpassing typical expectations for a B2C gathering. Attendees quickly realized the app wasn’t just a schedule tool—it was their go-to platform for everything happening at ADIHEX. With a complex schedule and a variety of activities, the app served as the main driving force behind the event’s smooth operation.

Jublia Dedicated Support

Jublia Customer Support was there every step of the way to ensure everything ran smoothly. Despite the time zone differences, the organizer always received quick responses and expert support—whether they needed assistance with setup or had last-minute inquiries. They were particularly impressed by the onboarding process: Jublia’s dedicated support made sure even the inexperienced team members understood the basics of using the platform, while providing ongoing, insightful suggestions to improve their approach. 

The Impact of Digital Tools on B2C Event Engagement

ADIHEX’s success was a testament to the power of a well-executed digital platform in a consumer-focused event. By putting content engagement at the forefront and leveraging Jublia’s easy-to-use Native App, the organizer was able to deliver a high-quality experience that exceeded their goals. The Native App was crucial as the sole digital platform, serving not just as a content management tool but also keeping attendees engaged throughout the event.

When a B2C event is executed correctly and equipped with the right tools, it has the potential to deliver remarkable results. ADIHEX showed just how effective a Native App can be in driving engagement, ensuring real-time information flow, and creating a memorable, interactive experience for everyone involved.

Talk to Us

In summary, ADIHEX demonstrated the transformative impact of a well-designed native app in creating a seamless, engaging, and highly interactive experience. We are honored to be trusted as the tech partner for the event. Discover other success stories featuring Jublia Engagement Hub and connect with our Solution Specialists today to see how our solutions can be customized to elevate your event’s success. Follow us on LinkedIn for the latest updates and insights!

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In today’s tech-driven event landscape, mobile apps have become indispensable tools for enhancing attendee experience. They serve as a central hub for schedules, networking, updates and personalized interactions. Research shows that mobile apps are a staple in meetings and events, with a predicted usage rate of over 60%, according to Amex. This shows the importance of ensuring attendees actively use the platform to maximize engagement and achieve event objectives. To fully capitalize on this, event organizers should focus on driving adoption among attendees. 

The Importance of Promoting Event Apps

Encouraging attendees to adopt and actively use event apps is essential for creating meaningful engagement during the event. 

Beyond meeting expectations, event apps simplify participation by offering real-time updates and personalized schedules. This functionality resonates with attendees, as 83% believe their phones enhance their overall event experience, especially for tasks like navigation and schedule management. This effect is even greater when incorporating intelligent tools for enhanced usability. 

For organizers, promoting app adoption is crucial as it provides valuable data and insights to refine future event strategies, boosting productivity and efficiency. By ensuring that both attendees and exhibitors use the app, organizers can leverage features like real-time feedback, session engagement, and networking opportunities. Event apps also allow organizers to track key metrics such as attendee engagement, lead generation, and session popularity, all of which contribute to measuring success and improving future events. This highlights the critical role of app adoption in achieving event success for all stakeholders.

Strategic App Promotion Throughout the Event Lifecycle

To maximize event app adoption, focus on strategic pre-event promotion and onsite engagement. 

Pre-Event Promotion Tactics

Pre-event promotions benefit from the priming effect—repeated exposure to the app’s benefits builds familiarity and trust. Highlight key features like personalized schedules and networking tools to showcase the app’s value early. Encourage attendees to plan ahead by exploring schedules and venue layouts,  reducing onsite frustration and setting realistic expectations.

Social Media Push 

For consumer-focused events, using the right social media platforms is crucial for reaching your target audience. Platforms like Facebook and Instagram are ideal for B2C events, where engaging posts and stories can highlight the app’s features and drive downloads. Events such as The Kuala Lumpur International Book Fair successfully leveraged these platforms, using captivating content and clear app links to generate excitement and boost app adoption. 

For B2B events, LinkedIn can be more effective, as it targets professionals and organizations. Tailoring your campaign to the right platform ensures your promotion resonates with the audience, encouraging attendees to download and use the app before and during the event.

Event Website Exposure

Organizers should also consider featuring the app prominently on the event website with banners or header highlights. FHA- Food and Beverage in Singapore  was one such case where they utilized this method. The app was seamlessly integrated into the event site,  ensuring easy visibility and accessibility for attendees. This approach was successfully repeated in their 2024 FHA-Horeca edition.

Targeted Email Messaging

Sending pre-event personalized emails with clear, step-by-step download instructions can highlight the app’s key benefits.  Use engaging visuals like videos, infographics, or snack-able content to make the process simple and appealing. Ideally, tailor the message to specific attendee needs, ensuring they understand how the app will enhance their event experience. This approach boosts adoption and also ensures a smooth, hassle-free app setup.

Onsite Promotion Techniques

Onsite promotions are crucial for encouraging last-minute adopters and ensuring active app usage. By leveraging social proof, organizers can create a ripple effect of engagement that attracts even more users.

Visual Signage and Displays

Use impactful visual elements with creative, high-visibility placements to showcase the app’s importance while incorporating interactivity to drive attention and enhance engagement. When attendees see others using the app or notice its prominent presence throughout the venue, it reinforces its value and encourages them to follow suit. Highlight app-exclusive features, such as real-time updates, session reminders, and networking opportunities, tapping into the fear of missing out (FOMO) and motivating attendees to download and use the app.

App Advocates

Assign dedicated staff to assist attendees with downloads and demonstrate features. Advocates can guide attendees to session locations or provide event-specific updates, reinforcing the app's value. By showcasing real-time usage, these demonstrations reduce psychological barriers, showing the app’s immediate value and ease of use, which motivates attendees to adopt it on the spot.

Onsite Gamification and Push Notifications

Boost engagement with gamification and push notifications. Gamification activities like scavenger hunts or live games can significantly drive app downloads and adoption by encouraging interaction and creating excitement. These activities not only enhanced interaction but also demonstrated how event apps can seamlessly integrate with event goals. For example, Jublia, as the event tech provider and sponsor at PyCon APAC, leveraged gamification to engage attendees while simultaneously promoting app usage. 

However, it is important to note that when using gamification, organizers should ensure that the app's benefits are clearly outlined to further encourage adoption. Features such as personalized schedules, networking tools, and session updates should be highlighted to make attendees even more inclined to use the app.

Separately, push notifications play a crucial role in keeping participants engaged. They provide real-time updates, reminders, or helpful hints to guide attendees, ensuring they stay informed and connected, which enhances the overall event experience.

Post-Event Follow-Up

Although the focus is on pre-event and onsite promotions, a post-event follow-up strategy can encourage continued engagement with the app for future events. Share post-event highlights or exclusive content through the app to keep it relevant and demonstrate its ongoing value. Ensure you track app usage through metrics such as download rates, active users, average app opens, and feature utilization to measure the success of your promotion efforts and identify areas for improvement.

Maximize Event App Adoption for a Seamless Experience

Event apps offer more than just a tool—they are essential for creating a connected, personalized experience for attendees. By strategically promoting the app before the event, ensuring visibility onsite, and leveraging post-event data, organizers can drive adoption and improve attendee satisfaction. This approach not only maximizes engagement but also provides valuable insights for continuous improvement.

As you plan your next event, focus on app adoption to boost engagement and operational efficiency. Discover how Jublia’s solutions can help you create a seamless event experience that drives lasting impact for your attendees.

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From June 26-28, SIGEP Asia 2024 transformed Singapore’s Sands Expo & Convention Centre into a bustling hub for the bakery, pastry, coffee, and gelato sectors, drawing over 11,000 professionals from 93 countries and regions. This event was more than just a rebrand—it marked the inaugural SIGEP Asia under new organizer IEG Asia Pte. Ltd. and highlighted the latest industry innovations. Attendees included business owners, procurement managers, chefs, and international buyers eager to form industry connections. Running alongside Restaurant Asia, co-organized with the Restaurant Association of Singapore, and co-located with Specialty Food & Drinks Asia and Specialty Coffee & Tea Asia, the event offered a comprehensive look into food and beverage industry trends and opportunities.

Addressing Networking Challenges and Goals

SIGEP Asia 2024 focused on fostering valuable industry connections and facilitating knowledge exchange through insightful panel discussions, engaging product showcases, and hands-on workshops. With goals to elevate networking efficiency and expand international engagement, the event faced challenges typical of large-scale gatherings. Managing and scheduling hundreds of meetings posed logistical complexities, and as the event’s new organizer, IEG Asia aimed to surpass the performance metrics of prior editions.

To meet these objectives, Jublia provided solutions that streamlined connections and ensured the event’s hosted buyers reached their meeting targets while also enhancing attendee engagement throughout the event.

Optimizing Attendee Engagement with AI-Powered Solutions

Jublia’s suite of solutions was essential in overcoming SIGEP Asia’s networking challenges and enhancing attendee engagement through AI-powered personalization. The organizers prioritized creating an environment for high-quality networking, and with this focus, Jublia’s AI-driven algorithms customized agendas and session recommendations to align with each attendee’s unique profile and interests. The organizers’ commitment to maximizing attendee value led to the strategic use of Jublia’s auto-matching feature from our business matching solution which facilitated meaningful connections with key industry players. This collaboration resulted in over 1,000 pre-arranged meetings, highlighting how both Jublia’s technology and the organizers’ vision contributed to a seamless networking experience.

Jublia’s Web App enhanced the attendees’ experience by allowing them to explore the event agenda and sessions ahead of time. They could bookmark their favorite sessions and schedule meetings in advance, enabling them to customize their event days for maximum efficiency. This user-friendly interface not only facilitated direct connections between buyers and exhibitors but also utilized AI to suggest compatible matches, streamlining the networking process even further. 

On-site, Jublia’s Native App and Scan feature were essential tools in promoting meaningful and efficient interactions.Thanks to helpful, personalized suggestions and over 27,000 views of the agenda and sessions, attendees were able to stay engaged and informed throughout the event. Additionally, the lead scanner provided exhibitors with a way to capture, manage, and follow up on valuable lead data instantly, streamlining post-event outreach.

Measuring Success: Engagement and Satisfaction Metrics

The success of SIGEP Asia 2024 was evident in the strong metrics and positive attendee feedback. With rising attendance and record engagement, the event achieved exceptional year-over-year growth in networking outcomes.The enthusiasm for the event was reflected in a CSAT score of 4 out of 5 for on-site satisfaction, showcasing how the seamless integration of event technology elevated the attendees’ experience.

By partnering with Jublia as their event tech provider, SIGEP Asia’s organizers were able to leverage powerful networking solutions that directly supported the event’s goals.

Elevate Your Event Engagement with Jublia

SIGEP Asia’s event achievements underscore Jublia’s commitment to enhancing event experiences through intelligent solutions. Discover how Jublia Engagement Hub can elevate your event’s networking potential—connect with our Solution Specialists and follow us on LinkedIn for insights on the future of event engagement.

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Artificial Intelligence (AI) has become a cornerstone of Jublia’s event solutions. It’s been integrated into our key engagement modules such as Jublia AI Maps, Jublia Scan, and business matching. Today, Generative AI is reshaping how the event industry works, and we are proud to be at the forefront of this evolution. Our latest innovation, Judy AI, is designed to elevate organizers’ productivity, streamline operations, and deliver exceptional attendee experiences.

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Summary Generation: Tackle Minor Tasks to Free Up Time for What Matters Most

Ever wished you could have a personal assistant to capture the key points of every session at a large-scale event?

One of Judy AI’s standout features, Summary Generation, helps organizers tackle minor but time-consuming tasks like summarizing all sessions. This may have been overlooked in the past, but with Judy AI as a capable assistant, organizers can reclaim precious hours to focus on more strategic decision-making. Whether it’s summarizing keynote insights, breakout sessions, or Q&A panels, Summary Generation offers instant and comprehensive overview, leaving the tedious task to Judy AI.

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Ask Judy AI: A Round-the-Clock Event Concierge

For attendees, Judy AI functions as a highly intelligent chatbot, offering immediate assistance at any time, anywhere throughout the event lifecycle. The Ask Judy AI feature drivers quick, accurate responses to event-related inquiries, ensuring attendees receive the help they need without delays.

This benefit extends to organizers as well – there’s no need to manually respond to questions, a major advantage for global events spanning multiple time zones. Setup is effortless, too; all organizers have to do is train Judy AI with relevant event information, such as FAQs, websites and more – and voila! Ask Judy AI is ready to become the on-demand concierge your attendees will love.

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Sentiment Analysis: Harnessing Attendee Feedback for Future Success

Post-event analysis is crucial for identifying areas of improvement and planning future events. Judy AI is equipped with Sentiment Analysis feature, providing deep insights into attendee feedback, allowing organizers to gauge overall satisfaction and pinpoint specific areas for enhancement. By leveraging data-driven insights, organizers will be able to make informed decisions and deliver even better events in the future.

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Embrace the Future of Events with Judy AI

Judy AI is just the beginning. We’re constantly innovating and developing new features to further enhance the event experience. Want to see how Judy AI can transform your next event? Schedule a demo today and discover how our innovative engagement modules can help you create successful and impactful events.

This year, Python Conference (PyCon) returned to bring together developers, enthusiasts, and tech leaders in both Malaysia and Indonesia, sparking vibrant discussions around Python’s latest innovations. Amid this energetic gathering, Jublia was proud to support the event as a sponsor, continuing a collaboration that began in 2016. Our presence underscored our commitment to the Python community, empowering attendees with digital platforms designed to enrich their experience.

Judy AI Took the Center Stage at PyCon Malaysia

At PyCon Malaysia, which was held on 24-25 August 2024, Jublia played a pivotal role by supercharging the event with our Native App, which significantly enhanced the attendee experience from start to finish. With features like real-time session schedules, speaker information, and easy-to-follow navigation tools, the app was designed to streamline the event experience for all participants. Attendees could effortlessly plan their day, moving between sessions with ease.

In addition, we introduced our latest release, Judy AI, during a dedicated sharing session. This AI-powered productivity tool comes equipped with several features to help organizers tackle minor tasks, freeing them up to focus on strategic decisions. For attendees, Judy AI serves as a fast-response chatbot, available around the clock to address any event-related questions. The session also fostered valuable exchanges of ideas and insights from esteemed speakers, creating an environment of mutual learning and discovery.

During the Judy AI introduction session, the attendees were impressively engaged, with many of them actively interacting with it in real-time. The feedback we received was overwhelmingly positive, with participants praising its ease of use and the convenience it added to their event experience.

In all, PyCon Malaysia showcased our commitment to transforming the event experience through innovative technology with the introduction of Judy AI. The enthusiastic response from the attendees affirmed the value of our solutions, inspiring us to continue enhancing every aspect of the event journey.

PyCon APAC: Amplifying Engagement and Showcasing Judy AI in Indonesia

Our journey with PyCon didn’t end in Malaysia. Hot off the press, Jublia took on the role of Platinum Sponsor for PyCon APAC 2024 in Yogyakarta, Indonesia, held on 25-27 October. With our Native App at the forefront of digital solutions powering the event, our presence was met with enthusiasm and strong recognition.

Building on this excitement, Jublia Native App for PyCon APAC 2024 served as the digital co-pilot for attendees, making event navigation effortless. Packed with useful features, it offered agenda sessions, speaker details, and an AI-powered interactive map, all designed to enhance the attendee experience at every step. 

The Native App saw impressive engagement, with over 7,000 total opens by 350 people and an average of 20 sessions per user. This high level of activity highlights the app’s essential role in helping attendees seamlessly manage their schedules, navigate the venue, and maximize their event experience.

At this event, Jublia had the opportunity to showcase Judy AI as an integral part of our product lineup. The session drew a full house, sparking numerous questions and engaging conversations. The level of interest was evident as attendees visited our booth afterward to dive deeper into how Judy AI could elevate their event experiences.

Long story short, PyCon APAC 2024 provided a dynamic platform for knowledge exchange and networking, with Jublia proudly recognized as a top-tier sponsor, strengthening our brand’s connection with the developer community.

Elevate Your Event Experience with Us

As Jublia continues to support various events, our commitment to enhancing event experiences with digital solutions remains unwavering. Our journey alongside the Python community is one we cherish and strive to grow, inspired by the positive feedback from attendees at PyCon Malaysia and PyCon APAC 2024.

With our latest technology, including Judy AI, we’re excited to see how our solutions continue to empower and engage event attendees in new and meaningful ways. Discover how our complete Engagement Hub can be customized to elevate your event’s success. Connect with our Solution Specialists today, and don’t forget to follow us on LinkedIn for the latest updates and insights!

Singapore, October 14, 2024 – Jublia, a leading technology provider based in Singapore, has announced a strategic partnership with Cvent, a market-leading meetings, events and hospitality technology provider. Officially unveiled at the Cvent Accelerate event in Singapore on July 12, this collaboration aims to elevate event planning and enhance attendee experiences throughout the APAC region.

This partnership will offer event planners a comprehensive system that combines Jublia’s AI-powered matchmaking and engagement capabilities with Cvent’s robust platform. It enables event planners to manage all aspects of their events, from registration to personalised networking, in one streamlined solution. This unified approach will benefit key sectors such as association meetings and corporate conferences, delivering optimized engagement and improved outcomes across various industries.

“With this partnership, we are continuing our mission to provide tailored solutions for event organizers, helping them address ongoing challenges in the event management landscape,” said Errol Lim, COO of Jublia.

This strategic partnership allows for seamless integration of Cvent’s registration system into Jublia’s digital platform, offering a more personalized, intuitive, and flexible tool to enhance the attendee journey right from the outset.

“This collaboration with Jublia will enable our clients to benefit from a seamless connection between Jublia’s powerful digital platform and our industry-leading event registration suite. By combining the strengths of both platforms, event planners will have access to a comprehensive solution that streamlines the entire event management process, from registration to personalised networking. We look forward to working closely with Jublia to deliver enhanced attendee experiences and drive successful events across the APAC region and beyond,” said Will Kataria, Senior Director and General Manager, Asia Pacific, Cvent.

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About Jublia

Jublia is a leading provider of AI-powered engagement and matchmaking solutions for the events industry. Its platform helps event organizers drive meaningful interactions by connecting attendees, exhibitors, and stakeholders through intelligent recommendations and personalized experiences. Jublia’s comprehensive suite of tools covers attendee networking, content engagement, and meeting management, ensuring that participants derive maximum value from every event. The platform is designed to enhance event outcomes by leveraging advanced data analytics and machine learning, delivering actionable insights and boosting overall engagement. Trusted by event organizers worldwide, Jublia empowers businesses to elevate their events and create impactful connections that drive success. To learn more, visit: https://www.jublia.com/ 

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About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in- person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com/sg

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The 13th Edition of the Gulf Information Security Expo and Conference (GISEC Global 2024) took place from April 23-25 2024. As the premier cybersecurity event in the Middle East, GISEC attracted over 350 industry leaders, renowned experts and cybersecurity enthusiasts worldwide. Hosted by the Cybersecurity Council UAE and organized by the Dubai World Trade Centre, the event took place at their venue and focused on exploring the latest cyber security trends, insights and innovations.

Strategic Focus and Objectives

The aim of GISEC 2024 was to create a dynamic platform for knowledge sharing and exchange, business growth, and the development of cybersecurity strategies. Here, networking opportunities were a cornerstone of the event, with the goal of empowering attendees with the knowledge and tools to strengthen their cybersecurity defenses and drive collaboration. 

With a target audience that included Chief Information Security Officers (CISOs), cybersecurity experts, IT professionals and government officials, the event offered dedicated meeting spaces and matchmaking services to facilitate meaningful conversations and connections. GISEC 2024 partnered with Jublia to power their event’s networking capabilities.

Elevating Networking and Engagement

Pre-event engagement was a key element in GISEC’s strategy for attendee networking, with attendees receiving personalized content and meeting recommendations based on their profiles, interests and event goals. By utilizing Jublia’s Web App and Native App for this, attendees were able to significantly enhance their overall event experience, resulting in over 5 million impressions for people, company and product-related content and searches. The event agenda itself also garnered over 500,000 impressions, reflecting strong attendance interest and engagement for the event.

Given the scale of the event, effective lead capture and generation were essential. GISEC utilized an on-site lead capture tool, Jublia Scan, allowing exhibitors and attendees to quickly and easily capture contact information, ensuring seamless follow-up and engagement post-event. The event recorded an impressive 50,000+ scans, reflecting the high level of interaction and interest among participants.

CISO-Centric Meetings Programme

Networking for Chief Information Security Officers was another top priority, with the event organizers ensuring efficient meetings for their high profile participants. Special attention was given to facilitating collaboration and knowledge-sharing among CISOs and other VIPs, using Jublia’s auto-matching feature as the solution. By automatically matching CISOs with relevant exhibitors and attendees based on their profiles, the event organizers could ensure efficient and productive meetings tailored to their specific needs. 

However, all is not left just to the matching algorithms. The organizers went the extra mile to review matches and personally curated additional valuable meetings for the CISOs and other key participants, enhancing the overall networking experience as evident in the below Customer Satisfaction (CSAT) scores.

Delivering Exceptional Outcomes

GISEC Global 2024 was able to successfully address the challenge of organizing efficient and meaningful meetings for attendees, particularly for CISOs, through the use of Jublia’s engagement hub and solutions which were orchestrated seamlessly by the event organizers. The event achieved significant engagement and satisfaction, as reflected in the success metrics and positive attendee feedback. 

The event successfully tackled the challenge of organizing efficient and meaningful meetings for attendees, particularly for CISOs, by leveraging Jublia’s Engagement Hub, orchestrated seamlessly by the event organizers. Beyond just meetings, the event stood out for its rich and diverse content programs. 

From the GISEC CISO Circle to interactive workshops at GISEC Decode, and immersive experiences like the Cyber Escape Room, where participants solved cybersecurity puzzles in real-world scenarios, attendees were guided to tailored content and connections. The GISEC Armory showcased top open-source cybersecurity tools, fostering collaboration and innovation, and various stages addressing enlightening topics surrounding cybersecurity, such as their Dark Stage, offered in-depth discussions on emerging cybersecurity issues.

With so much content happening across the short span of 3 event days, it is easy for attendees to miss sessions or side events. To proactively improve and enhance the attendee experience, the implementation of digital tools such as AI-powered maps and personalized agendas streamlined wayfinding and assisted participants in navigating the most relevant sessions, stages, and meetings. As a result, it’s no surprise that the agenda on the platform garnered over half a million impressions! 

Unlock Event Potential Together

We were privileged to serve as the technology provider for GISEC Global 2024. Our comprehensive Engagement Hub, in close collaboration with the event organizers, played a crucial role in delivering an outstanding experience, particularly for the attendees. As an organization that prioritizes privacy and security, we are proud to be the platform of choice for GISEC 2024. Being a part of the event also gave us valuable insights into further enhancing our own security measures.

Discover how our Engagement Hub can be customized to elevate your event’s success. Connect with our Solution Specialists today, and don’t forget to follow us on LinkedIn for the latest updates and insights!

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AI has rapidly evolved over the past few decades, with widespread adoption accelerating in recent years due to advancements in machine learning and data processing. These technologies have transformed how businesses operate by automating processes, improving decision-making, and enhancing customer experiences.

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Data is central to this transformation, and the events industry is no exception to this, with companies and event organizers leveraging AI to gain a competitive edge.

We recently interviewed our CTO Chinab Chugh to understand how Jublia is taking a part in this AI revolution.

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AI in the Event Industry: A Game Changer for Engagement

AI is transforming the events industry through streamlining planning, enhancing attendee engagement, and improving ROI for exhibitors. From AI-powered tools that personalize recommendations and intelligent maps that improve wayfinding and navigation. To smart lead capture and chatbots answering attendee queries, AI is optimizing every stage of the event journey. 

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As trends shift deeper towards personalization and automation, generative AI technologies (much like chatGPT) are playing a key role in enabling more dynamic and interactive experiences - making events smarter, more efficient and more engaging for all stakeholders.

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Jublia’s AI Strategy: Shaping the Future of Event Technology

Jublia has focused on solving the engagement challenge in the event industry with our robust digital platform, continuously refined over more than a decade, across 7,000+ events. Our AI journey began with RevRank, which utilized AI to deliver personalized recommendations, helping attendees connect with relevant connections and content. We then expanded into AI Maps, optimizing workflows for event organizers and enhancing attendee event productivity through smart wayfinding and navigation. 

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In regards to our AI strategy, CTO Chinab Chugh states:

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“Jublia's AI strategy is rooted in a vision that extends beyond leveraging AI as a mere tool—it is integrated as a framework that drives collaborative intelligence across our platform.We view AI as a catalyst for enhancing the efficiency and productivity of all our users, from attendees to event organizers.”

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Our strategy focuses on a product vision that emphasizes scalability, flexibility and user-centric design. This approach positions us to drive innovation in the event industry, which fundamentally revolves around human interactions. We prioritize simplicity to ensure accessibility and seamless usage across diverse demographics, while beneath this simplicity lies a sophisticated backend that enables advanced features like AI-driven matchmaking, real-time analytics, and customizable workflows for event organizers.

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“Our long-term vision for AI is to continuously refine and scale its use, not only to streamline workflows and optimize events but also to create an ecosystem where human creativity and machine intelligence collaborate.” 

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Pushing Boundaries with Generative AI

Our journey into Generative AI has advanced significantly with the development of Judy AI over the past year. This cutting-edge framework is designed to boost event planning productivity while simplifying attendees’ access to crucial event information. As the core of our AI-powered solutions, Judy AI not only streamlines tasks for both organizers and attendees but also enhances overall productivity by leveraging event context and data to deliver highly personalized, efficient solutions.

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By leveraging advanced natural language processing and content generation capabilities, Judy AI is capable of delivering real-time insights and personalized support, enhancing user experiences throughout the event lifecycle. This innovation allows organizers to automate tedious processes and access vital information effortlessly, making event management smoother and more efficient.

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“This progression reflects our commitment to developing AI solutions that not only meet current needs but also push the boundaries of what's possible in the event industry.”

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Future Trends: Scaling AI for Lasting Impact in the Event Industry

Looking ahead, our primary focus is to further evolve Judy AI’s capabilities in knowledge generation, enabling it to efficiently deliver relevant information to users and ensure seamless interaction. As AI continues to drive innovation in the event industry, Jublia remains committed to maintaining high standards of data security, avoiding exposure of personally identifiable information (PII) while providing powerful tools for event stakeholders. We are also expanding the integration of Judy AI into our suite of products, helping event organizers and attendees perform tasks more efficiently and with greater personalization.

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“As for the longevity of AI trends, we believe that AI is here to stay. The key will be ensuring that AI remains adaptable to solving real-world problems.”

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Adapting AI to Empower the Event Industry

As AI continues to grow, its ability to transform various aspects of the event industry becomes more evident. From streamlining workflows to enhancing engagement, AI offers endless possibilities for improving event management. 

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However, the true key to its longevity lies in its adaptability – ensuring that AI evolves to meet the changing needs of event professionals. To experience the power of AI in action, schedule a demo with Jublia and discover how our AI-driven solutions can elevate your events.

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The Japanese event market has experienced steady growth in recent years. As the world recovers and live events return, this positive trend continues, underscoring the growing significance of exhibitions and conferences as platforms for businesses to showcase their products, network, and forge new partnerships.

However, with this growth comes a significant challenge: the rising demand for effective business matching opportunities. As event attendance increases, it becomes increasingly difficult for participants to identify and connect with potential partners, leading to missed opportunities and reduced ROI for both exhibitors and attendees.

To address this challenge, Jublia and EventRegist have joined forces to offer a comprehensive solution. This year, we collaborated to power BACKSTAGE with our engagement hub, ensuring more meaningful connections and enhanced outcomes for all participants.

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A Partnership with Almost a Decade-long History

Jublia and EventRegist have shared a strong partnership since 2015, focusing on delivering a seamless, end-to-end experience for event attendees in Japan. Over the years, this collaboration has been centered around integrating their platforms to meet the unique needs of the Japanese market. 

Jublia's comprehensive engagement hub, which includes a suite of continuously improved modules, plays a pivotal role in this partnership. These modules are specifically designed to enhance the event experience for all stakeholders, from organizers and planners to exhibitors and attendees, ensuring that every aspect of event participation is optimized for success.

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Latest Collaboration for BACKSTAGE 2024

At the end of August, Jublia, in partnership with EventRegist, became the official tech provider for BACKSTAGE Japan 2024. This year’s event, held on 29 August 2024 at Toranomon Hills, marked the 8th edition since its inception in 2016. 

BACKSTAGE Japan has consistently focused on facilitating networking among event stakeholders, offering opportunities for collaboration, and enhancing their overall experience through cutting-edge digital platforms. This year’s collaboration further emphasized the event’s commitment to leveraging technology to drive meaningful connections and maximize the value for all participants.

Jublia's tailored solutions were integral to meeting the event’s unique requirements. Jublia and EventRegist data are seamlessly integrated, so if attendees purchase a ticket to attend through EventRegist and indicate their desire to use Jublia, they do not need to go through the registration process again when using Jublia. Our partnership with EventRegist is already fully integrated, ensuring that any future projects we collaborate on can immediately leverage our combined expertise without the need for additional setup.

Designed with the event’s educational focus in mind, the app also facilitated session management, ensuring that stakeholders could easily access and engage with key content. BACKSTAGE recorded a total of 6,762 impressions and 358 session views of their agenda, reflecting strong engagement from attendees. The event also achieved 3.8 CSAT score, indicating a high level of attendee satisfaction. These metrics underscore the success of the event in meeting its goals of facilitating networking, providing valuable opportunities, and enhancing the overall experience through effective use of digital platforms.

Jublia Engagement Hub not only enhanced the efficiency and experience of BACKSTAGE Japan 2024 but also reinforced EventRegist’s annual flagship event as a central hub for connecting with clients and fostering growth within the broader events industry.

Talk to Us!

Our longstanding partnership with EventRegist has consistently delivered cutting-edge, tech-driven experiences that elevate events across Japan. As we continue to innovate, we're committed to helping event organizers, planners, and marketers achieve even greater success. Stay connected with Jublia for the latest updates on LinkedIn, or schedule a demo to see how our robust solutions can power your next event.

Trade shows represent one of the most significant opportunities for professionals to connect, collaborate, and create valuable business relationships. According to a report, 64% of big businesses participate in trade shows for networking purposes. However, navigating these bustling environments requires more than just showing up—it requires a strategic approach to networking. 

Efficient networking at trade shows can make the difference between a handful of business cards and a list of valuable, long-term connections. For event organizers, ensuring attendees maximize their return on investment (ROI) is crucial, and providing the right tools and strategies is the first step in that direction.

Challenges in Trade Show Networking

Networking at trade shows comes with its own set of challenges. First, the sheer number of attendees can be overwhelming, making it difficult to identify and connect with the right people – not to mention the hassle of navigating a vast venue. The crowded environment often leads to missed opportunities, as potential connections pass by unnoticed in the sea of participants. 

Additionally, time is a limited resource at these events. With packed schedules and back-to-back sessions, attendees often find it challenging to network effectively. Lastly, a lack of preparation can hinder meaningful interactions. Many attendees arrive at trade shows without a clear plan or understanding of who they need to meet, resulting in missed connections that could have been valuable.

Maximizing Networking Opportunities with Robust Digital Solutions

To overcome these challenges, leveraging digital solutions has become essential. Advanced tools and platforms can help attendees streamline their networking efforts, ensuring they connect with the right people at the right time. Below are some strategies to enhance networking efficiency at trade shows, utilizing cutting-edge digital solutions. 

Pre-Event Meeting Requests

One of the most effective ways to ensure successful networking is to initiate connections before the event even begins. Attendees are encouraged to schedule meetings in advance, allowing them to plan their time efficiently and focus on making meaningful connections. Platforms like Jublia's engagement modules offer pre-event meeting request features that enable attendees to identify and reach out to relevant contacts early on.

Singapore Gifts & Premium Fair has proven how pre-event meeting requests resulted in impressive results, recording over 4,400 requests with around 70% fulfillment. Additionally, Indonesia’s tech startup summit and Asia’s largest Geoscience Conference also saw a significant increase in successful meetings and productive interactions, thanks to attendees being well-prepared and equipped with the right tools. 

For organizers, providing detailed attendee data is crucial for excellent matchmaking. When attendees have access to comprehensive profiles, they can make informed decisions about whom to connect with, enhancing the overall networking experience.

Smart Navigation to Find Meeting Points

Time is of the essence at trade shows, and attendees shouldn’t have to waste it searching for meeting points. With AI-powered maps, finding the right location becomes seamless. These smart maps not only guide attendees to their destinations but also offer features like bookmarks and clustering, making it easier to navigate the event floor.

For instance, events like FHA Food & Beverage and Industrial Transformation ASIA-PACIFIC have successfully utilized Jublia's AI Maps to improve attendee experience. By implementing these tools, attendees could quickly locate their meeting points, reducing the time spent wandering around and increasing the time available for meaningful discussions. 

The latest updates in Jublia AI Maps, including clustering of nearby points of interest, have further enhanced this experience, ensuring that attendees can maximize their networking opportunities without the hassle of navigation. Furthermore, Jublia AI Maps’ integration with other features such as agenda and bookmarked companies allows attendees to have smoother event participation.

Leverage Scan-to-Network Strategy

Another powerful tool for effective networking is by utilizing an intelligent lead scanner. This technology allows attendees to instantly exchange contact information by scanning badges or QR codes, streamlining the networking process. AI-powered scanning tools can further enhance this by providing attendees with valuable insights and recommendations based on the profiles they scan.

For event organizers, implementing scanning technology not only simplifies the process but also offers opportunities to gather data on attendee interactions. This data can be used to provide personalized recommendations, helping attendees connect with others who align with their interests and goals. 

By leveraging Jublia's smart lead scanning tool, attendees can build connections effortlessly and continue those conversations post-event, ensuring that the relationships formed at the trade show have a lasting impact.

Talk to Us!

In conclusion, efficient networking at trade shows is essential for maximizing ROI and ensuring that attendees make the most of their time. By leveraging robust digital solutions like pre-event meeting requests, AI-powered maps, and scan-to-network strategies, both organizers and attendees can enhance their networking experiences and achieve their goals.

If you're ready to take your event networking to the next level, schedule a demo with Jublia today and discover how our innovative engagement modules can help you create successful and impactful events.

The success of a trade show relies on the collaborative efforts of both event organizers and exhibitors, who play integral roles in driving booth traffic and creating a dynamic event atmosphere. For exhibitors, achieving a significant return on investment (ROI) is essential, as it demonstrates their success in meeting their business goals. In fact, 52% of business leaders believe that trade shows and events deliver the highest ROI compared to other marketing channels. This success then directly impacts the ROI of the event organizers. Let’s take a closer look at how and why.

Why is Exhibitor ROI Important?

According to the Content Marketing Institute, in-person events have been identified as delivering the best results for organizations, underscoring their effectiveness in driving ROI and engagement. Exhibitors participate in trade shows primarily to achieve a favorable ROI, which is a key indicator of their success in reaching crucial business objectives like acquiring new leads and boosting sales conversions. 

Assessing ROI involves analyzing various metrics, such as the number of qualified leads generated, conversion rates, and revenue earned. While event costs can be a concern, they can be mitigated by securing high-quality leads. However, it’s important to note that revenue from high-value B2B industries such as aviation and maritime, is often not realized immediately at the event. Deals in these sectors can close months after the event, making it challenging to measure an investment in events solely on immediate sales.

To gain a more comprehensive understanding of success, it's important to also consider the return on objectives (ROO). ROO emphasizes the importance of quality alongside quantity, as it evaluates how well an exhibitor achieves specific strategic goals beyond financial returns. This can include goals such as  building brand awareness or networking. According to Freeman, exhibitors have long used leads as the sole indicators of a successful event, but the future is about measuring the quality of connections, not the quantity of them. 

For trade show organizers, ensuring that exhibitors succeed is paramount. Successful booths not only generate high ROI for exhibitors but also contribute to the overall ROI of the event. When exhibitors are satisfied, they are more likely to return in subsequent years, fostering long-term partnerships, encouraging repeat participation, and attracting more attendees. This holistic approach, which considers both ROI and ROO, ultimately contributes to the overall success of the event.

The Role of Exhibitors vs. Organizers at Events

Exhibitors

Exhibitors are essential partners who contribute significantly to the event’s success. They attract attendees and drive engagement, directly impacting the overall success of the event. Their ability to draw and maintain audience interest is vital to the vibrancy and effectiveness of a trade show. With 69% of exhibitors believing that receiving an attendee list before or after an event would offer added value, it's clear that pre-event preparation plays a crucial role in their success.

Organizers

Event organizers play a crucial role in creating an environment that facilitates meaningful interactions between exhibitors and attendees. They are responsible for curating a mutually beneficial experience by matching exhibitors with the right audience and vice versa. Freeman highlights the importance of designing for ROO, suggesting that organizers create opportunities for both exhibitors and attendees to set up meetings ahead of the event and redesign networking to increase the chances of high-quality connections. 

Promoting the event effectively is another vital role for organizers. This includes targeted marketing to increase the right attendance and attract key visitors for exhibitors, such as hosted buyers. Organizers can enhance the visibility of the trade show and drive higher foot traffic to the exhibition.

Strategies for Both Exhibitors and Organizers

Maximizing exhibitors’ ROI requires a concerted effort from both event organizers and exhibitors themselves. Organizers are tasked with setting vendors up for success, while exhibitors must come prepared and strategically capitalize on the opportunities presented.

Organizers

• Lead Generation: It is essential for organizers to facilitate effective lead generation by ensuring the right leads are directed to the appropriate booths, focusing on not just the quantity but also the quality of the attendees for exhibitors.
• Attendee Journey Mapping: By mapping out the attendee journey, organizers can identify opportunities to enhance the attendee experience and engagement.
• Vendor/Exhibitor Education: Educating vendors on how to effectively connect with attendees before and during the event is crucial for maximizing engagement.
• Event Tech Adoption: Implementing event tech solutions can foster interactions and provide valuable data for insights and reporting. These tools enable exhibitors and attendees to begin connecting before the event, allowing them to schedule meetings in advance. Features like lead capture and smart matchmaking offer useful data for informed decision-making, enhancing the overall event experience. Organizers should educate both exhibitors and attendees on how to make the most of these tools to increase their adoption rates and boost event engagement.
• Sponsorship Opportunities: Offering sponsorships can provide additional marketing and engagement opportunities for exhibitors.

Exhibitors

• Booth Design: Having a well-designed booth catches attendees’ eyes and can effectively draw people in, enhancing the return on objectives by attracting more meaningful interactions and connections, maximizing the potential for valuable leads.
• Pre-event Engagement: Exhibitors should start event activities early, connecting with potential and current clients using the available attendee lists. Many exhibitors don’t fully leverage this opportunity, so taking that initiative to engage before the event can lead to a stronger chance of standing out and making an impression.
• Utilization of Event Tech: Don’t skip out on using event tech tools to improve engagement. Event tech offers personalized agendas, navigation maps, and tools for generating leads, all of which contribute to both ROI and ROO.

Jublia as a Solution for Maximizing Exhibitor ROI

Jublia offers a suite of event tech solutions designed to enhance exhibitor ROI by streamlining lead generation, data collection, and engagement.

• Convenient Tools: With both a Native App and Web App, Jublia’s AI-driven solution offers easy, personalized access to event agendas, floor plan and wayfinding, push notifications, meetings creation, messaging and more, enhancing exhibitor engagement and interaction.
• Lead Generation: Jublia’s Scan feature facilitates lead capture and contact exchange, simplifying lead generation, follow-ups and maximizing post-event opportunities.
• Valuable Data Collection: Detailed data collected by organizers can help exhibitors assess and improve their ROI from the event.
• AI-Driven Insights: Jublia’s AI and machine learning capabilities create personalized agendas and suggest relevant sessions and networking opportunities, helping exhibitors target the right audience.

Achieving Trade Show Success

The success of a trade show is a collaborative effort between event organizers and exhibitors. Organizers are responsible for setting vendors up for success, but it is up to exhibitors to come prepared and strategically leverage the opportunities presented. By employing effective strategies and leveraging innovative event tech solutions like Jublia, both organizers and exhibitors can work together to maximize ROI, ensuring a thriving and successful trade show experience. Schedule a session with our Solution Specialists to see how you can do so with Jublia. 

Earlier this year, the Ajban Defense Industry and Technology Exhibition, organized by Kleos Exhibitions, made a resounding first edition. Held at the prestigious Tawazun Defense Hall in Abu Dhabi on 20-21 February 2024, this event was anything but ordinary.

The exhibition was hailed as a groundbreaking event in the UAE and the wider region, uniquely combining traditional exhibition stands with targeted one-on-one meetings, facilitating direct engagement between defense manufacturing companies and local suppliers to explore potential collaborations and address sector-specific needs.

Bringing the Show to the Scene

Ajban Defense Industry and Technology Exhibition managed to attract a significant number of key players in the defense sector. The event featured over 120 exhibitors representing 26 different industrial and technological sectors, and drew in more than 700 visiting buyers. This turnout underscores the event’s importance and its ability to bring together a focused audience. To enhance attendee experience and engagement, Kleos Exhibition partnered with Jublia to develop a robust digital platform, ensuring seamless interaction and efficient networking.

Focused Search for Maximum Exposure

Understanding the diverse backgrounds of its attendees, the organizers prioritized tailored exposure for various sectors. Jublia’s digital platform featured a “Category” search function as a top suggestion, ensuring participants could easily navigate and find relevant connections. This strategic feature proved highly effective, with “Category” searches dominating the “Trends” section, highlighting the attendees’ focused interests and facilitating meaningful engagement.

Surpassing Meeting Expectation

A key objective of the exhibition was to serve as a central hub for the defense industry’s supply chain. The event surpassed expectations, generating over 2,500 meeting requests. This high level of engagement reflected the attendees’ eagerness to explore collaborative opportunities and engage in substantive discussions. More importantly, it aligned with the organizer’s goals to provide a platform that connected attendees, created opportunities, and fostered a highly engaged event.

Platform Adoption: The Key to Success

The success of Ajban Defense Industry and Technology Exhibition can be attributed in part to the high adoption rate of its digital platform. Over 60% of event stakeholders utilized the platform, facilitating numerous interactions and contributing to the event’s overall success. This high level of digital engagement not only enhanced the attendee experience but also provided valuable insights for future events.

This event served as a prime example of how a targeted digital platform can supercharge connections and engagement. By prioritizing attendee needs and utilizing innovative technology, event organizers can create experiences that foster collaboration and drive real results.

Talk to Us!

We were honored to be chosen as the technology provider for the Ajban Defense Industry and Technology Exhibition. Our complete Engagement Hub, combined with the excellent collaboration with the organizer contributed to the satisfying result of the event, especially for the attendees.

Explore how our Engagement Hub can be tailored to meet your event’s needs by connecting to our Solution Specialists, and make sure to stay tuned with our latest updates by following us on LinkedIn!

As we reach the midpoint of 2024, it's an opportune moment to reflect on the trends that have shaped the events industry so far. At the end of 2023, we identified five key trends poised to influence the sector: the resurgence of live events, the shift to year-round engagement, the transformative impact of AI and disruptive technologies, the emphasis on memorable experiences and meaningful connections, and the growing commitment to sustainability.

These trends have not only defined the strategic priorities for event planners and organizers but also reshaped how attendees experience and value events. In this mid-year review, we will explore how these trends have evolved, their current relevance, and the tangible impact they've had on the industry. We recently had a chat with CEO Tan Kuan Yan, to get his thoughts on these trends at the midpoint of 2024. From the robust return of in-person events to the increasing integration of AI, each trend has played a pivotal role in driving innovation and growth. Let's delve into how the events landscape has been transformed in the first half of 2024 and what insights can be gleaned for the remainder of the year.

Trend 1: Live Events Returning

Live events have largely resumed, with attendance approaching or even back to pre-pandemic numbers. Despite recent disruptions, in-person events remain crucial for fostering networking and business growth.

It's almost like we've turned back the clock to 2019, with live events returning to their pre-pandemic vibrancy. The pandemic now feels like a distant memory, where  businesses, event attendees and work routines have all but returned back to normal once again.

However, this return to "business as usual" comes with new dynamics. With so many events now available, attendees are starting to feel a form of event fatigue (a deja vu to 2019!).

“ There are simply more trade exhibitions and conferences choices, leading people to become more selective about the events they attend. Gone are the days when attending six to eight events a year was standard. Now, attendees are more discerning, choosing only those events that offer the most value.”

Despite this, big brand events are thriving. Live events have resumed to their pre-pandemic attendance levels, underscoring the ongoing importance of in-person gatherings.

Moreover, there has been a noticeable shift in event formats. Attendees are seeking more valuable interactions, preferring formats that offer more personalized experiences. One-on-one meetings, in particular, have become increasingly popular. This evolution in attendee preferences signals a promising future for the events industry, where people attend events because it is, and will still be, a strong return on investment (ROI) for them -despite high participation costs.

Trend 2: Year-Round Engagement

The event landscape is shifting from annual events to regular, smaller gatherings throughout the year. This strategy enhances ongoing engagement and strengthens audience relationships.

“ The shift from annual events to a strategy of year-round engagement continues to gain momentum in the events industry. This trend is marked by increasing sophistication and a focus on regional and hyperlocal events.”

For instance, GITEX, known for its major tech exhibitions, is rapidly expanding with regional events in Europe,Africa and now Asia. This approach mirrors strategies seen with Amazon Web Services (AWS), which supplements its annual summit by growing and launching more hyperlocal events throughout the year. 

This allows for more targeted engagement, addressing unique regional needs and fostering stronger local connections. This shift not only enhances marketing efforts but also supports regional growth by offering tailored experiences that resonate deeply with diverse audiences.

Trend 3: AI and Disruptive Technologies

AI and other technologies are transforming events by personalizing attendee experiences and streamlining operations. This ensures distinctive and memorable journeys for each participant.

While the general work environment has seen significant advancements with AI, its tangible applications within events are still emerging. The events industry finds itself at a crossroads, reminiscent of the COVID-19 era when virtual events became a necessity and organizations scramble to find what works for them through trial and error.

“The much-anticipated AI boom is unfolding, yet its integration into the events industry remains slower and less compelling than initially expected.”

Julius Solaris, a thought leader in the events industry, has frequently highlighted the need for bravery and experimentation with new technologies. During the pandemic, the shift to virtual events was a testament to the industry's resilience and willingness to innovate under pressure. Today, the challenge is to find equally transformative uses for AI and other disruptive technologies to enhance attendee experiences.

As the events industry continues to explore and integrate AI and other technologies, the emphasis should be on fostering innovation through trial and error, much like during the pandemic. This approach will be crucial in unlocking the full potential of AI and creating truly compelling and transformative event experiences.

“We should foster a culture of experimentation and learning from both successes and failures. Only this way can the events industry players (organizers and event tech providers)  drive the industry forward, delivering events that not only meet but exceed attendee expectations in terms of engagement, personalization and overall experience.”

Trend 4: Emphasizing on the physicality of an event 

The focus on providing compelling event experiences remains paramount. Event organizers are increasingly looking to personalize and offer value to attendees, moving beyond traditional booth spaces to create meaningful interactions and memorable journeys. The goal is to elevate marketing value and attendee engagement, ensuring that events are not just attended but experienced.

One trend which we have observed and identified as a significant need in  the industry, is emphasizing the physicality of events. This aspect is not talked about as much but deserves to be highlighted for its potential to enhance attendee engagement and overall event experience. This shift has led to concepts like event festivalization. At a more micro level, there’s a focus on interactivity. This includes innovative ways to deliver  conference (or even un-conference-like) sessions by speakers, investment by exhibitors in interactive booth displays and creation of curated meeting spaces (e.g. 1-1 meetings or specific trade sector networking).

These developments are all actively happening, so what’s next? We believe that technology focusing on enhancing the physicality of the events can bring things to the next level.

For instance, AI-powered maps are a promising development in this regard. These maps leverage artificial intelligence to enhance the physicality and accessibility of the events before they even happen. They allow attendees to navigate event venues seamlessly to plan their visits beforehand, thereby creating a sense of familiarity bias pre-show. This helps to increase the chances of them ultimately attending the event.

“The focus on enhancing the physicality of events represents a pivotal step towards creating memorable experiences that resonate and stick with attendees way before and long after the event concludes.”

Trend 5: Memorable Experiences and Connections

Event planners are focusing on Return on Experience (ROX) alongside ROI, creating impactful experiences that foster lasting memories of the community the events serve.

It’s true: event planners nowadays aren't just focused on ROI; they're also keen on Return on Experience (ROX). This shift highlights the growing importance of creating meaningful event experiences that forge lasting memories and deep connections among participants. 

To deliver experiences that are not just memorable but have lasting value, it is crucial that the attendance purpose has a lasting impact. This is where business matchmaking comes in -  a strategic approach that goes beyond surface-level interactions to cultivate valuable connections among attendees.

Tailored to specific industries or niches, matchmaking events ensure participants connect with like-minded professionals and explore relevant opportunities. Personalized meetings between attendees with similar interests allow for focused discussions, facilitated by targeted matching algorithms or manual processes, thereby maximizing the value of participation and enhancing the overall event experience.

“Ultimately, by prioritizing ROX, event planners bolster attendee satisfaction and loyalty.”

This approach not only boosts attendance rates but also generates positive word-of-mouth, solidifying the event's reputation and long-term success. However, it’s important to note that if organizers do not plan well or even implement unproven solutions, this can lead to negative experiences that undermine these benefits. Effective matchmaking and other experiential strategies must be carefully executed to safeguard the event’s brand and ensure participant satisfaction.

Trend 6:  Embracing Sustainability

The events industry is prioritizing sustainability, with attendees seeking events with strong environmental credentials. This shift is leading to more local meetings and reduced carbon footprints.

The events industry has made significant strides in sustainability, despite its inherently high environmental impact. For instance, Informa Markets, co-founding the Sustainable Events: Big Initiative Group (SEBIG) with Freeman and other industry leaders, has been instrumental in this effort. They focus on reducing electrical consumption, carbon usage, and food waste. This collaboration highlights the necessity of industry-wide cooperation to meet sustainability goals and reflects a growing commitment to environmental responsibility in the events sector.

The drive for sustainability is gaining momentum, with industry leaders working together to implement eco-friendly practices and measure their environmental impact. 

“ There is a growing conversation across industries about the importance of sustainability, with ongoing efforts to make meaningful progress.”

This collective effort is essential for ensuring the future viability of events in an environmentally conscious world.

Forward Momentum

As we look ahead to the second half of 2024, it's clear that the events industry is undergoing a dynamic transformation. The trends we identified at the end of last year have not only proven to be accurate but have also demonstrated their staying power and influence. They are  no longer just trends—they are the new standards shaping the future of our industry.

Embracing these trends will help us create more engaging, efficient, and impactful events that meet the changing needs of our audiences and contribute positively to our industry's growth.

The events industry stands at a pivotal moment. By leveraging these trends, we can not only enhance the attendee experience but also drive meaningful connections and foster sustainable practices. The insights gained from the first half of 2024 provide a solid foundation for continued success and innovation in the months and years to come.

Pesta Buku Antarabangsa Kuala Lumpur (PBAKL), also known as the Kuala Lumpur International Book Fair (KLIBF), is a renowned annual event hosted at WTC - KL in Kuala Lumpur, Malaysia. Organized by the Ministry of Education through the National Book Council of Malaysia (MBKM) in collaboration with key industry associations, this 10-day event was scheduled from 24 May to 2 June 2024.

PBAKL serves as a central hub for book enthusiasts, offering a diverse array of publications and a variety of literary activities. Each year, it attracts approximately 1.8 million visitors, making it a significant cultural event in the region.

Empowering the Crowd

The PBAKL Book Fair is designed to cater to a wide audience, including families, students, educators, book enthusiasts, local publishers, authors, and industry professionals. Its primary focus is on promoting reading and literacy to the public, showcasing a vast range of books and publications, and providing a vibrant platform for interaction between authors, publishers, and readers.

As the event’s chosen technology partner, Jublia plays a crucial role in fostering attendee engagement through comprehensive content management, streamlined agenda access and more.

Goals and Challenges

Despite its past successes, organizing an event of this magnitude comes with several challenges. One of the primary objectives this year is to enhance information sharing and facilitate seamless information exchange during the event. With several halls, hundreds of exhibitors, and multiple speaking engagements happening simultaneously, managing effective communication and information dissemination to attendees is crucial. Additionally, engaging a diverse audience with varied interests and preferences adds another layer of complexity.

To ensure attendees can easily navigate the event and access essential information, a robust solution is needed. This is where Jublia steps in, embracing the challenge of adapting its typically B2B-focused technology to cater to a predominantly B2C event. By creatively tailoring our solutions to meet the needs of the organizers, Jublia aims to provide a seamless and engaging experience for all attendees, helping them make the most of their time at PBAKL.

Tailored Solutions for a Public Attendees

To address the unique challenges of PBAKL, Jublia, in collaboration with the event organizers, implemented several innovative solutions through a standalone event app. This approach was chosen to provide a dedicated, all-in-one experience for users that was easy to use, ensuring that all attendees could effortlessly access essential information and navigate the event effectively.

One of the app's standout features was its detailed agenda, enabling attendees to browse and explore sessions taking place across the event days. Attendees could effortlessly personalize their experience by live-saving and favoriting sessions of interest, ensuring they never missed out on key activities. With 7 session tracks during the event days, real-time updates and notifications kept attendees informed of any schedule changes, allowing them to make the most of their time at the fair.

In addition to the agenda, the app provided comprehensive profiles for exhibitors and speakers. These profiles included booth locations and product details, helping attendees to navigate the event more effectively and make informed decisions about which sessions and booths to visit. 

The app also featured comprehensive floor plans covering all of the event’s nine halls, which were crucial for easy navigation. Key areas, stages, and points of interest were highlighted, guiding attendees seamlessly through the venue and ensuring they could find their way to various activities and exhibits without hassle.

By tailoring these solutions specifically for a B2C crowd, Jublia and the PBAKL organizers were able to enhance the overall event experience, ensuring a smooth and engaging experience for all attendees.

Driving App Adoption

Creating and implementing these solutions was just the first step; ensuring people were aware of the event app was crucial for its success. To achieve widespread adoption, the organizers executed a comprehensive promotion strategy through their social media platforms.

The PBAKL organizers did an excellent job of spreading awareness about the app on their official Facebook and Instagram pages. They posted engaging content, including images and tutorials, to educate attendees on the app's features and benefits. These posts provided step-by-step guides on how to use the app, making it user-friendly and accessible to all attendees.

By effectively leveraging social media, the organizers ensured that a large number of attendees were aware of the app and its functionalities, which contributed significantly to its adoption rate. This promotional effort was key to enhancing the overall event experience, as more attendees could utilize the app to navigate and engage with the event seamlessly.

Impact and Success

The implementation of these innovative solutions yielded impressive results for the PBAKL Book Fair. The Jublia app saw over 8,800 downloads, demonstrating its wide acceptance and utility among attendees. This high adoption rate was further evidenced by the 6,200+ session views, highlighting how attendees actively engaged with the event's content. Overall, the app generated a staggering 490,000 impressions, underscoring its significant impact on enhancing the event experience.

By leveraging their event platform, the event organizers  successfully managed a large-scale, public-facing event, ensuring a seamless and engaging experience for all attendees. 

PBAKL continues to be a beacon for promoting literacy and fostering connections within the literary community, thanks in part to the innovative use of event engagement technology.

From this, we can see that Jublia's versatility extends beyond managing the logistical challenges of large-scale events. The platform excels in flexibility, capable of facilitating both B2B and B2C event formats, ensuring seamless interaction between businesses and consumers alike. By consolidating all event information and networking opportunities into one accessible app, Jublia enables attendees to optimize their event experience and achieve their goals effectively. This capability underscores Jublia's adaptability across diverse event settings, reaffirming its value as a comprehensive solution for event organizers and participants.

Talk to Us!

Supporting the 41st edition of PABKL has been a privilege. The Jublia team adeptly integrated our innovative features and solutions to perfectly align with the event's unique needs and objectives. 

Unlock the transformative capabilities of our Complete Engagement Hub for your events by connecting with our Solutions Specialists today.  Experience the adaptability of Jublia's solutions across diverse event formats and audiences.

Don’t forget to stay updated on our latest insights and updates by following us on LinkedIn!

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Business events are the epicenters of professional networking, where ideas are exchanged, partnerships are formed, and new opportunities are discovered. The true magic of these events lies in the connections made between like-minded individuals, sparking collaborations that have the potential to shape the future. Match 360°, our AI-powered matchmaking platform, is here to ensure these connections happen seamlessly.

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Match 360°: AI-Powered Matchmaking to Facilitate Attendees

As a crucial component of Jublia’s 360° Engagement journey, Match 360° harnesses the power of AI to transform pre-event networking from a guessing game into a strategic advantage. It offers several features to facilitate matchmaking:

• Interest-Based Filtering

Powered by Jublia’s AI, Match 360° goes beyond simple profiles. Attendees receive personalized recommendations based on their professional interests, while smart filters allow them to refine their search by industry, job role, or even specific topics.

Jublia’s AI technology significantly boosts event engagement through these personalized recommendations, making sure that attendees interact with relevant content and individuals. At the core of our engagement hub, RevRank AI efficiently processes event data to provide organizers with actionable insights. This helps optimize attendee experiences and drive event success by fostering connections between like-minded professionals.

• Pre-Event Meeting Setup

Attendees don’t need to wait until the event days to start building relationships. Match 360° empowers them to browse profiles, view mutual interests, and propose meetings with potential connections – all before the event begins. This streamlined approach allows attendees to hit the ground running and maximize their networking time. 

• Meeting Table Selection

Gone are the days of scrambling between tables for each meeting. One of recent improvements from Match 360° makes meetings more convenient as it prioritizes attendees to stay at the same table throughout their scheduled meetings. This eliminates unnecessary movement and keeps the focus on productive conversations. Additionally, for organizers, it simplifies meeting management and allows tracking of attendees’ meeting history for better post-event analysis.

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Empowering Attendees Through a Self-Serve Meeting Management

More than just facilitating connections, Match 360° also puts attendees in control of their event experience. During the event, they can manage their meetings independently for their convenience while still maximizing opportunities.

• Cancel and Reschedule Meetings

Life happens and sometimes schedules change. With Match 360°, attendees can easily adapt without missing out on opportunities. This feature allows attendees to cancel meetings directly and reschedule with ease, ensuring flexibility and maintaining the flow of productive interactions. The other parties will receive real-time notification when there is any change in the meetings.

• Customized Message Made Personal

Most of the time, a simple “cancel” doesn’t always suffice. That’s why Match 360° takes a step forward with its customized message feature. It enables attendees to provide a more personalized response for missed and rescheduled meetings, fostering stronger communications. For organizers, this personalized touch provides them with valuable context about the meeting outcomes. 

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Data-Driven Reports to Analyze the Meetings at Events

Match 360° goes beyond matchmaking and facilitating networking – it also helps organizers to analyze and enhance meeting dynamics at the events. The data-driven reports provide a foundation for improving the networking experience. Here are the metrics that organizers need to pay attention to:

• Attendance Report

Organizers can track exactly how attendees join meetings, whether through a colleague’s scan, lounge check-in, video meeting app, or other methods. This comprehensive data offers a detailed picture of meeting dynamics, helping to optimize future events.

• Rate Meetings

Through this feature, organizers can gather direct feedback from attendees about the meetings, gaining valuable insights. This critical input is instrumental for organizers looking to refine and enhance their future event planning.

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Leverage Match 360° for Your Events

Match 360° is more than just a matchmaking platform – it’s an intelligent digital ecosystem designed to empower both attendees and organizers. It transforms event networking from a hit-or-miss affair into a streamlined, efficient, and personalized experience. One of our clients experienced an excellent networking opportunity facilitated by Jublia through Nexticorn Summit last year.

By leveraging AI-powered matchmaking, attendees can make the most of their time at events, while organizers benefit from data-driven reports that provide actionable insights. With Match 360°, every connection made is an opportunity seized, paving the way for successful collaboration and future growth. Make sure every handshake at your event counts with Jublia Engagement Hub. Drop a message to our Solutions Specialists today and be the first to know about our latest updates by following us on LinkedIn!

Asia’s three remarkable trade shows organized by Constellar – Singapore Gifts & Premium Fair (SGPFair), Office Expo Asia, and Printpack + Sign – made their triumphant return to the live events arena this year after their last edition in 2019. These events were co-located and took place from March 20th to 22nd, 2024, at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore.

Drawing the attention of approximately 8,000 attendees and 150 exhibitors eager to engage in direct conversations, this event also contributed to another milestone in the partnership between Jublia and Constellar. Our collaboration, which has seen success in previous events such as Industrial Transformation Asia Pacific 2022, continues to flourish.

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Powering Direct Interaction with Pre-scheduled Meetings

From the outset, the primary objective of these events was to facilitate meetings between buyers and exhibitors, aiming to maximize business outreach and revive face-to-face engagement. This underscored the critical need for robust digital solutions to enable attendees to send meeting requests prior to the event.

However, after the events’ nearly five years of absence from the event landscape, a new challenge emerged: adapting to digital solutions. During the planning phase, concerns arose on the organizer’s side regarding platform adoption.

Thanks to the exceptional collaboration between Constellar and Jublia, the digital platform was successfully launched three weeks before the event. Remarkably, within just one week of its release, exhibitor adoption reached an impressive 50% mark.

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Fostering Meaningful Connections through Digital Solutions

Amidst the vibrant array of booths on the exhibition floors, cultivating connections with the right individuals for potential future partnerships was a key highlight not to be overlooked. Consequently, Constellar, as the organizer of these events, emphasized the significance of facilitating meetings between attendees, particularly in the lead-up to the event.

The swift adoption and optimal utilization of digital solutions by the attendees yielded fruitful results, with more than 4,400 meeting requests and a fulfillment rate exceeding 70%. Additionally, the scans conducted by attendees served as further evidence of business connections initiated at the events.

Beyond impressive numbers and alignment with the organizer’s goals, the meeting statistics further exemplified the events' value as a reliable platform to foster long-lasting business partnerships. Additionally, they solidified the positive impacts of the digital solutions, enabling organizers to track both the number of meetings requested and those successfully conducted. This capability provided invaluable insights into the effectiveness of the events in facilitating meaningful connections between attendees.

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Color-Coded AI Maps Interface for Smoother Navigation

Meeting was not the only aspect that the organizer paid attention to in this event. As it hosted hundreds of exhibitors, seamless wayfinding for attendees became another necessity. Moreover, with three concurrent events taking place in the same hall, attendees could easily become disoriented, leading to wasted time and energy navigating the space.

To address this challenge, they leveraged the features provided by Jublia AI Maps. Different color codes were assigned to booths to indicate which event they belonged to. This simple yet effective system allowed attendees to easily locate their bookmarked companies or any other destination they had in mind in advance, guided by the distinct colors.

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ROI Boost 101: Jublia Scan Monetization

Equipping the events with the comprehensive suite of solutions offered by Jublia Engagement Hub unlocked numerous monetization opportunities. The organizers of these events ingeniously utilized Jublia Scan as a key strategy to enhance their return on investment (ROI).

The Scan feature was offered as an exclusive package accessible only to select exhibitors, ensuring that not all participating exhibitors could utilize it to generate leads. This strategic approach demonstrated how Jublia's digital solutions empowered organizers to maximize their ROI by leveraging the digital features tailored for events.

Over the three-day event, more than 1,500 scans were recorded, demonstrating attendees' success in forging valuable business connections, in alignment with the event's core values and objectives.

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Building Digital Ecosystem with Jublia Engagement Hub

The essence of a successful event lies in seamlessly addressing every attendee's needs, and Jublia Engagement Hub stands as the cornerstone of this endeavor. From easily scheduling meetings in advance to fostering new connections through Scan and navigating the venue smoothly with AI maps, Jublia ensured that every aspect of the event experience was meticulously catered to. This comprehensive digital ecosystem not only enhanced attendee satisfaction but also underscored the importance of selecting the right tools to meet the diverse requirements of any event.

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Talk with Us!

Partnering with Constellar for Singapore Gifts & Premium Fair, Office Expo Asia, and Printpack + Sign has been an honor for us. Our Engagement Hub provides a digital ecosystem with highly flexible and adaptable features to meet your event’s needs. 

Find out what our Engagement Hub can do to your dreamed event by dropping a message to our Solutions Specialists and make sure to follow us on LinkedIn to keep up with our recent updates and insightful content!

Imagine stepping into a bustling conference hall filled with eager attendees buzzing with anticipation. From the moment they arrive, their experience is shaped by every interaction, every query answered, and every technical hiccup swiftly resolved. This is where the magic of customer support comes into play. The success of events hinges on attendee experience, making customer support pivotal.  

Addressing Attendee Expectations

Attendees are not passive participants; they are active seekers of value, craving timely resolutions to their inquiries and personalized assistance tailored to their needs. For event organizers, understanding and meeting these expectations is not just desirable; it's essential to orchestrating a memorable event that leaves a lasting impression. Customer support serves as the linchpin that bridges the gap between attendee expectations and event realities, ensuring that every interaction contributes to a positive and memorable experience.

Concierge Support for Events

At the heart of exceptional event experiences lies the concept of concierge support – a personalized, hands-on approach to attendee assistance that spans both onsite and online interactions. Whether it's providing immediate assistance during the event or offering accessibility before, during, and after the event, concierge support plays a vital role in ensuring a seamless and stress-free experience for attendees. By prioritizing attendee needs and preferences, concierge support transforms ordinary events into extraordinary experiences, leaving attendees feeling valued and appreciated.

Onsite support provides immediate assistance during the event, ensuring that attendees receive prompt help with any issues or inquiries that arise. Meanwhile, online support allows attendees to seek assistance and access resources conveniently from any location throughout the event lifecycle from a dedicated event platform. Together, onsite and platform support complement each other to ensure a smooth attendee experience, providing comprehensive assistance that addresses attendee needs effectively throughout the event lifecycle.

Benefits of Onsite Support

Picture a team of dedicated support agents, stationed strategically throughout the event venue, ready to spring into action at a moment's notice. From resolving technical issues to providing personalized guidance, onsite support teams are the unsung heroes behind the scenes, ensuring that every attendee's needs are met with professionalism and care.

Immediate Assistance: On-site teams offer real-time solutions for technical issues, minimizing disruptions.

Personalized Interaction: Face-to-face support provides tailored assistance, fostering deeper engagement.

Complex Issue Resolution: On-site teams expertly handle technical challenges for a seamless event experience.

Benefits of Platform Support

In today's digital age, online support is equally critical, offering attendees a lifeline of assistance that extends beyond the confines of the event venue. Event technology has emerged as a powerful tool for enhancing engagement and driving attendance. From mobile apps to web platforms, event technology provides organizers with the means to deliver seamless support and engagement opportunities to attendees. By harnessing the power of innovative event technologies, organizers can create immersive experiences that captivate and inspire attendees, all while providing seamless support every step of the way.

Enter Jublia's Centralized Help Desk – a revolutionary solution that redefines the attendee experience by providing centralized support accessible via web and native apps. With features like enhanced availability, faster resolution times, and personalized support, Jublia's platform concierge support sets a new standard for excellence in event assistance.

Improved Availability: Global teams ensure 24/7 support, for swift assistance and minimal downtime.

Expedited Resolution: Streamlined workflows lead to rapid issue resolution, boosting attendee satisfaction.

Tailored Assistance: Personalized support enhances the event experience for all.

On-site and Platform Support with Jublia's Engage 360°

As events increasingly pivot towards attendee experience engagement as a critical metric for success, there is a  need for comprehensive support solutions to support this. Jublia's Engage 360° emerges as a revolutionary solution in response to the growing importance of attendee experience and engagement in event success. It goes beyond traditional support frameworks, presenting a complete event engagement solution that addresses the evolving needs of both organizers and attendees. 

By combining on-site and platform support within the Engage 360° framework, Jublia ensures a synergistic approach to event engagement. Together, these support solutions complement each other to ensure a seamless attendee experience, adding a personalized touch, maximizing engagement and driving event success. 

Moreover, Engage 360° distinguishes itself by its innovative features, such as engaging by behavior, which tailors all communications to users based on activity and behavior, ensuring a personalized experience. Additionally, automatic reminders streamline the engagement cycle by automating simple but crucial tasks like meeting rescheduling. 

While providing robust platform support, Engage 360° also emphasizes the significance of on-site assistance. Jublia’s specialized team stands ready to deliver unparalleled support, whether it’s facilitating meetings, providing wayfinding assistance, or ensuring a seamless event experience from start to finish. 

Unlocking Event Success with Jublia Engagement Hub

Navigating the dynamic terrain of events unveils a crucial truth: comprehensive support services are pivotal in orchestrating unforgettable attendee experiences. By prioritizing robust support, event organizers craft seamless journeys, ensuring attendees depart with cherished memories.

Jublia Engagement Hub orchestrates a seamless journey for attendees, guiding them from pre-event anticipation to post-event reflection. Leveraging advanced AI technology, it tailors recommendations and engagement plans for each attendee, ensuring maximum value from every event interaction. Prioritizing personalization at every step, our solution enhances the event journey with features like AI-powered recommendations, seamless wayfinding, and on-demand content access, keeping attendees engaged and informed throughout. Moreover, it extends beyond event engagement, providing valuable post-event insights and performance snapshots.

With innovative solutions like Jublia's leading the way, the future of event engagement has never looked brighter. So, the next time you step into a conference hall, remember the unsung heroes behind the scenes – the customer support teams who work tirelessly to make every event a success. Connect with our Solution Specialists to see how we can help you elevate your events.

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