Turning a static floorplan into an interactive map only takes seconds with our AI. However, managing multiple halls in a venue is not just about making a map interactive. It is about connecting multiple hall maps within a venue map to enable the best interactive possibilities that maximize the attendee experience and not forgetting to keep the sanity of the organizers as they maintain it all.

We are glad to announce the next industry game changer for Jublia AI Maps: the Multihalls Mapping. Our engineers created this new addition to tackle the complexity of a vast event venue for a smooth-sailing live event experience for all stakeholders.

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Multihalls Mapping to Solve the Puzzle of Venue Madness

Submitting the event floorplan during the planning process is a staple for the organizers and planners. It doesn’t take drops of sweat to integrate it within the event platform and – voila! – all the exhibitors and attendees could utilize it in a blink of an eye, making it less of a hassle no matter how big the venue is.

But it becomes a different story when an end-user intends to search directions to a specific location. It would cost them time and energy to navigate the venue due to the map's layout, such as the missing labels or markers of several booths.

Once again, this case cements the AI Maps’ position for live events as crucial infrastructure for onsite navigation.

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Multiverse of Floorplan Types in a Single Venue

Let’s start this out simply. When you manage the floorplan for your event, no matter how big the venue is, it always appears as one map. Everything is fine when the floorplan is still plain, but once you need to update booth spaces and taggings, it’s where the problem starts.

It would take a lot of effort when the base map needs significant updates due to the complexity of the layout. We decided to divide the complexity to create a more convenient layout and maps management.

That is precisely the mantra behind Multihalls Mapping development that we proudly launch as a part of Jublia AI Maps. Multihalls Mapping is a helpful feature that differentiates an event venue into three types of maps: single hall map, venue, and hall maps within a venue. 

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Single Hall Map is widely used in the event industry, which shows the overall venue condition and the halls inside. Thus, Multihalls Mapping breaks down the holistic map into smaller sections for easier management by the organizers.

Let's start with the plain venue floorplan where it all begins. This raw map covers all parts of the large venue occupied by an event with no detailed hall mapping.

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It is then divided into sections as Hall Maps Within a Venue, an individual hall map inside the venue with more detail. This map can be managed separately, so when any change or update is needed, the other halls will not be affected. 

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Easier Floorplan Management Resulting in a Smooth Users Experience

Creating different types of mapping makes it easier to provide easier management of halls and booths inside the venue. The event organizer has the full liberty to work on their event floorplan, such as dividing the halls themselves, labeling the booths, and giving a nice final touch with color-coded sections for a better user experience. 

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The Game Changer: the Inter-hall Routing Across Maps

Even though the main floorplan is divided into hall maps, they are all interconnected on a venue map to ensure interactivity across the halls, not within the same hall only. This means that inter-hall mapping between the venue, hall maps within a venue, and single hall maps are possible, providing a first-class navigation experience an attendee could have during their onsite visitation.

For example, a user stands in Hall 8, and they have a scheduled meeting coming up in 10 minutes. Even if the meeting booth is located in Hall 16 — which is “outside” their current area, the map is able to provide them with the route. 

An Infinity Stone Added to Jublia AI Maps’ Glove

AI-powered maps is one of the heroes in a battle called onsite events. If you think that it only works as a personal navigation that guides you through every nook and corner of the venue, think about it again.

Through our recent Jublia AI Maps on Web release, we have become the first in the industry to bring out the functionality of AI-powered maps prior to event days. Now with the launch of Multihalls Mapping, we’re one step closer, especially since this feature is the first-of-its-kind that smoothens the onsite event journey for users.

As the Multihalls Mapping still bear the legacy of AI Maps as a dependable navigator, they will be able to move inside the hall and across halls within the same venue seamlessly. This feature works from pre-event period all the way to the D-days.

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Try It Yourself!

Multihalls Mapping is available for free as a part of Jublia AI Maps within our Engagement Hub ecosystem. Talk to our Solutions Specialists to know more about it by dropping a message to info@jublia.com and following our LinkedIn today to keep up with our future updates!

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Actual article date: May 28, 2013

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Networking is all about making connections and building enduring relationships. In a world where connection is everything, networking is critical and has become a springboard for success. Good contacts are a unique resource that can make a huge difference when doing business. People mainly do business with people they know, people they like and people they trust. To achieve that, networking is an unavoidable step. On top of that, it has been proven that 60% to 90% of jobs are found through friends, relatives and personal contacts. This presents as undeniable proof that networking is useful.

Networking is especially useful for start-ups and small businesses because of the need to conserve resources. It is a valuable way to expand their knowledge, learn from the successes and failures of others, attain new clients as well as tell others about their businesses. I have found four blinding benefits of networking which I would like to share with you.

Firstly, networking brings opportunities. Networking brings with it numerous benefits such as relationships and partnerships, client leads, sales, advise, advertizing knowledge, the list continues. It is thus important to choose the right opportunity to invest in, rather than jumping into all of them.

Secondly, networking brings connections with the right people. Knowing the right people at the right time might open you to some doors that you would never have dreamt of before.

Thirdly, networking builds your reputation. People will begin noticing and hearing about you and your business if you regularly network. While this may seem to be a double-edged sword, based on the type of reputation you project, it is not difficult to project a good reputation if you are sincere. Remember, a genuine interest in another goes a long way.

Finally, networking is a way of stimulating your creativity and approach towards different businesschallenges. Networking allows you to talk to different kinds of people from different backgrounds and aptitudes. They might see the issues that you are tackling with different perspectives. This would allow you to glean fresh insights that you would never have thought of.

While networking has a lot to bring, one has to keep in mind that successful networking takes real effort. To succeed you must continually connect with new people, cultivate emerging relationships and leverage your existing network.

Article actual date: Mar 25, 2021

Money Talks

The commercialisation of events has been going on for decades. Take the sports industry as an example. Ever since the dawn of the 21st century, market forces have aggressively infiltrated the spectacle of sport, saturating it with “corporate values and a logic of profit maximisation” [1]. Sporting events are no longer etched in the memories of fans only because of what happens on the field, but also everything else around it — through banners, billboards and branding.

The astronomical figures surrounding the Super Bowl, the annual championship game of the National Football League and one of the world’s most-watched sporting events, emphasises the immense gravity of event monetisation. In the year 2000, the average cost per 30-seconds of a single commercial was about $2 million. Ten year laters, this figure rose to almost $3 million and in 2020, it broke $5 million [2]. Will this number eventually stabilise or will it continue skyrocketing upwards? I would definitely think the latter, but only time will tell.

While the commercialisation of the meetings, incentives, conferences and exhibitions (MICE) industry has not reached such levels, monetisation and overall financial management nevertheless remain an integral part of the business-to-business (B2B) event portfolio. From public outdoor events to Augmented and Virtual Reality experiences, organisers are constantly on the lookout for revenue streaming opportunities.

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Virtual: A New Era for Monetisation?

As we know, the COVID-19 pandemic has had a profound economic impact on the events industry. It is therefore unsurprising that monetisation has been a hot topic in recent months. The PCMA Convene COVID-19 Recovery Dashboard found ‘Monetisation of Future Events’ to be one of the most essential skills to hone in the B2B events industry [3]. Kongres Magazine revealed the following [4]:

• Close to 60% of survey respondents believe that the coronavirus crisis has intensified the importance of event monetisation.
• More than 80% expressed huge concerns about the drastic drop in event sponsorships.
• Respondents cited more than 8 different sources of revenue, highlighting the complexity of event monetisation.

With the pivot to virtual and hybrid programmes, has traditional event monetisation turn obsolete? Certainly not, considering that a number of revenue-building strategies are still very much applicable in the digital space. Similar to how physical booths have gone virtual, monetisation has gone virtual too.

One prime example would be sponsorship branding. Once pasted on the walls of convention centres, sponsors are now posted on the pages of your event website. Monetisation has tagged along on this digital journey, with banner ads now finding their home on your computer screens.

Financial support and viability will always be key drivers of an event organisation’s business decisions. From leveraging mobile event applications to providing clients with robust ROI reports, the pandemic has opened doors to data-driven and tech-enabled monetisation — and organisers have rightly capitalised on these opportunities.

Sustainable Event Monetisation

The question then is — Should organisers be too concerned with this virtual monetisation ‘hype’?

With virtual events in vogue, organisers may be tempted to put all their eggs in one basket, or in other words go all in with their digital-focused monetisation efforts. The risk here is neglecting the fundamentals of event monetisation. Principal concepts such as leads generation, hosted buyers, partnerships and content value should remain the focal point of an organisation’s monetisation portfolio.

The world is currently on the path to immunity. According to Bloomberg’s vaccine tracker, over 450 million doses have been administered in 121 countries. The continuity of events such as IDEX 2021 and Aero India 2021 indicate that slowly but surely, events will return live either fully or in hybrid formats. After all, the human desire for face-to-face interaction is far too strong. Virtual monetisation could possibly be less and less relevant as we enter this phase of recovery.

Let me end by proposing the notion of ‘Sustainable Event Monetisation’. This term expresses balance — not between the economy, environment and society but a balance between the past, present and the future. Since event monetisation will always be a constant, it is imperative that organisers remain astute in allocating their resources into revenue-building efforts.

Organisers who stay grounded in the basics of event monetisation while concurrently enhancing their strategies with key takeaways from today’s digital acceleration could potentially pave the way for a new era of monetisation, becoming the leaders of tomorrow.

Do you think the pandemic has revolutionised event monetisation? Or is it actually not as huge of a change as it is made out to be? Talk to us at info@jublia.com or reach out to anyone you know at Jublia!

Meeting the right people and having the right conversations can make a difference in events. After a decade of dealing with event engagement, we at Jublia know that all too well. 

Throughout our experience in the industry, one of the #1 things that our clients are concerned about is the most effective way to encourage sustainable networking. To answer this, we’re taking a different turn in this piece as we follow Max and his journey of networking with Jublia. So without further ado, let’s start!👇

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Chapter 1: Once upon a time… meet Max, Ace, and Joy

Max is the organizer of JUICE 2050, one of the biggest tech exhibitions in the world bringing huge names in the industry together like Elon Musk and Larry Page. Max’s event also brings Ace, the exhibitor, and Joy, the attendee, into the picture. Let’s learn a little bit more about them and their contributions to JUICE.

First, let’s meet Ace, an exhibitor, who’s marketing his product, an AI-powered virtual reality console that can recommend games by automatically reading into the insights of the gamers’ interests. He’s ready to go but he’s still a little worried that he will come home empty-handed without selling any products or even have no potential customers to follow up afterward.

Here’s Joy, the attendee passionate about all things tech-related and an avid gamer. She’s excited for the exhibit but she’s worried because this is her first time back to a live event after her long hiatus during the pandemic and she’s afraid she’s a little rusty in meeting a lot of new people.

Finally, we now meet Max, the organizer of JUICE. He is the man behind all the great names attending, gathering all the best exhibitors, and planning everything even to the last dashes and dots. He is the only one with no worries because he knows the key to effectively encouraging valuable networking in his event as he partners with Jublia and has access to the full engagement hub. Max can’t wait to see the magic unfold.

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Chapter 2: Scaring Away the Pre-event Jitters 

As an organizer, one of Max’s main metrics is event engagement. So what’s crucial to him is how attendees interact with each other through meetings and discussions, how they experience the booths, and also whether all his users achieve their goals for the event. So how do we ensure great networking among them? Well, through the right facilities of course!

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The Explorers and Adventurers

In the pre-event stage, your attendees get to learn more about your event and explore all the experiences you offer, like your activities and booths. You need to have a platform to bring all these details together.

Our public hub platform lets you do this (and more), as anyone can access this even without login details. This opens a whole world of opportunities and can encourage more reach and awareness of your event as anyone can access the platform and intrigue them to explore it further.

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It’s a Match!

Now, you’re gathering hundreds of people looking for different kinds of things, we can’t just let them chat with random people and hope for the best. Good thing Max partners with Jublia and their RevRank AI matchmaking system to read into the users’ preferences and utilize this for accurate data-driven recommendations.

Not only encouraging relevant connections, this smart matchmaking system also provides personalized content recommendations based on their interest. This can help improve their engagement with your content as well.

With these features, your attendees will gain a higher chance to meet like-minded people in their selected sessions. After all, an avid gamer attendee like Joy would likely find a match attending gaming-related sessions as they would share the same interests. Once they’ve locked their favorite sessions, all they have to do is tap the “favorites” icon so they won’t lose track of it.

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Opening doors to networking opportunities - Just one click away

Your exhibitors, like Ace, already took a lot of time and effort to attend your event and they want to make the most out of it. They are aware that exhibitions can be an effective way to increase sales, but they only have limited networking time in their hands to reach their goals.

You can reduce one more pain point of their lists with the built-in meeting agenda on the Jublia web platform, a feature that efficiently helps them to schedule their meetings beforehand.

Go to the profile, click on “meet” and request a meeting with the right person. Check out what more you can do in this snippet below:

Chapter 3: It’s Showtime

Ah, the first few steps in the venue are one of the most exciting times for everyone. You’re greeted with eye-catching booths, the exciting murmurs of the crowd, and a special kind of event-high feeling.

This is where the show really begins and where your attendees can put their plans into action.

A little reminder to get you through the days

As Jublia Engagement Hub is connected throughout all its platforms, Max’s attendees can now easily access everything through their event app. They are now looking at their bookmarked sessions and meetings throughout the day. They can also activate push notifications on the app for real-time reminders of their planned agendas and get to the meeting spots on time. This allows them to manage their time efficiently and gain the best results from networking opportunities.

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Uh, oh…..where’s the meeting room again?

As they’re enjoying certain booths and sessions, they receive that sweet notification that their meeting is coming up. They find their way to the meeting area but… now they’re lost. This can happen without an integrated event map, and it costs a lot of time, effort (and even money) for many of your attendees.

Luckily, JUICE is equipped with Jublia’s AI Maps, a smart AI-powered interactive floorplan that can simplify the complexity of any event’s venue layout. It has the power to support point-to-point and in-hall routing to help your attendees find their way around in a vast venue.

It is also very helpful for Max as this smart map is created just by uploading the simple static image and our AI would do its magic in a matter of seconds. The AI map is a fully customizable infrastructure that can be managed by the organizer at any time throughout the event lifecycle.

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Scanning through attendee behavioral insights

On the other hand, Ace, along with other exhibitors of JUICE are enjoying the new people they get to meet and the people flooding their booths and trying out their showcased products and activities. However, this many people in a short amount of time might be overwhelming, especially for organizers who plan to get strong leads for their products.

This would not be a problem for them because with Jublia Scan, our AI-powered lead scanner, exhibitors can gather insights into the attendees’ behavior and indicate their interest fields. With this, Ace gets a real-time score of the temperature of each scan and adds summaries or notes for a more strategic follow-up process post-event.

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The Final Chapter, the Final Outcome

After the curtains close, Ace’s worries are replaced with the excitement of the products he has sold and how many leads and insights he gathered throughout the event. For him, the event hasn’t ended yet as he now has extended his networking with fellow business professionals and collaboration ideas. He also has valuable event data he gathered through his scans and a handful of leads he can follow up to. More meaningful conversations are coming up and Ace is as excited as ever.

Joy comes home with joy – pun intended – as she pockets so many things she learned during the event and a new console that is able to give personalized game recommendations. Before that, not wanting the event to end, she looks back at the platforms and gushes about her experience, and gives honest (good) feedback for the event.

While Max comes home with a treasure chest full of event data accessible through Jublia Sense. This is the tool to collect real-time analytics to measure the interactions made in the event, the many potential leads or further opportunities you can follow up on, and much more to measure his event’s true success. The data also allows organizers to generate ROI reporting for each category: company, products, and sessions. This is the perfect insight for Max to utilize for his future event needs.

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You Can Be Max, the Organizer

Max is happy to share what Jublia can do to help create sustainable networking in events. So are you ready to try it out for yourself? Speak to our Solution Specialists info@jublia.com or follow our LinkedIn to find out more about how we can help.

Actual article date: Feb 19, 2014

It was a fantastic opportunity to share the Jublia story and the lessons of how we entered the MICE industry as a technology startup at MICE Co-LAB, which is a hackathon initiative by the Singapore Tourism Board.

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Actual article date: Dec 29, 2014

Pre-scheduled meetings: 500
Actual onsite meetings: UNKNOWN

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This is perhaps one of the most commonly experienced scenario for organisers who have invested in a business matching tool for their events. By now we should have realised that our customers are dynamic individuals with unpredictable behaviours. Turning up for a pre-scheduled meeting onsite depends on multiple factors, many of which are beyond our control. It becomes especially difficult for us to justify the reasons for attending our events when a substantial part of the calculation of our customers’ ROI is based on the good intentions and faith of both parties attending these pre-arranged meetings.

This year end, we have developed a new product that gives you feedback on the actual meetings that happen onsite. Introducing Jublia RATE. A simple solution that helps you learn about your customers’ meetings better, deeper and most importantly, whether they actually took place at your event.

Jublia RATE is a web application that is activated for customers to rate and provide feedback about each meeting that they have attended. Like all of our products, RATE gels seamlessly into Jublia’s event networking ecosystem.

RATE uses existing contextual meetings information from MATCH App to provide a focused rating experience as compared to static and unintuitive event surveys. Furthermore, RATE incentivises customer adoption by providing a personalised networking report upon completion. All of the data collected from RATE are then funneled into SENSE for easy reference and analysis.

Insights gleaned from this data can then be used to improve actual event content, fuel the innovation pipeline, optimise the event layout or help tailor messaging based on individual preferences. We have built a highly customer-centric solution because other factors take a back seat when it comes to leveraging data to deliver value. Our focus is always on your customers.

For example, exhibition organisers can validate their spending budget for hosted buyers by finding out if the minimum meeting requirements were met; and even if these meetings were relevant to the customers.

It is hardly the amount of data, but rather the kind of data that is key to improving the customer experience and business results. By simply knowing the actual conversion rate of the meetings scheduled to the meetings made onsite helps organisers to build the story about who your customers are and who they really want to meet with at your event.

Jublia RATE will be included in our basic offering at no additional cost for a limited time only. Drop us an email to find out more!

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Actual article date: Mar 11, 2015

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Living in this data-driven period of the 21 century, it is no secret that measurement is the key to any success. Yet it is surprising how often it gets forgotten or is regarded as a chore to be done only post-event as part of housekeeping. “55% of event planners are not measuring their social media activities” — Event Manager Blog. The need to create a measurement strategy for your events has never been more imperative because it eliminates any assumptions or guessworks but provides you with a does of reality (good or bad) that you can use to improve subsequent projects.

These are 3 reasons why you have to start measuring today

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1. Measuring adds solid credibility to your value

How many times have you attended an event that over promises but under delivers? In the competitive landscape of the events industry, an ever-growing number of events organisers compete for a small and limited pool of customers who are finite in numbers base on their related industries. It is essential to not only market the value of your event through claims, but more so to demonstrate your offerings backed by data collection through measurements. “Recent research in the UK show 50% of executives question the value of meetings and events” — Event Manager Blog. By showing customers what their average ROI for attending your event could possibly be, with proof, you can be certain that the sales process for attracting show visitors, exhibitors and conference delegates would be much simpler. Data doesn’t lie.

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2. Measuring helps you identify what and where to improve

Events strive to achieve consistent wins that fulfill the organisation’s long term goals of being a marketplace for a particular subject or industry. The objective isn’t about one event win but a consistent transference of value every year in accordance to the planned lifecycle and ovjectives of the event. If you do not measure the performance of each event, you will have no way of maximising the improvement event to event. Measuring creates a valuable process of evaluating your true effectiveness and value against set pre-defined criteria. Just remember to keep in mind, whatever you measure improves. Do you want to increase revenue? Then start measuring your costs, ticket sales, overheads and profit margins. Do you want to increase engagement? Then start measuring attendee interactions, number of meetings made and relevance of meetings attended.

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3. Measuring keeps you current to the needs and trends of the customer

Qualifying and quantifying the return of investment for attending an event has long moved past the post-event segment of the event. It is a daily, highly frequent activity that would allow both you and your customers to execute flexible responses to the current situation. Leaving the analysis only to post event tends to generate immediate discussion with little follow throughs. Analysing at each point during the whole life-cycle of your event allows you to have strategic information that you can use inform every decision you make. Using measurement as a real-time feedback mechanism gives you a huge advantage to make on-demand corrections and adjustment base on the dynamism of your event.

Actual article date: Nov 5, 2014

The Digital Edge for Events 2

In this week’s article, we dive further into The Digital Edge for Events. We will find out more about how to manage your event’s big data and build on it to gain an edge in the ever competitive, yet highly exciting and engaging, events industry.

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Measure Your Event’s Success!

Measuring the success of your event, be it exhibitions or conferences, helps you size up the ROI of the project. For example, you can compare results with other marketing efforts and analyze what worked and what didn’t to improve on your current and future events. Success can be measured in terms of direct results, such as new sales leads, or indirect results, such as improvements to your company’s and event’s brand recognition.

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In this current “Big Data” era, there are huge amounts and varied structures of data available to us. The following 4 simple steps show how you could determine what to measure, how to measure, and most importantly how to use the data in a meaningful way to measure your event’s success.

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1. Determine the purpose and objectives of the event

It is essential to use the right metrics to determine how well your event went. Is the event intended to increase sales? Then we would need to measure the quality and number of attendees who attend the event as well as what they have purchased. Is it to increase brand awareness? If so, track your company’s social media presence and your industry’s mention in business magazines. Should it be to boost recognition of the host as an education leader, organisers can measure factors such as the media coverage of speakers’ presentations or the number of delegates who request for the presentation slides after the event. Objectives like these will determine what data should be collected to measure success.

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2. Start collecting event data pre-event

Find out what makes the event valuable to your attendees even before your event, such as why they are coming to the event, what they hope to gain, as well as the topics that they’re most interested in. With networking as the number one incentive right now, it would be useful to find out who or what type of trade visitor, exhibitor, and speakers are most sought after. With data like that, the insights can be used to attract the right mix of attendees. A pre-event survey can help find out what social networks your attendees use and how they found out about your event. Knowing this will be instrumental and highly useful for future marketing efforts.

3. Evaluate the usefulness of your mobile app

Event organisers and marketers find huge ROIs when using apps at their events on the condition of high adoption rates. The wide adoption of a networking event app directly fuels the growth and engagement of the event. That is why mobile apps, for events, are being leveraged by organisers to add value to their events. We understand how important an app is for your event. That is why Jublia is the simplest event networking app to use that allows attendees to find and connect with the relevant people. Jublia also offers data analytics so that you can quantify and quality your attendee data and networking potential finally. These insights allow you to determine successful brand exposure of your stakeholders. It would also help you determine how useful the app was. By doing so, helping you better prepare for your next event.

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4. Integrate real-time feedback systems

Emails, forms, and SMS are just a few avenues to obtain feedback from your attendees. By asking questions such as how they heard about your event, whether they managed to meet the relevant people, and what else they’d want to see in a future event, would help you assess what content was or wasn’t useful to your attendees and if your promotional strategies were effective. This would also help you assess the overall success of your event.

With data and business intelligence at your fingertips, you can now have a better picture of how successful your event was. Through these insights, you can also better understand your attendees’ needs, create custom experiences, and make the current and future events even more successful!

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Challenges never seem to pull themselves away from event marketers. In recent years, they need to work their way out of the global health challenge that practically changes the usual way people interact and business runs. As the world gradually returns to in-person interactions, event marketers are faced with a new challenge: balancing the use of digital technologies in live events to maximize their impact.

The industry is now witnessing the coexistence of three different event formats, and event marketers have to tackle all the challenges that come along — especially from the live event’s angle. Let’s buckle up to visit the major post-pandemic challenges for live event marketing, and how to overcome them.

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Live Events are Returning, But Not Going Back to the Way It Was

The events industry started 2023 on a more positive note than the previous year as live events are returning to claim back their throne. But the term “returning” does not mean they are going back to the pre-pandemic era.

For the past two years, event stakeholders found themselves enjoying the automated, streamlined processes that the digital platform offered. Once they step one foot to attend live events, they encounter the hassle of moving between one session and another, not to mention getting lost inside the venue and wasting their valuable time. This can be a frustrating experience, and it can deter attendees from returning to future events.

Thus, the integration of digital solutions and live events becomes important, as the first will enhance the physicality of the latter to boost engagement and, at the same time, provides valuable insights for planners to analyze attendee behavior and preferences for future events.

For example, to address the venue navigation hassle, Jublia offers AI Maps on Web, a groundbreaking solution that takes event planning to the next level. It offers an interactive floorplan of the venue that helps attendees locate booths and sessions before the event even begins, allowing them to create a more efficient personal schedule and save valuable time and energy. By extending the benefits of interactive floorplan to pre-event days, Jublia is transforming the event planning experience and enhancing the overall event experience for attendees, adding one more value worth highlighting to the event.

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Tight Budgets Limit the Marketing Moves

As soon as the world started to exit the pandemic, the economic headwinds increased the pressure on budgets, and event marketers are facing a new set of challenges: balancing tight budgets with the need to deliver successful events. With a Skift Meetings report showing that 65% of event marketers are reducing their requirements to cope with stretched budgets, it's clear that finding cost-effective ways to reach their targets is a top priority. 

However, despite these hurdles, UFI's Global Exhibition Barometer research predicts that revenue levels are expected to reach 94% of 2019 levels on average and up from 80% in 2022, excluding China. This leaves marketers with the difficult task of maximizing their resources to create events that not only meet their goals but also stand out in a crowded market.

A dependable event technology platform is key in helping marketers overcome the challenge of limited budgets and still achieve success in their events. With a robust digital ecosystem, organizers can showcase the value of their event and attract more participants, making it a win-win situation for everyone involved.

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Retaining Past Attendees and Attracting New Ones

In the second half of 2022, Skift Meetings reported that the in-person event attendance rate stalled at 65% after the pandemic. It proved that getting attendees has never been easy. Hence, according to Forbes, 62% of marketers agreed that creating demand for an event is their biggest challenge.

With so many events competing for attendees’ attention, it's crucial to have a solid marketing strategy in place to attract and retain them. Many will say that offering them benefits such as early-bird offerings will do some good, but it requires more than that to persuade the audience to actually register themselves as attendees.

Try to shift the focus to what kind of experience they could gain from the event through its sessions, exhibiting companies, and people they can establish a network with. Thus, allow the audience to take a sneak peek at the event, even before they hit the register button.

Jublia answers the need through the Public Hub, a zero-cost feature available in the Engagement Hub that allows anyone to access an event platform without login requirements. The essential elements of the event include sessions, exhibitors, attendees, and the venue layout. 

Jublia Public Hub allows attendees to immerse themselves in the event experience by roleplaying as if they were at the event and planning their agenda for the day, attendees can get a taste of what the event has to offer, increasing their interest and likelihood to attend. 

Furthermore, event marketers can easily share the event platform link across their marketing channels to reach a wider audience and attract more attendees to their event.

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The Need for a Storytelling Engagement

“Storytelling is a powerful technique for building relationships. It's an age-old concept that brings people together and keeps them engaged.” — QuickSprout

While having advanced technology to power an event is essential, effectively delivering the message to the audience is just as crucial. A successful event marketing strategy often relies on generating interest and creating a compelling story around the event can be a powerful way to market it to the public.

Neuroscientists’ research has shown that human brains engage more fully with stories than with information alone. When they can find the relevancy between the story and their actual experience, it creates a connection that influences the behavior.

With 78 percent of event planners using more technology (Skift Meetings, 2022), creating a story that centers around the benefits of what those digital solutions can do for the event attendees will bring the event in a more positive light. Let’s go back to the interactive floorplan, which can provide the same level of convenience to attendees in finding their next meeting booths as they use the GPS on their phone to look for their destination.

It will shed light on how they can save more time and energy, and that venue navigation is no longer a hassle.

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Market Your Event with Us!

Successful event marketing strategies will generate positive impacts on all of the stakeholders. Jublia Engagement Hub is capable of providing a number of marketing channels with zero cost but high effectiveness. Talk to our Solutions Specialists to know more about it by dropping a message to info@jublia.com and following our LinkedIn today to keep up with our future updates!

Equipping your event with the latest digital technologies is one thing, but how your stakeholders adopt them is another. This is why the feature adoption rate is often included in the metrics to define an event’s success, as it speaks the truth of whether all of the features in the event are truly beneficial at the end of the day.

Every event organizer probably has different measures of successful adoption rate. Some may consider the percentage of users who have adopted the product or feature as a good measure, while others may focus on the frequency of daily usage to determine the success of the adoption rate.

Therefore, it is safe to say that users must take action to fully adopt a product, and it’s the perceived value that motivates them to do so. Here are several ways organizers can use to boost the feature adoption for the events.

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Provide a Heads-up in the Welcome Email

How can you drive feature adoption among your event’s end users (namely exhibitors, keynote speakers, attendees, etc.) when they may not be fully aware of what features are available to them?

The key is to proactively educate your users on what your event has to offer and how to maximize their potential benefits at different stages of the event. A welcome email can serve as a powerful tool in accomplishing this, as it not only provides login information but also guides users on how to prepare for their event experience and what to expect. By clearly explaining the available features and how to access them, you can help users fully embrace your event and its offerings.

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Gather Related Content to Deliver Value to Users 

When it comes to educating users about event features, a few welcome email paragraphs won’t cut it. Gathering relevant content that can explicitly explain the digital features of your event will help to deliver the values to users and help them understand how it can be beneficial for them.

At Jublia, for example, we take this seriously by creating a number of feature walkthroughs and introductions to explain in detail about how organizers can help their users. Some of our partners even go above and beyond by generating their own content, such as a video on how the attendees can leverage the smart interactive floorplan and a comprehensive guide on maximizing the event app. By providing valuable resources, adoption rates for both features and platforms can soar.

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Leverage the FOMO

While FOMO (Fear of Missing Out) can have negative connotations, it can also be harnessed as an effective tool to drive feature adoption in your event. By highlighting the unique benefits and scarcity of certain features, users may feel a sense of urgency to learn how to use them.

For example, Jublia’s Maps on Web, a tool that assists attendees in locating companies’ booths and meeting spots. With the help of this tool, attendees can easily identify where their agenda is scheduled in advance, ultimately saving them a significant amount of time and energy when navigating between different locations.

Once they realize how essential they are, they will voluntarily conclude that, “I won’t be able to sort my leads data if I don’t know how the lead scanner works” or “I will be spending more time finding my meeting locations if I don’t understand how to leverage the AI maps.” 

That’s why organic content matters, as it will help users to overcome the FOMO and indulge in their curiosity about the features.

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Re-engage Users with Segmented Emails

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Once your event platform is live and your features are fully functional, it's essential to monitor user behavior in real time. This means tracking how your stakeholders interact with the platform and using the features, such as scheduling meetings or bookmarking agendas.

By analyzing their behavior before the event, you can identify any areas where certain features are being underutilized. Once you've identified these areas, you can send personalized messages to encourage users to take advantage of them. For example, you might remind them of the benefits of scheduling meetings in advance or provide a direct link to access a particular feature. These efforts can help increase the adoption rate of your event's features and drive overall engagement.

According to HubSpot Blog Research, message personalization took second place as the most effective strategy for email marketing campaigns, which means it can gain more attention from the recipients.

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Provide a Fast-response and Easy-to-access Help Desk

The hard work of ensuring a successful event doesn’t stop at pre-event preparations but continues throughout the event days. In addition to providing a seamless on-site experience, it's essential to prioritize technical support as well. To achieve this, consider setting up a help desk with a trained team of professionals who can provide on-the-spot assistance and address any technical issues related to the digital tools and features. This proactive approach not only ensures a smooth event experience but also boosts feature adoption and user satisfaction.

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Bonus: Solicit User Feedback

User feedback is crucial for the success of any event platform. Without it, it's impossible to know if your digital tools and features are meeting the needs of your attendees, exhibitors, and speakers. By collecting user feedback throughout the event, you can identify which features are popular and which ones need improvement. This data can be used to optimize your platform and enhance the user experience.

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Plan Your Events with Us!

Putting blood, sweat, and tears into equipping your event with robust digital solutions is not enough without prioritizing user adoption. It’s the right approach to ensure that all of your event stakeholders will be able to achieve their goals through your event. Together with other best-in-class solutions, Jublia aims to help you boost the feature adoption in your event platform to create an unforgettable experience for them. Talk to our Solutions Specialists to know more about it by dropping a message to info@jublia.com and following our LinkedIn today to keep up with our future updates!

Most organizers will agree that finding sponsorships is the ultimate challenge during event planning. Finding a sponsor to fund your event doesn’t mean randomly sending out your proposals to any company you feel fits in.

For sure you should be able to identify which company holds the same value as your events and is among the stakeholders of the industry you are in. From there on, you just have to take the next big step: leveraging your data to pitch to them.

Data is more than just mere numbers. It may be at first, but once you analyze your event data and translate it into results, it becomes very powerful. In fact, data can be your weapon as you enter the sponsorship battlefield.

How to Leverage Your Data During Sponsor Hunt

Words could lie, but numbers could never do. That’s why people tend to believe in data more than a groundless sales pitch. Revolving your sponsorship proposal around the event data will make the job easier for you.

Data as the “wow” factor in your proposal

Remember that you are not the only one pitching for sponsorship. That being said, the sponsorship hunt is no different from the job hunt. When there are so many applications received, what will a company look after the most?

Your proposal has to stand out among others. Give them absolute reasons why they should sponsor your event. This is where your data will play its role: as the wow factor that will trigger the interest from the company to know more about your event.

Scroll down to the next part of the article to find out how to present more than just generalized data to your prospects.

Know your data well

Companies are no strangers to data. In fact, they read data almost every day. Therefore, it’s important to filter what kind of valuable data you will present to them. The truth is all event data that you consider valuable also helps to measure the impact of their sponsorship as well as how to follow up with their prospects.

On your end, collecting data will be a less tiring task if your event data is stored in a well-integrated hub that displays your data in a story-telling format that helps you understand it better. In turn, it is easier for you to deliver the data to others as well.

Having a full-stack engagement hub will provide you with all the necessary tools and features that enable you to access all kinds of valuable data you need for the sponsor hunt.

Juicing up the relevance for your sponsors

Don’t turn a blind eye to the fact that almost every sponsor will definitely expect financial returns. It’s your job to cater and it’s not impossible to show them what they can get out of their investment. If you have run the same event before, the data will speak for itself.

Selecting which data to present to your sponsors is crucial, as it will determine whether their sponsorship is worth it or not — especially to your old sponsors. A set of basic data worth sharing includes:

• Job demographics of the crowds
• The number of event check-ins vs registered attendees
• What industries account for the top 25% of the attendance
• Gross revenue from promotion

Brand awareness, exposure on social media, and visual promotion on the event platform are a given for any sponsorship collaboration. However, what makes you different is when you can give beyond that. Take the extra mile to present more personalized stats that cater to your sponsors’ needs.

A set of engagement metrics will make a better proposal to your prospects, such as

• Search trends. Explain which industry and/or category is a trending search in your previous events.
• Engagement rate. A high engagement for exhibitors rates is a positive signal for sponsors.
• Session engagement. Presenting the most favorited and attended sessions that are relevant to your sponsors.

Talk with Us!

Event data is evergreen, it even outlives the event itself. It takes you beyond the success of your event and stays as a comrade in your future event planning. On that account, partnering with a tech provider that can facilitate you with robust digital solutions is the first defining step you must take.

Jublia’s full-stack engagement hub is ready to cater to your event needs, providing you with a solution that operates across every audience touchpoint within one unified platform experience.

Interested in knowing more about our engagement hub and how it can empower your event? Drop us a line at info@jublia.com and our Solution Specialists will come in handy to assist you. Stay tuned for our future updates by following us on LinkedIn today!

Lead generation is in the lifeblood of successful events, propelling businesses towards increased sales and higher ROI. It functions as the driving force that elevates sales figures and an augmented return on investment (ROI). The significance of lead generation within the context of events can hardly be overstated, considering the unique opportunity it furnishes exhibitors with — the chance to forge connections with prospective customers. 

However, the journey doesn't end with merely garnering leads; it extends to the art of measuring the triumph of these lead generation strategies. In this article, we unravel the metrics that weave the story of lead generation success, ultimately assisting exhibitors in their quest for event success.

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Digging Into the Different Level of Lead Generation Funnels

To comprehensively evaluate lead generation success in events, it's essential to dissect the process into distinct funnels that correspond to different facets of the exhibiting companies. These three crucial funnels — marketing, sales, and finance — encapsulate the multifaceted impact of lead generation.

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Marketing: Elevating Brand Presence and Awareness 

According to the Content Marketing Institute research, around 67% of B2B marketers agreed that lead generation exerts a significant influence on a company's marketing efforts, acting as a catalyst for brand visibility and resonance. Exhibitors can gauge their success through metrics like Marketing Qualified Leads (MQLs), indicating prospects that align with their target audience. 

• Optimizing brand awareness

Events provide a canvas for brand awareness initiatives to filter their potential customers. Sponsors' banners, strategically placed across the venue, amplify brand exposure. Sponsorship collaborations can also be manifested digitally through in-app banners, sponsored sessions, to a designated menu for promotional purposes. By tracking footfall at their space in the event, exhibitors can gain insights into the effectiveness of these marketing endeavors.

Moreover, exhibitors can leverage sponsored sessions to showcase their expertise, further solidifying their credibility and fostering meaningful engagement with potential clients.

• Enrichment of  the MQL’s pipeline

Following the increase of brand awareness, generating leads comes in as the next step of the game.. Exhibitors can effectively assess their lead generation performance through metrics like Marketing Qualified Leads (MQLs).. MQLs are paramount for marketing efforts as they provide a starting point of contact with potential customers who have already shown interest in the brand or its offerings. This not only about capturing a lead in the marketing database but also increases the likelihood of successful conversions through future campaigns.

MQLs are captured during an event primarily through lead scanning. This approach is particularly effective because it doesn't rely on cold outreach; rather, it leverages the attendees' existing engagement with the event and your brand — this is why they are making a stop at a booth! — making it more likely that they will be receptive to further communication.

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Sales: Nurturing Relationships and Facilitating Transactions

Lead generation efforts in events contribute significantly to the success of the sales funnel. Exhibitors can gauge their effectiveness by assessing the quantity and quality of Sales Qualified Leads (SQLs) generated. Event matchmaking tools, facilitated meetings programs, and personalized meet-and-greet sessions play a pivotal role in striking meaningful conversations with potential customers. 

These mechanisms not only enhance the likelihood of successful conversions but also expedite the sales process by providing a targeted and efficient approach. 

Finance: Demonstrating ROI and Cost Optimization

Participating in events often demands a notable financial commitment, underscoring the significance of demonstrating tangible returns. Measuring the success of lead generation entails establishing a direct link between these efforts and Return on Investment (ROI). 

Exhibitors can effectively quantify their ROI by analyzing engagement data, offering a clear picture of the value generated through leads that transition into actual customers with the right purchasing power. 

Of course, finance is not only about ROI, but also about cost savings. Exhibitors are always on a look out to reduce cost of their participation in an event hence if an organizer can genuinely demonstrate that they are keeping the cost under control through strategic partnerships for logistics and leveraging services from official stand builders can lead to substantial cost reductions, it may give you an edge over other competitors.

These steps collectively help to amplify an exhibitor's financial gains from the event, reinforcing the notion that while event participation may entail higher costs than other channels, the effectiveness of lead generation justifies the investment.

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Crafting Your Custom Metrics and KPIs with Jublia

Lead generation measurement is an important layer of an event’s success. However, it’s equally crucial to acknowledge that each business might call for different metrics and KPIs to accurately measure the effectiveness of their event participation based on their interests across Marketing, Sales and Finance.

Jublia provides a range of digital tools to fulfill differing interests. These include Jublia Scan — the AI-powered lead scanner that streamlines the process and Match 360 as the end-to-end matchmaking modules.  This is complemented by a comprehensive data ecosystem that allows exhibitors to analyze, validate, qualify, and streamline follow-ups and post-event reviews. All of this is conveniently accessible through the event hub, powered by Jublia Engagement Hub.

Dive into the success stories of our partnerships to unveil the transformative potential of the Jublia Engagement Hub for your event!

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Actual article date: Jan 27, 2016

Hi, we’re Dewin and Ming Foong, ex-interns of Jublia! Both of us worked on the tech team under CTO Chinab for a period of 2 months.

The Experience
Neither of us had a coding background — (Me) Dewin came from Accountancy, while Ming Foong was from Chemical Engineering. Both of us (with immense bravado and naivete) applied for the tech team with minimal coding experience (at most, an introductory course to coding under NUS’s CS1010E). However, we were very eager to learn, and the tech team seemed very eager to share — which seemed like the beginning of a beautiful new partnership.

The first few days were painfully slow — we had to set up and get used to both the Ubuntu and python architecture necessary to get our codes up and running. At the same time, we had to tackle our tasks — Ming Foong was doing a web scraper, while I focused on an algorithm improvement. Thankfully, the former was solved by immense patience on the tech team’s side. We were guided through the architecture most of the time, with the help of Mufiz, Chinab and occasionally Andriano. As for the latter, both of us would do research after office hours to ‘catch up’, and frequently sharing with each other our findings to see if it would be of help.

Eventually, the two month stint produced strong results — both Ming Foong and my codes are still being used and updated in Jublia’s system.

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What to Expect

1) Trust — in a startup environment such as Jublia’s, everyone is busy hacking their way through countless problems of their own. As such, the team trusts your work and work ethic, which is hard to find in the corporate culture (with red tape all over the place). It is your duty to ensure this trust is not broken, and therefore you will need a sense of…

2) Ownership — your product is your brainchild, and therefore it is only right to take ownership of it. When your product is successful, people will thank you; when problems emerge, take ownership and do damage control/ remedy it ASAP. The Jublia tech team are a bunch of nice, goal oriented people and blame is definitely not the name of their game.

3) Passion — everyone here is very into the startup culture, which embodies more than just work. It is the desire to learn vigorously, hack away and have fun at the same time. The positive attitude that resonates within the office is certainly something that you can look forward to everyday!

4) Memorable moments — listening to Errol do a sales pitch, the quarterly Jublia department conference, Chinab’s housewarming (his mom cooks awesome food!!), Kuan Yan’s occasional words of wisdom, Andriano’s hair flopping down one day in the office :)

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If lead generation strategies are properly executed in your events, it’s like striking gold. This is because, according to a survey by the Center for Exhibition Industry Research (CEIR), a staggering 92% of attendees attend an event with the primary purpose of discovering new products and services. Yet, a misstep might cost more than a lost opportunity – it might tarnish the entire event experience. Especially since 81% of event attendees hold significant buying authority. Which means that the stakes are high and every decision you make as an organizer plays a pivotal role in shaping success.

Learn how to avoid the pitfalls and embrace the strategies with our essential dos and don't – Let’s get started!👇

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Don’t: Lack in promoting your lead scanners (or your other lead generation tools) in your core marketing campaign

In the bustling realm of event planning, it's important to recognize that your lead scanners and other lead generation tools might not inherently convey their true potential at first glance. A one-time marketing effort before the event starts might not suffice, as attendees might not naturally understand how to effectively utilize it.

Instead, do: Consistently and strategically promote your lead scanner’s simplicity, user-friendliness, and its crucial role or boundless potential in generating their potential leads. Also educate them that with your lead scanner, not only can they digitize their leads, they can also gather more detailed data than what the traditional name card holds (example: company details or product interests). You can promote this even weeks before your event to make sure that your attendees know what to do as soon as the event starts and also to increase feature adoption in your events. You can check out how this turned out well for Food Hotel Asia in our case study here.

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Don’t: Just collect data, but see how it can tell a (data) story for your exhibitors

Collecting data is undoubtedly valuable, but its true potential goes beyond mere numbers and statistics. It's not enough to amass data; the real value lies in interpreting it to craft a compelling data story that can guide your exhibitors toward informed decision-making and enhanced engagement.

Instead, do: Craft insightful data stories and make sure your exhibitors are aware of it by educating them more about it. Translate collected data into actionable insight. Analyze trends, patterns, and meaningful information, presenting them visually for exhibitors. This equips them to refine strategies, identify opportunities, and optimize interactions for event success.

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Don’t: Creating a standalone app for your lead scanner

Avoid the mistake of isolating your lead scanner in a separate application. Lead capture process should be integrated into one whole system, not siloed. Attendees might find it cumbersome to switch between apps, resulting in potential leads slipping through the cracks. 

Instead, do: Implement a streamlined lead capture process. By ensuring the integration of your lead scanner within the event app, you create a cohesive ecosystem that simplifies engagement and maximizes lead capture. Our Jublia Scan is automatically integrated into your all-in-one native event app,  allowing a seamless switch between browsing event details, setting meetings, navigating through the venue and swiftly capturing valuable leads. 

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Don't: Assume that your exhibitors will naturally stand out without guidance and are able to generate leads easily

It's a common misconception, particularly with well-known exhibitors, to believe they can effortlessly draw in leads on their own. However, the reality often necessitates your assistance in attracting potential leads to their booth.

Instead, do: Assist them through facilitated matchmaking by strategically connecting exhibitors with high-potential leads based on shared interests and objectives, maximizing lead generation opportunities. With AI-powered matchmaking tools, exhibitors can even be matched to leads based on their general data, behavior, and interactions throughout the event. 

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Don’t: Confine the lead generation process solely to your event days

While it's tempting to view event days as the pinnacle of lead generation, it's essential to broaden this perspective. Exhibitors should recognize that lead generation involves more than just the event itself.

Instead, do: Emphasize the power of pre-scheduled meetings that kickstart the lead generation process weeks before the event. Remind exhibitors that most relevant meetings that lead to meaningful connections are booked well in advance through pre-scheduled meetings. Furthermore, highlight that successful interactions during the event are only part of the equation.

Encourage exhibitors to nurture all gathered leads with different strategies and that following up on relevant conversations post-event is crucial to turning promising interactions into tangible business opportunities. By adopting this holistic approach, exhibitors can maximize the impact of their lead generation efforts and achieve lasting results.

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Don't: End your involvement once the event is over. 

Successful lead generation doesn't conclude with the event's closure. Often, the most critical phase begins post-event. Exhibitors might need assistance in navigating this crucial period.

Instead, do: Support exhibitors in their post-event efforts. Offer guidance on post-event follow-ups and strategies for nurturing leads, ensuring they have the tools to turn event-generated leads into successful conversions. You can give them access to the attendee data, scan data, and  interaction history data during the event. You can also share tips on how to follow up through their other channels (e.g. email marketing, surveys, and more). By extending your involvement, you position yourself as a partner invested in their success beyond the event itself, fostering a lasting positive impression.

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Elevating your event's lead generation game with Jublia

Embarking on the journey of lead generation for events can be as treacherous as it is rewarding. Navigating the landscape requires a keen eye to avoid common pitfalls and a strategic mindset to seize essential opportunities. Jublia is here to be your reliable tech partner on this voyage, providing expert guidance and equipping you with the right tools, including Jublia Scan, to navigate the challenges.

To learn more, connect with our Solution Specialists at info@jublia.com and follow us on LinkedIn to get the latest updates!

Article actual date: Jul 15, 2021

‘You are being watched’

While this ominous sentence might seem unsettling for the average person, we often carry out our daily lives being observed without us even knowing. From strangers sharing your morning commute to acquaintances working in the same office building as you, the pervasiveness of latent voyeurism today has never been higher. This behavior has been compounded by social media as more people lower their inhibitions to share juicy personal bits about themselves online.

This train of thought leads me to my main subject about how our data is being tracked in the virtual space, where things are grey, murky and not always what they seem:

• Who is watching me online?
• What are they watching out for?
• Why do they want to watch me?
• How are they using my data?
• How are they watching me?

Although all of this may sound insidious, we cannot deny the benefits of user personalisation that can only be achieved through collecting data about the user’s online experience. Being able to better understand individual users through the means of implicit and explicit data collection has yielded positive developments in today’s technology-driven society.

For instance, virtual event platform providers have already been using user data to understand an attendee’s main interests based on search trends alone. Furthermore, with progress towards hybrid being the new norm for event formats, technology providers would still have a long way to go in terms of understanding and perfecting the digital touchpoints of an attendee’s experience.

That being said, the idea of collective user data opens up a pandora’s box of issues as well. These fears extend beyond the mishandling of potentially sensitive information by internal employees to the extent of malicious hackers who could put you in their crosshairs as a ransom target based on their syndicate’s ulterior motive. It is thus crucial that people learn the true value of their data and understand their data rights.

Though, that seems to be the contrary.

Ignorance is Bliss…

According to Cisco’s 2019 Consumer Privacy Survey, only 32% of over 2,600 respondents were ‘privacy actives’, a term that they coined to describe individuals who care and have already taken voluntary action to ensure that their data is ethically used. And with 2020’s edition of the same survey showing a decrease to 29%, we can assume that the majority of the general public are indifferent when it comes to enforcing their data privacy rights.

The cause of said indifference can mainly be stemmed from the ‘nothing to hide, nothing to fear’ argument:

If I’m not doing anything illegal, I won’t have anything to hide, so why bother going through so much additional trouble?

This perspective, while relatable to many, has a fundamentally flawed pathology.

Data, unlike currencies, options or even any kind of traded commodity, has ‘no’ apparent value. From a corporation’s perspective, data points could be crucial in understanding the next strategic move to increase sales, enhance their products and whatnot. However, from a consumer’s standpoint, data is essentially a byproduct that’s generated from their main focus of being on any website.

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Be it social media, e-commerce or news outlets, the user would perceive an equivalent or even a favorable exchange with no immediate risks in handing over their data (less the occasional email spam that one may have accidentally opted in for). In turn, they get access to resources and products on the website, many of which may be exclusive to the few corporate entities that offer them.

The lack of immediate risk, alongside the overshadowed and unrewarding nature of data privacy results in the privacy paradox, a phenomenon that describes this very behavior of knowing the dangers yet having an indifferent stance on preventing them from occurring.

Nevertheless, prevention is better than cure. With today’s information being transmitted in mere seconds over the web, a cure may not be the most time-sensitive solution as compared to anticipating potential exploits in your systems.

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… but Knowledge is Power

So, how should one protect themselves and their data from unrelated usages? While there are specific and targeted steps for different situations, I choose to shine a little light over a basic principle of data privacy — being in the know.

Educating yourself is the first step in the right direction. It is your data & your responsibility, and by knowing the potential threats and their associated risks, one can learn to question their choices and minimise their chances of compromising their data.

More importantly, this mindset extends beyond end-consumers. B2B tech solutions are more prominent than ever in the current business events climate, and it is here that the data-conscious attitude plays a key role in ensuring the safety of you and your client’s data. Making the right corporate decisions would thus involve providers who:

• Practice transparency on how they use their customer data
• Reinforce themselves with industry-standard practices on data storage and handling procedures (e.g. General Data Protection Regulation)
• Empower their users to make data-conscious decisions

For instance, Jublia’s tech team had recently pushed out a recent improvement for Match 360°, our AI-powered engagement hub, that enabled attendees to completely delete their event accounts if they were done with the event or had chosen not to participate after registration. In turn, this would also erase any of their particulars and information on our backend as well.

Our objective is to empower users with complete control over their profiles, signifying a huge leap in terms of data ethics and respect that we have for our user’s data. Coupled with our strict stand on data usage within their original environments, our client’s attendees can rest assured that their data is in good hands.

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Heavy Consequences, Light Focus

Ethical usage of data may not be a hotly-contested topic within the events sphere now, but it may incrementally become a deciding factor for clients in future as the events industry undergoes rapid digitisation where decisions are made by and for data.

Ultimately, Jublia doesn’t own the data of our virtual event platform users. The users do as well as the organisers who have collected the data. Jublia operates a fully silo-ed data processor ensuring the highest security standards and privacy of data.

Have any strong opinions about data ethics within the events scene? Want to learn more about how we securely deliver our products? Let us know at info@jublia.com or reach out to your contacts at Jublia!

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Preparing for an event isn’t always about picking the right venue or defining a rundown. In fact, an event wouldn’t be running at all if it wasn’t for the attendees . That’s why one of the most important aspects of preparing an event is to attract new attendees.

However, we may not realize the potential that we have that is right under our noses: recalling back past attendees. So, how important is it to recall this loyal audience and how do we keep coming back for more? Let’s dive into the article!

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Why Should We Recall Our Past Audience?

Fresh eyes are indeed easier to impress, that’s why we take a lot of time, effort, and money to attract new audiences and convert them into new attendees. However, attracting new attendees requires a rather lengthy process with a lot of time, effort, resources, and of course, money involved. From the event promotion itself and making sure it reaches the right targets, to creating compelling ads that can attract more people too, and so much more.

Sometimes it can be well worth it, with the rise in attendance rates and new audience reach. But what you may not realize is the potential to grow your events by converting past attendees, who are already familiar with what you have in store. One of the satisfaction metrics that doesn't exist in the book is when your exhibitors and attendees are eager for your next event.!

Not only would reaching out to people that are already in your database would help you save more of your budget, it will also be a great opportunity for you to build your very own loyal audience or community.

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It’s Impossible Without Data, Data, Data 

After the success of your event and the curtains close, you come home still with all the excitement, a full heart, and a mine full of treasure: valuable event data. Those data are more than just numbers and summaries, but a great power for your future events.

They contain all the footprints that your audience made in the event: business matchings, number of meetings, lead generations, and many more.. Then you can rework them into some great eye-catching marketing materials for your next events. They can also support you to analyze the engagement tendencies of your attendees that would help you arrange your data-powered post-event engagement strategies.

Only a reliable event tech partner will be capable of providing you with holistic event data, like Jublia Engagement Hub, where you can collect all of your event data throughout its lifecycle.

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We Made Sure We Listened

As mentioned briefly before, one crucial data to collect is feedback from your attendees as part of your post-event engagement. From this, you can learn how to improve in your next events. Well, a great way to recall back your past attendees is showing them that you actually listen to them and that you will make their advice a reality in your next event.

Even better, send them a specifically segmented and personalized promotional email that shows how much you improved in your next event based on their feedback. For these new events, be sure to promise a new and improved experience to prove to your loyal attendees that you’re just loyal to them to make a stronger connection between your company and them.

You can also read into more of their behavior to create a better experience for everyone through analyzing various engagement metrics provided from your event tech.

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Surprises Up Our Sleeves

You’re not repeating the same event twice - so we have to make sure the audience knows that. Not only did you use their feedback to improve your event experience, but you also need to keep them excited by teasing them about the surprises you have in store based on their interests that you have well-recorded. Like new types of content, more exciting booths, other kinds of helpful features that will give them a better event experience and so much more! While you’re at it, you can even mention that there are limited offers or meetings specifically meant for loyal attendees, that way they will feel more special.

Lastly, don’t forget to showcase what they loved in your previous event to remind them that there are some familiar things that they’ll get to experience again. Such as popular activities or well-liked key speakers. This will likely be the final hook they need to attend your upcoming event.

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Never Lose Contact: The Importance of Post-Engagement

Your event may be over, but it’s where post-event engagement starts. You can nurture your relationship with them through different channels to create a safe space for your attendees to share and continue to engage with you and a whole community of like-minded people. You’re free to choose to put everything on your social media pages or send them through email marketing campaigns. Just remember that as long as you do it consistently, it will likely keep your attendees interested in your future plans. 

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Personalized Communication and Rewards

Like the staff of your favorite cafe remembering your name and usual order, your retained attendees would love to hear from you personally. After all, we really do appreciate their loyalty for coming back to your events. That’s why personalized communication would double the chances for them to attend more of your events.

With the help of previous event data, you’ll be more familiar with what they like and what they do not like. This will help a lot when you’re reaching out to them personally through segmented emails or channels. Include content that they would want to see and everything else they would be interested in. Better yet, try and offer special offers or exclusive treatments just for these retained attendees to show them how special they truly are. After all, they are your friends!

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Equip the Right Tools for the Right Audience

Seeing how important previous event performance, feedback, and engagement is to empower your next events, make sure you have the right tools for you to get the best analytics and information you need about your audience and events.

As a tech provider with a decade of experience powering all kinds of events with our engagement hub, we understand deeply the need to gather the right information to learn from our past events and create a new and improved experience for our attendees – and we might have the solutions just for you!

Need help with your future events? Our solution specialists would be more than happy to discuss the endless possibilities with you. Contact us at info@jublia.com or follow our LinkedIn to find out more on how we can help.

An event designed to fully facilitate 1 on 1 meetings with no panels and speakers involved resulting in high-quality business networking for all attendees. It’s exactly what happened at the Dealmakers West by Fintech Nexus (formerly LendIt Fintech) in California this summer. 

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About Dealmakers West by Fintech Nexus

The event took place from 30th to the 31st of August this year at the luxurious Ritz-Carlton Hotel, Laguna Niguel, California. Around 150 attendees converged at the venue ranging from fintech people, investors, and financial institutions.

Dealmakers West by Fintech Nexus redefined the business meeting into one you’ve never seen before — far from the stiff necktie and flapping blazers, everyone could get closer in a more casual and fun way: while stretching their limbs in yoga, in between rest as they walked their way through the local brewery or the classic route over a cup of coffee.

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Securing Meetings Has Never Been Easier with Mobile App

Beyond your usual business meeting, Dealmakers West was a high-profile event that ensured every attendee got to meet the right person who aligns with their goals. More than that, numerous social events and curated experiences in the likes of kayaking and surfing lessons were also provided for them to connect in a more casual way through common interests.

With so many things offered on the table, attendees need to plan their day carefully and book meetings and activities in advance. Jublia’s Native Branded App played a pivotal role in helping attendees to book their meetings prior to event days and keep them on track during those two days. 

While the venue may look small and attendees seem to be able to easily find certain tables of the persons they’d like to meet (check out the floorplan above!), it is always more than what meets the eye.

The high-profile event offered 32 meeting slots to encourage high-quality business networking with high-profile people, not to mention the countless fun, social activities they can enjoy.

With so many things to explore, the mobile app helped attendees to book their meetings in advance and make sure they wouldn’t have any overlapping schedules. All meetings were booked prior to the event days, each of the registered attendees got their agenda ready, and this was one of those very few events with 100% committed attendees resulting in zero no-shows at meetings. In fact, some of the attendees had around 20 meetings a day and attended every one of them!

Amazing Teamwork, Amazing Results

The success of an event is never a one-man show. It’s the combination of the organizer’s hard work to create an entertaining, high-profile event; the capability of their tech provider to craft solutions that cater to their event’s needs, and; last but not least, the enthusiasm of the attendees themselves.

The focal point of the Dealmakers West was 1-1 meetings without any speaker sessions or panels, thus making every single meeting that happened more meaningful. This “unconference conference” solely focused on the best matchmaking resulted in high satisfaction, proven by the impressive stats recorded during the event.

Matt Murnane, Chief Experience Officer at Fintech Nexus shared his experience planning the event with Jublia.

“We were happy to have Jublia as our partner. They knew what we wanted and provided us with the solutions that we needed. The custom analytics they provided helped us to see quicker and more efficient reports. Not to mention the always-hands-on personnel they delegated to assist us!”

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Plan Your Event with Us!

We are proud to be a part of the Dealmakers West by Fintech Nexus. Jublia with our best-in-class engagement hub is ready to power your event to success, as our highly flexible solutions are specially tailored to your event’s needs.

As the year is nearing its end, it’s better to plan your upcoming events earlier so that you have more time to craft the best strategy to bring them to success. Drop a message at info@jublia.com and follow us on LinkedIn today to see what we can do for your events in 2023!

The first quarter of 2022 marks a great start for the year. More events are now returning live, which means there’s more events we can physically participate in as well! 

At Jublia, we had the opportunity to enjoy various live events around the world. Some events include the World Future Energy Summit, 3rd Lancang-Mekong Business Forum, and Medtrade. 

Jublia's Event Journey on Q1 of 2022

Below are some events which we had the privilege to attend onsite. Let us share our experience with you.

Singapore Airshow 2022

To kickstart 2022, we’re proud to have powered the Singapore Airshow 2022 that was held from the 15th to 18th February. The Asia’s largest aerospace and defense event provided the perfect opportunity for leading aerospace companies and budding players to achieve recognition in the market. 

We were excited to finally return onsite and have face-to-face interactions after over two years of attending events virtually. During the event dates, our very own Jublia crew went down to the event site to provide our matchmaking services to attendees. Just look at how happy we are to be onsite!

We also had the chance to view a spectacular line-up of commercial aircraft and military jets and to witness various impressive flying display performances that wowed everyone in the crowd, including us. 

Dubai International Boat Show 2022

From March 8th to 12th, Jublia was honored to have driven the Meet & Greet sessions for Dubai International Boat Show 2022. Organized by Dubai World Trade Centre, this event is the premier and most established boat show in the UAE, GCC and Middle East.

Our crew traveled to Dubai to attend this exciting event. During the event dates, they helped in the matchmaking of attendees onsite at the ESS Connect Lounge to create meaningful connections between the companies and suppliers in the industry. 

Besides facilitating one-on-one meetings during the event, our crew were also able to eat the many local specialties in Dubai and witness the displays of the latest innovative aquatic equipment and supplies, including the many boats and luxury yachts on display! 

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ViVE 2022

From March 3rd to 6th, Jublia took part in empowering ViVE, which brought together C-suite executives, senior digital health leaders and buyers, health startups and investors, government, and solution providers to advance the healthcare system.

Our Jublia crew in Nashville shared how the venue was artfully decorated so that you wouldn't think it was a healthcare event!

As it was also during the time when the world had just started to reopen again, the excitement and enthusiasm were never better.

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SIWW+CESG 2022

The Singapore International Water Week (SIWW) 2022 marks the physical return of the event, held from 17 to 21 April at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. The CleanEnviro Summit Singapore was also held in conjunction, providing an ultimate networking opportunity for the attendees.

The event brought together governments, academia, utilities, and industry to share and co-create innovative solutions regarding the ongoing global water challenges. 

We are proud to announce that we are the man behind the business matchmaking, bringing the event's success to the next level. Our Jublia crew were very happy to assist the client onsite! 

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‍Hospitality Design Expo + Conference (HD Expo) 

To end the first quarter of 2022 with a bang, our Jublia crew traveled all the way to Las Vegas to attend the HD Expo by Emerald that was held from the 26th to 28th April. 

HD Expo is the largest hospitality event of its kind in the country. The latest products, services, and innovative developments from the hospitality design industry’s leading manufacturers are all showcased during this event. 

This event allowed Jublia to showcase our engagement hub. We were proud to have facilitated hundreds of valuable meetings and valuable conversations during the event period.

Together with other attendees, our crew also had an awesome time at the event. Everyone had a great time conversing with each other and creating meaningful connections. 

More Are Yet To Come…

Jublia definitely had a fruitful first quarter with all the events we were able to attend from all around the world. As the world continues to open up and more events return to LIVE, Jublia will also move forward and continue to empower more live events digitally.

With almost a decade of experience in empowering LIVE events with robust digital solutions, Jublia understands the importance of digital platforms for all event types and are equipped to digitally empower your events for success.

Interested to know more? Feel free to contact us at info@jublia.com and follow us on LinkedIn!

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