Article actual date: Oct 1, 2018

Thanks to the invitation of Thailand Convention & Exhibition Bureau to attend and exhibit at their annual MICE Forum, we gained first hand insights into the new evolution of support for business events in Thailand, very much in line with the aims of Thailand 4.0.

It was a fantastic event to meet new prospective clients, re-ignite conversations with prospects and re-connect with our good friends in the industry. We had a really fruitful time explaining about how Jublia technologies can RE-DEFINE both established and new events, driving genuine value for the audience.

We were personally highly encouraged by industry friends and clients who took time off their busy schedule, coming all the way down to the event just to drop by our booth to meet us. You know who you are, thank you!

The 5 minutes presentation by Khun Daryl on behalf of Jublia was also a fantastic opportunity for us to engage the larger audience at the event, which funneled into further interesting conversations at our booth.

All in all, it was an amazing event and we look forward to foster even deeper partnership with our clients and industry friends in Thailand, pushing the boundaries of valuable 1:1 meetings and content discovery in their events!

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The event industry has weathered a transformative storm post-pandemic, rebounding from a reported loss of $16.5 billion by March 2020, as indicated by UFI, the Global Association of the Exhibition Industry. However, according to Research Drive, the industry is now poised for a remarkable resurgence, projected to generate a staggering revenue of $2,972.4 billion, with an impressive compound annual growth rate (CAGR) of 13.7% anticipated during the estimated time frame from 2022 to 2031.

This resurgence marks a pivotal turning point in the industry. As we step into 2024, we're experiencing a transformative era, shaped by resilience and adaptability. The challenges of the pandemic have fundamentally reshaped audience expectations, making attendee engagement integral to the industry's evolution.

A report by Skift reveals that 33% of event professionals plan to allocate extra funds to enhance on-site experiences, while 31% will invest in technology. These statistics highlight the industry's commitment to elevating attendee experiences through the fusion of in-person and digital elements, driving the evolution of events into dynamic, interactive experiences.

Join us in this article as we explore the enduring key trends and the emergence of some new ones in the future of events!

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Trend 1: Live events, back to as it was

According to Bizzabo, most events have resumed in-person activities and have achieved around 65% of pre-pandemic event attendance levels, with some even exceeding their initial numbers, and that 72% of event organizers agree that live events are a crucial part of their event marketing strategy. This suggests as the events industry has been getting back on its feet the past few years, businesses are still seeing the value of in-person events, as they provide the opportunity for face-to-face interactions, fostering networking opportunities and strengthening bonds.

The past few years, the events industry was temporarily disrupted and there was a need to adjust and create major changes in order for the industry to survive, but with live events back in the game, it shows how irreplaceable they are in driving connections and business growth, and you can expect the impact of these in-person events to reach new heights.

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Trend 2: Shifting from annual events to year-round engagement

In the past, companies typically held one major event annually, but the rise of regular smaller events year-round has transformed the event landscape. These bite-sized gatherings offer more frequent opportunities for engagement and interaction, fostering ongoing conversations and blurring the lines between events.

The new event lifecycle now sees in-person events needing to offer unique value to justify attendance. A year-round event strategy allows for more frequent audience engagement, fostering on-going conversations and building stronger relationships, keeping your event brand top-of-mind. These smaller but more focused events can cater to specific audience segments and their needs. Interactions can be personalized, and lead generation efforts and valuable feedback can be gathered year-round. This has proven successful for larger corporations such as Microsoft and Adobe who implement this type of strategy, hosting smaller events in addition to annual conferences like Microsoft Build and Adobe MAX.

To implement a year-round strategy effectively, organizational alignment is crucial. Early collaboration between event teams, marketing, sales, customer success, and content teams ensures a seamless and personalized attendee journey.

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Trend 3: Shaping the Future of Attendee Experience with AI and Disruptive Technologies

As we step into 2024, the events industry is being reshaped by the ever-increasing presence of disruptive technologies, with AI at the forefront of this transformation.. The global event management software market, reported by Grand View Research, is to be valued at USD 6.97 billion in 2022. It is projected to maintain an impressive compound annual growth rate (CAGR) of 12.5% from 2023 to 2030, underlining the industry's reliance on technology for its resurgence.

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Technology as the Linchpin of Live Events

Technology has transitioned from being a helpful addition to an absolute necessity. Event apps, lead scanners, AI tools, and various digital platforms have become the lifeblood of successful events. Attendees now expect a seamless experience, both in-person and online, and technology makes it possible. It streamlines registration, facilitates networking, and provides real-time information, elevating the overall event experience.

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Supercharging Personalized Attendee Experiences with AI

Personalisation, customisation, and unique experiences remain high on planners’ must-have lists through 2024, and likely for the foreseeable future – and AI stands as the harbinger of these personalized experiences. It's no longer confined to the backend but actively reshaping how attendees experience events. Especially since, according to a global survey, 80% of business leaders have acknowledged that personalized experiences led to increased consumer spending, while 62% highlighted the positive impact on customer retention.

In this tech-driven era, AI-driven algorithms analyze attendee preferences, behaviors, and engagement patterns to curate highly personalized experiences. From tailored content recommendations to meaningful connections with like-minded participants, AI ensures that each attendee's journey is distinctive, engaging, and memorable.

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Content is King, Always Has  and Always Will Be

Visual and interactive content remains a cornerstone of events, with 46% of event planners acknowledging the pivotal role of images and videos as among the three most influential features during sourcing according to the 2023 Cvent Planner Sourcing Survey for Europe. In the same survey, 37% of planners find floor plans and diagrams essential. Yet, it's the technology-driven content matchmaking that stands as the linchpin for elevating the event experience to new heights.

By delving into the preferences and behaviors of attendees, technology crafts a tailored content journey that resonates with each individual. This level of personalization transcends mere satisfaction; it forges authentic connections, transforming events into profound, enduring memories. 

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Ensuring Accessibility for All with Technological Advancements

An increasing focus on improving digital and physical accessibility, backed by technological advancements, is driving pivotal changes in event planning. Prioritizing inclusivity and accessibility not only enhances an event's reputation but also boosts attendee satisfaction and participation across all abilities. In this tech-infused landscape, AI and technology play a crucial role in making events more inclusive and accessible.

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Trend 4: Creating memorable experiences and meaningful connections

Previously focusing on ROI, event planners are now prioritizing ROX (return on experience) – a part of their Return on Events metrics - in addition to ROI, recognizing the importance of creating memorable and impactful experiences for participants. This paradigm shift has propelled the business events industry into an era of innovation and experimentation. 

Event tech plays a crucial role in shaping these experiences. Participants value connections, stimulating discussions, and learning from experts. These interactions, coupled with immersive experiences, foster lasting memories and a sense of community, this impacting your event attendee experience and engagement and event satisfaction levels. Understanding the value proposition of events requires empathy and a deep understanding of the audience's needs. Continuously engaging with participants, listening to their feedback, and adapting to their evolving expectations are crucial steps in delivering ROX, enriching the lives of participants, and driving organizational success. Event tech serves as the catalyst for creating and enhancing these meaningful connections and experiences.

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Trend 5: Embracing Sustainability in the Events Industry

Amid a growing global awareness of environmental challenges, the events industry is undergoing a profound shift towards sustainability. Today, it's no longer sufficient to consider positive impact and green credentials as an afterthought; they are now fundamental to achieving success. For instance, a survey by Eventbrite found that 59% of respondents felt environmental responsibility significantly impacted their events in 2020, compared to just 6% in 2019.

Over the coming years, we can expect a significant shift in the events landscape. Growing global demands for carbon reduction will result in an increase in local and regional meetings and a reduction in international trips. However, these shorter journeys will be accompanied by a desire for longer-lasting impact. Attendees are now looking for events that can demonstrate their sustainability credentials, and they're moving away from those that fall short.

Sustainability commitment extends to a network of partners. When selecting venues and collaborating with companies, prioritize those that embrace eco-friendly practices. Some tech partners, such as Jublia, actively reduce their carbon footprint. Explore our collaboration with MICEcarbon to discover how we're shaping eco-friendly event solutions.

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Partner with Jublia!

As the event industry continues to evolve in the face of changing preferences and technological advancements, it is clear that event organizers must embrace events that connect attendees and drive meaningful results. 

Jublia stands at the forefront of this, providing a comprehensive platform that empowers event planners and organizers to effortlessly create and manage all types of events. With its robust and intuitive features, Jublia Engagement Hub equips organizers with the tools they need to craft engaging event experiences, and leave lasting impressions. Find out more about how Jublia’s solutions can boost your event planning for the new year to the next level by speaking to our Solution Specialists and don’t forget to follow for more updates!

Actual article date: Jan 23, 2016

Ever thought of meeting your event technologies providers with better knowledge of what is going to be discussed? The follow technical jargons will help you navigate and breakdown an event technology better to suit your individual needs.

1. API

We have spoken to numerous event planners who still do not fully understand what an API is. To set things straight, API stands for “Application Program Interface”. In layman’s terms, an API is an agreement between two systems stating: “If you give me this instruction, I will perform this action, or return this information”. It is a list of commands a program can send to each other; simple as that.

But that’s not all. Having a robust API is required for seamless integration between systems. A robust and stable API system will be able to do CRUD: “Create, Read, Update, Delete” on the required data and is able to handle capacity or scale. Do ask your event technology provider to show you case studies.

Some providers would already have public APIs which are free to use (for example, Eventbrite). Personally, I believe that public APIs should be a standard for event tech as it is already the standard in the faster moving technology sphere (Think, Google, Facebook, Baidu. All these companies are already providing really good APIs with excellent documentation). Be skeptical when a provider charges you a “consultation fee” just for them to provision an API for your event.

Lastly, integrating 2 systems does not mean that both system requires APIs. For example, at Jublia, when we integrate with registration systems, we use the registration system’s API. Not the other way round.

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2. Adoption rate

You might be familiar with download rates as “adoption rate” but keep in mind that every person might potentially use more than 1 device to download the app, or download multiple times if they deleted it. A better gauge might be to track unique downloads; this means if an attendee downloaded the app twice, it’s counted as 1 download.

Of course, the above is just 1 metric. There are numerous metrics that you can base your judgement upon. Keep in mind though, a metric that works for a event technology may not work on a different event technology. If you are specific and proficient enough, you should zoom into setting the relevant metrics for different features within an event tech.

Simply said, be entirely clear about your KPIs and based on them, set your standards of “adoption rate” of the event technology.

Last but not least, avoid vanity metrics. Vanity metrics are numbers that look good on paper, but creates zero business value for your event. For example, how would number of app downloads impact your event? A better gauge will be how many event attendees used the app actively to find what they are looking for and if they actually find it, you know that experience will bump up the satisfaction index of the event.

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3. SaaS

SaaS means “Software as a Service” where the software is licensed on a subscription basis and is centrally hosted by the vendor. SaaS products give you direct control on editing the software’s content. Typically, SaaS solutions have a short lead time to launch as the software is already built and tested. Furthermore, SaaS solutions are typically maintained by the vendor at no additional cost to you and therefore, you will see SaaS evolving to get better over time. SaaS solutions may be limited in add-on features that falls outside of what is being provided. Companies providing SaaS will most likely bill you extras if you require the provider to manage the system for you (unless specified otherwise).

Do not mix up SaaS providers with development agencies. Development agencies typically build apps to your specifications from ground up and you are billed for the features you desire. You will not see any improvements on apps from development agencies unless you pay to further maintain your app.

The most important point that you will want to look out for between a SaaS and a development agency at the end of the day will be performance.

SaaS typically generates much more data (from all the events they work with) and is therefore in the best position to build a solution that end users want and not something the event planner thinks the end users wants, resulting in the best performance for your event. Having said that, the quality of the SaaS also depends on the people developing it.

Jublia is considered a “managed SaaS”. We use our data to advise you and help you design and setup the best networking tool as a SaaS for your event (at zero extra cost).

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I hope the above clarifies the terminologies for you! Let me know if you have any further questions or extra jargons that I haven’t yet covered and I will be glad to answer them.

Actual article date: Aug 29, 2016

(Hi there! I’m Emma Chui — the rose amongst the thorns in the middle. Just kidding guys? Haha)

Traveling and making money overseas during the summer holiday as a university student is not as difficult as it sounds. I made it to Singapore! And no, I wasn’t just getting coffee and delivering things! As a university student from Hong Kong student majoring in translation, I am definitely grateful for the opportunity that I had to be interning in a start-up in Singapore.

When weighing the options for a summer internship, many would gravitate towards big name companies. But I chose to gain real work-life experience by joining Jublia, a tech start-up — something that has definitely given me more gains to share with my future employers. There are many things I like about my internship experience, and these are the 3 things that I like the most:

1. Real-life Business Environment

Jublia is a fast growing startup with good traction, unlike big companies with thousands of employees and interns, I was exposed to all aspects of the business which was really eye-opening. We all worked around the same table. This meant that everybody knew what everybody else was doing, regardless if you were from the tech team, customer success team or business development team. Every member in Jublia is important, including interns. During my short stint together with the other interns, we were all given real responsibilities. To be honest with you, it was quite scary and stressful at first but when I overcame that fear (through good communication with my new colleagues and mentor) I saw how beneficial an experience like this was to my growth and transition from academia to the real world.

2. Learning and leveling up

As with many young people, I was (and still am) unsure about the direction of my future career path. This internship gave me the opportunity to try out different roles within the scope of Business Development, widening my perspective. For instance, as a Business Development intern, I learnt how to construct a sustainable sales funnel, I also learnt how to do prospecting; and through that I’ve actually managed to arrange real meetings for my colleagues with Heads of Departments and Directors from potential client companies. Something that I found very helpful was how easy it was to speak with the Founders. This allowed me to understand the bigger picture of the business and how all the components fit. It gave me the chance to understand the Tech industry better and it also rather thrilling to be learning from some of the brightest people I’ve known.

3. Different Culture Experience

This is my personal take on the Singapore working culture as a intern from Hong Kong, largely influenced by past experiences as well as the internship with Jublia. I enjoyed Jublia’s independent working culture. It gives the employees a lot of freedom as long as deadlines are met with a high quality of work delivered. What I’ve learnt:

a) Dare to ask — Nobody knows everything. It’s not shameful to make mistakes and to ask your colleagues questions. Failure is part of the road to success. We are supposed to learn and especially learn from mistakes.

b) Believe in yourself — Just because you’re an intern doesn’t mean you’re not useful or cannot contribute to the company in a significant. Don’t be afraid to take responsibilities. You can do it!

c) Always give your best shot — It’s a cliché to say that but definitely true — try your best! It takes time to achieve something but you’ll regret it if you didn’t try hard enough because you’ll never know how far you can go

Two months flew by so quickly, I have gained valuable insights about the events industry and this exposure to all aspects of a stable and sustainable business has helped me significantly with my career planning. My biggest takeaway is definitely the network and friendship I forged with my colleagues and friends in Singapore. My experience in Jublia has probably been the most enriching and rewarding experience so far. I am confident that I’ll be able to put the skills and knowledge that I’ve learnt to good use. I would highly recommend students who seek a challenge to be part of the Jublia team because it is a place where you get to work in a high-energy environment freely as well as make a visible impact on the business.

Cheers!

Emma Chui

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Article actual date: Apr 8, 2018

In my discussions with clients, I have often been asked how to prove ROI to end-users, typically key sponsors and exhibitors.

A fantastic study in a recent Convene Survey said that acquiring event sponsors is the top sponsorship challenge cited by respondents. One of the key difficulties being managing expectations in an economy driven by bespoke experiences, unique customisations and “big” data. With sponsorship revenue contributing 28% of the event’s overall revenue and 18% of the organisers’ overall revenue, they are super important and it is absolutely imperative that we start owning this aspect of the event business.

Now firstly lets go back to basics, why would there even be sponsors for events? The answer is simple, events are still the best way to generate business when compared to other channels. Secondly, why is it so difficult to prove ROI? That is because, events are considered as an expensive channel and hence data savvy sponsors are demanding justification for their investment. So, how do we start attracting sponsors, manage their expectations, deliver and prove ROI to them? Try this out.

Know what your sponsors want

I’m not talking about the surface level — logo placements, speaking opportunities or social media mentions — I am talking about the actually revenue based outcome of all these offerings provided. From my experience, sponsors are usually looking for new business referrals. Pre event, sponsorship teams usually rely on an assortment of methods to book meetings at the event. These include initiatives like posting on social media, email marketing to prospects, website announcements and even press releases. During event, most new referrals will come from booth traffic, networking events or sporadic random meet-ups. In these instance, if you have the ability to engineer a powerful business matching structure that favours your sponsors, you are definitely off to a good start.

Valuate your sponsorship offering

Before you can start measuring ROI, you will need to know what your sponsorship offering is worth. Performing a valuation is the first step in determining and proving the ROI for your sponsors, which would help you determine your sponsorship charges, categories and tiers. From my experience, the quality and quantity of leads (meetings), that your sponsors have at your events, is the number one driver of event ROI. That being said, the value of a sponsorship, can go far beyond just providing direct leads. If your event is technology-enabled to a certain extent, you can give detailed data to sponsors about who interacted with their brand. We are talking way more than just impressions — it’s demographics, geographic data, intentions, interest, actions they’ve taken, etc. of course being GPDR compliant in the process.

Delivery process and manage expectations

Based on your valuation above, sponsors start their review process, if they accept it, they would start conducting their own ROI practices. This is where knowing the market value of your sponsorship offering becomes critical, otherwise you wouldn’t be able to articulate their needs and interests. In my world, the best trustworthy and indisputable source that I know is data. Hence I urge you to develop a transparent framework around proving ROI to your sponsors. This will give you the ammunition you need to negotiate with sponsors. Once agreed upon, and implemented the offerings, it is a must that you deliver a ROI fulfilment report proving the you have delivered what you said you would. This will be easy to prove if you have an end-to-end solution that tracks meeting potential and meeting fulfilment for your sponsors throughout the pre, during and post event period. You may like to include calculations based on your valuation numbers and actual deliverables. This will put you in a position to show them the true ROI of their investment, and the right to ask for their continued sponsorship support.

What do you think? Globally, sponsorships represent a $60 billion dollar opportunity. Let’s not let that slip past us. As always, if you would like to chat about aligning your event tech with how you’re selling and proving ROI sponsorship dollars don’t hesitate to drop me a line at errol@jublia.com

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The 2023 DJSeedin Innovation Partnering Conference, held in Shanghai, China, marked the 3rd edition of this pivotal event. Building on the previous year's success of connecting pharma executives and investors, the conference, organized by PharmaDJ and bioSeedin, served as a powerful platform for transactions, financing, and partnerships within the innovative pharmaceuticals landscape.

Jublia's platform played a crucial role in orchestrating productive meetings and collaborations, contributing significantly to the success of DJSeedin Innovation Partnering Conference.

Focusing on China's Pharmaceutical Future

Focused specifically on Chinese companies, the conference showcased over 70 companies across various development stages, creating a diverse network for collaboration and investment opportunities. The event attracted over 600 various organizations, such as biotech, pharma and venture capital funds, with over 1000 pharma executives and investors in attendance. 

The event needed a way to foster meaningful networking and connections, serving as a global platform for China’s innovative pharmaceutical companies, with the ultimate goal of promoting business transactions and investments.

Jublia is thrilled to have contributed in DJSeedin's impact success, partnering with the event to fulfill the goal of cultivating valuable relationships and sparking vibrant networking opportunities through our innovative matchmaking solution.

Connecting the Chinese Pharmaceutical Landscape

With over 70 companies from various stages showcasing their work to both a regional and global audience, facilitating efficient matchmaking was essential to maximize connections and collaboration. This large-scale event, where international participation met the local Chinese community, highlighted the need for multilingual solutions.

Jublia’s dedicated team recognized the event’s focus on fostering connections, particularly considering the audience’s diverse language backgrounds. Many attendees primarily spoke Mandarin, and certain platforms faced accessibility limitations within China. To address these challenges, the conference implemented a bilingual networking platform, offering interfaces in both Chinese and English. This ensured smooth and inclusive communication for all participants, regardless of their preferred language.

Additionally, exceptional concierge support was available in both English and Mandarin, to further facilitate seamless interaction. The Jublia team worked closely with the DJSeedin event organizers, assisting in data input into the event platform and ensuring smooth communication with the organizers through WeChat, a widely used platform in China. This comprehensive approach guaranteed a successful experience for all participants, maximizing engagement and inclusivity, and demonstrated Jublia's dedication to catering to the specific needs of our clients.

By providing a bilingual platform and multilingual support, both the Jublia team and the event organizers were able to prioritize both accessibility for the Chinese audience and effective communication for all participants. This commitment enhanced meaningful connections and international collaboration for all attendees, regardless of language barriers.

Navigating the Labyrinth: Streamlining Networking 

While the sheer volume of potential connections presented exciting opportunities, effectively identifying and engaging with relevant partners posed another challenge. For many attendees, navigating this complex labyrinth could lead to missed opportunities and wasted time.

Jublia's matchmaking solution stepped in, transforming the attendee experience and ensuring efficient connections that maximized networking potential. The platform provided comprehensive profiles, offering detailed insights into each participant's strengths and offerings. This empowered attendees to make informed decisions about potential partners, significantly reducing the time and effort required for effective matchmaking.

The result? A paradigm shift in attendee experience.

As well as high CSAT scores given:

The event platform empowered attendees to take control of their networking journey, ensuring they maximized every interaction and walked away with connections that could propel their businesses forward.

Engaged Users, Meaningful Connections: Conference Results

Over 3,310 unique users logged in, showcasing the platform's appeal to a diverse audience. The dual language support in English and Simplified Mandarin no doubt ensured inclusivity and participation from various regions. This diverse participation translated into high user engagement, with over 525,000 total impressions and over 60% being organic, indicating genuine interest in profiles and content.

This also highlighted the active exchange of ideas and collaborations fostered by the platform. High user satisfaction was also evident, supported by attendee sentiments: 

Take Your Event to the Next Level with Us!

We're honored to be continuously chosen as the event technology partner for the DJSeedin Innovation Partnering Conference, facilitating connections through our digital solutions. From intimate gatherings to global conferences, Jublia's Engagement Hub is built to flex, ensuring each event has the tools it needs to shine. 

Ready to supercharge your events? Schedule a demo to discover how our team of Solution Specialists can help you achieve your event goals and don’t forget to follow us on LinkedIn for industry insights and updates. We're excited to help you turn your vision into reality!

Actual event date: Dec 8, 2015

In an abundance of event apps in the market, it has never been easier for organisers to use one for their event. Conversely, it’s never been more difficult to find one which works for you.

The answer to this problem lies in how far we can stretch technology on its own. Most apps I have used have a one-size-fit-all philosophy — many features to cater for all the different needs of users. Not only does this makes it difficult for the users to engage with the app but also loses the focus of the app. This generally results in low repeat usage of the app and a poor experience for those who are the adopters but find no one else on it.

This is why app developers need to focus on serving each user differently through apt communication.

Serving each user differently — You can achieve this by classifying your users. Using the classification, you tailor your product and services differently for say a first time user as compared to a daily active user or even for the early adopters in comparison to the laggards. Let’s take an example of Mike who is using a business matching app. The actions Mike would perform when he logs in to the app would vary based on his familiarity to the app, networking needs and the EDM which hooked him in. Capturing and utilising Mike’s ’action’ data for subsequent visits will make the experience of his first visit and his 10th very different, but still relevant for him.

Through apt communication — Personal engagement allows your app to dramatically improve the way it connects and serves the customer. How do you personally engage with each user? There are 3 factors you have to take into consideration — timing (What time is your user receiving the EDM — is it too early / too late? Can you automatically ‘check-in’ on a user if he/she shows no activity for a few days?), content (Are you sending out something generic to all users or specific to what each user is looking for? Is it an educational, call-for-action, transactional, or notification email? Can you cater for people speaking different languages?), channel (App notifications, Text emails, HTML emails, SMS, Physical mail, etc.).

The challenge here really is to achieve this at scale with as few resources as possible. At Jublia, we have built a scalable system to understand our users and engage with them personally. This allows us to deliver the best experience as they make quality meetings on our app. With the rising trend of Assistant as App services, Jublia Match Concierge acts as an Assistant to App service. We have designed our extremely personal and tailored concierge service based on the 3 factors (timing, content and channel) mentioned above. The service acts as a complement to the business matching app, Jublia Match, as it helps every user to maximise their meetings ROI for the event based on their networking requirements. So when Mike visits Match, we ‘rank’ the list of prospects based on his interests, the actions he performed on past visits and the interests of other users in his profile, and also tailor his experience based on the email link they clicked on. Since we have a large focus on engagement, we allow our users to get fine-grain control on the communication they receive through our app settings.

We are just scratching the surface of event engagement and there is a long way ahead for us to improve and learn. If you would like to know more about our engagement strategy, feel free to contact us or leave your comments below.

Actual article date: Aug 3, 2015

We are happy to share that Jublia has just launched our very own Jublia FAQ section. Prior to its launch, we have researched quite a bit on the mechanics of having an FAQ list and have accumulated some interesting pointers which we would like to share with you.

To start off, here’s a fun fact: The FAQ is a mature information format which originated in 1982 and has since evolved along with the Internet. It first started appearing in emails and then in newsgroups. Since then, FAQs have continued to improve, with the addition of hypertext links, visual design, databases, and web analytics.

Given the occasion, we thought it might be useful to share some reasons why having an FAQ section can work for you as well.

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1. FAQs can save you time and money

If you spend too much time and money on customer-service email enquiries, you are likely to save a lot on a whole by addressing the bulk of those questions in a systematic way on the web. And if you have been listening to your users, chances are you would know what their frequent questions are. This will make room for you to focus more resources on other areas of improvement and growth for your organizations.

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2. FAQs can value add to your visitor’s experience

A well executed FAQ page can deliver a lot of value to your website visitor. You and I have probably experienced the same while using a new platform before. Having your user’s question answered quickly and concisely on the spot builds trust, and ultimately creates a more conducive environment for a higher user adoption rate. This brings us to our next point.

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3. It shows you are passionate about your product

Having a Q&A page shows that you are passionate and are keen to interact with your users to make sure that they get all the information needed to get the most from your product. We believe that having excellent customer service, for example a Concierge service complemented with a useful FAQ’s section, is part of having a great product. Ultimately, it will help bridge the gap between customers and your product.

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4. Valuable insights can be gathered from FAQs

Want to know what your users biggest pain point with your platform is? Having an FAQ section may gather these insights for you. By tracking down page-views and clicks over a period of time, your users will start telling you what areas they often find trouble in. This valuable information will be helpful you prioritize which areas on the platform you should focus on improving in.

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After the cheers have faded and the crowds have dispersed, what's next on your to-do list? Is it the thrilling task of following up with potential leads, gauging the exponential growth of brand awareness, or perhaps dissecting the intricate layers of overall engagement? Whatever your objectives as an attendee may be, there's one universal truth that every event enthusiast shares: the insatiable hunger for data. But here's the catch – this invaluable data often scatters like stardust across the digital galaxy, making it feel like an eternity to gather, compile, and analyze.

We understand the challenges that can arise when dealing with post-event data. That's why we've taken it upon ourselves to create a solution aimed at simplifying your post-event data management. Introducing our latest release, Performance Snapshot!

A Shortcut to the Event Data Destination

When it comes to event participation, the investments made are significant, and naturally, attendees expect a rewarding experience. It's not just about chasing ROI or financial gains; it's about harnessing the power of data to measure the true impact of your recent event involvement. This data serves as both a valuable benchmark for evaluating the present and a sturdy foundation upon which to build future event strategies for attendees.

Performance Snapshot emerges as a valuable tool, streamlining the post-event data collection process and making it transparent for attendees. This efficiency grants them the precious gift of time spent at an event, enabling them to focus more on formulating post-event strategies and making the most of their engagement data following the event's conclusion.

The magic of Performance Snapshot lies in its ability to create a personalized experience for each attendee type. An exhibitor will see insights and data relevant to their leads velocity and quality, sponsored content adoption, brand awareness, and many more; while a delegate will receive insights which provide a wholesome summary of their event experience. This level of personalization empowers attendees to make data-driven decisions that align with their goals.

Beyond customization, Performance Snapshot delivers detailed statistics that are both comprehensive and easy to digest. This ensures that attendees receive a holistic view of their event experience, complete with key metrics and performance indicators that matter most to them.

Reap the Benefits!

Performance Snapshot delivers a host of benefits to its stakeholders:

• Consolidated data report: Attendees will find a valuable ally in Performance Snapshot. It consolidates essential data into a single, user-friendly page. No more hunting through multiple sources; all you need to do is scroll to explore the wealth of data from your event participation. It's a seamless and efficient way to access critical information.
• Tailored insights: One of Performance Snapshot's standout features is its ability to provide distinct forms of insight for each role within the event ecosystem. Whether you're an exhibitor, a delegate, a speaker, or have another role, it relevantly calibrates the insights you will receive. 
• Data sharing made simple and secure: Performance Snapshot also redefines how organizers share data with attendees. It offers a convenient and secure method to disseminate information while ensuring stringent privacy and data security standards are met. This marks a significant stride toward enhancing transparency and engagement within the event community.

What Performance Snapshot Has in Store

Performance Snapshot encompasses a wealth of engagement data, and its true potential shines once a user completes their review. Let's take a closer look at what this feature has to offer:

Audience demographics and profile views

Inform users about how their profile garners attention and the demographic spectrum of those who share a keen interest in them. This insight will be available as soon as the event is over. 

Interaction and conversation

Tracking the number of chats and meetings an attendee engages in during the event, which will allow attendees to measure the effectiveness of their meeting requests and track the conversion rate as well.

Sessions

Presenting the complete analytics of all sessions sponsored by the attendee’s company, giving more insights into the impact of the sponsorship.

Scan

Scan reports are available for lead scanners, with download permissions exclusively granted to administrators. 

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In essence, Performance Snapshot is not just a data tool; it's a dynamic platform that understands the diverse needs of event stakeholders and caters to them individually, making every event interaction more insightful and meaningful. 

For a deeper dive into the possibilities and to explore how Jublia Engagement Hub can be finely tuned to align with your event's specific demands, we invite you to engage in a conversation with our Solution Specialists. Discover how this versatile platform can be customized to not just meet but exceed your event's expectations, ultimately contributing to its resounding success!

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Actual article date: Aug 5, 2013

This summer (the first for Jublia team!) we had the opportunity to work with 2 great interns from both Belgium and India. It was a great experience for us and we managed to learn and tap on some really great ideas from from their experience working with us. The best thing is that they fit really well into the team at the onset and we could get into both the serious and fun stuffs really fast.

So what are their thoughts regarding their summer internship at Jublia? Here are their views:

How was your experience working with the guys in Jublia? Did they bully you?

A really wonderful experience as they really trusted the intern with the project. They also gave a full ownership and guided me in the direct direction in times of need. They treated me like a full time developer and ensured i was comfortable and i really did feel i was an integral part of the team.

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What did you help with at Jublia and was it a fulfilling learning experience? Did you learn anything?

I was a full stack developer intern and did more of python coding when compared to javascript. I was working on the upcoming product (Sense). In terms of learning it was fulfilling to great extent. Learnt a lot about the differences between reading something new and implementing something. Understood that there is a lot more to startup and is not just about the idea and it more about implementing and later iterating.

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Do you think that the team is kickass?

A truly multicultural team. Learnt a lot about various aspects of startup and also about food and wide variety of other things. A dynamic team truly open to new ideas and strongly believes in input from each and every team member.

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Lastly, any memorable moments that you have made with your short tenure at Jublia?

The first one was a childhood flair of painting a wall which came true when we painted the office. Trying a wide variety of cuisines during lunch, to which i am getting used right now. The pycon13 Singapore was the best in the list of memorable moments. Finally a really good set of people who i can depend on and will always be ready to help in times of need.

How was your experience working with the guys in Jublia? Did they bully you?

Everybody were really nice with me, I did not have any problems with working with them. I feel quite confortable, I wasn’t afraid to ask questions and to talk to them.

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What did you help with at Jublia and was it a fulfilling learning experience? Did you learn anything?

I mainly help with the sales process and with the social network. I definitely learnt a lot for my future work but also for myself. I learned to be more precise in my work, to go more in depth when I am working on my own project. I also realised the importance of being a specialist in something and also more well versed in technology.

I discovered how twitter works and the importance of it within the dynamics of a small team like yours. I observed and listened a lot how you were interacting. I noticed for example that even if you were all co-founder, the need for a leader is obvious.

I will also kept in mind for the future that other than emails, there are various channels to reach out to event organisers. When the product becomes more known, it might be more effective.

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Do you think that the team is kickass?

I really like the fact that the team members are so different from each other. I thing that they really have the good team to begin. They all bring something and you interact very easily with each other. As I said earlier, it is a good thing that there is a leader even if everyone is all co-founder, that is what keep the team together.

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Lastly, any memorable moments that you have made with your short tenure at Jublia?

I really like the moment when I had the opportunity to meet a client in his office. It was particularly interesting for me because I could see how Errol was interacting with him and how he was influencing him to purchase the product based on the values that he can derive from the product.

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Thank you for joining the Jublia team for the summer!

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Actual article date: Jul 7, 2016

If you haven’t been following our blog, I am delighted to let you know that Jublia was one of the sponsors at PyCon earlier this month. PyCon, as the name suggests, is the annual Python conference bringing together an amazing bunch of programmers who use the language to build cool products and algorithms. Its been a pleasant journey for us in the tech team from attending the event for 3 consecutive years to sponsoring the event and giving back to the community and language which has helped built the backbone of our data analytics dashboard.

During the 2-day event, we were amassed with knowledge from skilled speakers who have more than 20 years of experience doing what they love in Python. If you are going to such an event, do walk in with a fresh perspective and you will be amazed with new technologies and how you and your organization can benefit from them. To me, technology events are a treasure chest of different tools, frameworks, processes and products which programmers and/or product owners have built and want to benefit the rest by sharing their experience with them. That was one of the central themes around PyCon 2016 where the keynote speakers encouraged everyone to contribute to Open Source code.

I was also representing the team to share about DATASYNC, an easy-to-use data management tool via Google Sheets. A common challenge faced by us and this industry is managing different dynamic datasets of participant databases. That’s why we built this tool for both techies and non-techies alike to manage databases. We decided to leverage on Google sheets because of its ubiquity and developed our own ‘middle layer’ using Google Sheets API to ensure our database is always in sync with the sheets. If you are keen to know more, do check out my talk below (the first 24 minutes are non-technical).

If you are interested in the code snippets, the slides are up! http://www.slideshare.net/creavery1/pycon-sg-x-jublia-building-a-simpletouse-database-management-tool

Being a B2B company in the events industry does make it difficult to hire top tech talents because not many techies get to hear about us. So PyCon was a great opportunity to interact with the local tech scene and we garnered good interest.

Of course, being a technology company we are always hiring So if you are looking for a change or know someone who has the passion to make amazing products, do reach out to me.

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Events are a mine of endless possibilities and opportunities. Networking, collaborations, leads, and so much more are just right around the corner.

However, with a whole stream of data gathered from different attendees with different backgrounds, goals, expectations, and tendencies, it might be very difficult to pick the best opportunities that you can follow up to optimize your pipeline and achieve your event KPI.

Don’t fret, because we, at Jublia, are always providing our carefully-designed solutions for you to make the most out of your event data. Now, our newly revamped and improved opportunity analytics can be the key to help open doors of opportunity and empower you to make data-driven decisions and unleash the full potential of your events. Learn how to unlock those doors by reading this article!

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Jublia’s Road to a More Connected Single Data Story

Jublia has always understood the weight and the crucial role of performance data, that is why we have designed an easily understandable yet detailed analytics page for you to scan through. 

A part of it is our Opportunity Analytics page which is divided into acquisition, scan intelligence, and trends. Check out the details in this visual below to learn more about it.

Although organizers can already gather the best opportunities by analyzing through our current analytics page, we are continuously evolving it to answer more in-depth questions about your event. With reference to our Jublia 2023 Playbook, we are improving our solutions to create a more connected single data story so that we can integrate more holistically throughout the engagement hub. With this, your data is presented in a storytelling approach for a clearer and easier understanding of the right story in its right context, ready for you to act on or refer to for your next adventure.

To get a step closer to it, we have made some small but critical changes to the page. Let’s dive in deeper!

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Acquisition Page

During our transition into a wholesome Engagement Hub, we not only prioritize the importance of People analytics but also Company and Product. Therefore, we have fully revamped our acquisition page to help you pick out the highest possible opportunities from different categories.

Now, we can see which attributes – people, company, or product – have the highest meeting requests, bookmarks, and inquiries. This would not only help organizers see potential engagements, networking, or leads, but also create a more seamless process for matchmaking follow ups due to a better outreach to Companies and Products which allows more understanding and precision in sales pitch. 

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Trends Page

We have reinvent how we layer business intelligence with your event data with the new Trends section. 

With the ability to capture trending keywords in your event linked to engagement with companies, people, or products, we want to help you better gauge if a well represented audience group is also well engaged with.

Hence, we crafted an easy to understand chart that uncovers the best engaged categories and terms in your events, alongside the demographics representation of each. Furthermore, you can further click into each keyword to uncover in-depth insight on all the activities that have been made around it in your event.

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This is Just a Small Part Of Your Big Adventure

Opportunity analytics is just one part of your journey through your event data. We at Jublia strongly believe in a true single-data story approach, thus every other part of the event analytics is just as crucial.

The enhanced engagement journey involves three sequential steps: interaction, opportunity, and realization.

Jublia writes your event engagement data story in a holistic and well thought out funnel, starting with the interaction step which provides you details on how attendees interact with each other and your platform or content. With this insight, you can see how effective your event was in engaging the audience. 

Then comes the opportunity step which helps you filter the best opportunities from your event for more seamless sales pitches and follow ups, as we have discussed above. Now comes the realization step where you can measure the results of the opportunities you’ve gathered from the previous step. Explore our conversation insights and measure your audience’s satisfaction by reading through their sentiments to uncover the actual impact of your event.

With these analytics, spend less time weaving data together to compile your own story and get ready to jump straight into the storyboard of your event performance.

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Grab Every Opportunity with Jublia

Connected data is a key differentiator at Jublia and an area we take deep pride in proving engagement ROI for your event stakeholders. So, are you prepared to launch at full throttle to your event’s full potential? Speak to our Solution Specialists info@jublia.com or follow our LinkedIn to find out more on how we can help.

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Actual article date: Jan 25, 2014

Through winter at the end of 2013 to early 2014, we again had the opportunity to work with an intern of strong consulting background. Therefore, she was pretty comfortable in jumping around the different work that we needed help with.

So what are her thoughts regarding the winter internship at Jublia? (Oh yes, the previous questions were pretty good, so we are gonna re-use it again!)

How was your experience working with the guys in Jublia? Did they bully you?

The experience was truly amazing! People here in Jublia are friendly and helpful. The firm has a flat structure, we worked together in an open office space and we are free to speak out our own ideas. Managers are approachable, they would love to answer any questions you may have and share with you their experience. Jublia has a great team!

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What did you help with at Jublia and was it a fulfilling learning experience? Did you learn anything?

I contributed to Jublia’s financial management system and sales&marketing area. For finance, I analysed Jublia’s yearly financial data and designed templates for documentation and financial performance evaluation. For sales&marketing, my main contribution was working out the sales strategy and process map with the team.

The learning experience was enriching and fulfilling. SaaS was totally a new concept to me at the beginning, I learned about the industry through discussions with the team and reading through lots of articles. The learning curve is steep but full of fun at the same time. Understanding the dynamics of technology start-up companies and learning effective marketing and sales tactics is also very beneficial for my future development.

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Do you think that the team is kickass?

Jublia has a dynamic and open-minded team. We had a lot of fun together! Culture here is diverse, we come from different backgrounds and we shared with each other fun stories we encountered from different parts of the world.

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Lastly, any memorable moments that you have made with your short tenure at Jublia?

Lots of memorable moments! We had team lunches and dinners together, and we watched inspiring movies together on Friday afternoons. One particular memorable moment was that during one of my presentations in the team, we held different opinions about learning styles, and had a really heated debate. Through the discussion, each team member expressed their views freely and generated new ideas in the process. I really like the exciting working environment here at Jublia!

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Actual article date: Oct 17, 2013

The recent weeks has been fantastic for the Jublia team.

First we were Silver recipients for the prestigious SiTF Annual Awards — Tetiary. The SiTF Awards celebrates the best in software technologies from Singapore and we are glad to be part of it.

In another article where Jublia was represented by Chinab, we look at how the team has evolved since we started and how we have built our strength and speciality in events networking. Here’s the article: http://your.st/GOGEs3

We are gearing up for a busy November ahead to drive some serious networking ROIs for sponsors, delegates and organisers. Stay tuned!

Actual article date: Dec 10, 2015

For a long time, I have always wondered “what in the world is a Customer Success Manager? What makes it so special?” I beg to differ now that I AM one, it isn’t just another fanciful name but a load of responsibilities you carry on your back.

Have you ever wondered how the flow of a networking event works? What makes us (a concierge/customer success/engagement manager) so special compared to the eDMs you receive on a day to day basis reminding you of your event schedule or updates?

Whether your answer is yes or no, I feel compelled to take you on a quick tour of our day to day work life as a Customer Success Manager.

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We go the extra mile to ensure that your networking experience is smoothly executed

1. We receive hundreds, sometimes thousands of emails a day and our Customer Success team tries our best to reply every single one of them. At times we work through the night due to the time differences so as to ensure you do not miss out on any networking opportunities.
2. We personally connect 2 mutual parties for relevant and focused meeting during the event
3. Recommending who and what is relevant to you; facilitating relevant connections like a modern event cupid. ‘Hassle-free’ is our middle name and networking is our game.

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Challenges we face daily

1. We usually get ignored on a basis of “Oh I thought it was just another auto generated email”.

• Advanced in technology we may be, we do not have a robot sitting in our office to send emails and reply to responses, so please try not to ignore us.

1. Managing KPIs just like any other job in the world.

• No we don’t get a profit or commission from the number of matchmaking we do, but it’s more of a personal target, a goal that we set to achieve when we commit to your event as your Engagement Manager. We take pride in our work and do our utmost to get the best business matching result for every event.

1. 24 hours is never enough

• Juggling with real time events need a lot of discipline and initiative. We could be working on an event in Asia and in the States concurrently, we practice effective time management to optimize our engagement execution.
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#AchievementUnlocked is when your event is a success

Just like how a cat likes to be stroked on its back, we get high on your success! As the saying goes “you reap what you sow”, this is what we are talking about. Especially when we get happy emails from you saying how we have helped you connect to people you want to meet!

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Questions we get asked on a day to day basis

1. Why can’t I download the app / Why do you not make it into an app?

• As much as I do not hope for the networking app to be downloadable (means more work for us — I’m kidding). In order to make it hassle-free, we try to minimize the number of clicks you have to make to start networking. Just 1 click on the link that we provide for you and it takes you there — literally hassle-free

1. Why can’t I access the app on my laptop/computer/phone/table/tv/cat?

• I would like to reply with “Have you tried switching it off and on again?”. IKR (I know right) it ticks me off if I get that reply. So, we have identified the issue and it’s probably because your browser is outdated you might want to plug in your laptop/computer/phone/table/tv/cat to do a software update.

1. Why have I sent 2342342342352453 requests and none of them being accepted? WHY AM I BEING IGNORED?! *throws random language rant*

• Just like how you wouldn’t accept a Facebook friend request if there are no mutual interests, same goes for meeting requests. However, most of the time you should get at least a 10–20% acceptance based on how many requests you sent. The earlier you start the better.

Pretty much sums up what we do as the unsung heroes of your event. Till next time!

Actual article date: Jun 5, 2013

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MMBC 2013: Internationalisation of SMEs: Strategies and Opportunities is an event hosted by the Singapore Malay Chambers of Commerce and Industry (SMCCI) at the Resorts World Convention Centre. It was organised by a dynamic team from the integrated transmedia company ATeR | ReTA. It gave Jublia great honour and pleasure to work with the committee involved in putting together this business conference that saw the likes of numerous distinguished guest gracing the occasion. It was certainly a regional conference that brought together top mover and shakers largely from the malay muslim community, presenting an exciting learning and networking experience.

The participants of MMBC2013 comprised of enterprises in both the public and private sectors, mostly from the South East Asia region, making it a very interesting place to network. Jublia’s involvement in MMBC2013 came under the umbrella of ATeR| ReTA’s existing networking solution called WeNetwork. This comprised a system where participants could SMS each other through a proxy server making their messages anonymous. While this system functioned in-event, Jublia took care of the pre-event matching of people to each other based on relevance as well as the choices made.

On the event day itself, it was thrilling to talk to participants who were first time users of Jublia’s pre-event networking solution. Many were intrigued by the ability to procure leads right before they stepped into the event. The potential of networking at MMBC was tremendous and the team at Jublia had a good time working with both the organisers and hosts of this regional event.

It's common knowledge among event professionals that hosting an event is not just about getting people to show up. More than that, creating meaningful connections, generating leads, and increasing brand awareness are the real motives for participants to show up. But, for event planners and organizers, the burning question is how do you measure the impact of your event beyond just attendance? How do you know if your event was a success or not?

Measuring event impact can be challenging, especially when it comes to networking. According to a report It is arguably one of the most important aspects of any event, as it allows participants to exchange ideas, build relationships, and explore future opportunities. However, networking is also one of the most difficult aspects to quantify and evaluate.

That’s why a comprehensive approach to measure the event impact becomes a necessity for organizers. Starting from defining the goals, selecting the right metrics, and using the right tools to access and analyze them. Let’s dive into the essential networking metrics you need to pay attention to.

Understanding Your Goals

Before diving into specific metrics, it’s crucial to define your event objectives. What are you hoping for your event and the attendees to achieve? Is it to generate leads, increase brand awareness, or foster new partnerships? Knowing your goals specifically helps you choose the most relevant metrics to track and provides a clear roadmap for measuring success.

What Makes It Important to Measure Networking Metrics?

Measuring networking metrics goes beyond simple curiosity; it’s essential for ensuring the long-term success of your event. Here’s why:

• Demonstrate value: Quantifiable data showcases the event’s return on investment (ROI) to sponsors and stakeholders. By highlighting successful connections, lead generation, and positive attendee feedback, organizers will be able to demonstrate the event’s effectiveness in fostering valuable business interactions.
• Drive improvement: Metrics provide a clear picture of what’s working and what’s not. Analyzing data on session attendance, booth traffic, and attendee satisfaction helps pinpoint areas for immediate improvement. This also allows you as an organizer to refine your matchmaking strategies, content offerings, and overall event format for future iterations.
• Future event planning: Data is your best friend when planning future events. For example, by understanding which session resonated the most, what type of content sparked engagement, and how attendees utilized the networking tools offered, you can tailor future events to better suit your audience’s needs and maximize networking opportunities.
• Attract sponsors: Strong networking metrics are a powerful marketing tool. Sharing data on successful connections made and valuable leads generated can entice sponsors who are looking for high-impact events to reach their target audience.

Metrics That Matter

Now that you have a clear vision for your event and fully aware of the importance in tracking networking metrics, let’s explore some key metrics that illuminate the effectiveness of your networking environment.

• Attendance and Engagement Rates

One of the key indicators of a successful networking event is the attendance and engagement rates. High attendance and engagement rates indicate a fruitful networking opportunity, while low rates suggest the need for improvements in the event’s content, format, or marketing strategies.

• To track the attendance rate, as an event organizer, you can monitor the number of registrations, check-ins, and follow-ups. More than that, organizers can also calculate their return on investment (ROI) by dividing the event's expenditures by the number of attendees.
• To track the engagement rate, you can measure the number and quality of interactions among the attendees. Some metrics that can be useful are impressions, session views, and native event app usage. 

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• Number of Meetings 

Forget about guesswork. The actual number of meetings requested during your event provides tangible proof of networking reach and effectiveness. A high number of requests indicates a successful matchmaking strategy and a healthy acceptance rate reflects the creation of genuine connections that might lead to future collaborations.

• Lead Generation and Conversion Rates

Going beyond the initial connection, lead generation and conversion rates offer deeper insights. By facilitating participants to generate leads at an event, you can track the effectiveness by gathering insights on the number of leads generated and actual meetings on site. This metric provides valuable feedback on the quality of connections facilitated by your event.

• Agenda and Session Traffic

For events with multiple sessions and numerous exhibition booths, analyzing traffic patterns is crucial. Tracking session attendance and booth visits allows you to identify popular topics and areas of interest. This data is invaluable for crafting future event agendas and content that resonates best with your audience, ultimately creating a more engaging and productive networking environment.

• Post-Event Surveys and Feedback

Never underestimate the power of direct feedback. Implementing post-event surveys allows you to gather valuable insights into attendee satisfaction, identify areas for improvement in the networking experience, and understand which aspects of the event resonated the most with participants.

• Return on Investment (ROI)

Ultimately, event success boils down to measurable value. While not all metrics translated directly into revenue, consider calculating your ROI based on both tangible (leads generated, conversions achieved) and intangible (brand awareness, relationship building) aspects. This holistic approach helps you assess the true value generated by your networking efforts.

Ensuring Accessibility to the Right Metrics

Manually tracking and analyzing all these metrics can be overwhelming. To simplify the process, you can partner with reliable event tech providers to leverage comprehensive digital solutions like Jublia Engagement Hub.

Our platform provides a holistic platform that centralizes location to access the metrics you need, allowing you to monitor them in real-time. Having this dynamic display of data at your fingertips empowers you to make informed decisions throughout the event lifecycle, ensuring a seamless networking experience for all participants. In addition, you can also get insights and assistance from our dedicated Customer Success team who will help you optimize your event strategy and achieve your goals.

Collect and Analyze Your Networking Metrics with Jublia

Networking is one of the most important and challenging aspects of any event. To measure the networking impact of your event, you can start by defining your goals, select the metrics, and leverage the digital solutions by partnering with event tech 

providers like Jublia. Take a look at how our clients experienced the tailored solutions first-hand to achieve their goals.

If you want to learn more about how we can help you measure your event networking impact, drop a message to info@jublia.com today to book a discussion with our Solution Specialists. Also, keep up with the latest update about the event industry by following us on Linkedin!

Article actual date: Feb 18, 2022

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Neverending uncertainties surrounding the event industries for the past two years force us to evolve and adapt in various ways, perhaps including ones we never expected before. Through trials and errors, there are many important lessons to be learned, which prepare us to step toward the future.

Yes, we have come a long way. And 2022 is not less challenging than the previous years. Facing yet another volatile period, we have to be more prepared and smarter in navigating the future.

Emerging Trends in Event Industries for 2022

Many event industries experts have long talked about the emerging trends of the event industry in 2022. Here we summarize them for you.

The future of hybrid

Hybrid is here to stay. Taking only the best elements of on-site and virtual events, hybrid opens up a new possibility where organizers can achieve inclusivity and engagement by overcoming physical boundaries and constant improvement in technology. Hence, proving that hybrid is not only a temporary solution during the pandemic. It actually emphasizes the event scale, widens the audience reach, and offers better engagement which lasts for a long time, starting before the events and continuing post events.

Thus being said, the need for omnichannel engagement is undeniable. In creating either hybrid or virtual events, organizers have to ensure their capabilities to deliver evergreen content which are not bound by time and is highly accessible online. As conversations are possibly sparked in various ways and happen through many different channels, unification across platforms is also important.

Engagement becomes an ultimate goal

AI and digital platforms remain the backbone of the events industry in the near future. Either on-site or virtual, engagement becomes the decisive point to leverage attendees’ participation in an event.

Organizers need to make sure that virtual attendees can have analogous experiences in comparison to the live audiences who attend the event physically. Prolonged interaction before, during, and after the event can help in achieving this goal.

We are also expected to stretch beyond the roundtable Q&A session by harnessing all the available digital tools in the event platform for a more immersive experience where audiences get the intimate, authentic workshop feeling from the event.

Thankfully, the evolvement of event technology allows organizers to nurture their relationship with the audiences and stay connected even when the event has been long ended.

A new staple named “Micro Events”

Align with the importance of engagement, a big-scale, annual event could lack the entirety of it. This is why organizers are looking into creating smaller, but more frequent events with more focused topics and purposes (e.g. 1–1 VIP meetings only) outside of their main blockbuster annual event.

The smaller and more intimate events facilitate attendees not only to leverage their participation but give them better networking opportunities, emphasizing their chances to find the best match in every event they are attending.

The role of technology

The events industry is set for a digitally powered future. In 2022, to deliver a high-quality experience, organizers should be able to provide a robust technology platform to create a genuine value for their events.

Technology is the answer to cater to the industry’s needs for the upcoming years. Be it the long-year engagement, virtual experiences equal to the live ones, and the perfect matchmaking for attendees — a stable and adaptable platform should be on the top list of priorities.

Sailing Through the Sea of Uncertainties

“Uncertainty is the only certainty there is, and knowing how to live with.” — John Allen Paulos

Recognizing only the trends and possible issues that we may encounter during event planning in 2022 and possibly beyond is not enough, we must also know how to tackle them.

Last-minute changes are no stranger

If we are to say the most valuable lesson the pandemic taught us is that the above quote can never be truer. As the world is adapting at different paces, there can be changes at any time. So be prepared with certain measures to prevent your event from cancellation. Don’t just have plan B — prepare for plan C and D if need be.

Predicaments often come unnoticed, so mitigating the risks prior to the event and mapping all possible changes and issues that may come are no longer an option — it’s a necessity.

Although some have fully opened and many restrictions have been lifted, it doesn’t mean we can relax and sit back: remember that people have found comfort in interacting virtually, which requires organizers to ensure that, either virtual or on-site, attendees can get the most out of every event.

Flexibility and adaptability are all we need

As the circumstances tend to change at any minute, we need to be more flexible and adaptable. Even if we have to make a radical change to the events during a short period of time, we have to be ready.

Having a pliable digital platform for your events will help in ensuring that you can still keep going by adapting to any given situation, instead of setting limitations, or worse, canceling the events.

Adapting to the ever-unpredictable external situation while catering to the audiences’ needs will always be a constant challenge for organizers to tackle in their effort to give a second-to-perfect experience for them, which will eventually guarantee the success of holding events.

Don’t Back Down, We’re Here for You!

With over 9 years of experience in the industry, proven by 5000+ various types of events we support, Jublia is ready to become your partner in this uncertain period. Our ultimate goal is to ensure the success of events through excellent matchmaking, engagement, and risk mitigation.

We aim to be a S.A.F.E. partner to you, with our capabilities to provide a Safe, Anticipate, Future-proof Event platform. Find out how our solution is the answer you’re looking for by talking to us through LinkedIn or mailing us at info@jublia.com.