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Asia-Pacific’s Premier Healthcare Event Goes Digital with Jublia

Virtual Event Case Study: CAREhab 2020
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CAREhab-SRC 2020 is a virtual collaborative platform that brings together over 1,000 healthcare professionals, to engage in continuous conversations on advancing medical practices and developing patient-centric solutions. We are extremely happy to have partnered SingEx Exhibitions in providing one of the region’s first successful fully virtual event.

Jublia powered the event’s CAREhab Connect feature. An entire end-to-end business matchmaking experience that recommends attendees to connect with based on indicated interests.

This was a big draw that enabled participants to meet with like-minded peers at their convenience, maximising the attendees’ ROI from their digital participation. Coupled with the event’s content streaming platform, attendees enjoyed a seamless interaction that encompassed both networking and content discovery. Moreover, both Jublia and SingEx Exhibitions successfully collaborated to achieve one of the highest audience engagement results for the brand (the user adoption was over 90%).

Solution: Match Virtual

Against the backdrop of the evolving COVID-19 pandemic, the decision to go fully online was made by SingEx Exhibitions and the Society of Rehabilitation Medicine Singapore (SRMS), co-organisers of the event to ensure the well-being and safety of all delegates and attendees, speakers, exhibitors and partners.

Business matching for attendees on a fully proprietary video meeting platform.

Jublia needed to support this direction by providing a platform that allowed attendees to arrange secure 1-to-1 meetings with each other, as easily as possible. Match Virtual was the best option forward because it supported its own proprietary 1-to-1 video meeting function as well as a robust audience engagement campaign process. Here are some of top result statistics that we’ve collected in real-time.

1. User Adoption

We experienced a very high user adoption rate for CAREhab-SRC 2020 of over 90%. This was a 30% increase from the previous year and we expect more active users for many more Virtual Events to come.

2. Meeting Potential

The event received over 1,500 meeting requests which was a big testament to the networking appetite of Virtual Attendees. These results have given us the confidence to explore programs for monetising business matchmaking.

3. Platform Activity

The entire campaign ran for 5 weeks, during which, we facilitated over 3,500 platform visits that garnered over 3,000 profile views. These were typical results achieve through a well-oiled audience engagement process.

4. Net Promoter Score (NPS)

Part of our service includes the calculation of NPS. Despite initial concerns and uncertainly over a lacklustre online participation, we were elated to see a positive NPS score of over 20%, a sizeable increase from the previous year.

Feedback

A very well-run virtual event. The business matching system was one of the main highlights of the event. I really liked the recommendations provided in the platform, made it easy to find relevant people to meet.
- Exhibitor, Falcon Mobility
Overall an awesome event. I was able to engage in topic of my interests and had a great number of meaningful meetings. The content was good and I had a lot of fun. See you next year!
- Exhibitor, Generation Connect
Great content and selection of speakers. The event was well-organised and the web platform was clear and easy to use. I couldn’t have found a better way to spend my time, looking forward to next year edition!
- Delegate, St Luke’s ElderCare
Each attendee has the ability to personalise their schedule with timezone support and more!

Key Takeaways

As the event industry comes to terms with the new format of events, virtual is an aspect that can’t be ignored any longer. We’ve noticed organisers who have taken the plunge (strategically and intelligently) have gained the first-movers advantage that would hone their event planning skills and experience in this new domain.

Jublia is a vital strategic partner to SingEx Exhibitions and CAREhab. This is more apparent during current uncertain times within the events industry. We are very impressed with the speed and innovation to solve present issues and current needs. Once again, they have proven to be our key valuable partner. We look forward to future collaborations.

- Denise Khoo, Senior Marketing Manager

Amidst of all this, Jublia is committed to investing MORE to help our clients and partners the best we can. We are grateful to have been collaborating with SingEx Exhibitions and their team of forward thinking leaders since 2013. It is a privilege growing with them and the learning never stops!

Speak To Us!

If you would like to arrange for a consultation session to explore what we can do for you in terms of Virtual and Hybrid Event formats, do reach out to us. Either drop us a note at info@jublia.com or talk to anyone from our team whom you’re familiar with. We hope to hear from you soon!

Written By :
Errol Lim
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