The Japanese event market has experienced steady growth in recent years. According to Japan National Tourism Organization (JNTO), over 1,000 conventions were held in the country in 2022. As the world recovers and live events return, this positive trend continues, underscoring the growing significance of exhibitions and conferences as platforms for businesses to showcase their products, network, and forge new partnerships.

However, with this growth comes a significant challenge: the rising demand for effective business matching opportunities. As event attendance increases, it becomes increasingly difficult for participants to identify and connect with potential partners, leading to missed opportunities and reduced ROI for both exhibitors and attendees.

To address this challenge, Jublia and EventRegist have joined forces to offer a comprehensive solution. This year, we collaborated to power BACKSTAGE with our engagement hub, ensuring more meaningful connections and enhanced outcomes for all participants.

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A Partnership with Almost a Decade-long History

Jublia and EventRegist have shared a strong partnership since 2015, focusing on delivering a seamless, end-to-end experience for event attendees in Japan. Over the years, this collaboration has been centered around integrating their platforms to meet the unique needs of the Japanese market. 

Jublia's comprehensive engagement hub, which includes a suite of continuously improved modules, plays a pivotal role in this partnership. These modules are specifically designed to enhance the event experience for all stakeholders, from organizers and planners to exhibitors and attendees, ensuring that every aspect of event participation is optimized for success.

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Latest Collaboration for BACKSTAGE 2024

At the end of August, Jublia, in partnership with EventRegist, became the official tech provider for BACKSTAGE Japan 2024. This year’s event, held on 29 August 2024 at Toranomon Hills, marked the 8th edition since its inception in 2016. 

BACKSTAGE Japan has consistently focused on facilitating networking among event stakeholders, offering opportunities for collaboration, and enhancing their overall experience through cutting-edge digital platforms. This year’s collaboration further emphasized the event’s commitment to leveraging technology to drive meaningful connections and maximize the value for all participants.

Jublia's tailored solutions were integral to meeting the event’s unique requirements. Jublia and EventRegist data are seamlessly integrated, so if attendees purchase a ticket to attend through EventRegist and indicate their desire to use Jublia, they do not need to go through the registration process again when using Jublia. Our partnership with EventRegist is already fully integrated, ensuring that any future projects we collaborate on can immediately leverage our combined expertise without the need for additional setup.

Designed with the event’s educational focus in mind, the app also facilitated session management, ensuring that stakeholders could easily access and engage with key content. BACKSTAGE recorded a total of 6,762 impressions and 358 session views of their agenda, reflecting strong engagement from attendees. The event also achieved 3.8 CSAT score, indicating a high level of attendee satisfaction. These metrics underscore the success of the event in meeting its goals of facilitating networking, providing valuable opportunities, and enhancing the overall experience through effective use of digital platforms.

Jublia Engagement Hub not only enhanced the efficiency and experience of BACKSTAGE Japan 2024 but also reinforced EventRegist’s annual flagship event as a central hub for connecting with clients and fostering growth within the broader events industry.

Talk to Us!

Our longstanding partnership with EventRegist has consistently delivered cutting-edge, tech-driven experiences that elevate events across Japan. As we continue to innovate, we're committed to helping event organizers, planners, and marketers achieve even greater success. Stay connected with Jublia for the latest updates on LinkedIn, or schedule a demo to see how our robust solutions can power your next event.