Article actual date: Feb 8, 2022

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An Uncertain Starting Point

It’s currently the 2nd month of 2022, but uncertainty still shrouds the current state of events and the future it may hold. Many organizers hope to gradually shift back to onsite events, but with the rise in Omicron cases, it would seem that many events slated for this year may have to be postponed, or even worse, cancelled.

To help you through this tough time and shed some light on this matter, we at Jublia have summarized the top 5 ways organizers should follow to prevent your event from getting cancelled.

1. Learn From Your Previous Experiences

“We are products of our past, but we don’t have to be prisoners of it.”

You should not be trapped within your past experience and repeat the same plan despite the obvious flaws.

Learning from past experiences can help you in improving your future event planning and creating better events. Think back to your previous events that were postponed or cancelled, and list out all the possible reasons why you had no option but to postpone or cancel them. Afterwards, analyze and evaluate the reasons you have listed out, and find ways to resolve them.

Having a fleshed-out and feasible solution assists you in improving your future events and avoiding the same issues from happening again. It is vital to understand the reason(s) behind your past events mishaps, as you will be able to make use of this knowledge to create new targeted solutions, and thus hold successful events that address the apparent problems from your past event failure.

2. Have Safety Measures Put in Place

Low attendance rate could be a reason why your event might be postponed or cancelled. And with the current disruptive situation (pressure amidst rising Omicron cases), it is vital to have safety measures put in place for your 2022 events to protect your attendees as well as your events.

Having the safety measures communicated to attendees will also assure them that you are taking reasonable steps in ensuring their safety. Thus, they will choose not to cancel their attendance as they feel assured and safe to attend your event! This can help to circumvent a low attendance rate for your event.

3. Plan With The Worst Scenario In Mind

With this time of uncertainty, it will be crucial for you to plan your events in a way that will account for the worst case scenario — your events getting cancelled. Anticipating any problems that might occur allows you to safeguard your events, as you will be prepared for the potential disruption(s) and also enables you to mitigate and minimize risks.

In fact, it will be beneficial for you to have more than one plan ready for your event, in case any unforeseen circumstances arise to disrupt your event from being held. When your events are ready to tackle the worst case scenario, you will be able to anticipate for any changes to your events and swiftly act accordingly to minimize disruption and ensure your events can still be held.

Which brings us to the next point:

4. Have a Plan B

As mentioned above, having a Plan B allows you to anticipate and be prepared for unexpected disruptions that might occur to your event. When you have to shift your onsite event back to virtual, the best Plan B to have is to invest in a cost-effective and digital hybrid platform. Having such a platform will increase the flexibility of your event planning and makes the overall shifting process more efficient and effortless if there comes a need to change strategy.

Having a Digital Fabric concept on top of your head will also allow you to mitigate risks and increase flexibility in your event planning, as it works as a safety blanket to shield your events from any case of unpredictability.

It is also beneficial for you to communicate your Plan B to all your attendees. In doing so, It will give awareness that could ease your attendees. They will be more assured and feel more empowered in attending your event, as they know that you are fully prepared to face any unexpected circumstances and your event can continue to be held as per normal.

5. Partner-up With Highly Experienced Event Technology Leaders

Having a plan is not enough to create a successful event during this uncertain time. You will also have to partner with an expert to successfully execute your plan. An experienced event technology leader will have the necessary expertise and resources to bring your aforementioned plans to life. They will be able to provide you with a digital hybrid platform and help to adapt your events flexibly and safely to any scenarios.

As such, your events will be safeguarded and fully prepared to battle any upcoming situation that comes your way. This creates assurance for both you and your attendees that your event can be held no matter the circumstances. Safe planning, happy attendees!

Prepared for the Long Journey Ahead

At Jublia, we have over 9 years of experience in all types of events, and we are always ready to help you through your event planning journey for 2022. We advocate for a Secure, Anticipate, Future-proof Event (S.A.F.E) planning to ensure minimized event risks and to support you in achieving great success for all your events. Concepts like the Digital Fabric that is within this S.A.F.E framework will also help safeguard your events and amplify your events’ experience.

Want to know more about how you can implement our Secure, Anticipate, Future-proof Event (S.A.F.E) planning to create a successful event with us at Jublia? Follow us on our LinkedIn and drop us an email at info@jublia.com to get started!