The excitement of returning to live events is still coming in a roar. American Express Meetings and Events even reported that 81% of the events in 2022 will have an in-person aspect to it. After getting used to virtual events, there’s a bigger appeal for the activities you can do on live events: meeting like-minded people, directly exchanging thoughts with key speakers, or even experiencing sessions in person.

With so much attendees can get out of an event, event organizers must ensure that they can make the most out of their time. From appealing to attendees to providing easy navigation for them, here are 4 ways to boost attendees’ experience!

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Maximizing Personalization: A Powerful Key to a Heightened Event Experience

Personalization is crucial to a meaningful live event experience. As much as 90% of respondents approached by Bizzabo consider personalized attendee experience to be important to them. Considering this, it may be best to push for personalization so your attendees won’t miss out on any of their interests as they attend your event.

The first step to event personalization is ensuring that your attendees give sufficient data, so that you can provide a more personalized recommendation to the right attendees including content, product, or speakers tailored to their preferences. Better yet, provide accurate personalization for your attendees with digital platforms and AI intelligence. Fully analyze your attendees behavior, preferences and interest to automatically apply it to your recommendations for them!

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No Missed Opportunities: Giving Attendees Authentic Experience and Convenience in Your Event

As an event organizer, it’s important to not let any information go amiss. But if you give too much all at once, it can easily be overwhelming for your attendees. It’s best to let them conveniently access all the information they need at their own pace. This way, you can ensure that they’re able to make the best of their experience within just a few taps!

Equip tools like agenda scheduling so your attendees won’t miss the agendas fitting their interest and to allow them to plan their activities ahead of the event. If you’re utilizing an event app, be sure that it’s equipped with other helpful tools to help your attendees map out what they want and need from your event.

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Driving Networking Opportunities

There are an array of reasons for why people attend an event, with networking among the top three. In fact, a report by IAEE states that 76% of attendees think that networking is the main reason for attending events.

Knowing this, it would be a huge missed opportunity to not encourage or facilitate networking on any event you’re planning. You can start by allowing your attendees to schedule 1-1 meetings prior to event days, for them to meet directly in person after the event kicks off.

Equip your event with messaging systems designed to drive more networking activities among your attendees, exhibitors, and organizers. This way, anyone can expand their network by scheduling meetings with numerous like-minded people during the event. More effectively, enhance your event’s networking abilities with AI Matchmaking and smartly track the best matches for your attendees. Ensure a more sustainable relationship that can last even long after the event.

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Ensure A Complete Engagement Journey for Your Attendees

As you attract your attendees with personalization, engagement can incite more curiosity among them. Engaging your attendees is a crucial step in keeping them interested in your event, might even push them to find out more about it.

One thing to remember is that engagement doesn’t only happen during the days of your event, it’s triggered way before it starts and is best to keep intact even after the curtains close. So for a true complete engagement journey, organizers must pay attention to the entire journey -from pre-event up until post-event- to keep the audience on their toes.

Engage your audience from the beginning, this means even during registration. During the event, it’ll be easier for you to keep them interested through different types of agenda and activities. Finally, seize the opportunity of post-event engagement while the event high is still strong. Let your attendees look back and learn by putting the highlights of your event on digital platforms.

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Let’s Plan Your Events Together!

Your live event can surely be empowered with digital platforms. Let us help you figure out the best solutions for you!

Jublia has one of the most extensive engagement hubs, from an integrated reg collective to AI-powered business matchmaking. Witness first hand the magic of Jublia’s best-in-class solutions which are crafted carefully to suit each event’s needs. Follow us on LinkedIn or drop an email to info@jublia.com to plan your event today!

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