Article actual date: Oct 20, 2021

Visuals are something that are intrinsic in our personal and professional lives — from scrolling through Instagram to creating new sales assets at work, our world is surrounded by visual data in many different forms. That is why Jublia’s platform building processes are crafted with creativity as a top priority. By nailing down the perfect look that conveys the right narrative, your attendees can be spurred to actively participate and engage themselves in your event.

So, here are how some organizers got creative and crafted great visuals for their event platform:

1. Think outside the box(es): Quicklinks

Quicklinks located at your event landing page helps to guide your attendees to where they need to be within a few clicks. While many events follow the tried and true K.I.S.S principle (Keep It Super Simple), some go out of the way to infuse more personality in their designs.

A recent career fair their quicklinks set with a background that flowed between the tiles, giving the visual flow that the thumbnails were one whole image on their own.

If your event is simple with little navigation needed, the quicklinks can be repurposed for other means. The IECIE International e-Cig Virtual Expo captured this well, putting a spin on their quicklinks and using it to feature their sponsors instead. In turn, this provided more impressions and click-throughs thanks to its prominent position.

But why stop at the quicklinks? While customizing IBEW & BEX Asia 2021, organizers RX Singapore decided to go even further by directing their help desk quicklink to a repurposed company booth that displayed frequently asked questions as products — essentially creating a one-stop directory where attendees could conveniently find solutions to their issues.
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2. Use tantalizing color palettes

For non-sponsored visuals that have more creative freedom (e.g. platform’s color theme, banner advertisements, quicklinks), you can choose to curate a set of collaterals to have complementary colors that are pleasing to the eye and garners the attention of your attendees.

Luxury Tribe India 2021, an event that gathers international luxury travel purveyors and Indian buyers, featured a banner that melded a blend of reds and blues that makes you wish there were more images on the banner carousel.
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On a similar note, the upcoming IDC DX Summit takes theming to the next level, crafting their brand personality through a dark-themed interface on the platform. The dark theme also helps to highlight the banner and sponsorship elements as well, drawing more attention to the areas that matter the most.

3. Don’t stop at static — animate it!

A picture is worth a thousand words, but what if the picture moved? Graphics Interchange Format images, or GIFs, are essentially animated pictures that are ubiquitous in our lives today. From message boards to chat applications, the GIFs we’re familiar with are often related to your favorite TV series or a funny animal, but GIFs do have a very real application in a business context as well.

For instance, Pan-United Corporation, a concrete technology innovator, had a virtual booth chock full of unique GIFs at IBEW & BEX Asia 2021. Despite the fact that concrete is commonly imagined to be a plain and gray paste, they’ve creatively represented the unique attributes of their product line that is informative and mesmerizing.

Of course, organizers with the capacity of exploring video formats should very much do so. Beyond its uses as promotional material, videos make a platform seem more lively with its audio and visual effects, and the Malaysia Digital Creativity Festival 2021 did just that — on top of its attractive banner, its landing page featured an eye-catching video that summarized the event’s offerings.

Bonus: Feedback, feedback, feedback

No matter how visually stunning your event platform, it is only as good when it is catered to the tastes of your attendees. Sure, nailing down everyone’s preferences is nigh-impossible, but what if you could find out what they thought about your event’s design?

Thankfully, Jublia’s AI Engagement Hub has the capabilities to capture such sentiments that enable you to perfect your event visuals.

Did this article reignite your creative passion? Get in touch with us on LinkedIn or email at info@jublia.com to start curating your next big event.