Actual article date: Dec 3, 2015

2015 has been a memorable one for Jublia. After facilitating 70,000+ meetings from 300,000+ requests, we found ourselves partnering events from all continents (with the exception of Antarctica). Below is a brief map on locations of events that we have partnered over the span of 2015. From our experience, we noticed a few trends that are consistently presented at events.

Professional delegates understands 1–1 meetings

Traditionally, people have been meeting face-to-face and setting up 1–1 meetings.Outside of events, people tap on marketing and sales channels to reach clients, make calls to get past ‘door guards’ or generate referral opportunities to their end prospects. Events simply shorten this process by creating a marketplace of a community to meet face-to-face. Our data shows that no matter if you are an attendee from Miami, Kenya or Beijing, if your intention to attend an event is past the stage of ‘just checking this event out’, it means that you are there to meet the right people. And that is essentially what we observed across 2015 events that we partnered.

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No shows at meetings varies

All events generates no-shows at scheduled meetings and most organisers understand that it happens but many are not measuring the throughput from scheduled meetings to attended meetings. Jublia helps to measure the latter and found a few metrics that affects no-show rates. They are:

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1) Networking structure/programme ‍

Some organisers design specific networking programme at their events to cater to specific segments of their event, or market the networking aspect of the event really well. Our data correlates increased business matching activities and successful meetings attendance to business matching programme that are well crafted and marketed to effectively educate the audience so that they have complete understanding of the business matching context to act on it.

2) Ticket price

How much it costs to attend an event directly affects how focused and driven are the attendees. We noticed that the more expensive a ticket is, the better the business matching performance. This means that attendees will initiate meetings, schedule meetings and abide to the meeting timings as they respect their peers’ limited time at an event and treat each other with professionalism.

And all the above boils down to one thing: commitment. At Jublia, we use a good amount of time to tackle the issues of no-shows on the communications and user experience front.

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Search data is key to a great business matching experience

We measured the ratio of unstructured (free input from users) searches done to structured(input within the search data provided by organisers) searches, against the depth of search data an organiser inputs into Jublia and found an interesting correlation. A higher percentage of structured to unstructured searches was done by users if we find that organisers provide deeper and much more categorised data in Jublia Match.

We attribute this to the fact that if sufficiently broad and deep data is provided by the organisers, the users will be able to depend on the latter to effectively zoom into what they are looking for. When the data is not deep enough, users depends more on free input to do their searches.

Always provide the best data that you can, in your business matching system. This is because users love to zoom in to their needs so ensure that your data is something they can depend upon.

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