When you're going to travel somewhere, the first thing first would be finding a place to stay. We've been very familiar (and conveniently using) with accommodation listings and location previews on sites like Airbnb and Agoda, as it gives us more clarity about where we will stay and the lodging details.

If attending an event is like traveling, you should know where to go and take a glimpse of the venue where the event will be held. And it will be more convenient if you can set meetings in nearby booths, just like when you choose lodgings on your favorite accommodation search engine which is closest to your destinations.

Adopting the same manner, Jublia leverage our best-in-class AI technology to a broader use: inventing Airbnb-like, AI-powered maps specially made for events.

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AI Maps on Web: An Industry Game-Changer with Airbnb-like Experience

After almost a year of returning to live events, we at Jublia find an interesting fact: finding specific locations in the venue is the #1 query for onsite attendees. Our AI-powered maps that is accessible through the Jublia App has been a big help for them to navigate their way around the venue and guide them to their meeting points.

However, AI maps can do much more than solely being a personal navigation tool for event attendees: it can help attendees days before when they have just started planning their agenda and securing meetings prior to event days. 

Adopting the Airbnb-like user interface and experience, Jublia releases AI Maps on Web as the first of its kind in the industry, a new technology that leverages AI maps in a way that has never been seen before for events.

As the name suggests, AI Maps on Web is the integration of Jublia’s AI-powered maps and web platform that allows attendees and stakeholders to start appreciating the physicality of the event space in the pre-event phase as they plan their time and focus on onsite visits. 

It enables organizers to label certain booths with a certain company from a self-serve backend management system which is highly modifiable and user-friendly.

The “Find Company Around Me” feature will help attendees to visualize the venue, thus smoothening the agenda-making process for them. Maps on Web show all the booth locations inside a venue so that attendees are able to arrange their meeting location-based, saving their time and energy to move around in between meetings.

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Seamless Maps, Search, and Listings Integration for Convenient Usage

AI Maps on Web is built on the harmonious, seamless integration between maps, searches, and listings. That being said, the map reacts to actions on listings that enable it to provide full information about the booths in a single click.

Jublia is the first event tech provider that unites those three components together, taking things one step ahead of the semi-siloed use of maps and a static floorplan that doesn’t give out much to the attendees. 

It comes with a friendly interface designed to allow users to find relevant companies around them by navigating from Maps to Listings simultaneously. They can also locate all the meeting points beforehand, thus allowing them to arrange a more effective schedule for the day, time-wise and energy-wise.

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Available for All Through the Public Hub

AI Maps on Web is also made available for all through Jublia’s Public Hub. Public Hub warms up interested visitors who are browsing the event content on the Hub and encourages them to register for your event, exposing them to full visibility of the platform, from content to the physical space.

With the release of AI Maps on Web, the audiences can not only go through all the agenda and companies the event offers, but also appreciate the physicality and activities around your event floor space.

End-to-End User Experience from Web to Event App

In creating our technologies, Jubila always puts clients’ interests at the top of our minds. The birth of AI Maps on Web begins with the flooding requests to bring Jublia’s AI maps functionality from the event app to the web platform. Supported by the data we have been gathering for the past three years on map usage gives us deeper insights to finally build AI maps on our web platform with its unique flavor to cater to pre-event engagement.

The launch of AI Maps on Web creates a wholesome end-to-end experience and engagement in all stages of the event lifecycle with Jublia AI maps, starting from pre-event to help users arrange a more productive event attendance and enhance the physicality to easy onsite navigation with the Jublia App.

Jublia AI maps works seamlessly regardless of the platform, be it on the web or the event app to generate the best value for your attendees and exhibitors alike.

Bonus: No Printed Maps Needed = More Sustainability and Less Cost

The extended usage of AI maps throughout the event lifecycle consequently costs you less and can help you plan your event on a slim budget. Printed maps are no longer needed for attendees onsite as they already have their personal navigator in hand. If creating a sustainable event is among your goals, AI maps can be the right digital tool that helps you to reach them.

Talk with Us!

The AI Maps on Web is now available for free as a part of our Engagement Hub. Talk to our Solutions Specialists to know more about it by dropping a message to info@jublia.com and following our LinkedIn today to keep up with our future updates!

Actual article date: Sep 1, 2014

While the Accenture’s CMO Insights is very much focused on the current digital transformation of the role of the CMO, we see that there are important insights that the events industry can glean from the report.

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Analytics will be a core competence for marketers

Marketers have highlighted analytics as a key fundamental change in the profession. This means that increasingly, everything has to be measured and data mined for insights. The digital world has always provided a trove of measurable performance with metrics like CTR, CPM etc. Events have to a certain extent, none or comparatively little measurable metrics for marketers.

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Events still a key piority for marketers but digital is catching up

While physical events have been vying for the marketing pie against digital, we know that the trump card of the industry is that simply nothing beats face-to-face. However digital solutions are fast catching up in marketing effectiveness and in the near future, events will need to up their game.

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Customer experience is of major importance

While customer experience is cited as an important mission for marketers, the execution to boost customer experience is still not too ideal. Events can help with that as they provide the most intimate experience for their customers by focusing not only on what matters (delivering relevant business to clients) but as well as putting meticulous preparation into the event programming as well as structured networking sessions. Never leave your clients as well as their potential customers to “fend” for themselves in your event.

Check out the extensive report by Accenture here.

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Actual article date: Sep 26, 2014

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Jublia was invited to the SACEOS & MIS Industry Networking Event last Friday. It was truly a TGIF experience because we were at the highest rooftop bar in Singapore! 63 stories high with a bird’s eye view of the whole Central Business District of Singapore. Not only did we get to enjoy the sunset, we also had the opportunity to speak to a diverse crowd of invitees ranging from Event Organisers to B2B Digital Marketeers.

The topic covered in the session was Business Innovation and it is no surprise that in today’s competitive and fast-paced environments, adopting a company culture which embraces and prides itself on innovation is essential for companies to survive and thrive.

I particularly enjoyed the speech given by guest speaker Anastasia Ling, Managing Director of Quintessentially Lifestyle Singapore, a 24/7 luxury concierge service. Anastasia mainly shared about her experiences as an entrepreneur. She also talked about how her business was constantly evolving and how ‘time’ and ‘people’ were keys to her success. My key take away that evening was her concept on ‘Piggybacking’ — how we can collaborate with other parties and build on ideas to achieve greater heights. At Jublia, we’re grateful for the many people we meet and the ideas that grow from those relationships.

It was a wonderful way to end our week and we would like to thank SACEOS & MIS for hosting us at your wonderful event!

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In the vast landscape of the events industry, there lies an inspiring story that we, the team at Jublia, have the privilege of sharing with you. It's a story that started with a shared dream and a burning desire to make a difference. As we reflect upon the past decade, we are humbled and overwhelmed with gratitude for the journey we have embarked upon together.

Our founders, Kuan Yan Tan, Errol Lim, and Chinab Chugh, driven by a deep passion for transforming experiences, poured their hearts and souls into building a company that would redefine the way people connect, learn, and celebrate. In this article, we unveil the stories behind the curtains, share milestones, and our exciting plans for the paths ahead. Read more of Jublia's remarkable journey where the magic happens, bridging boundaries and creating unforgettable event moments👇

Planting the Seeds: Jublia's Humble Origins

Founded with the ambitious dreams of our three founders and headquartered in sunny Singapore back in 2012, our startup has come a long way over the past 10 years. Today, Jublia stands as a thriving and diversified company with operations, clients, and partners spanning the globe. What was once a small venture focused purely on business matching has transformed into a high-performing end-to-end suite of tools that drive engagement at live events.

Navigating the Storms: Overcoming Challenges

The past decade has been an incredible journey indeed, but they haven't been without significant challenges. One notable challenge in the very early stages of building the company according to our CEO, Kuan Yan Tan, is going global from where we are, in Asia. “We constantly have to play ‘away games’, as they call it in soccer terms, in convincing clients based on the differentiated values and technical prowess of our product rather than where we are located,” Yan said.

In the same early stages, as a small team with big dreams, we found ourselves in some complicated (yet funny) situations. One of the most memorable moments that our Chief Technology Officer (CTO), Chinab Chugh, shared was during his wedding back in 2018. A day before the main day itself, during one of the many rituals of an Indian wedding, one of our products went down.

“I was in the middle of a ritual and I had many guests outside but I went to find my laptop and get cracking 😆. Was I being a workaholic? I don’t think so. I am just programmed to make things work,” Chinab chuckled. 

However, although the start might be a little rocky, the true difficult times or challenges arose during the unprecedented COVID-19 period. Our Chief Operating Officer (COO), Errol Lim, mentioned that the sudden changes due to the pandemic with canceled events, restrictions, and the switch to virtual disrupted the events industry and of course our business operations. This situation forced us to swiftly adapt our strategies and offerings to ensure that attendees could still experience the same level of engagement and interactivity they would have in a physical setting.

“This period really tested our resilience, adaptability, and determination to navigate through uncertain times,” Errol said. “However, having gone through a black swan event and survived, I feel that we have the characteristics to tide through future challenges thrown at us. Most importantly, we need to constantly innovate and not be complacent,” he added.

Despite the challenges, some good came from the pandemic as well, as stated by Chinab:

A Decade of Triumphs: Unveiling Jublia's Path to Success

All the hard work, blood, sweat, and tears were all worth it because without it all, Jublia wouldn’t be standing here as the leader in Asia as a scalable event technology company like we know today.

“We started from nothing a decade ago with only a mission to enable event organizers to connect people and content at their event(s), and now we’re establishing a global portfolio of client partners.” Yan said. “With a global footprint, it enables us to make a tangible impact on the MICE industry’s digitization journey,” he added.

After finding success as pioneers and one of the best Business Matching event technology out there, we used our successes in that field to dream more, and now we are trying to accomplish that in Event Engagement. We designed this engagement hub as a platform that empowers event organizers to create immersive and interactive experiences for attendees, leading to increased engagement, networking opportunities, and overall event satisfaction.

“Furthermore, by leveraging AI through our intelligent recommendation ranking algorithm, we have successfully transformed traditional trade shows and conferences into dynamic memorable events through the clever engineering of serendipity of matchmaking people to people, products to people, companies to people and content to people,” Errol said.

Sharing Our Values: Understanding What Makes Us, “Us”

The past decade has shaped us as a company, in terms of how we operate and the philosophies we adhere to, to ensure that we always perform at our best to better serve our customers.

At Jublia we hold a set of core values that guide our actions, decisions, and interactions. These values are the foundation of our culture and reflect our commitment to excellence, collaboration, and customer satisfaction define our approach to problem-solving, decision-making, and building a strong and cohesive team. 

Constant Efforts for Growth

In addition to holding on to a core set of values, improvements in operations have been implemented to ensure streamlined and effective processes. 

Over the past 10 years, our biggest operational success has been our resilient and sustained growth. In a competitive industry and evolving market dynamics, we have maintained our presence, core values, and commitment to clients. Our adaptability, strategic decision-making, and pursuit of excellence have enabled us to overcome obstacles, learn, and grow.

Establishing ourselves as a global company is a noteworthy achievement. We have expanded our reach beyond borders, forging partnerships, and delivering solutions to clients worldwide. Our ability to transcend geographical constraints demonstrates our ability to scale and serve diverse markets and enter new verticals. Building a talented and dedicated workforce has been instrumental in this. By attracting top talent, nurturing their development, and fostering a collaborative culture, we have been able to expand our capabilities, drive innovation, and better serve our clients.

Looking Forward to the Next Decade(s)

Our journey through thousands of events has been an invaluable experience, offering us numerous learning opportunities. The rapid growth of technologies in the event industry has further deepened our understanding of how their integration unlocks countless new possibilities.

This is what Jublia has learned over the past decades, particularly during the pandemic, where the crucial roles of digital technologies in the industry are remarkable. By leveraging technologies like AI, we have unlocked new possibilities to drive meaningful interactions, resulting in measurable outcomes such as qualified leads, enhanced brand visibility, and increased attendee satisfaction.

One of the biggest differentiating factors of our products is their focus on performance. Moving forward, our ultimate goal is to innovate through technology. We not only prioritize feature improvement and development but also aim to provide a personalized experience for users and enhance automation and efficiency for event organizers. We deliver these solutions through our best-in-class customer service, working collaboratively with organizers and planners to solve engagement problems at events.

Furthermore, in addition to harnessing the full capabilities of technologies in our solutions, we also emphasize the importance of connectivity between different modules, systems, and interactions across our platforms.

Jublia’s vision for the future is crystal clear, as our CEO said himself:

Turning ten years old is indeed a major milestone for us. We are humbled by the trust and all the valuable input that our clients have given us over the years, shaping who we are today. Equally important is the unwavering dedication of our team through thick and thin. Here's to many more decades of growth and success! See you in the next chapter!

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Article actual date: Feb 8, 2022

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An Uncertain Starting Point

It’s currently the 2nd month of 2022, but uncertainty still shrouds the current state of events and the future it may hold. Many organizers hope to gradually shift back to onsite events, but with the rise in Omicron cases, it would seem that many events slated for this year may have to be postponed, or even worse, cancelled.

To help you through this tough time and shed some light on this matter, we at Jublia have summarized the top 5 ways organizers should follow to prevent your event from getting cancelled.

1. Learn From Your Previous Experiences

“We are products of our past, but we don’t have to be prisoners of it.”

You should not be trapped within your past experience and repeat the same plan despite the obvious flaws.

Learning from past experiences can help you in improving your future event planning and creating better events. Think back to your previous events that were postponed or cancelled, and list out all the possible reasons why you had no option but to postpone or cancel them. Afterwards, analyze and evaluate the reasons you have listed out, and find ways to resolve them.

Having a fleshed-out and feasible solution assists you in improving your future events and avoiding the same issues from happening again. It is vital to understand the reason(s) behind your past events mishaps, as you will be able to make use of this knowledge to create new targeted solutions, and thus hold successful events that address the apparent problems from your past event failure.

2. Have Safety Measures Put in Place

Low attendance rate could be a reason why your event might be postponed or cancelled. And with the current disruptive situation (pressure amidst rising Omicron cases), it is vital to have safety measures put in place for your 2022 events to protect your attendees as well as your events.

Having the safety measures communicated to attendees will also assure them that you are taking reasonable steps in ensuring their safety. Thus, they will choose not to cancel their attendance as they feel assured and safe to attend your event! This can help to circumvent a low attendance rate for your event.

3. Plan With The Worst Scenario In Mind

With this time of uncertainty, it will be crucial for you to plan your events in a way that will account for the worst case scenario — your events getting cancelled. Anticipating any problems that might occur allows you to safeguard your events, as you will be prepared for the potential disruption(s) and also enables you to mitigate and minimize risks.

In fact, it will be beneficial for you to have more than one plan ready for your event, in case any unforeseen circumstances arise to disrupt your event from being held. When your events are ready to tackle the worst case scenario, you will be able to anticipate for any changes to your events and swiftly act accordingly to minimize disruption and ensure your events can still be held.

Which brings us to the next point:

4. Have a Plan B

As mentioned above, having a Plan B allows you to anticipate and be prepared for unexpected disruptions that might occur to your event. When you have to shift your onsite event back to virtual, the best Plan B to have is to invest in a cost-effective and digital hybrid platform. Having such a platform will increase the flexibility of your event planning and makes the overall shifting process more efficient and effortless if there comes a need to change strategy.

Having a Digital Fabric concept on top of your head will also allow you to mitigate risks and increase flexibility in your event planning, as it works as a safety blanket to shield your events from any case of unpredictability.

It is also beneficial for you to communicate your Plan B to all your attendees. In doing so, It will give awareness that could ease your attendees. They will be more assured and feel more empowered in attending your event, as they know that you are fully prepared to face any unexpected circumstances and your event can continue to be held as per normal.

5. Partner-up With Highly Experienced Event Technology Leaders

Having a plan is not enough to create a successful event during this uncertain time. You will also have to partner with an expert to successfully execute your plan. An experienced event technology leader will have the necessary expertise and resources to bring your aforementioned plans to life. They will be able to provide you with a digital hybrid platform and help to adapt your events flexibly and safely to any scenarios.

As such, your events will be safeguarded and fully prepared to battle any upcoming situation that comes your way. This creates assurance for both you and your attendees that your event can be held no matter the circumstances. Safe planning, happy attendees!

Prepared for the Long Journey Ahead

At Jublia, we have over 9 years of experience in all types of events, and we are always ready to help you through your event planning journey for 2022. We advocate for a Secure, Anticipate, Future-proof Event (S.A.F.E) planning to ensure minimized event risks and to support you in achieving great success for all your events. Concepts like the Digital Fabric that is within this S.A.F.E framework will also help safeguard your events and amplify your events’ experience.

Want to know more about how you can implement our Secure, Anticipate, Future-proof Event (S.A.F.E) planning to create a successful event with us at Jublia? Follow us on our LinkedIn and drop us an email at info@jublia.com to get started!

Actual article date: Oct 23, 2016

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Hello! My name is Jasmine. I’m a Ngee Ann Polytechnic student, currently studying Business and Information Technology. I joined Jublia as a two months intern, for part of my school’s curriculum. One would expect an internship to be pretty boring, and that your internship best-friend to be the photocopier machine, however that wasn’t the case for me!

I was placed under the Business Development Team in Jublia. My job can be explained simply as helping the company generate leads by sending outreaches to the prospective clients/events on behalf of Jublia. My job scope was mainly to keep the company’s sales pipeline healthy!

During my internship, I was attended MICE ASIA. I was able to meet real potential clients and other business delegates during MICE ASIA. I was encouraged to step out of my comfort zone and apply my networking skills by connecting with the people, telling them more about our services and experience.

Two months might be short but I have learnt so many new things that aren’t in my textbooks or lecture slides! I definitely have more knowledge about the MICE and events industry now. After seeing real life sales pitching and the interactions with clients from the MICE industry, I realized that this is an interesting industry with growing technological advancement potentials. I have also learnt how to do proper prospecting, playing a part in helping the company grow. Being able to meet so many great individuals from Jublia was also why I am not always stressed out with my workload.

A shout out to anyone looking to be part of a dynamic team as part of your own development. The amount I learnt was great and my experience here would definitely be one I’d remember!

Cheers!

Jasmine See

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Why do companies participate in sponsorship activities for events? The short and sweet answer is to drive ROI for their businesses. Event sponsorship is considered as a way for businesses to extend their reach and the participation in such events is the stepping stone towards financial success. When done right, sponsorships strengthen both parties' brands and long-term goals.

The results of EXHIBITOR’s Trade Show Sponsorship Survey indicate that the vast majority of sponsors invest an average of 9% of their exhibit-marketing budgets on trade show sponsorships. Further claims from these results indicate that  more than half of the respondents say that sponsorships have helped them improve client-prospect relationships, boost brand awareness, booth traffic, and sales leads.

Ideally, sponsors should be viewed as partners who contribute to the success of their events. In order to make sponsorship compelling, organizers must go above and beyond and express this from the moment they establish contact with a sponsor. 

Brands regularly seize the chance to sponsor events, especially those that precisely match their target market. Your ability to tailor your sponsorship to your sponsors' challenges in finalizing a contract will increase as you better grasp their demands. 

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Strategies to Gain Sponsorship

As mentioned before, establishing a strong sponsor event strategy is the key to driving ROI, but it is still one of the most challenging goals to achieve for organizers. Here are five strategies to implement when securing event sponsorship:

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Do Your Research (Inside and Out)

If you are targeting certain companies or businesses to be sponsors at your event, you should do your homework first and read up on them. Check out their website, press releases, social media, and news sites to see their content and whether it is relevant. Find out and research any recent events they participated in, whether they’ve launched a new product, had changes in the company or leadership, etc. By knowing your potential sponsors inside out and by weaving this information into your proposal, you are showing how serious you are about having them on as sponsors, showcasing how sponsoring your event can provide them that added benefit. 

Whether it is a new product launch or if they’ve just had a rebrand, highlight your event as the place to unveil this to their intended audience.

While all this external research is great, don’t forget to look internally. You are bound to have some assets that will help you with your pitch. Conduct a thorough asset analysis of your current and previous events and programs. What past data do you have that would resonate with your potential sponsors? Harness the information you can use from these assets and bring them up during your discussions. 

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Outreach is Key

Who you reach out to, when you seek them out, and how you do it is vital to the success of your sponsor outreach. 

There can be several stakeholders involved in event sponsorships in a company, or at times, there may be just one decision-maker. Applying the multi-touch rule here could be advantageous.

Blindly reaching out to obvious job titles like events coordinators or sponsorship managers might be more difficult with companies you don’t have a relationship with, as you and hundreds of others in your place would try to get connected to them. Start by covering your bases: your own contacts - Those who don’t say no. Previous sponsors, regular speakers or attendees, these are friends and allies for your event sponsorship; They trust you, as they know the ins and outs of your events, and know the benefits they stand to gain by participating. They’re familiar with your organization and may be able to introduce you to their network. For instance, the vendors you work with. They’ve probably worked on countless other events, maybe even those similar to yours. See how you can strike a deal with them to get an introduction to their network.

Cold outreach is last - but certainly not least. Although it is a much bigger ordeal, it is worth it. It’s a lengthy process, and they might not agree to a sponsorship at this time, but think of it as a long-term investment and nurture this relationship for the next time. Use the research you’ve conducted and the networks that you have. Start and work your way up to get to the right decision-makers.

Now here is where you need to determine your angle and approach. Who your point of contact is will determine how you pitch and perform your outreach. Sponsorship expert Joe Waters, emphasizes on the three kinds of decision-makers you would deal with - the Thinkers, the Feelers, and the Deferrers.

Thinkers? They’re all about logic, facts and figures, data etc. Explain the rationale behind why this event sponsorship would be beneficial to them. Present data and statistics showing exactly this to drive their decision to support the event sponsorship.

Next are the Feelers. Here, emotional connection is key. Appeal to them by sharing the narrative that your event and organization has and how their participation as sponsors will contribute to more meaning and fulfillment for all the parties involved. Do you have a shared mission? Great! That would be a talking point for getting them to respond better. 

And finally, there are the Deferrers. Simply put, they are like the kids at school who want to join the “cool crowd”. They look up to them, want to be like them, admire them. It’s about reputation and credibility. Here is where your prior research comes in. Talk about other companies sponsoring your event, even better if there are any competitors. Not only that, highlight any of the who’s who attending or speaking at your event. These high profile figures definitely are a selling point. Hey, if your event is worth the investment to them, shouldn’t it be taken into consideration?

Lastly, timing is crucial when reaching out for event sponsorships. You need to be wise and prospect-centric when it comes to this. It's important to start early and avoid pitching during the holiday season; focus on individuals who can offer the best return on investment.

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Attractive Proposals

Your proposal or prospectus is probably the first thing event managers would pay attention to when considering events to attend or sponsor. Do you have the right target audience? What does your attendee demographic look like? Who has participated in these events before? Does it align with your prospective sponsors’ company goals? Answering these questions, and providing the right answers, would get your foot in the door. 

This is incredibly relevant when securing event sponsorship, and why you should always work together with prospective sponsors to identify their goals and values, and  provide data-driven metrics and statistics to validate why they should sponsor your event. Don’t just focus on the benefits during the event, mention the pre-event and post-event benefits they would gain. Remember you’re playing the long game. Pique their interest and continue to engage in the conversation.

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Sponsorship Deals and Incentives

How you design your sponsorship packages can greatly influence your event sponsorship prospects.

Traditionally we know event sponsorship packages to follow a tiered structure, most commonly  Platinum, Gold, Silver and Bronze levels. Each tier would have an allotted number of slots, with the more rare packages having fewer slots,  and have varying levels of sponsorship benefits. This works fine, and a number of events continue to use this structure.

Here’s the problem. Not everyone has the same budget when it comes to sponsoring events and not everyone finds the predetermined sponsor benefits ideal for them and their own success metrics. More and more event organizers are coming up with customized sponsorship opportunities, providing a win-win solution for both you and your sponsors. This is where the a-la-carte model comes in. 

Much like its name suggests, the a-la-carte sponsorship model allows prospective sponsors to pick and choose only the benefits and features that they want -  sort of like choosing your toppings at a sandwich shop, only the ones to your liking. Maybe in this case, it could be just a speaking session, or their logo on the website and screen during the event, or branded merchandise/ break-out rooms. Be creative and collaborate with your prospective sponsors to ensure you both have a happy outcome.

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Leverage the Use of Event Technology  

In order to secure event sponsorships, it is important to provide value and increased ROI for companies involved. This is where you can leverage event technology. How do your sponsors evaluate the added value of participating in your event? Through data, data, and data. This is what you should pitch to your prospective sponsors. Event tech should support you in providing sponsors with the valuable information and analytics they need to get the big picture.

Partnering with a third-party vendor that can help you achieve this and more is crucial. Jublia has over a decade of experience helping their partners boost engagement and profitability through capturing event data analytics. 

Features such as Jublia Scan, the AI-powered lead scanning and retrieval solution allow sponsors to capture information from booth visits. Sponsors and exhibitors can gather rich data points and learn valuable insights such as the attendees’ interests and behavior (e.g. how many attended your sponsored session? How many viewed your products?) to be used for strategizing purposes.

Jublia also assists in providing ad space in the form of visual exposure and sponsored sessions, or by providing profile up-ranking as a way to incentivize sponsors or users to create high-quality profiles that stand out from the crowd. Sponsors can leverage these features and attain maximum exposure to the attendees before, during and post-event. 

Additionally, Jublia’s Match 360° feature leverages AI matchmaking algorithms to ease business matching and networking from the pre-event stage. Sponsors can leverage profile up-ranking to have people from their companies shown more prominently. The algorithm can also intelligently recommend matches, and sponsors are able track the number of business meetings created and conducted, contributing to the sponsor’s ROI metrics.

Ensure that you are equipping your event with the right tools to assist in the event experience for not only your attendees but your sponsors as well.

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Flawless Event Execution with Jublia

In the words of Morris Chang, “without a strategy, execution is aimless. Without execution, strategy is useless”,  identifying the tips and strategies to use to get the most out of your sponsorship plans is pointless without the proper execution. Give your event and your sponsors the value that they deserve. To find out how Jublia’s solutions can provide said value, speak to our Solution Specialists at info@jublia.com and follow our LinkedIn page to get the latest updates!

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Actual article date: Mar 11, 2013

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Going to events is one way of growing your business through acquiring hidden opportunities that would never have presented themselves before you in the comfort of your own office. It is often at these events where you meet new clients that you never knew existed, or learn of new complimentary businesses that may boost your own through collaboration.

Now the easy part comes when you meet that perfect match — someone who has an active interest in your business, and who is willing to continue this dialogue with you post-event. The thing is, the difficult part is meeting that relevant person at the event. It is like finding a needle in a haystack. And most of the time, even when you find someone who is relevant to you, turns out; you’re not relevant to that person.

So we want to help you maximize the way you network at events on your own. Think of an event as a marketplace. It is loud, confusing, bustling with activity and business transactions are taking place everywhere! Here are 6 simple tips on how you can navigate through all that to find your perfect match.

1) Learn about the event
Different events cater to different kinds of audiences. By learning about the event that you’re attending, you would roughly know the type of people who will be going to the event. This would help you position accordingly and would also help you narrow down to whom you would want to meet there.

2) Know your purpose
It fine-tunes your scope, filtering away anyone who does not fit into your purpose. Your purpose could be as focused as finding investors who are interested to invest in your venture, or as broad as getting gym goers to download your smart phone work out application.

3) Who do you want to meet?
You’ll save a lot of time! Since you know whom you want to meet, you can focus fully on looking out for that particular type of attendee. When in a group, you could even casually remark, “Hey, I’m looking to meet developers. Might you know any here that you could introduce me to?”

4) Prepare a one-liner
Always come prepared with a one-liner pitch about what you’re doing. This would give the person you’re talking to a first impression on how relevant you are to him.

5) Ask for their purpose
When you finally get down to talking to someone at the event. Casually ask what their purpose for attending the event is. Who knows, you may actually be talking to the caterers whose purpose is to clear the leftovers when tea break is over.

6) Follow up
Don’t be lazy! Follow up that very evening.

The sponsorship events category is set to have the highest revenue CAGR of 12.1% between 2021 and 2028 according to Allied Marketing Research. This is why the billion dollar industry is full of high-spirited souls eager to compete to keep their slot in the playing field. To be two steps quicker than the rest, you must tick off the absolute necessary: attracting new sponsors and retaining your past ones. As much as we would like to think that past satisfied sponsors is a guarantee that they’re up for the next round, it is not always as easy as it sounds.

So how do you ensure you aren’t benched in the game? By understanding the potential pitfalls to attracting and preserving your sponsorships and how to entirely avoid it. In this article, we’re diving into our top four crucial ones:

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Depending on basic data to convince sponsors

As a heavily data-driven industry, data becomes a currency that fuels the event sponsorship sector. Simply put, basic data like age, name, and occupation simply won’t cut it anymore – you need to dig a little deeper.

Hit your sponsors with valuable event stats: what are the potential attendee numbers they can reach with you, how many people click through your event platforms, how many people engaged with previous sponsors, lead retrievals during your events, a deeper understanding of attendee demographics and behavior, and so much more. 

The right event tech can provide you easily understandable analytics and data for you to gather from – Thus, it is critical to partner with the right tech provider. For example, our intelligent lead scanner, Jublia Scan, can help you add additional data to collect during registration. Use your added data like business interests, industries, procurement needs, and more to create an additional layer of information during lead generation through scans. Hence, elevating the lead generation experience beyond what is presented traditionally in name cards  exchanges.

Assuming you already know everything about your sponsors

In kickoff meetings with sponsors, you might think that their company and brand introductions are enough, but they really aren’t. After all, you are going to promote their products, increase brand awareness, and help gain potential customers in your event, it’s literally colliding two worlds – you’re going to need to know much more than just their basic introduction. These are some things to note:

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Your audience are not automatically theirs (and vice versa)

Combining your audience and your sponsors’ can be a little tricky. It is crucial to know more about your sponsors’ audience and explain to them how their target market is among your event attendees. This is the first stepping stone to convince them that your event can be a valuable revenue source.

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Pay attention to their true success metrics and the pain points they face

All sponsors just want the spotlight for them to promote their products and catch all the attention in your events…right? Well, not necessarily. There are sponsors who want an early head start on launching their newest products, there are those who want to simply raise their brand awareness, there are sponsors wanting to know more about their products’ buzz or people’s reviews, and so much more.

Now it’s time for you to understand their goals and convince them how you can inspire your audience to not only know your sponsors’ products but actually take action.

Now that we know what they want, we would also need to know what they need. Ask your sponsors about the pain points and challenges they’ve faced so far to find the opportunities in your event to help.

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Inadequate branding of your sponsors

You would have a high-chance of reaching most of your sponsors’ goals by highlighting their brand throughout your event and gaining attention to them. Exposure is truly key, so make sure you prominently display their logo and value in your event’s materials.

This means inserting your sponsor’s branding everywhere in the event like in key physical banners, and providing them with prime booth space or sponsored spaces like meeting lounges. On top of that, since your event hub is exposed to your audience throughout the event (pre-event, during the event, and post-event), it’s best to activate digital branding too for a higher chance of exposure.

With Jublia, you would have prime advertising spots on your event platforms which you can offer to your sponsors. You can also incorporate their branding into the event app. This will greatly increase their chance of reaching a larger audience and drive more traffic to their products and services. 

Jublia also provides an up-ranking feature which would help your brands stand out even more with high-quality profiles and higher visibility. 

You can also offer sponsored sessions for brands, a great chance for brands to tell their brand’s story to a large audience. This feature is perfect for sponsors looking to raise brand awareness or launching a new product.

For organizers with sponsors who want to increase sales of their products or gain insights about the market’s behavior, equipping Jublia Scan is the best move. This way, your sponsors can gain insights about their market and retrieve hottest leads through an intelligent AI-powered lead scanner.

Want to learn more about maximizing sponsor exposure? We’ve compiled it for you here. To know more about the opportunities you can get from Jublia’s features, stay tuned for next week’s article where we’ll dive deeper into more details.

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Unable to provide measurable results for sponsors’ ROI

At this point, we’ve listened to their goals, and during the event, we’ve tried to achieve it through various tactics. Now that the event is over, it is time for you to prove and explain how you’ve kept your promises and how it all came into realization – or not (Remember, transparency is the key!)

Provide a breakdown of your efforts to achieve your sponsors’ goals along with its measurable results. This would help present a clear idea of how their investment to your event is benefiting them.

This is, again, where event tech has a crucial role. However, a research by EventMB states that 1 out of every 4 event tech providers doesn’t offer analytics for measuring sponsor ROI. A good tech provider would help you gather insights you need to reach your sponsors’ Key Performance Indicators (KPI). 

With Jublia, you would have access to a variety of analytics that would help out. Provided in a storytelling approach, access your holistic event engagement data story from interactions, opportunities, to its realization.

Interaction: The first step of the engagement journey, where you can see how effective your event was in engaging with the audience by analyzing how attendees interact with each other and your platform or content.

Opportunity: All interactions can create opportunities for your end-users. Through the optimization of Acquisition, Scan Intelligence, and Trends, you will be able to help you better assist your sponsors in achieving their attendance ROIs.

Realization: After facilitating and maximizing opportunities, now it’s time to measure the outcome results through realization. Explore our conversation insights and measure your audience’s satisfaction by reading through their sentiments to uncover the actual impact of your event.

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Partner with us

These 4 “tips” are just the tip of the iceberg on how we can help you keep your sponsors satisfied. With our decade of experience in powering events, you can give your sponsors the value that they deserve. Speak to our Solution Specialists at info@jublia.com and follow our LinkedIn page to get the latest updates!

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Article actual date: Oct 20, 2021

Visuals are something that are intrinsic in our personal and professional lives — from scrolling through Instagram to creating new sales assets at work, our world is surrounded by visual data in many different forms. That is why Jublia’s platform building processes are crafted with creativity as a top priority. By nailing down the perfect look that conveys the right narrative, your attendees can be spurred to actively participate and engage themselves in your event.

So, here are how some organizers got creative and crafted great visuals for their event platform:

1. Think outside the box(es): Quicklinks

Quicklinks located at your event landing page helps to guide your attendees to where they need to be within a few clicks. While many events follow the tried and true K.I.S.S principle (Keep It Super Simple), some go out of the way to infuse more personality in their designs.

A recent career fair their quicklinks set with a background that flowed between the tiles, giving the visual flow that the thumbnails were one whole image on their own.

If your event is simple with little navigation needed, the quicklinks can be repurposed for other means. The IECIE International e-Cig Virtual Expo captured this well, putting a spin on their quicklinks and using it to feature their sponsors instead. In turn, this provided more impressions and click-throughs thanks to its prominent position.

But why stop at the quicklinks? While customizing IBEW & BEX Asia 2021, organizers RX Singapore decided to go even further by directing their help desk quicklink to a repurposed company booth that displayed frequently asked questions as products — essentially creating a one-stop directory where attendees could conveniently find solutions to their issues.
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2. Use tantalizing color palettes

For non-sponsored visuals that have more creative freedom (e.g. platform’s color theme, banner advertisements, quicklinks), you can choose to curate a set of collaterals to have complementary colors that are pleasing to the eye and garners the attention of your attendees.

Luxury Tribe India 2021, an event that gathers international luxury travel purveyors and Indian buyers, featured a banner that melded a blend of reds and blues that makes you wish there were more images on the banner carousel.
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On a similar note, the upcoming IDC DX Summit takes theming to the next level, crafting their brand personality through a dark-themed interface on the platform. The dark theme also helps to highlight the banner and sponsorship elements as well, drawing more attention to the areas that matter the most.

3. Don’t stop at static — animate it!

A picture is worth a thousand words, but what if the picture moved? Graphics Interchange Format images, or GIFs, are essentially animated pictures that are ubiquitous in our lives today. From message boards to chat applications, the GIFs we’re familiar with are often related to your favorite TV series or a funny animal, but GIFs do have a very real application in a business context as well.

For instance, Pan-United Corporation, a concrete technology innovator, had a virtual booth chock full of unique GIFs at IBEW & BEX Asia 2021. Despite the fact that concrete is commonly imagined to be a plain and gray paste, they’ve creatively represented the unique attributes of their product line that is informative and mesmerizing.

Of course, organizers with the capacity of exploring video formats should very much do so. Beyond its uses as promotional material, videos make a platform seem more lively with its audio and visual effects, and the Malaysia Digital Creativity Festival 2021 did just that — on top of its attractive banner, its landing page featured an eye-catching video that summarized the event’s offerings.

Bonus: Feedback, feedback, feedback

No matter how visually stunning your event platform, it is only as good when it is catered to the tastes of your attendees. Sure, nailing down everyone’s preferences is nigh-impossible, but what if you could find out what they thought about your event’s design?

Thankfully, Jublia’s AI Engagement Hub has the capabilities to capture such sentiments that enable you to perfect your event visuals.

Did this article reignite your creative passion? Get in touch with us on LinkedIn or email at info@jublia.com to start curating your next big event.

The excitement of returning to live events is still coming in a roar. American Express Meetings and Events even reported that 81% of the events in 2022 will have an in-person aspect to it. After getting used to virtual events, there’s a bigger appeal for the activities you can do on live events: meeting like-minded people, directly exchanging thoughts with key speakers, or even experiencing sessions in person.

With so much attendees can get out of an event, event organizers must ensure that they can make the most out of their time. From appealing to attendees to providing easy navigation for them, here are 4 ways to boost attendees’ experience!

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Maximizing Personalization: A Powerful Key to a Heightened Event Experience

Personalization is crucial to a meaningful live event experience. As much as 90% of respondents approached by Bizzabo consider personalized attendee experience to be important to them. Considering this, it may be best to push for personalization so your attendees won’t miss out on any of their interests as they attend your event.

The first step to event personalization is ensuring that your attendees give sufficient data, so that you can provide a more personalized recommendation to the right attendees including content, product, or speakers tailored to their preferences. Better yet, provide accurate personalization for your attendees with digital platforms and AI intelligence. Fully analyze your attendees behavior, preferences and interest to automatically apply it to your recommendations for them!

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No Missed Opportunities: Giving Attendees Authentic Experience and Convenience in Your Event

As an event organizer, it’s important to not let any information go amiss. But if you give too much all at once, it can easily be overwhelming for your attendees. It’s best to let them conveniently access all the information they need at their own pace. This way, you can ensure that they’re able to make the best of their experience within just a few taps!

Equip tools like agenda scheduling so your attendees won’t miss the agendas fitting their interest and to allow them to plan their activities ahead of the event. If you’re utilizing an event app, be sure that it’s equipped with other helpful tools to help your attendees map out what they want and need from your event.

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Driving Networking Opportunities

There are an array of reasons for why people attend an event, with networking among the top three. In fact, a report by IAEE states that 76% of attendees think that networking is the main reason for attending events.

Knowing this, it would be a huge missed opportunity to not encourage or facilitate networking on any event you’re planning. You can start by allowing your attendees to schedule 1-1 meetings prior to event days, for them to meet directly in person after the event kicks off.

Equip your event with messaging systems designed to drive more networking activities among your attendees, exhibitors, and organizers. This way, anyone can expand their network by scheduling meetings with numerous like-minded people during the event. More effectively, enhance your event’s networking abilities with AI Matchmaking and smartly track the best matches for your attendees. Ensure a more sustainable relationship that can last even long after the event.

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Ensure A Complete Engagement Journey for Your Attendees

As you attract your attendees with personalization, engagement can incite more curiosity among them. Engaging your attendees is a crucial step in keeping them interested in your event, might even push them to find out more about it.

One thing to remember is that engagement doesn’t only happen during the days of your event, it’s triggered way before it starts and is best to keep intact even after the curtains close. So for a true complete engagement journey, organizers must pay attention to the entire journey -from pre-event up until post-event- to keep the audience on their toes.

Engage your audience from the beginning, this means even during registration. During the event, it’ll be easier for you to keep them interested through different types of agenda and activities. Finally, seize the opportunity of post-event engagement while the event high is still strong. Let your attendees look back and learn by putting the highlights of your event on digital platforms.

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Let’s Plan Your Events Together!

Your live event can surely be empowered with digital platforms. Let us help you figure out the best solutions for you!

Jublia has one of the most extensive engagement hubs, from an integrated reg collective to AI-powered business matchmaking. Witness first hand the magic of Jublia’s best-in-class solutions which are crafted carefully to suit each event’s needs. Follow us on LinkedIn or drop an email to info@jublia.com to plan your event today!

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Actual article date: Apr 15, 2014

We live in an interesting century where person to person technologies are thriving. Yet, nothing serious gets done if you don’t see faces, either through a webcam or physical meetings.

That is a reason why business events continue to thrive in this age: the unrivalled business networking values that are transacted during the span of an event. Or simply, the return on investment greatly outrivals it’s counterparts online.

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Let’s be frank: successful business events are all about making the most relevant and meaningful connections out of them. Furthermore, expect ROI from employee’s conference attendance.

So here are three small items which in my opinion, will fire up your next business event.

1. Do Structured Networking

When delegates attend a business event, most often than not, they have a time limit to network. In between contents or talks, there is just 15 minutes to 30 minutes of networking time which amounts to just enough time to speak to 2–3 prospects during the networking breaks. The thing is, leaving your delegates to ‘guerilla network’ brings low ROI. Just imagine walking to the next cocktail table and speaking to a random prospect without knowing if it’s going to be a hit or miss.

Try establishing the relevant connections/meetings before your event and allow these connections/meetings to mature during your event, making your event all the more valuable.

You would want to start suggestion unique others to each delegate to kick start a relevant connection. To do this, you will need to curate each delegate’s preferences to recommend the appropriate others instead of sending a list of 1000+ delegates for each person to sieve through.

Technology can facilitate. In Jublia, that is what we specialises in: streamlining your business meetings while making intelligent recommendations to each delegate.

By the way, structured networking can take a few forms: speed meetings, roundtable discussions and more.

2. Moderate sessions better

I have seen Twitter being used with much effectiveness during fireside chats or Q&As. Moderators could make sessions like these much more effective by connecting better with the ‘ground’ through facilitating the conversation between delegates and the panel. Live polls could also be a good tool to crowdsource opinions.

Many times, I have seen the panel of speakers getting to engrossed in their own exchanges during panel discussions thus creating a disconnect between the stage and the floor.

The point is, by facilitating better exchanges between your distinguished panel and the delegates, it will definitely make conference attendance far more valuable.

3. Start engaging your audiences and delegates pre-event

The communication channel with your clients have to be built from the onset, all the way in the early pre-event phase, where they could freely ask questions and receive the required support from your team. This is however, a labor (and cost) intensive endeavor if not done right.

The longevity, sustainability and scalability of your business event depends very much on your year round engagement strategy (pre, during and post event) by aligning the latter with what individual exhibitor/sponsors/delegates actually requires from your event.

There are various technologies that will potentially help you to engage your audiences better. This involve sending targeted EDMs that they actually want to read through intelligent and sustained marketing, as well as an established customer engagement system like Get Satisfaction. Of course, at Jublia we provide a personal Engagement Manager for your event.

Do not wait for your event day to ask ‘How can I help?’. Start early!

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Article actual date: Dec 28, 2018

It’s the end of the year, and as always it’s a good time to slow down and reflect. At Jublia, we have worked with 450+ events this year, facilitating 683,735 matchmaking requests.

As a leading matchmaking technology provider in the MICE industry, we are well placed in the driver seat to share with you some key event matchmaking trends we can expect in 2019 as observed from the evolving partnership with event organisers.

Deepening of Data proficiency

Traditionally the events industry has approached data collection as a mean to an end; we mostly use data collected in the registration forms to prove and validate the demographics of audiences visiting a trade event.

In 2019, we expect that organisers accelerate their progress in tapping on collected data as an enabler to activate campaigns throughout the life cycle of an event. We expect that business matching, as an increasingly core campaign that organisers embark on, will deeply influence and evolve the types of questions in registration forms. The organisers with deep matchmaking experiences will already know that data is the major precursor to smart matchmaking.

We also expect organisers to start designing data collection throughout the life cycle of an event, and not only rely on the registration form as the only source of data, making it more comfortable for audiences living in this era of ‘goldfish’ attention span.

All in all, we are anticipating an improvement in data proficiency (defined here as the ability to collect and use data) across event organisers.

At this moment though, data collection and handling from our experience, is still one of the biggest challenge faced by many trade event organisers.

Sorry to pop the bubble right away though if you are ever thinking that the current hype in Artificial Intelligence (AI) can allow you to magically skip this data challenge and move direct into maximising matchmaking performance. I am afraid you will be sorely disappointed.

This is because AI’s only diet is data. The better quality the data is, the better the AI becomes. Conversely, low quality data is going to result in poor AI performance. In fact, AI on a poor data foundation cannot be termed AI anyway.

Unfortunately, there is no magic pills here. The best data foundation will be sensibly built through the hard work of data architects, not technology alone.

Matchmaking Game Plans

As we end 2018, we find ourselves increasingly working with more organisers who are crafting their own business matching strategies to fit the unique concept of their events. This they do instead of deploying a generic cookie cutter model across all their shows. We expect this trend to continue and accelerate forward in 2019.

There is no one size fit all strategy to all business events, and organisers are starting to realise and appreciate that winning matchmaking is not all about technology, but an actual craft that has to be honed.

As such, as organisers formulate their matchmaking game plans, we observed that specialised matchmaking teams are increasingly created internally to better deploy and direct matchmaking activities in their organisations.

As any craft goes. getting to the right matchmaking game plans involves trials and errors. Persistence is key as it is rarely a success at the first run.

All-encompassing business matching experience

From our conversations with organisers throughout 2018, we noted — albeit slowly — that conversations are moving beyond simply “I need a meetings scheduler” and “I need a networking app for my event” to understanding how the attendees’ business matching experiences can be designed and unified in the pre, during and post event phases.

This definitely demands much more from matchmaking technology providers to cover all grounds. This is why in 2018, Jublia streamlined all our matchmaking services into a 360° format, covering the pre, during and post event phases, unified by our in-house recommendations technology, RevRank that deliver “smartness” in the full lifecycle of attendees’ experience.

We believe that in 2019 the conversations will continue to evolve. In the past 5 years since Jublia started, we have confronted questions starting from “what is business matching?” to “what can business matching do for my event?” to “how do I scale matchmaking at my events?”. Nowadays, it is more often than not that we are asked “how can we enable matchmaking in pre, during and post event?”.

In any case, regardless of whichever direction future conversations on matchmaking is going to evolve into, we are truly glad that we are progressing forward as an industry.

As always, Jublia stands ready to partner and drive positive, sustainable and real returns on event matchmaking.

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That’s all folks for 2018! I hope to meet you in 2019 if you are reading this!

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Article actual date: Dec 20, 2021

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Jublia had immense growth this year. We’ve achieved around a 45% year-on-year increase in Conversations, a collection of meetings, chats, and Request For Quotations (RFQs), created within our platform. This proves once again that our progressive approach in producing better innovations is the key to increasing the value of our client’s hybrid events and securing our place as a reliable performance driver for events. But these numbers don’t come easy. Here, we share our 2021 story and our vision for the new year.

Where We Started

In 2020, as any other businesses, we tried to grasp how to continue the business with no end in sight as the COVID-19 pandemic continues to disrupt the industry. As challenging as it is, our emphasis on people and technology has enabled us to lead the charge in creating engaging virtual experiences through our AI Engagement Hub. We’ve then gained leverage on this specialty and done successful virtual events like HLTH VRTL 2020, CAREhab-SRC 2020, Innovation Day — Região Sula 2020, and Summer Sourcing Week 2020.

“I think last year could be translated as an analogy of running a 100 meters sprint. We have built a lot of different components, implementing a lot of different things, all to enhance our system for virtual events in 2020 in a considerably short amount of time. After you run a 100 meters sprint with full energy, you’re bound to be tired. So we take a break and a breather and look back to our previous track. And through that, we learn so many new things that we could implement to our next step. We want to take these learnings and use that for adapting to a hybrid world. We’re inspired by how far we’ve come to this point and we’re setting our eye on the next goal we have set.” — Chinab Chugh, Chief Technology Officer

From these past experiences, we move forward to 2021 by focusing on our learnings to innovate and provide more seamless hybrid solutions that the market needs. Jublia arises as an experienced player in this game and has found our footings to kickstart the year.

However, with more hybrid opportunities comes more competition in the market, resulting in more decision fatigue in our clients. Thankfully, with our steadfastness in delivering the core fundamentals of scalability and usability, we could answer this problem by helping customers shift their attention and focus towards the improvement of value that we could bring for them. Through the Human First, Feature Second focus that we’re confident in, each of our team divisions undergoes evolutions that contribute to our 2021 success.

Integration and Innovation

2021 was a very elaborate period for our Tech & Product team, as we were focused on adapting to Hybrid events and crafting our own unique position in the new-normal MICE industry.

We started off the year being quite sure that we don’t want to enter the features rat race. We are not excited to be known as a 100-feature company. Rather, we want to develop mastery in our features to produce well-thought products where every feature is deeply connected and flexibly integrated for different customer use-cases.

We set out to bring together 4 key pieces to improve on what Jublia can offer to our clients: Analytics, Self-service, Content, and Integration. The first three were developed in the first half of the year, while the last one, Integration, was the focus of the second half.

Our integration effort is also shown through our innovation on Products. This integration ensured that our arsenal of features elevate the user experience when interacting with products on the platform.

As a result, we garnered over a million platform visits, with almost 3 million people, products, and companies views within our platform.

We also maintained technical excellence in resolving issues in the system within 90% of the maximum time we promise to our clients.

In total, we made over 1500 product releases this year, including minor and major upgrades and developments to the platform,

Lastly, in 2021, our technical infrastructure had 0 downtime throughout this year, showing that the tech is resilient amidst the rapid scaling we had this year.

Delivering Solutions

The first half of the year serves as a testing ground for our plan and performance. This was a challenging but exciting period for the Business Development team, as we had the chance to work with clients we’ve been conversing with during the past few years and managed to produce excellent results for them. This period also marks a point where there is much emphasis on delivering solutions that our Tech & Product team developed in 2020. Some of the noteworthy clients we have had the honor to work with include Informa Markets, the World Trade Centre Association, ITB Asia, Intel, and Ipsen. Notable events we worked on included the #HIREBLACK Juneteenth MentorMatch and Airport Show Hybrid+ 2021.

Technology evolves fast. As a tech company, we realize that some of our technical expertise could be short-lived as our peers in the industry constantly push the boundaries of what’s possible in a digital event.

“I think it is safe to say that 2021 was a challenging year, even more so than the year before. 2020 was a year of experimentation as well as the reallocation of event budgets for organizers to compete effectively in the digital domain. Combined with the boom in the event technology scene, 2021 saw an increased amount of competitive noise and we worked really hard to differentiate. That being said, we are thrilled to share that we have completed another record-breaking year at Jublia. Our commercial team has grown twice in size to keep up with the demands in our primary markets. We have also onboarded exciting new enterprise customers that include global technology leaders as well as international pharmaceutical conglomerates. These partnerships represent our growth and entry into new customer verticals.

When we secure a new client project, we work closely with the Customer Success team, and we also trust our technology a lot. It is important that no internal silos exist for our end clients’ benefit as we pride ourselves to sing the same tune. This internal collaboration and the openness across teams leads to healthy and transparent communication. Our operational excellence that is uniquely embedded in Jublia’s culture is the most important value that drives our success.”— Errol Lim, Chief Operating Officer

Service Improvements

Jublia has also grown its capabilities in terms of working with clients’ needs. The first half of the year marks a point where we are better equipped to build a collaborative relationship with our clients. Full credit goes to our Customer Success team, who focused on 5 key points during this period to work on their roadmap for Customer Success Excellence.

With these support processes and channels put in place, Jublia could better understand what our clients need, and thus address it proactively. The Customer Success team’s efforts in creating an all-encompassing service process dedicated to supporting our clients have therefore allowed us to more precisely elevate their event brand experience.

The structure of our Customer Success team has evolved as well. In the second half of the year, we created two specializations, the Customer Education (CEd) and Customer Experience (CX) teams. With this new structure and transition, it will be easier to delight our customers.

Some achievements we had were the standardization of the onboarding process for different clients’ needs, improving our global on-time support, and the process to collaborate with the Tech & Product team with our clients’ needs.

“The team’s highlight this year is its massive growth during 2021, and our team doubled in size to dedicatedly support all clients’ journeys with us. We also focused on working with our roadmap towards building Customer Success Excellence by identifying relevant key checkpoints that involved other teams’ contributions.” — Princess Grace Loyola, Head of Customer Success

Jublia Growth

“We’re really good at what we do, which is matchmaking and engagements, and we’re definitely thinking beyond that, taking all of our learnings, all the success that we’ve had, and evolving it into something bigger. We’re not yet at the pinnacle of our success, yet we have made our excellence shine in our projects with the camaraderie and teamwork which we can all be proud of.” — Chinab Chugh, Chief Technology Officer

Through our joint efforts to improve each division, we have continued our journey to augment and challenge ourselves to do better. We don’t work in silos, we work together. Jublia’s growth also extends to our internal teams, which were restructured to create and develop better values for our clients. Each team in Jublia has been growing in size. New adjustments were made to accommodate the bigger team size and ensure that goals are still aligned.

Hence our journey to grow and evolve won’t have been possible without the common value that we believe in Jublia: In Team With Trust.

“It has been a really challenging year so far not just for the Customer Success team but for Jublia as a whole. From transitioning physical events to virtual and now that we are catering for hybrid events, I think it only proves how flexible we are. With these radical shifts in event formats, it is also safe to say that our team’s experiences have humbled us to learn the art of prioritisation especially during the heaviest time of the year. On a more personal note, the support and encouragement that I get from the entire Jublia Team have contributed to my own empowerment to drive growth and development.” — Princess Grace Loyola, Head of Customer Success Division

And with the team, we care most importantly about everyone’s mental wellness in this pandemic time. On top of giving space for friendly interactions that bring people closer together and boost the chemistry of teamwork, it was important to emphasize on a positive work environment where all Jublians are cared for.

“Before, event technology has not always been the main highlight of the tech industry, most people put their attention on e-commerce or fintech. But right now, the industry is becoming more and more lively. With the world in a current need for this specific solution, there has been growing interest and growing attention in this field, and Jublia is right in the middle of it. Without a doubt, this is a big opportunity for us, so it’s very important for us to continue to innovate, to not rest on our laurels, so that we keep on being updated and relevant. As the year comes to a quick close, our team is reflecting and adapting ourselves to the next unexpected inflection in the industry. We are equipped with the technology, and most importantly the skills to deliver successful in-person, virtual and hybrid events for 2022. Although our path may not be the smoothest, our direction is clear. Our aim is to make 2022 a breakthrough year for Jublia” — Errol Lim, Chief Operating Officer

Onward to the bright prospects of 2022

So what’s our next step? Yan, our CEO, puts it succinctly:

“Mediocrity knows nothing higher than itself, and I come to work daily with immense excitement to work with teammates who are constantly evolving their work excellence. The ultimate beneficiaries are definitely our clients, where you will look forward to seeing more focused developments and consultative support that will contribute to your event brand success.

With the pandemic increasing the demands of our work at Jublia, we will continue to strive to do better to create a positive environment that cares to develop each person’s mindfulness. Because at the end of the day, what matters is that the work environment should contribute to each person’s definition of their own happiness.” — Kuan Yan Tan, Chief Executive Officer

We’re grateful for what we’ve achieved so far, and we’re humbled to be reminded that all this is a result of our team effort. Moving forward, we’ve got interesting projects planned ahead, and we cannot wait to reveal them to you in 2022. Stay tune with Jublia!‍

Actual article date: Nov 24, 2013

After assisting the networking segment of events of different profiles, we have found that 3 different networking types that is prevalent within the industry.

We will also look at some current solutions on how event planners and organisers are raising the networking possibility of their events.

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1. Serendipitous Networking

Types of events: All types of events

One really valuable aspect of networking at events is the different people that you are able to interact with face to face. The current norm of walking into a conference venue and speaking to the guy next to you can be a double edged sword. Often than not, you find that the person is completely irrelevant to your endeavours. However, you allow him to keep you engaged out of courtesy.

‍Current Solutions: There are various ways that planners are already employing to keep leads finding easier. From colour coding delegates tags differently for them to find the right group to start a conversation to exclusive cocktail sessions for a target group in the event. The serendipitous interactions still takes place but in a time limited event, leads finding can still be pretty much like searching for a needle in the haystack.So how do we maintain this serendipitous networking while making leads finding easy? Through recommendations. One of the best networking experience for an event delegate is to be recommended to people who matters. However, finding the right referrer is not an easy task in itself.

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2. Blind Networking

Types of events: Meetings, blind meetings sessions at events

This is one popular type of novelty networking that event planners introduce that can be fun in a light hearted way. The only drawback is that the meetings goes at break neck speed with people who you have no details of prior to the blind meetings. Therefore, the conversations are likely not meaningful and mostly name card exchanges.

‍Current solutions: Event planners cater for a dedicated area for blind meetings and the session goes dynamic where one group is seated and the other group moves to the next person in 5–10mins. Yes, pretty much like speed dating. Matching and scheduling can be a pain and therefore event planners usually shy away from structured speed networking and instead opt for blind networking.

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3. Business Matching

Types of events: Exhibitions/tradeshows, business conferences

Business matching can be implemented in various ways. From hosted buyers programme, buyers-sellers, sponsors-delegates or delegates-delegates matching, each implementation is very different from each other. On a general level, business matching involves understanding your each of your delegates to provide the best matches for them. Furthermore, you have to be in constant contact with them when you schedule them accordingly to their time availability. This is not an easy task for planners and it adds to the operational costs when running an event.

‍Current Solutions: Current event planners tries to provide this service by hiring a dedicated business matching team or convert their sales team to one right before the event. The latter is not such a good idea as you loses your marketing function. The more savvy event planners use an networking solution to run the business matching service to ensure that at least the scheduling is automated.

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Here are some questions to ensure that your networking solution is fitting:

Is your event networking solution effectively solving your event networking needs for your delegates?
Does the solution makes your life easier as an event planner?
Are you ‘buying’ a general networking solution and expects your delegates to use it for themselves?
Is the networking function diluted when it exists as a feature within all the other content based features of your event (or event app)?
Can you quantify the networking potential of your event through the solution?

Jublia Match© is an end-to-end networking solution that covers the recommendations, matching, scheduling, reminders and meetings feedback of event networking at the price of a good cup of coffee each.

Actual article date: Jun 5, 2015

The last 5 events that I’ve attended this year had event apps, and the next couple more will be having event apps. By now if you haven’t realized that event apps are the new big technology play in the MICE industry, you’re missing out. Just to be clear, when I say “event app”, I mean a software (native of browser-base) that functions as an application to provide value to the attendees as well as to the organizers of the event.

Personally, I find event apps great and the possibilities, like saving on certain cost or improving revenue, a lot more attainable through them. Is this a tell tale sign for a new event standard? Perhaps. Still, through my conversations with organizers I’ve found myths that have existed as a barrier for some to make a more informed decision.

How can we afford to pay for an event app these days when it is so expensive? I can’t wait 4 to 6 weeks for development. My event is too small, I do not need any form of event apps. I need an event app because my attendees are expecting one.

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Myth 1: Event apps take 4 to 6 weeks to develop

An organizer averages around 4 to 8 weeks to deliver an event from scratch. Part of these 4 to 8 weeks involve integrating an event app to their events. The issue lies in the apparent timeline required to develop an event app. If this Myth is true, the whole value proposition of having an app for an event is redundant.

Is this myth true? Well, if you are looking to develop an event app entirely from scratch, it pretty much is. However doing so is sometimes counter-productive, a lot more expensive and most importantly untested as well as unproven. Event apps should be build off the back of a framework that allows for the core technology to be reusable while still offering full while-labeling options for clients. It boils down to your key purpose for having an event app because that would influence the type of core technology that is required. Through proper planning and working with the right provider, an organizer should be able to see a fully designed event app that is in accordance to the value expected of it, within a week.

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Myth 2: Events apps cost too much

As with every purchase, one needs to be shrewd and analyze the ROI. If you do this then the issue of cost would be relative to the amount of value that you have received. I say this because there are different types of event apps in the market. While some present a fully static content platform, others present a more holistic solution that allows you to increase your event revenue. It goes without saying that if the event app can help you generate revenue over and beyond its costing, the issue of cost become rather irrelevant.

Is this myth true? In most cases yes, but only because there hasn’t been a clear engagement or maintenance strategy for the app. When working with a provider be sure to set realistic KPIs that can be quantified. The number of user adoption is one example of a KPI. It would be even better to work with a provider whose pricing is peg to the performance of the event app. That way you’ll know that you are being charged for the actual value transacted at the event. It would also help weed out providers whose technology fall short. If your providers are giving you a paltry 10% user adoption at your shows, you need to explore new and better options or at least analyze and re-discuss your existing engagement strategy.

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Myth 3: Event attendees are expecting an event app to use

Feedback and surveys help you discover the sentiments of your attendees. They are important. Saying so, one shouldn’t blindly follow everything that’s being said but learn to read deeper within and between the lines. For instance, some attendees expect an event app for better content. This can be easily fixed with a mobile optimized website. Others attendees expect an event app for capturing their networking potential better. This can be achieve with a personalized networking service, and if an app is made you would know to focus most resources on honing the networking function because that is exactly what your customers want.

Is this myth true? In most cases no, unless they are technology enthusiasts or app fanatics. Event attendees are expecting to derive value for exhibiting at a trade show or for attending a conference. Having an event app for the sake of having one doesn’t help justify their reasons for attendance and is a sure way to propagate bad publicity for your show (especially if the app does virtually nothing, I’ve seen some like that!). App or not, answering the needs of your customers and showing them why they have made the correct choice by attending your event is the ultimate expectation that they have.

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Article actual date: Jan 3, 2017

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As I look back at 2016, with new technologies and changes in the events industry, I asked myself a simple question. Are organisers collecting relevant networking data and analysing it? It’s easy to get lost and overwhelmed by trying to collect everything.

Here are the 3 top questions to be answered with data -

1) Are you attracting the right people to your event?

Let’s face it. As nice as it is to report huge attendance numbers, it boils down to the quality of these visitors and exhibitors. It’s vital that you are able to track these group of people and their networking potential to identify opportunities for retention and to attract a similar segment for future events. Quality versus quantity. This brings us to the next question.

2) Do you know the networking preferences of your stakeholders?

Being able to identify the reasons why stakeholders want to network provides valuable data and trends to be used by your Sales and Marketing teams. Having data on the most demanded products or industries, equips your Sales team with the insight to approach potential exhibitors / sponsors to the next event. Marketing teams are able to use this data to segment and target specific groups to attend the next event.

3) How successful are the networking experiences created at your event?

Through the usual rounds of post event feedback / surveys via a physical questionnaire or on the phone, you’ll gather information to be keyed back for the usual post event pie charts. Through this, you’ll have one side of the story, but what about the other person they met? Honest and transparent data should be tracked for each individual based on the actual meetings that have taken place, and this allows for better planning of future business matching design.

The above are simple questions and there are many ways to skin a cat (in this case, there are many ways to present data). As we usher in the new year expecting new technologies, be honest with yourself and I hope that you won’t clutter yourself with collecting everything and analyzing nothing. It’s time to go back to the basic purpose of attending a trade show — Buy & Sell, Collaboration & Partnership, Knowledge Sharing — connecting people.

Feel free to get in touch with myself or anyone from the Jublia team if you have any comments, thoughts or questions. We’d love to hear from you.

Written by Aidan Chan, BD Lead

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The event industry is in the midst of a profound transformation, spurred by the convergence of experiential marketing and rapid technological advancements. As consumer preferences evolve, there’s a heightened emphasis on personalized and interactive experiences facilitated by the rise of AI-powered event technology.

Amidst remarkable industry growth valued at $1,189.21 billion in 2023 and projected to soar to $2,160.24 billion by 2032, as forecasted by Expert Market Research, challenges persist. Organizers face the ongoing quest for optimal attendee engagement, cost management, and seamless tech integration, as noted by Bizzabo. Moreover, as events strive to keep pace with attendees' escalating demands for technology while judiciously allocating resources, the industry faces a pivotal question: should you partner with event tech providers? This article navigates through the compelling reasons why partnering with event technology providers emerges as a linchpin, offering a strategic vantage point to not only meet but thrive in the face of industry challenges.

A Closer Look at In-House Developments

Imagine going full on in-house development. This means having your own internal team of tech wizards who craft, maintain, and update your event solutions from within the heart of your organization. It sounds absolutely powerful, right?  However, it comes with considerations.

While in-house teams offer unparalleled control, they could take a heavy chunk of budget, and their scale may be tethered to the size of your business rather than the expansive market. Add in the post-launch maintenance costs to keep the solutions efficient. Not to mention, this internal focus might risk developing solutions solely based on your needs and requests, potentially limiting innovation by not aligning with broader market needs.

Now, picture a different narrative. You partner with a reliable event tech provider, kick back, relax, and let these external entities – who are specialists in the field – handle your event tech hassle. Let’s break it down in the next section!

Why Opt to Partnering with Event Tech Providers?

In the world of event organizing, the choice to partner with an event tech provider isn't merely a decision; it's a pragmatic exploration of benefits that fundamentally defines the efficiency and execution of your projects. However, before we dive into the benefits, you should also keep in mind that there are several types of outsourcing, each catering to distinct needs. Pure outsourced development houses focus solely on event projects, while SaaS (Software as a Service) providers offer a versatile spectrum of solutions.

Within the realm of SaaS, organizations can choose between a fully self-serve option, allowing them to independently adopt and integrate solutions, and a partnership option, where collaborative engagement with the service provider enhances the customization and support experience.

Despite the differences in these outsourcing approaches, the underlying benefits remain consistent. Here are practical reasons why outsourcing event tech is a cost-efficient choice and more:

Cost-Efficient: A Balanced Budget Approach

Once your event concludes, the day-to-day tasks for your in-house team significantly decrease. By partnering with an event tech provider, you can alleviate the financial strain associated with long-term commitments like extensive infrastructure investments, ongoing human resources expenses, and more. It's a no-strings-attached approach until the next event surfaces on the horizon, allowing for a more flexible and budget-conscious operational model.

Elevated Solutions Crafted by Seasoned Professionals

When you partner with an event tech provider, you’re not just choosing any solutions. These solutions are created by your providers’ team of seasoned professionals who deeply understand the nuances of the events landscape. This same team stands ready to collaborate, ensuring a singular focus on realizing your event objectives and bringing your vision to life with their solutions. This commitment to excellence is something we take very seriously at Jublia, where our talented team ensures every solution is a testament to industry-leading expertise.

Scalability and Flexibility: Adapting to Event Dynamics

In an era where technology undergoes rapid evolution, outsourcing your event tech becomes a strategic move to stay at the forefront of innovation. Technology advancements occur swiftly, and an experienced event tech provider is agile, ensuring prompt adoption and seamless adjustment to emerging trends.

This dynamic adaptability guarantees that your event tech solution remains apace with the evolving landscape, providing an agile response to the ever-changing requirements of the events industry.

Faster Time-to-Market: Streamlining Deployment and Maintenance

Outsourcing accelerates your time-to-market by providing access to ready-to-deploy resources and expertise. Much like selecting delectable dishes from a renowned restaurant's menu, you can handpick solutions offered by your provider, all prepped and ready for use. A few tweaks aligning with your branding and specific requests, and viola! Your event is primed and ready to go.

Now, with SaaS, it gets even better. No headaches about maintenance – the solutions are designed to run smoothly without you worrying about updates or tweaks. Enjoy a seamless tech experience for your event without the stress of internal management. 

Innovation and Fresh Perspectives: Practical Creativity Injection

Although your own team would probably be swimming in creative inputs, trying to incorporate all can be intensive and time consuming work. This is where an event tech provider excels – offering a feasibility check and injecting a fresh set of eyes for a burst of novel ideas.

This ensures that the solutions goe beyond just functionality, but also incorporates creative solutions to enhance its effectiveness. Moreover, your chosen provider are likely on the pulse of the latest event technology trends, proactively ensuring your events harness cutting-edge solutions and maintain a leading edge in the dynamic event tech landscape.

However, these benefits hinge on selecting the right event tech provider. Without a suitable partner, potential risks such as data security issues and communication hiccups may surface, jeopardizing your event goals. So, what crucial factors should you consider before choosing a provider? Let's unravel the essential insights.

Choosing the Right Event Tech Provider: Key Considerations

Selecting the ideal tech provider for your event is like finding the perfect puzzle piece – it should fit seamlessly and enhance the overall picture. Here are crucial considerations to guide you in this important decision-making process:

✅Proven Expertise and History as Your Reliable Foundation

Seek event tech providers with a substantial history and proven expertise in providing solutions aligned with your event needs. A track record of excellence in supporting events is essential. Look for providers with case studies showcasing real-life applications of their solutions. For instance, Jublia as a SaaS, boasts over a decade of experience, a testament to our commitment and capability to create unforgettable event experiences for all which we penned down in our case studies. 

✅They Stay Ahead of the Curve and Adapt to New Trends

Say goodbye to researching and having to stay one step forward of event trends. Opt for providers who not only have a solid history but are also at the forefront of innovation. The right provider keeps pace with user demands and event trends.  Look for those who are openly communicative about their commitment to innovation. Most importantly, they know what they’re doing!

✅They Shine a Clear Path for You through Transparent Processes

Communication is the linchpin of successful collaborations. A reliable tech provider understands this principle, keeping you seamlessly in the loop by offering clear insights into every crucial end-to-end process. Furthermore, they prioritize transparent communication on budget-related matters, ensuring that they do not conceal any extra costs that might catch you off guard. 

✅Fortifying Your Trust is Their Top Priority

Events handle a lot of sensitive data – which is a very valuable asset. The right provider must handle it with the utmost care. Seek providers that are committed to guaranteeing the protection of your data, implementing rigorous security checks and processes. A tangible testament to this commitment is ISO 27001 certification, a standard Jublia proudly upholds. This certification underscores our dedication to maintaining the highest standards of data security, with an unwavering commitment to continual improvement every step of the way.

✅Tailored Solutions to Facilitate Your Every Need

The right tech provider is one that not only understands but also facilitates your specific event requirements. After all, every event is unique with different kinds of needs. For example, if your event spans a large venue with multiple halls, look for a provider with an excellent event maps feature – Jublia AI Maps, for example, excels in this aspect — especially with our Multihall Maps feature within it.  For fast-paced events with diverse needs, tools like a reliable lead scanner can efficiently capture leads, ensuring a seamless experience for both exhibitors and attendees.

Let Jublia Bring You Hand-in-Hand to Event Success in 2024

When it comes to the dilemma of outsourcing event tech or building your own in-house development team, no option is the “wrong option”. It’s essential to establish that both approaches have their merits. However, should you opt to partner with an event tech provider, selecting the right one transforms the decision into a strategic partnership, amplifying the success and impact of your events. These considerations serve as a compass, guiding you towards a provider whose expertise, transparency, and solutions align seamlessly with your event objectives.

At Jublia, our commitment goes beyond providing a service; it's about ensuring you are equipped with everything necessary for unparalleled event success. We don't just listen; we engage in meaningful discussions to understand your unique requirements, and our team is dedicated to recommending the best-fit solutions for every facet of your event.

Speak to our Solutions Specialists to delve into the tailored possibilities we offer, and follow us on LinkedIn to be 100% up-to-date with our latest insights and innovations.