Article actual date: Aug 12, 2021

In last month’s opinion piece, we touched on the concept of data ethics and its increasingly important role in the world of business events. The article ended on a seemingly ambiguous note, where the next best defense against data infringement was to ‘educate yourself’. You reading this article may agree and ask: So what exactly do I have to do to protect my data?

The answer lies within data privacy. While it sounds all too familiar alongside the other data ethics, security, protection, regulation and so on, data privacy stands out amongst the others as it has the ability to completely shut off any potential threats. The trade off, however, involves placing all responsibility on you; every single decision you make in the virtual space will significantly hold more weight in determining the safety of you and your data.

You are what you share

To further illustrate the idea, we’ll use Panoptykon Foundation’s 3 layers of digital identity. Extrapolating it into our business event context:
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1. The first layer is derived from what your attendees divulge about themselves. From their names to their specific area of expertise, the information that they provide builds up their online personas that is visible to you and other attendees alike.
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2. The second layer is derived from what your attendees do. These actions share information that can be;

• Explicit (searching up a particular attendees or exhibitors) or;
• Implicit (device location, cursor movement).

These sources of information further augment their profile, adding more character and preferences to their online personas. Not all changes are visible to other attendees though, as several of them are mainly aggregated in the back-end for analytical purposes in the next layer.
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3. The third and final layer assumes what your attendees want to do. The data from the first two layers are put through AI algorithms that connect what they are to what they seek. This forms the core idea of various data-driven solutions, such as business matching, targeted recommendations and user interface optimisations.

So, how does all of this relate to data privacy, and where does it come into play?

The first two mentioned layers are entirely constructed by the users themselves. They are also the exact elements that empower individuals to absolutise their data privacy rights; by scrutinising the information and actions that your attendees want to show, providers will be able to access only the selected data and shape the truest virtual forms of your attendees.

However, some provided actions are implicit and beyond the control of the user. Total meeting duration, for instance, is obtained as a byproduct of the attendee’s interaction with the event platform. In these cases, data ethics re-enter the stage once more as platform providers would have to thoroughly consider various aspects before collecting the data, which include:

• Purpose: What will you use the data for? Who will be using it?
• Confidentiality: Is the acquired data sensitive? Did you acquire consent to access the data?
• Security: Do you have the appropriate encryption methods for your data?

Reviewing these points, we can conclude that more data does not mean better. Attendees must consider every bit of information that they share as every data point would hold a level of consequence. Similarly, tech providers should thoroughly review the types of data that they’re requesting; is it truly relevant to the context at hand?

The starking difference between data privacy and data ethics thus lies in their main influencers:

• End-users like attendees and exhibitors can enforce their data privacy rights by providing only the necessary information for the event at hand.
• Tech providers like us have an equal part in upholding data ethics by accessing and using data that is only appropriate for the current event.

All in all, the notions of data privacy and data ethics symbolise the working relationship between tech providers and your attendees: we do our due diligence in asking only for the necessary information, while attendees would continue to upgrade and be ready to protect themselves from data crime in a hybrid future.

The Bottom Line

It is important to gather only the appropriate type and quantity of data, and it is what we exactly do here at Jublia. We deploy strict data handling procedures and only garner relevant information that contributes to the event that you are attending. All implicit and explicit user data are solely used for event purposes only and will be disposed of once it ends.

Have any burning thoughts on the data ethics-privacy relationship? Need to consult someone on how you can safely operate in a hybrid environment? Reach out to any Jubilan you know, message us on LinkedIn or contact us at info@jublia.com!

P.S. Che

Actual article date: Nov 18, 2014

Let’s talk about personal data protection. The personal data protection of all the attendees at your event.

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What is personal data?

Personal data is any information that identifies a person. The challenge with data protection is sharing data while protecting personally identifiable information of your customers.

Recently, the Data Protection Act 2012 (PDPA), which governs the collection, use, and disclosure of personal data, has become a hot topic with Singaporean companies. However it must be understood that such laws have already been in place in many locations such as the EU, UK, Canada, Hong Kong, Australia and New Zealand, for many years.

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How does it affect the events industry?

Although Personal Data Protection Acts in different regions might make operations involving data a challenge, these regulations mostly adopt a pragmatic approach that aim to achieve appropriate balance between the need to protect individuals and the need for organisations to collect, use, or disclose data.

What implications does this have for us in the events industry? Well, no more sending the full attendee lists to your delegates, exhibitors, sponsors or any stakeholders unless prior consent from the individuals have been given. While that may seem easy, more often than not, these individuals do not want to share their personal data with people they do not know.

This results in event stakeholders not obtaining the relevant, quality contacts they seek efficiently. Attendees will have to attend events and exchange business cards with many more people to secure the same number, or even less, relevant ones. With these attendees going to events to procure relevant business contacts to meet their event ROI, event organisers will lose a big opportunity to provide this value proposition.

In short, any event tool you use should not:

1. Make your attendees’ information publicly available
2. The use of the attendees’ data should not be utilised for other purposes other than what is being agreed between your event and their participation
3. Most importantly, the data clauses that your attendees adhere by must be made sufficiently visible on their agreement to adhere to your privacy clauses (a checkbox may not suffice in certain locations).

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What can we do then?

With the evolving landscape of data protection, organisers have to move away from simply providing a list of delegates in exchange for sponsorship/exhibiting and instead, set up the best platform for these stakeholders to achieve their ROIs at your event. To facilitate the latter, organisers can create specialised meetings sessions to allow the stakeholders to meet relevant prospects at your event.

One of the best way is of course to implement a business matching platform and service at your event. This specifically address the need for scheduling meetings at your event without the need to reveal private information. With the correct elements that fulfill the criteria of Data Protection Acts, organisers can continue to provide value to their attendees via quality networking. Here are some elements of what you need to look for in a business matching platform to meet the requirements of data protection.

Your business matching platform should:

1. Show attendees that are present at the event over a private platform that can only be accessed by registered attendees
2. Show attendees’ profiles without revealing private information
3. Have an opt out option in cases where attendees choose not to participate in business matching

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Traditional events can be difficult to track data for, unlike online marketing where tools like Google Analytics make it easy.. Nowadays, event clients demand data-driven results, with 85% of exhibitors saying that their primary reason for exhibiting at a trade show is to generate leads and sales and  64% of exhibitors highlighting the quality of attendees as the most important factor when deciding to participate in a trade show. Yet, turning these leads into sales remains one of the most difficult parts of growing a business. 

That's why it's so important to have a data-driven lead generation strategy in place for your events. By collecting and analyzing data about your event attendees, you can identify high-quality leads and target them with the most relevant marketing messages. You can then follow up with them promptly to nurture the relationship and move them closer to your sales and business goals. In this article, we will explore ways to funnel the right data to empower your clients and position yourself as an event brand that takes their concerns and acts on them.

What is data-driven lead generation?

Data-driven lead generation is the secret sauce for generating more qualified leads at events. For event organizers, it is important to note the significance of it, and its impact to your events. It uses data to design an effective lead generation process, which can help you maximize ROI and minimize wasted resources.

For event organizers, having a data-driven lead generation strategy in place would mean providing your sponsors with unbiased data. This data is not influenced by personal biases or prejudice, meaning that you can be confident that the leads you generate are the most qualified ones, leading to a higher chance of conversion.

Let’s face it, leads don’t pay the bills, conversions do. So, instead of focusing on reaching as many people as possible, data-driven lead generation helps sponsors focus on the right people, making quality a priority over quantity. These are the people who are most likely to be interested in their products or services, who have the pain points, desires and interests that your sponsors can address.

Leveraging data-driven lead generation for you and your sponsors

By using data-driven lead generation strategies, event organizers and sponsors can make better decisions about their lead generation efforts and improve the overall success of their events. To execute this properly, event organizers must also keep in mind and avoid potential pitfalls that may occur.

For greater accuracy

Accurate data speaks for itself. By collecting and analyzing data from event attendees, you can gain a better understanding of their needs and interests (or even past behavior for returning attendees), what they are looking for in an event, and what they hope to achieve by attending. This information can then be used to create more personalized recommendations and messages, which will lead to more qualified leads to process and nurture. 

For sponsors and exhibitors, having this information prior to the event days could even help them create and compile the marketing materials or even determine the channels for them to maximize lead generation. 

Event platform features such as AI personalization can be used for content and individual event agenda and even for scheduling meetings through profile matchmaking. For instance, AI can be used to recommend content that is relevant to each attendee’s interests or to match attendees with others who share the same interests. This data can be used to create a more personalized experience for attendees which can lead to increased engagement and lead generation. 

For more validation

Event organizers can build stronger relationships with their sponsors by providing them with accurate information about the leads generated at their events. Having a lead retrieval system at events can assist data collection by scanning attendee badges and gathering their completed profile information.

In this sense, lead retrieval apps can do even better than traditional name cards by allowing more key data to be shared with individual scanned leads. For example, an exhibitor may be interested in the location of an attendee/ potential buyer, their product interests, or even their level of interest in the exhibitors’ offerings. 

In addition to collecting lead data, event organizers can use sentiment analysis to understand how attendees feel about the event, the speakers and the sponsors. This can be done by analyzing feedback or survey responses or conversations. The goal of sentiment analysis is to identify leads that are most qualified, and can help with determining follow-up strategies.

With specific event features such as having a data collection and analysis system in place, event organizers can provide sponsors with valuable insights into the leads generated at their events.  By understanding what attendees are interested in, they can optimize their event content to be more engaging and informative. This can help improve the overall experience of the event and attract more attendees, helping sponsors build stronger relationships with their own customers and prospects, and leading to more sponsorship opportunities for future events.

For increased ROI

Data-driven lead generation strategies can help event organizers and sponsors alike to identify, target and measure leads more effectively. By increasing the effectiveness and efficiency of lead generation efforts, which results in a higher event ROI.

For sponsors, an example of how data-driven lead generation can be used to improve ROI is through lead scoring. By rating the leads obtained through the event based on demographics, interests, and engagement and by prioritizing leads based on their score, sponsors can focus their resources on the leads that are most likely to convert, and create a more targeted follow-up system for their qualified leads, thereby increasing the overall ROI of the event 

Another example is through automated lead nurturing. Sending out personalized emails to leads based on their interests and engagement can help keep leads engaged and interested in an event or a sponsor’s offerings, which can lead to more conversions. For example, a sponsor can use automated lead nurturing to send out emails to leads who have visited their booth at an event. These emails can provide more information about the sponsor's products or services, or they can invite the leads to connect with the sponsor on social media. This can help to keep the leads engaged and interested in the sponsor, which results in leads being generated and  thus higher ROI for the sponsorship.

Boost your event lead generation with us!

Data-driven lead generation is essential for event organizers who want to identify the most qualified leads and target them based on valuable insights into their event attendees and their behavior.  By collecting and analyzing data at events, event organizers can improve the quality of leads generated and boost the business efforts and goals for their events as well as for their sponsors and exhibitors. 

Jublia Engagement Hub harnesses event data and uses the power of AI to help event organizers generate more qualified leads by connecting event attendees with the right people and content. See how we’ve helped power global events with our solution and speak to our Solution Specialists at info@jublia.com to find out more about how Jublia can help you with your data-driven event lead generation efforts.

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Actual event date: Oct 14, 2014

Hi! I am Chinab and I am the CTO at Jublia. At Jublia, we take pride in what we develop and are always at the forefront of building user-friendly and innovative products to change the way people network.

Our key to making meetings intelligent is the way we collect, process, and analyse networking data. We use this data as a feedback mechanism to personalize the networking experience for each delegate. This allows delegates to make smarter actions on meetings and ultimately, benefit manifold returns from attending the event because they are making the right contacts.

Our flagship product, MATCH App, has undergone multiple version updates. In each update, we have improved MATCH App based on our A/B testing and more importantly, based on the feedback that we get from our users — the event attendees. Currently, we are very focused on the simplicity and ease of use.

Here are some of the new features and updates we have introduced in MATCH App:

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1. RevRank — our recommendation engine

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RevRank churns and delivers the most relevant leads for every delegate who uses MATCH App. It has gone through a major revamp making the algorithm both smarter and faster. We have moved to an interest-based algorithm which means that at its core, we take into account the mutual interests to meet. This simple concept of mutual reciprocity has led to a higher quality of recommendations and more successful meetings. With this enhancement, we have optimized our code to achieve a 40% average improvement in speed.

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2. Dynamic search

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As we move to an interest-based RevRank engine, we have revamped our Search feature to be an exhaustive keyword-based people finder. With an intuitive interface which allows you to search freehand or via filters, delegates can zoom in easily to find other delegates or exhibitors who are relevant to them. The search filters are smart — they are pre-populated based on the information of the delegates and are designed to specifically allow event attendees to hyper-target specific groups within the event.

In the picture below, the search box uses auto-complete to provide delegates with suggestions as they type in the field.

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3. A brand new profile page

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Collecting detailed information of event attendees has always been a daunting task for organizers. By redesigning our profile page, focusing on the experience of our users, we allow more data to be collected. We can do this because many of the existing data fields would already be pre-populated based on existing information provided by the organizers beforehand. This makes it incredibly easy for event attendees to add more data. When they do, they build richer profiles of themselves whilst working in line with our technology to garner more interest and to boost more relevant recommendations. One of my favorite parts of the new profile page is our web scraper that does the hard work of searching the web for relevant information based on the data input.

These are just a few enhancements that event attendees can benefit from when they use MATCH App. The real interesting bit is how we have integrated MATCH App into the event ecosystem with our data analytics platform SENSE.

I’m very proud to introduce to you Jublia SENSE. SENSE collects data from MATCH App, in real-time, and helps our clients analyze every interaction made using MATCH App at their events.

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Here are some of the new features and updates we have introduced in SENSE:

1. Analytics, analytics and more analytics

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SENSE is a really powerful tool and our clients know that. We’ve found that they use SENSE to smartly target, qualify and fulfill meeting requests for VIPs, Sponsors and Hosted Buyers. Knowing how corporate representatives are networking allows our clients to timely assist and potentially up-sell new services and offerings (data-driven sales). Right now, SENSE can analyze the interactions between People, Company, Title, Product, Industry and Country across the whole event. The easy-to-use interface allows our clients to zoom into each category (up to 3 levels!) to see the different interactions. We want our clients to make more valuable insights on how the networking at their event unfolds.

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2. Export your meetings function

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Don’t have internet access at your event and want to track the meetings on the ground? Fret not! You can now download all the pre-arranged meetings at your event as a universal .CSV file. Our pre-built template compliments your on-the-ground operations by allowing you to easily extract and analyze meetings information so that you can effectively track all the meetings that happen at your event onsite.

For our existing clients, all these new features and updates have already been pushed out and are ‘live’. If you already have access to SENSE do check them out and let us know what you think or how else you would like us to improve SENSE for you.

The exciting thing about Jublia is that this is just the start of many new features to come. So stay tuned for the amazing things that we’re crafting by subscribing to our newsletter here.

Cheers!

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Article actual date: Jul 22, 2021

With disrupted travel borders cutting off the supply of inbound tourists, countries have been strongly pushing for domestic tourism campaigns that help recirculate the local economy.

Australia stands amongst these countries, and beyond its promotion of natural monuments and city offerings, the event organisers down under had also spearheaded their own initiatives to reboot their business events industry. Notably, National Media took a bold step by kickstarting their journey with full physical renditions of their hospitality trade shows NoVacancy and the Hospitality Design Fair.

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These highly anticipated shows were all set to prime its attendees with thought-provoking content in a face-to-face setting, but the situation took an unexpected turn that no one anticipated.

Locked Out from Lockdowns

Murphy’s law had hit the organisers, and the state of Victoria was locked down for a week starting from 27 May. While this didn’t affect the event venue situated in Sydney, the travel plans of over 1,000 attendees were disrupted, immediately affecting onsite attendance.

National Media needed a quick fix that would circumvent the restrictions while still providing active networking opportunities for the affected attendees. The situation seemed bleak, until Jublia’s customer success team reached out with a solution that alleviated their woes.

Transcending Barriers and Uncovering Insights with Jublia

Initially, Jublia was contracted to solely fulfill business matching needs via our AI engagement platform Match 360°. However, given the disruptions sustained by our client’s efforts, we swiftly proposed to hybridise the events by virtually translating the events’ networking opportunities for a week after the main program, which would empower attendees to stay connected even within these trying times.

Partnering with Jublia thus goes beyond just enhancing the value of your event; with an arsenal of intelligent solutions, Jublia can provide the much-needed agility and assurance in this uncertain business climate.
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The testament of our capabilities are shown in NoVacancy and Hospitality Design Fair’s platform engagement success; over 5,000 attendees generated a total of 16,000 searches on Match 360° alone. This massive amount of data unveiled several analytical insights that empowered National Media to realign their event strategies and explore new opportunities beyond their current reach of their efforts.

For instance, we discovered that the most popular accommodation searches comprised of:

1. Independent hotels
2. Motels & motor inns
3. Midscale hotels

This simple example had enabled National Media to determine if their events were aligning with their marketing objectives, mainly on targeting the right audiences that catered to the needs of their buyers.

Our backend analytics delved further and identified more opportunities that the organisers could tap on. Amongst the discoveries were a few outlier groups that represented a small attendance, but had seemingly garnered comparatively larger search interests in their products and services. While we are not able to reveal the specifics due to the business intelligence value of such insights, we are hopeful that the data would help:

1. Diversify our client’s target demographics by compounding their sales pitches with impression data, which would better convince both current and potential markets.
2. Optimise our client’s marketing strategies by enabling them to promote to the right audiences, drawing highly relevant crowds with strong purchasing intent to their key stakeholders (e.g. exhibitors and sponsors).

Jublia’s event analytics platform, Sense, has thus enabled National Media to thoroughly understand the needs of their current customer bases, and even venture forth towards new opportunities for next year’s iteration.

Beyond our clients, we ultimately serve to satisfy our client’s clients too; audience satisfaction is one of the most pivotal factors that drives Jublia, and while bountiful analytical insights were unearthed through the shows, nothing makes a better partnership with National Media when such encouraging comments from the audiences are made:

“The event was an excellent networking opportunity to review a wide variety of suppliers that suited our needs.”

— Principal, Quinovic Viaduct

“The spontaneous meetings generated by the matching system were highly valuable and made the event worthwhile.”

— State Business Development Manager, GlobeWest

“Fantastic tool that made networking a breeze. I had garnered a great level of contact information in conjunction with clear category interests to match.”

— State Account Executive, PepsiCo

Speak with Us!

Through this fruitful experience with National Media, Jublia has enabled thousands of hospitality professionals, regardless of location, to connect and collaborate on crucial developments despite the turbulent business climate.

We are always striving to perfect our client’s needs through our intelligent solutions. If you are keen to learn more about how you can shape your event’s success with AI-powered solutions, do reach out to anyone you know at Jublia, or reach us at info@jublia.com!

Article actual date: Oct 22, 2021

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Amid late summer surges in the COVID-19 Delta variant, CEOs of health systems, health plans, life sciences and technology companies convened at the Health Evolution Summit to share insights, ideas and best practices for leading through the pandemic’s next stage most effectively. And while the in-person event was a well-attended success, Health Evolution also extended the content sessions and networking opportunities to executives who could not attend because of the ongoing pandemic.

In order to fully maximize the engagement and reach of this year’s Summit, Health Evolution decided to adopt a hybrid approach. Going hybrid, however, poses a number of monumental challenges: On top of the logistical complexities of a live event, coordinating the virtual component requires an entirely different set of knowledge, skills and infrastructure.

Fortunately, these worries were well-alleviated when Health Evolution partnered with Jublia to decipher hybrid opportunities. From pre-event engagement to post-event analytics, Jublia’s processes are designed to champion every aspect of an event. Dan Melore, Executive Vice President of Marketing and Operations at Health Evolution, details his experience with Jublia:

“We felt wholly confident in every step of the process from contract through implementation thanks to the excellent support and knowledge provided by the Jublia team. Jublia is now the standard by which we measure other partners’ level of customer service.”
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Jublia’s AI Engagement Hub illustrates the success of these collaborative efforts. Data from the Hub shows that a large portion of activity occurred beyond the event’s duration, as users have access to content sessions and the ability to search and engage with other highly-relevant participants.

In many cases, the interactions began weeks before the event and were further enhanced with Jublia’s matching algorithm, RevRank AI. This enabled attendees to specify their interests and meet the most important people and watch the most interesting sessions, all on our AI Engagement Hub.

An intuitive platform with real-time backend analytics and an ever-ready customer support team, Jublia’s services are crafted with one purpose in mind: to empower you to champion your event with intelligent solutions and seamless planning processes.

Curious about how our technologies can play a role in your hybrid story? Contact us on LinkedIn or email at info@jublia.com.

Actual article date: Jun 4, 2015

Recently we have been working with a slew of events all the way from Finland to Chicago and we have studied the various marketing campaigns that different organisers offer their clients (exhibitors and sponsors). We have also heard honest feedback directly from their end-customers (visitors and delegates) via our personalised concierge service.

We noticed that varying levels of attention is being paid to Customer Centricity between different event organisers, although we already know the benefits of having a good focus on Customer Centricity from a marketing standpoint.

To create a stronger focus on Customer Centricity, organisers must invest money and time to create the appropriate engagement channels that interacts with your customers. Engagement channels in any event include app-to-person, person-to-person and mails-to-person. Most importantly, any engagement channel that you use must be tightly coupled with a robust backend that filters the raw data into client and end-customer insights for you.

While technology and traditional channels come together to offer a plethora of engagement mediums in an event, we are seeing an increasing number of organisers offering too many under-performing channels in their events. This results in their end-customers being engaged in different channels, where some of the latter may not even be relevant to them.

Under performing channels are more often than not, the channels that irritates your end-customers due to irrelevancy of information.

Business matching is one such channel that can under perform if not managed well.

This is because there will definitely be overzealous vendors or sellers in your event who will be using your tool to try to “spam” meeting requests to your end-customers regardless of relevancy. If they have paid a huge amount for your event (events are one of the most expensive marketing activities), it is only natural that they will want to achieve the most out of your event.

Therefore, organisers should be in control of the communications that trickles down to their customers. The key point to note is ‘Comfortable Engagement’. This means all attempts must be made to simplify and condense information into a single email or brochure before sending it to your end-customers. The last thing any organisers want to do, is to alienate key end-customers in your show by overwhelming them with information beyond a comfortable level.

So how can we take it from here? I strongly suggest project teams to take a step back, curate their engagement channels to focus on delivering the most relevant information and to streamline their communication channels within a comfortable level for your end-customers and clients. Curation and streamlining your communication is most effective when you already have the essential data at hand to base those endeavours upon. Always back up your gut feelings with data, or risk going into the wrong direction, just like in the video shown above.

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Planning an event is no easy task. There’s a lot of things to consider to make sure nothing is amiss, from choosing the venue to thinking of the solution to every possible scenario during the event. At times, it can get so overwhelming that one might wish they were Doctor Strange just so they can predict the 14,000,605 possible outcomes or challenges they might face ahead.

Well fortunately, you don’t have to start a quest to find the Book of Vishanti just yet. We have a list of challenges event organizers commonly face to ease your worries, complete with the solutions to ensure that everything runs smoothly for any events you have planned.

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Facing post-covid attendee number stagnancy

Now that we’re entering post-pandemic times, you might think that people are eager to experience live events again. But that excitement is likely to be dampened by so many factors - people still being cautious of the virus, high travel fares, job changes, or possible economic recession - that the number of live event attendance are stuck at 65% of the pre-pandemic numbers from 2019.

To face this major problem, you can try doubling down your efforts to broaden your audience pool. One way to achieve this is by sharing your eye-catching event posters and strategically spreading them on as many platforms as you can: from social media, websites, and even through email marketing because covering more grounds means you’ll get your word out to more people.

Another technique to try is by reaching out to your past attendees, particularly if the event is similar to the one they attended in the past. It is likely that your past attendee has built an emotional connection with you during the time they spent in your last event. This would greatly urge them to attend your future events too, especially if your previous event has left a great impression on them. So it’s time you try reaching out to them with a personalized email or newsletter. You’d be amazed at how the magic can unfold in front of you.

Now, once you’ve reached them, make sure they’re fully informed about what your event is all about and what makes it absolutely worth the visit. Most people are already excited to jump back into the live event scene, they just need a little push.

Also, it’s best to reassure your audience too. Although Covid-19 restrictions are mostly lifted and the number is decreasing gradually - as of late July 2022, we are already at around 1/3 of the total of cases from January 2022 - people are still hesitant to go to onsite events. So, be sure your attendees know that you prioritize their safety and health by informing the clear Covid-19 guidelines applied to your event. That way, you can finally convince any hesitant potential attendees to go.

Now, while your efforts in increasing your audience and attendance is important, make sure that you don’t spend too much energy on the matter. Be sure to make the most out of the people who have already clicked the last “Register now!” button too. It can be a great chance to encourage making more meaningful connections among the attendees or speakers so that everyone involved feel that they come home with plenty of new lessons.

Remember that quality is as important as quantity! To know more about the importance of effective quality registration, you can get our eBook guide for Free here.

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Engaging your audience…but only during the event

We can all agree that engagement is always the key to a successful event. However, many make the mistake of only focusing on the day of the event that they tend to overlook the importance of both pre-event and post-event engagement.

Pre-event engagement starts from your very first touchpoint with the audience: registration. At this stage, you have to make sure that your attendees know every information they need to know about your event. This includes guiding them to your event, letting them know what to prepare, and even recommending contents tailored to their interests before they attend your event.

Now if pre-event engagement serves as a type of introduction to your event, post-event engagement is the perfect time to encourage feedback about your event: learn valuable input to measure your success in this event and determine points to improve for your next event. The post-event engagement timing is also best for you to highlight your event’s content on your platforms so that your attendees can access it for an extended period of time. After all, with all the excitement, attendees wouldn’t be able to consume and learn all your content in such a short period of time.

Experience a more seamless engagement journey with digital platforms - social media, email newsletters, websites, and even event apps - to make sure that your attendees can access everything in just a few clicks. Enhance their experience and help them avoid confusion by making sure the information is accessible to read at any time, any where!

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Thinking networking opportunities will come naturally

Everybody misses that feeling of excitement as you step into an event venue, knowing the many new friends you’re going to make during it. Although virtual networking is possible and quite effective too, the essence of face-to-face networking is irreplaceable. In fact, 68% of entry-level professionals state that networking face-to-face is the most valuable among all.

It’s understandable to think networking comes naturally in events - and it usually is, due to humans' sociable nature. However, if it is not paired with well thought-out networking plans or the right facilities and tools to network, it would be a fatal mistake. For example, your attendees might exchange a business card or two, but it doesn’t guarantee that they would be compatible and do more meet-ups when they leave the venue.

This is where event matchmaking steps in. Help them learn, exchange thoughts with like-minded people, and get inspired by finding the perfect match tailored to your attendees preference and needs through our AI Matchmaking feature. Supported by machine learning, you will be able to make accurate compatibility predictions and come up with unique recommendations for each attendee. This way, they can make the most out of your event through the meaningful connection they make.

Encourage attendees to maintain their network outside of the event by facilitating a digital platform. To make it easier, the Jublia app provides an in-app messaging system easily accessible for the attendees of your events. Find the people you meet on the event through the app, then exchange contact information to never lose touch with any of them.

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Not providing enough information to guide your attendees

From the get go, you should already explain a lot about your events so your attendees know what to expect: who the key speakers are, which sessions are the highlight of your event, who’s coming to the event,  to when and where it’s going to be held.

Break down all the details they need on a clear and easy to understand session schedule. Make sure that your attendees won’t miss a thing by giving them time to list down the sessions and activities that interest them from the very beginning. You can also arrange for easier access by utilizing your digital platforms to provide information about the session schedule!

Another thing that tends to get overlooked is the directions. Your attendees are likely to already be excited to come to your event, head full of the things they want to do and get from your event… but as they enter the venue, they end up spending most of their time looking for the sessions instead of learning from it. So, help your attendees make the most of your event by making sure you have clear directions in the event. Better yet, provide a map to help your attendees navigate around with ease. Try our AI Maps on our Event App. All you have to do is upload the static image of your map and let our AI do all the magic for you in just a click away.

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Letting all these valuable event data slip through your fingers

Plenty of attendees, on-time schedules, and great networking experience are all indicators of a successful event. However, not collecting these valuable data in your events may be a huge mishap.

Data in events can help you measure your success and help determine whether you successfully reach your event KPI and ROI. Not limited to that, with the right tool, you can also collect much more detailed data about your attendees, their behavior, and so much more. Use the data to review your current event, plan the next event, or better yet, highlight all the information you learn in the case studies you’re presenting to your future clients.

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Your weapon to face most challenges: Digital platforms that are geared for LIVE!

There’s a lot of challenges that come with preparing for an event. But it’s like what they say, modern problems require modern solutions. Now, you can solve everything with the help of digital platforms.

Jublia serves as an engagement hub that can empower your live events by engaging your attendees from the very first touchpoint to your event until after they leave your venue. From AI Matchmaking, branded Event Apps, and even AI Maps, Jublia, enhance their experience with your event through an integrated flow of information, available just a few clicks away!

Drop us a message at info@jublia.com or follow us on LinkedIn. You can also try out our feature by downloading Jublia App 3.0!

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Actual article date: Jan 14, 2014

Many of us have attended networking sessions some time in our lives — It could be a planned formal networking session at a 3-day convention, an evening session at the cocktail party with a few tables, or even an informal chat-me-up session at a birthday party. But whatever the setting and occasion, the procedures involved in the traditional way of networking have not evolved over the years.

The traditional way of networking, conventional networking, or guerrilla networking as we call it involves the following steps:

1. Enter the venue

2. Look for a target

3. Make introduction

4. Exchange business cards (remember to carry enough!)

5. Next target

Now given this day and age, is this method for networking the most effective?

Most people might presume that the more people you meet, the better. We couldn’t agree more. However, we soon realised that the follow-up rate from the delegates we met was appallingly low. Did you know that less than 28% of business cards exchanged at events are actually followed up on? (CIBTM 2013) Were people meeting too many delegates that they couldn’t remember us? Or perhaps they simply didn’t like us? Thankfully, we found that this was the case with many other delegates as well.

This shortcoming in conventional networking at events was echoed by Monroe Mann, co-author of Guerrilla Networking. As mentioned by Mann: “People do traditional networking by just pushing their way in and giving out business cards thinking that’s what’s going to make progress”. I guess we were all wrong.

But hey, don’t get me wrong. I’m not saying that we should eradicate guerrilla networking. I’m saying that something else should be done to minimise this loss of networking effort and to increase our return on investment (ROI) spent attending events.

Instead, what we propose is focused networking, which is as follows:

1. Have background information of the attendees before the event

2. Filter out relevant contacts

3. Making quality meetings that are mutual — We call that a handshake, a mutual agreement between 2 delegates to meet and network.

Introducing our flagship product, Match©, a one-click access web app that cuts away all the clutter and lets you achieve what most delegates want with minimum fuss — only meeting the people that you want to meet. Yes, it is as simple as that! We increase the ROI and make it simple for you by automatically sorting out the most relevant people that you want to meet. This list is sorted out according to your indicated interests and industries of the people that you want to meet. Hundreds or thousands of delegates’ information are managed by RevRank™, which not only sorts out the most probable people that you would like to meet, but also ranks them for you in order of relevance.

According to Monroe Mann, “Networking isn’t about just banging on doors over and over. If you have nothing to offer to other people, it doesn’t matter how persistent you are.” As such, our in-built scheduling function addresses this challenge as it allows for meetings to be requested and accepted — a mutual agreement between 2 delegates whereby both are able to benefit from the connection.

With Jublia Match©, we aim to revolutionise how networking is done. We aim to streamline the process, increase your ROI and allow you to engage with people that you want to meet.

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Article actual date: Apr 5, 2022

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An onsite career fair can be an exciting yet tiring experience for attendees. Besides the excitement of kick-starting their career search, there’s also the hassle of going through queues for interviews. Even though onsite experiences can never be replaced, we should also understand that a digital platform is here to make your career fair more efficient and meaningful for attendees.

To guide organizers on hosting their next successful career fair, we have compiled some important guidelines you should take note of.

Choosing the Right Platform Remains Crucial

As events are returning onsite, you should continue to enhance and empower your next career fair through digital elements. With a digital platform, you can build a digital ecosystem that goes side-by-side with your live events in the venue to make your career fair more efficient and engaging for both job seekers and employers.

Digital tools are not here to replace onsite event experiences, but to help elevate your career fair’s experience for attendees. By leveraging on digital tools like Event Apps, event activities can be automated. Higher efficiency can be achieved as attendees can have access to all the event information in one centralized platform, only one fingertip away.

Attendees can now focus on meeting with suitable people and creating meaningful connections and conversations throughout your career fairs.

Engagement is not Limited to During the Event

Since the recent rise of virtual events, organizers have realized that engagement should stretch beyond the actual event days. This is a great opportunity to extend the lifespan of your career fairs, starting conversation pre-event and keeping it going even when the event has ended.

But how can you successfully encourage attendees to start engaging before and after your event dates?

Pre-Event

For any career fair events, some useful methods for pre-event engagement includes early registration, resume submission and company profile upload. With these, both job seekers and employers can pre-screen companies and candidates they might be interested in, to reach them out early and have actual curated meetings during the career fair dates.

Post-Event

Once your career fair is over, you should continue to make an impact amongst your attendees and ensure you have activities scheduled to keep them engaged. You can send your attendees relevant content like video recordings of speaker sessions, follow-up on interviews and assist them throughout the hiring process.

These methods will encourage your attendees to continue interacting and engaging even after your career fair ends, keeping the conversation going and allowing meaningful matchmaking and valuable interactions between job seekers and employers to continue taking place.

Excellent Matchmaking is a Must

Matchmaking plays a crucial role in career fairs. Besides recommending and matching job seekers to employers or positions based on their interests, matchmaking also helps to spark meaningful conversations and provide efficient networking in your event.

To achieve excellent matchmaking, your career fair should have a smart recommendation engine that has the capability to match both employers and candidates with their personalized requirements.

It is beneficial for organizers to use an event platform that offers AI matchmaking. This allows you to streamline and control the process required to match job seekers, employers, and job openings. Job seekers will be delighted when they can simply select their interests and be recommended to suitable companies and positions based on their personalized requirements.

Understand and Plan for your Target Audience

Understanding who will likely be interested in attending your career fair helps in catering your career fair event activities towards their interests, needs and wants. Your career fair content will differ according to your target audience, for example, between new graduates and PMETs.

If new graduates are most likely to attend your career fair, then its content will revolve around topics and discussions like “Career Advice For New Graduates”, or “The Best Industry For New Graduates”.

Consequently, if PMETs are more interested in attending your career fair, then its content will be vastly different compared to a career fair for new graduates. Possible topics like “Three Key Management Skills All PMETs Need” or “How To Upskill Yourself” should be used instead to encourage conversations.

When you have a clear understanding of your audience, your attendees’ experience will be maximized, and your event can provide them with excellent networking and matchmaking opportunities. Thus, there is a greater chance for them to successfully clinch a job offer based on their interest.

Talk With Us!

One of the secret keys in holding a successful career fair lies in the partnership with a robust digital provider, whose solutions are tailored to your event’s needs and bring the best out of it.

We at Jublia understand the importance of a digital platform for any type of event. With almost a decade of experience under our belt, we are ready to empower your live career fairs digitally.

If you are interested to know how our digital platform can be adapted for your next career fair and elevate its engagement and matchmaking, contact us at info@jublia.com, follow us on our LinkedIn, and schedule a demo with us now at bit.ly/jubliademo!

Article actual date: Jan 30, 2020

With the 2019-nCoV spreading globally, we understand that events based in China are undergoing huge challenges.

Our hearts go out to everyone who has been affected, especially Chinese organisers who are experiencing an insurmountable challenge to postpone or cancel their shows amidst the widespread fear and the prevention of public assembly and gathering of people at exhibition venues.

Our business isn’t immune to these external forces either and we had to make tough joint decisions to cease operations with our event partners for a number of projects despite the tireless investment of time and resource in the months preceding. Everyone has to do their part to ease the situation, and Jublia would like to do the same to make the current situation better.

We have rapidly iterated our end-to-end business matching platform to support virtual meet ups. Our aim is simple. We want to do our part to help our event organisers partners create continuous value for their customer, despite cancellation/postponement of their shows. Basically, attendees would be able to connect with each other online instead of physically meeting up.

Jublia want to offer (on a pure goodwill basis) the full suite of our award winning business matching services that has been re-engineered to support connections online for free. This offer will only be extended to events based in China who had to abruptly cancel or postpone their events between Feb 2020 to Mar 2020. There are no hidden charges to this initiative, it is purely our wish to give back during trying times to the industry that we love.

The objective of this initiative will be to:

1. To lessen the impact faced by event organisers in China with an online solution that partially augments the event experience online for exhibitors and attendees who have commited to your event.
2. To facilitate relevant attendee engagement which would allow for continued value creation to buyers, sellers, delegates, visitors and sponsors.
3. To keep event organisers in the loop of actionable insights and business intelligence gleaned through search trends with interaction analytics.
4. To (as much as possible) prevent lost of business dealings and transaction that take place on the trade floor or at events physically.
5. To allow committed international attendees who are unable to attend the events, to continue engaging with your exhibitors.

Ultimately, we sincerely believe that event organisers will adapt to these challenges and bounce back very swiftly once the situation is under control. This hurdle is temporary and during this intermediary time, let us partner you to make the situation better.

Please contact any of us at Jublia or drop us an email at info@jublia.com if you are keen to begin this implementation. We understand if there are reservations. Our team is poised and ready to answer any concerns that you may have.

Tough times don’t last, tough people do.

2020年1月30日- 随着2019新型冠状病毒在全球范围内的传播，为了防止大量公众聚集而导致肺炎疫情蔓延，JUBLIA得知即将在中国举办的大型聚众活动都面临着取消或延迟的风险。展会主办方们，特别是中国的展会主办方们，需要做出艰难的决定，推迟甚至取消他们辛苦筹备了很久的展会。

面对这样的不可抗力，作为会展行业的一员，我们十分同情所有受到影响的人们，我们不得不和我们的合作伙伴们一起做出决定，暂停一些耗费大量时间与资源的项目。疫情当前，全民作战，JUBLIA也想为正处困难时期的中国展会主办方们尽自己的一份力。

JUBLIA决定为受影响的展商免费提供其曾多次获奖的核心产品-商务匹配平台，并通过重新设计，来支持展商和观众之间的在线配对和沟通。

为了解决展商和观众不能到现场参展的问题，我们快速迭代了我们的商务匹配平台来满足当下的需求。迭代后的商务匹配平台可以充分支持展商和观众在线上进行1对1的会面和沟通。我们的目的很简单：尽自己的绵薄之力帮助展会主办方们最大程度降低损失。

在2020年2月1日至2020年3月31日期间面临展会取消或推迟的展会主办方们均可获得此次捐助。JUBLIA承诺，本次捐助不含任何隐藏的费用，纯粹希望给我们热爱的会展行业在困难时期贡献自己的一份力量。

我们希望通过本次捐助能做到：
1. 帮助已经决定参展的展商和观众可以通过使用在线配对解决方案，尽量弥补不能去现场参展而带来的损失，这样可以大大缓解展会取消或延迟给展会主办方们带来的压力。
2. 通过在线上促进展会出席人员之间的参与度，持续为买家、卖家、代表、访客和赞助商创造价值。
3. 通过配套的数据分析系统，让展会主办方们洞悉所有出席人员的行为并做出基于数据的决策。
4. 最大程度让原本只在展会现场发生的合作和交易在线上发生。
5. 允许已经登记但是无法参加展会的国际买家们，通过线上配对平台与展商们进行交流沟通。

最后，我们相信，一旦疫情得到控制，展会主办方们将马上恢复正常运营。困难只是暂时的，在这个特殊时期，让我们齐心协力，共克时艰。

如果您想使用我们捐助的服务，请联系您认识的JUBLIA任何一个员工或者通过info@jublia.com联系我们。 我们的团队将随时回答您的任何问题。

没有过不去的坎，只有打不倒的人。

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Forget about fairy tales, the hunt for the “perfect match” extends beyond love stories. In the bustling realm of business events, all attendees crave connections just as much, but with a professional twist: matchmaking.

Finding the perfect match is the beating heart of these events: exhibitors seek to showcase their wares, sponsors yearn for visibility and customer connections, and visitors search for interaction with industry professionals. On the organizer’s end, every meaningful interaction is a step closer towards their event goals. It’s a win-win scenario, but only if the right connections are made.

Here’s where matchmaking comes in, acting as the cupid in the world of business events. Let’s take a deeper look at the diverse matchmaking types that can transform your events into a thriving hub of successful pairings.

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Types of Matchmaking at Business Events

• Organic matchmaking

Attendees who have set their eyes on certain people they want to meet at an event will manage their meetings independently. They will send and accept meeting requests based on their interests utilizing the digital platform of the event they participate in. This natural networking flow fosters genuine connection, allowing all attendees to steer their own interactions course.

• Facilitated matchmaking

Exhibitors, sponsors, and attendees can benefit from some features provided by AI-powered facilitated matchmaking. Think hosted buyers or VIP programs where pre-arranged meetings connect qualified buyers with sellers, exhibitors, or suppliers. This approach guarantees productive encounters, maximizing the value of each interaction.

Meeting recommendations is another form of facilitated matchmaking. It ensures attendees receive unique recommendations based on the individual interests they put during the profile setup stage. 

Jublia, with our best-in-class matchmaking solutions, goes one step ahead with an auto-matching feature to present attendees with pre-scheduled meetings based on their profiles and interests. No more guesswork, just seamless connection right from the start.

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Matchmaking Through the Event Phase

• Pre-event: cultivating connections from the ground up

The fire of matchmaking ignites well before the event buzzes with activity. It starts with laying the groundwork for fruitful interactions by encouraging attendees to actively shape their experience prior to the event days.

This begins with profile creation, where they detail their interests, goals, and expertise. Consider this stage as a crucial step to provide valuable information to intelligent algorithms, more than just filling in empty forms. These algorithms act as sophisticated matchmakers, analyzing profiles and identifying potential synergies based on shared interests and goals.

The outcomes? Pre-scheduled meetings that sparked focused conversations even before the event commences. This allows attendees to build rapport, identify common ground, and maximize their time at the actual gathering. It’s a strategic approach that goes beyond chance encounters, creating a fertile ground for meaningful connections and productive exchanges.

• During event: excitement and engagement in the fast lane

The thrill of the chase doesn’t end with pre-scheduled meetings. Matchmaking still works during the event, and it keeps the energy high with diverse formats that cater to different preferences.

Through roundtable discussions that spark in-depth conversations on shared topics, attendees are able to foster collaboration and knowledge exchange. While speed networking injects an element of fun and rapid connections, allowing attendees to meet numerous individuals from different fields in a short amount of time. Blind matching sprinkle a touch of mystery in the speed networking. The anonymity encourages attendees to focus on shared interests and fostering genuine connections, rather than being swayed by preconceived notions. 

Onsite concierge-led matchmaking also has its share during the event days. Armed with AI recommendations, the friendly experts will roam around the floor to efficiently connect attendees based on their specific interests. Their hands-on service ensures accurate and speedy matchmaking, enhancing the overall event experience.

This dynamic mix ensures there’s always some possibility for everyone, keeping the event buzzing with engaging interactions and the constant potential for new discoveries. After all, it’s important to note that matchmaking is not just about the number of connections, but the quality and engagement that fuels meaningful interactions.

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Choosing the Right Matchmaker

The key of successful event matchmaking lies in the organizers’ hard work, with digital solutions as its core. 

Remember that one size doesn’t fit all, making the choice of the right matchmaking approach becomes crucial. Goals, target audience, and budget are among the important factors that need to be considered.

Partnering with a robust event tech provider like Jublia can simplify the process. Jublia’s AI-powered matchmaking architects connections between event stakeholders to match each one of them with their perfect counterparts. 

The flexibility of our digital solutions makes it possible to adapt to different event needs and circumstances. Furthermore, our scalability will bring your event to new heights and closer to your goals, not limited only to matchmaking. 

We penned down one of our successful partnerships in a meetings programme at Nexticorn Summit 2023, boosting around 290% increase in on-site meetings compared to the previous edition. A geoscience conference organized by Meeting Matters also experienced a significant impact from pre-scheduled meetings facilitated by Jublia, resulting in 1,500 meeting requests.

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Bring Your Event Matchmaking to a New Heights

Finding new connections and establishing business relationships are among the many reasons why people attend events, further emphasizing the importance of matchmaking and networking. Regardless of the approach chosen, it’s worth noting that business matchmaking is not just about connecting people but also providing value to all stakeholders involved.

At Jublia, we believe that every event is unique. Thus, we provide an engagement hub with unified digital solutions not only for matchmaking, but also leads generation, AI interactive maps, and more.

Jublia Engagement Hub with its high flexibility and scalability is capable of supporting your event needs and ease it closer to the goals. Let’s talk about how our digital solutions can be the final missing piece of your event planning puzzle! Talk to our Solutions Specialists by dropping a message to info@jublia.com and schedule your demo today. Before we go, make sure to be the first one to hear from us by following our LinkedIn page!

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Article actual date: Jan 19, 2017

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We have been a little silent since end 2016 going into 2017, but that only means our team has been hard at work to introduce relevant features in our products.
I am pleased to announce the following features which are aimed to improve organisers workflow on Jublia platform and let them deliver the best business matching performance with more efficiency.

1st, CRM

CRM, short for Customer Relationship Management, on Jublia SENSE allows you a one stop platform to gather all relevant data, to assist your clients at your event in the most efficient way possible.
This is especially useful for hosted buyers programme, where show team members are highly active in managing the buyers needs and will be able to use this extensive feature to manage buyers meetings, print buyer schedules, find out which exhibitors would like to meet them (and if they have responded).

Let us know if you are interested to take it for a demo spin to see how this can boost your buyers meetings management.

2nd, Sending better requests

We are taking one step forward in create better meetings will more relevant context. As of today, any requests sent in Jublia allows you to send a message and more: the sender will be able to indicate specifically which products, services or partnership he/she is interested in. This allows the receiver to understand why the sender wants to meet him and thus, giving more context to allow the receiver to respond.

This is a small add-on, but we find it extremely useful especially in trade exhibition and investment related events.

3rd, Search Trends

Search is probably the single most important feature of any business matching system, to enable your customers to accurately source for important leads.
This is why it makes complete sense for organisers to study their event search data. Sample images from our demo platform below.

4th, Requests over time

We found that by understanding how requests are made over time, you can better understand how passive (or active) your attendees are, and how strong the buy-sell potential is sustained in your event. Give this graph a look on Sense if you already have an event using Jublia previously and want to find out how and when exactly your users are more active (or passive).

5th, Agenda

I kept this as the last item, but Agenda is the single most exciting part of our system to merge Content and Leads together, into 1 platform. We can now provide an integrated Agenda within our business matching system, offering the world’s first unified scheduling platform your attendees. This is especially useful for Confexs and/or Conferences which are are mainly agenda-based events.

This is not irrelevant for exhibitions too. The agenda can be used to include your exhibitors’ booth activities, allowing exposure of these activities for your visitors/buyers, as they setup their on-site meetings. All via the same platform. Below is a sample image of how it looks like on Jublia MATCH platform.

We will be speaking about Agenda in further depth in a separate blogpost soon. Stay tuned!

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Investing in event technology for your conferences and trade shows costs a pretty penny. However, the value you gain from these technologies are significant, as you not only add value to your events, but also to your attendees’ event experience. According to Forbes, “when designing event experiences, a number of touch points slip naturally into the attendee journey: registration, networking, keynotes, breakouts, etc. but taking the time to understand the full potential of these steps can enhance the experience for your attendees and the return for your company.”

Knowing this, what you do with the event tech needs to lead to a significant outcome for yourself as an event organizer, as well as your attendees.   

Take in the Attendee Journey

The features available in your event tech need to be optimally utilized.  To do that, you need to put yourself in your attendees’ shoes, identify the attendee journey, and address any ways you can improve this journey through your event tech features. 

Stage 1: Content Introduction and Personalization

Introducing your attendees to the content you’ll be showing at your event can start way before the event days.  

Pre-Event Content 

Your event website will be launched weeks before the event starts, allowing public access to your event platforms without login requirement. Your audience will then be able to access the essential elements of your event, including the sessions, venue floor plan and layout, as well as the participating sponsors and exhibitors for your event. 

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By doing so, you are getting your attendees ready for the event in advance by allowing them to explore the event web platform to get a grasp of what your event has to offer.  A public-facing platform is also capable of reaching beyond the attendees, as it also allows the general public to catch a glimpse of the event, which makes it a good way to promote the event. This is what the Jublia Public Hub feature allows you to do. 

Promoting a public facing aspect of your event is key to generating interest and sign ups. To make sure that you can maximize this opportunity:

1. Make sure you have set your Open Graph protocol on the link to a public directory or hub to ensure that the preview image, description and more is attention grabbing on social media.
2. Allow your prospects to engage with your digital event content publicly and create their own favorites or bookmark lists which they can come back to in future visits. 
3. You can also share sponsored sessions on your social media channels and link to your public hub to not only provide more exposure for your sponsors (as part of their sponsorship package), but also entice your audience to explore your public-facing platform.

Personalized Agenda 

Personalization has a massive contribution to a meaningful event experience for your audience. Similar to when you plan before a trip, those attending your event tend to want to research and create their own unique itinerary for your event. As such, promoting such a feature helps to ease your audiences into your event journey better, with a ready to use digital planner (and better still, powered with AI recommendations!).

To promote personalization value better, it is important to:

1. Craft your marketing message leveraging on the warm perception of a helpful digital planner that is actually part of your event journey, as opposed to a cold introduction to a digital platform for the event. Don’t just mention it as a feature, but really send a targeted message about the benefits.
2.  Have a simple 3-5 step visual guide to access the digital planner, be it through the web or native app. Taking a multi-channel access approach to your digital platform ensures that you have the best reach across your attendees' access preference. 
3. Avoid setting up an overly detailed huge PDF guide which users may not even look at. Worst, it can create the wrong perspective that this is going to be a cumbersome experience for a user.

Stage 2: Network Building

Networking is undoubtedly one of the main reasons why attendees go to events, whether it’d be to get new contacts or to touch base with existing ones. Facilitating opportunities for meetings and networking is a crucial part of event planning and organizing.

AI Matchmaking 

The data your attendees input in their profiles not only aids in content personalization, but also enhances business matching possibilities. This is an innovative solution in the events industry, with machine learning as its backbone. Get recommendations as to who you can and should meet based on information inputted and interests, whether it be those from similar company backgrounds or industries. The benefits of this AI matchmaking function should not go unnoticed, and should be promoted for your event.

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AI is a strong value proposition itself, but it will not auto-magically create the best matchmaking in the room if your attendees are not involved. Hence you will need to:

1. Bring across in your messages the tangible value on how the AI will fast track their ROI at your event. Do not mention AI for the sake of AI.
2. Learn from your stakeholders and promote successful cases of how AI smartness has enabled them to discover and capture the right prospects at your event. If they can, so can you.

Lead Capturing 

Your attendees and sponsors are sure to mingle at your event, and better yet, exchange contact information. This is where the benefits of lead capturing features come into play. It is a necessary tool for exhibitors to track leads and boost sales from the start. Yet, we cannot assume that your event stakeholders will readily be aware of the use of this feature on their own.

As lead scanning is a relatively well known requirement for exhibitors, what really matters is to capture the right timing (usually the week before and during the event) to reach out to the exhibitors and sponsors on how to best activate this feature. This include:

1. Making it obvious to them on why this is better than collecting physical namecards. In Jublia Scan, you can opt to provide more information than what a typical name card can!
2. Have existing onsite surveyors/promoters visit each exhibitor/sponsor to make sure that they are guided in activating the function during the first morning of the show.

Stage 3: On-site Guide

Event days can be hectic, so your event digital tools should have features that can help your attendees move about more efficiently while on the ground. 

Navigation and Wayfinding  

Events, conferences and trade shows come in a variety of formats and sizes. Navigating your way through event venues can be a challenge, especially in larger venues. With a feature like AI Maps, your sponsors and attendees can view the event venue in advance.  

Jublia AI Maps is ahead of the game, eliminating siloed maps and static floor plans. Jublia’s AI-powered maps and web platform allows attendees to explore and understand the event space event during the pre-event phase, with seamless integration between maps, searches, and listings. 

Furthermore as a map is highly visual, you can always spice it up with key logos to demarcate important areas (and even monetize on that aspect!). Hence, being able to promote your interactive map not only helps the attendees find their way, it also keeps sponsors happy with their visible brand awareness.

Since maps is a significant aspect of a live event, you can easily use it as you promote your event through these methods:

1. Announcing your event with a ready interactive map to create excitement around the available space that your stakeholders can partake in your event
2. Create onsite touchscreen kiosks that display the interactive map, increasing the visibility of your maps (and sponsor logos!) plus having a kiosk that serves a great navigation purpose. Hitting two birds with one stone!

Pocket-sized Source of Information

All of the above features should be accessible in an all-inclusive event app. What could be a better way to provide your attendees with all the event information, including their personal agenda and meetings schedule, than in the palm of their hands? 

An event app allows for a number of communication and interaction channels. Event planners or event exhibitors, can send any message or update to everyone's device, ensuring that both attendees and presenters are constantly up to speed, sponsored sessions and company collateral can also be promoted and displayed in the app, allowing the app users to gain full visibility of the content of the event, and access to more information on participating sponsors.

These are fantastic values that a native event app brings to the table, and the key on native app promotion is to capture the best timing to promote to your attendees, and that is usually right before or during the event. Hence we recommend to:

1. Make sure your digital billboards, printed materials (posters, within a badge or a booklet) give exposure to the app. Better yet, showcase your official event app through your website from before the start of your event to further spotlight it as a beneficial tool on-site.
2. Make sure that your native app access is simple and seamless; users should have a single sign on experience rather than fumble around with yet-another-password.

Feature Promotion and Feature Adoption

By promoting these features to your attendees, you are encouraging them to make use of these features to the fullest to create a valuable event experience. Encouraging feature adoption can be challenging, so make sure you know the tips to tackle these. Jublia has a recommended framework to follow to track feature adoption along with the metrics you can use to evaluate the success of your adoption rate. 

Create Powerful Event Experiences with Jublia

Leveraging event technology to maximize your event’s potential is an essential strategy to take your event to the next level. This is especially true when you know what features of your event tech you need to promote to ensure your event audience are fully engaged and are getting the most out of their attendance.

Find out how Jublia’s solutions and features can help you achieve this and more by speaking to our Solution Specialists at info@jublia.com, and don’t forget to follow our LinkedIn page to get the latest updates!

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Actual article date: Nov 5, 2016

If you asked most exhibition organisers what defines a successful show, the reply would be: floor space, a sea of trade visitors and booths as far as the eye can see. The industry has long relied on these metrics to assess the growth and profitability of their events. Even at the global level, UFI’s annual reports will gauge the health of the exhibition industry using these measures.

So imagine my surprise when the regional head of an international exhibition organiser cautioned that the singled-minded pursuit to increase exhibitor and visitorship year-on-year will hurt a show.

Why? When shows increase in size and organisers do nothing to foster a better environment for business opportunities, the experience for both visitor and exhibitor invariably suffers.

The opportunities created at a trade show doesn’t stem from countless warm bodies strolling past never-ending booths. Exhibitors want to engage trade visitors with serious business intentions, and the latter isn’t keen to wander countless halls and aisles searching for suppliers when tech advancements have it much easier for buyers and investors to do pre-event research.

Why do matchmaking / business matching?

The preference for face-to-face meetings has long shielded the industry from disruption; before the rise of B2B market places, digital networking platforms and internet B2B research, there was little cause for concern. When quizzed about the competition, most organisers mention rival exhibitions, either within the same country or region. The largest trade shows might even have rivals placed in other continents, but few organisers see digital alternatives as a direct threat. At the most, perhaps a distant existential one, waaaaaay into the future.

But this is the age when all roads lead to tech disruption and you can find plenty of roadkill on the asphalt: retail music, personal transport, hospitality, the list is long. Even the tech sector isn’t exempt — just look at how Google has replaced Yahoo.

The organisations that survive and thrive do so through embracing innovation and change. The partnership of UBM and Alibaba is a clear example that organisers can and will embrace innovation and evolve their business models. No doubt more than a few heads — certainly ours — were turned when the UBM-Alibaba announcement was made. Still, there’s no need to rush into partnering the next B2B marketplace. There are other ways in which organisers can innovate and adapt.

One such method is by incorporating matchmaking and business matching into your events.

What is matchmaking / business matching?

It’s a service provided by event organisers to facilitate relevant business connections between event participants to explore business opportunities, be it procurement, investment, collaborations, partnerships or peer-to-peer meetings. Matchmaking / business matching is by no means new to the industry, and its use in exhibitions has only grown.

Matchmaking / business matching can be done a few ways:

• Digital (event apps, browser-based platform, etc.)
• Analog (phone calls, in-person, etc.)
• Pre-event or onsite
• Internally or through external parties

Organisers can and should combine a variety of methods for a satisfying participant experience. An example of a comprehensive matchmaking / business matching service might be one where participants are engaged pre-event through both digital and analog means, with VIPs and sponsors getting additional support from the organiser onsite during event days.

In a UFI Survey on Matchmaking, over 70% of respondents indicated they had organised matchmaking session at their exhibits in the past 3 years; 90% indicated they would offer matchmaking in the future. It’s important to note the survey was taken five years ago. One can be certain that matchmaking will eventually be the norm at trade shows if it isn’t already.

Exhibition organisers who dismiss the threat of tech disruption risk more than just their profit margins or losing market share to rivals — they might well become the next tech disruption roadkill.

Conundrum of exhibitions. Changing nature of attendees. Quality vs quantity. Need for quality meetings.

Written by Alex Ng, BD Lead

Article actual date: Nov 2, 2021

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Earlier this year, we teamed up with Pigeonhole Live to draw out the true content potential of our AI Engagement Hub, empowering organizers with a plethora of interaction options that easily addressed any virtual engagement challenges. While it’s only been a mere few months, much has changed in our landscape since then, and both Jublia and Pigeonhole Live have greatly augmented to take on the next Goliath — hybrid events.

One hybrid voice

Evolution is constant. We’ve seen the shift towards more hybrid-powered functions in our world of events, where the dissonance lies between live and virtual participants. Being on-site provides an immense advantage when interacting with the speakers and session content, which might leave virtual attendees in disengaged lurches — how then can organizers address this severe engagement imbalance?
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The answer: inclusivity. Jublia’s hybrid-ready AI Engagement Hub consolidates all of an event’s interaction in one place, including broadcasting sessions to your digital audiences while they’re unfolding live for on-site attendees. But that’s just the start: with Pigeonhole Live, session participants -on-site or online, attendee or speaker — will now have a common space for interactive discussions through audience engagement tools, including:

• Live chats that provides an outlet for any attendee to voice their opinions out
• Q&As with voting functions that highlight the most important of questions
• Live polls that can be implemented as mid-session quiz refreshers or as word clouds to capture what your audiences are thinking about

‍But, what makes this different or better than a normal chat function? Having an integrated space tears down any engagement silos between all your audience types, leading to an environment of seamless interaction and cohesive insights. After all, we’re social creatures looking to be part of bigger communities that share the same ideas, and Jublia with Pigeonhole Live is able to engineer that connection for you anywhere, in any event.

Engagement: two-fold

It’s not just the content engagement that makes a good hybrid event — immersion is another pivotal factor that elevates your audience’s experience to a whole new level. Organizers should look to empower your attendees to interact with not just content, but with other people, companies and products as well, and that’s just what our AI Engagement Hub encompasses.

Be it before or after content sessions, Jublia’s AI-powered engagement hub enables attendees to match with other highly-relevant delegates, companies and products through virtual booths, product marketplaces and even small, focused discussions on our newly-released roundtable feature. Coupling these extrinsic components with discussions supercharged on Pigeonhole Live will lead to a whole new narrative of inter-attendee engagement.

Today’s content tracks are no longer a one-way affair between speakers and audience members, but rather, an omnidirectional interaction where participants — online or on-site, attendee or speaker — form communities over deep discussions and active engagement outlets.

Seamless moderation and integration

In a utopian setting, organizers would likely see tightly-knit communities materialize within their events without requiring much involvement. Though, that’s quite the opposite in our reality — beyond keeping an eye out for inappropriate interactions, organizers also play an important role in engineering engagement opportunities that benefit their event communities.

Thankfully, Pigeonhole Live’s Enterprise suite provides intuitive moderation workflows that make orchestrating the ideal interaction environment a breeze. These include:

• Collaborative moderation: You can assign questions and comments to your team of session experts, ensuring a steady stream of relevant engagement from both on-site and online channels.
• Flexible configurations: Inbound questions can be filtered to prevent inappropriate or repeated queries. In more discreet conditions, question visibility can also be limited to an individual attendee level as well.
• Engagement Prompts: Queue non-intrusive engagement reminders for attendees to add questions, vote on a poll, or complete a survey.

What’s more, all of these features are coupled with analytical insights that can redefine how you build your event. With a deeply integrated identity system between Pigeonhole Live and Jublia, organizers can tap on best-in-class analytics to moderate, generate leads and better understand your attendees with no extra processing or setups needed — it just works.

Content engagement has changed — will you?

Since releasing our launch article earlier this year, we have curated even more possibilities of omnidirectional conversations on our AI Engagement Hub, and it’s all thanks to our continued partnership with Pigeonhole Live.

Want to augment your event conversations to the next level? Let us help you at info@jublia.com or message us on our Linkedin today.

Events are a complex maze, and the unsung hero navigating attendees through is the event map. In the intricate dance of organizing successful events, the map is crucial for attendees to seamlessly explore every aspect. Jublia AI Maps ecosystem steps in as a robust solution, offering features to empower organizers and ensure that attendees wholesomely explore every part of your event to its full potential.

While it's vital for the map to be easy to read, it's equally important for it to be easy to create. This means not only making sure that your attendees can navigate smoothly around your events, but also ensuring that you can design it effectively and flexibly. Especially if you have larger event venues and multiple halls or locations

Understanding that one-size-fits-all doesn't apply to event maps, Jublia continually strives to enhance the core elements of every event. Resulting in the improvement of the Map Cartography. See how much easier you can create your masterpieces👇

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Map Cartography: The Canvas for Event Creativity

Before we dive a little deeper, let’s understand more about Maps Cartography. It is a module within Jublia Sense (Our backend management system) that is dedicated to automating the creation of event maps through the power of Artificial Intelligence (AI). In essence, it is the tool you use during the planning phase to create your event map. This becomes the driving force that empowers event organizers with advanced tools to design maps auto-magically and streamlines the often intricate map creation process.

Map Cartography not only reduces manual efforts but also serves as a user-friendly solution, providing a canvas for event planners to visualize and design spaces with efficiency and precision. This transforms the creative process, providing organizers with the means to translate their vision into tangible event spaces.

This automated prowess is the magic behind the Jublia AI Maps, a crucial infrastructure that solidifies the physicality of your event, and a product of your own creative touch.

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Harnessing Our Advanced Mapping Tools

Check out the capabilities of our Map Cartography and see how you can reap the benefits!

1. AI Magic - Your maps, intelligently transformed

Ever thought creating interactive maps was a daunting task? With Jublia, you just need to watch it all magically unfold. Just upload your existing static map and our AI does the rest with deep learning; detecting booths, areas, and turns it into an interactive marvel in a snap. You can even do this with multiple floorplans! It’s practically magic (minus the rabbits and the hats🐇🎩)

Our latest improvement sees a stitching color stream which gives a real-time update about your stitching process, whether it is still in progress, failed, or completed for each floorplan. It simplifies the floorplan progress checking anytime and anywhere without having to open the floorplan – improving visibility and transparency in the mapping process.

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2. Your own masterpiece – Customizable options everywhere

In every event, there must be a specific area that you’d like to highlight more and attract more attendees, like a facilitated meeting area or your sponsor's booth. You can choose to customize any part of your event map to make it shine!

It's akin to having your personal palette for customization without the unnecessary frills. The marker opacity slider becomes the secret ingredient, allowing you to add the perfect finishing touches to your map displays. Now, navigating through the event isn't merely a task; it's a visually enriched experience. Your attendees will effortlessly find their destinations, appreciating the thoughtful customization that reflects the essence of your event.

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3. The ultimate agenda visualization

Linking your booth or area to a specific agenda is more than a necessity; it's a game-changer. With this side-by-side interface seen above, we build a harmonious integration between maps, searches, and listings. This means, in one single click, your attendees can see the full information about the booths they’re interested in. This includes information about companies and agendas as well! It's a synergy of efficiency and convenience that uplifts the overall event experience.

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4. More goodies - finishing touches and beyond

Our commitment to your user experience reaches new heights in this latest version. The map upload, resize, and adjustment process has undergone a transformative evolution. Jublia AI Maps engine now takes the reins, automating these steps with precision. This not only reduces manual work but also streamlines the overall workflow, ensuring a smoother journey for event organizers.

Previously located in the floorplan detail, we’ve relocated the display name and overlay color settings to the venue marker directly. This smart move simplifies user understanding and configuration, making the whole process more intuitive and user-friendly. Because, in the end, we believe that creating extraordinary event maps shouldn't feel like a task but rather an exciting part of the event planning journey.

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Mastering the Event Maze

At the end of it all, we’re back to the understanding that the process of designing event maps is not to be overlooked – it needs to be well thought out. As attendees dive into the onsite whirlwind, where every moment pulses with energy, time becomes a prized commodity as they dash between booths, sessions, and meeting areas. Everything will seem to be happening everywhere and all at once. 

With this, the role of maps in onsite/live events is not merely about guiding; it's about optimizing the limited time available to ensure that attendees can achieve their goal within the constraints of time and physical space.

That is why, the key to efficiency actually kicks off before you even step into the event arena, which is with pre-event planning. With this, your attendees become seasoned explorers, charting their course with precision knowledge and ensuring they don't miss any of the event's captivating moments.

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Hall of Masterpieces: Some of Our Clients’ Exploration with Our AI Maps

Now that we've explored the 'what' and 'why,' let's dive into the 'how.' Get ready to draw inspiration from real events that have seamlessly integrated Jublia AI Maps. These success stories showcase the tangible benefits, from effortless navigation to personalized experiences. 

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1. The swift AI-powered mapping to perfection with MFT 2023

Organizers Messe Düsseldorf Asia (MDA) trusted Jublia to power the 10th edition of Thailand's leading medical and healthcare exhibition: Medical Fair Thailand 2023.

Bringing together 800 exhibitors from 40 countries and regions, our AI seamlessly transformed their static map into an interactive marvel in mere seconds. Detecting all booths and key areas of the event with a remarkable 95% completion rate, and left room for just the slightest finishing touches.

This not only streamlined navigation but elevated the overall attendee experience, showcasing the synergy between technology and healthcare innovation.

2. Navigating your way throughout the large Saudi Food 2023 venue with ease

At The Saudi Food Show, Jublia AI Maps bring the best discovery experience in the culinary odyssey. With 30,000 visitors, 500 exhibitors, and 93 countries represented, our AI-powered maps became the beacon, effortlessly guiding attendees from one global flavor to another. In this culinary haven, Jublia AI Maps emerged as the trusted guide, transforming the event into a seamless navigation experience.

Check out this video of our Chief Operations Officer (COO), Errol Lim, demonstrating how one can navigate from one point to another in Saudi’s largest food show:

Talk to Us!

In conclusion, our AI Maps don't just guide; they orchestrate seamless event experiences. And crafting extraordinary event maps shouldn’t just be a task; it's an exciting part of your event planning journey.

With over a decade of experience in empowering events, let Jublia be your partner in transforming your vision into reality—creating events that resonate, captivate, and leave a lasting impact.

Discover more on how we can help by talking to our Solution Specialists at info@jublia.com or follow us on LinkedIn to get the latest updates!

As the dust settles on 2023, savvy event planners are already peering into the future. Scrutinizing data and metrics from the past year, they eagerly map the path to success for their 2024 events. Their goal? To build impactful experiences that resonate with target audiences and stakeholders, seamlessly aligning with business goals, and leaving a lasting mark. But in the ever-changing landscape of the events industry, how do they accomplish this?

Most event professionals know the drill: reflect and analyze the learnings from 2023 while also identifying wins and pitfalls. Ineffective elements are discarded while winning strategies are amplified to propel future events forward. This requires understanding all the stakeholders involved, their expectations, and their event goals. By doing so, organizers can craft a memorable experience with tailored journeys and engaging content, specifically catering to their audience.

However, forging a powerful link between event goals, your business strategy, and your audience's aspirations requires prioritizing a few key points to ensure successful events in 2024. We’ll be diving into these points in this article.

Looking at Industry Trends

Planning a winning event in 2024 goes beyond looking at your own data. Stay ahead of the curve by factoring in external trends – think tech leaps, changing audience needs. These whispers from the outside world hold the key to successful planning.

Rise in Sustainability Practices

Sustainability's booming anthem echoes across the event industry, drowning out the wasteful practices of the past. Shifting priorities are evident in this rising tide of eco-consciousness, and with good reason. Consider this: MeetGreen's research reveals that a typical 1,000-person event generates a staggering 530 metric tons of CO₂. Examining this breakdown of emissions from plastics, food, travel, and venue energy is the first step towards planning more sustainable events in the future.

This rising awareness in sustainability may suggest that growing environmental demands could lead to more local/regional meetings and fewer international trips. Thus, understanding the impact of this trend on your events and skillfully incorporating it into your 2024 event planning is crucial.

Major event organizers are also leading the charge on sustainability, implementing improved practices and ensuring adherence to stricter environmental standards.  For instance, eleven leading event organizers are piloting a program to reduce single-use stands and promote reusability, through the Better Stands initiative. 

Going green isn't just a feel-good trend, it's a smart business decision. With reusable stands, the impact you can get from the initiative includes:

• Up to 80% less waste
• Smoother setups and breakdowns
• Reduced overtime costs
• For you as an event organizer, a positive brand image, showing the world that you care about more than just profits.

Sustainability should go beyond just stands and the physical event space. Leverage the power of digitization to weave green practices into the entire event experience. Ditch paper trails with online registration and ticketing. Swap printed materials for digital signage, brochures and presentations. You can even take it a step further by incorporating all this in an all-in-one event app, further streamlining logistics and minimizing waste.

Finish it off by selecting partners and vendors who share your eco-conscious values Partnering with fellow sustainability champions will allow you to forge a collaborative path towards a responsible future in the industry.

AI - Friend or Foe?

The rise of AI in the events industry is fueling both excitement and anxiety among professionals. The fear of missing out (FOMO) is understandable, as AI automates tasks like data analysis, research, and even aspects of event planning and execution historically tackled by humans.

But hold on – does this mean AI is snatching away event professionals’ jobs? Not so fast! 

Experts like PCMA assure us that AI won't replace roles requiring abstract reasoning, personal interaction, and collaboration – precisely the core skills that make event professionals shine.

Instead, embrace AI as your loyal data cruncher and schedule optimizer, freeing you to focus on the human touch, creativity, and strategic direction that only humans can offer. Let AI handle the repetitive tasks, while you guide the journey using data-driven insights to build events that engage and measure success.

Here's a look at some ways AI can truly  impact event execution and improvement:

• Personalization and trend analysis: AI tools delve into data and attendee behavior, tailoring event experiences and uncovering trends that inform future planning. It's a continuous cycle of improvement!
• Data/insight collection: AI personalization and feedback tools gather valuable data, providing an invaluable perspective for optimizing future events.

Keep in mind that AI is not an enemy, but a powerful ally to augment your human capabilities and create better events. Embrace this technological shift, seek out its benefits, and see it as a collaborative effort, not a competition. By focusing on developing human skills and working alongside AI, event professionals can thrive in the evolving landscape. And the payoff? Improved events, happier attendees, satisfied organizers – a win-win for everyone!

Prioritizing Stakeholder Event Experience

Prioritizing both sides of the event coin – sponsor ROI and attendee engagement – unlocks the true potential of any event. By crafting experiences that nurture meaningful connections and maximize value for both stakeholders, you design not just successful events, but thriving ecosystems of collaboration and growth.

Sponsors: Beyond Contact Capture, Cultivating Engagement

For sponsors, events represent fertile ground for cultivating valuable leads. Interestingly, as  Julius Solaris aptly points out, the focus often solely revolves around maximizing contact acquisition, overlooking the crucial element of meaningful engagement. Sponsors tend to prioritize the sheer volume of leads, sometimes at the expense of brand alignment and targeted interaction.

To ensure that their event sponsors and exhibitors are getting the most out of their event, organizers should equip sponsors with tools that not only facilitate efficient contact capture but also enable deeper audience insights and allow for subsequent engagement. In other words, show them what they’re missing. It's about moving beyond basic information like names and emails, including data capturing preferences, interaction data, and notes from meetings. Seamless integration with popular CRM systems further empowers sponsors to leverage these insights in real-time.

Furthermore, recognizing that different sponsors have distinct lead generation strategies is crucial. While some prioritize sheer quantity, others focus on targeted engagement and qualified leads. Offering tools that cater to both approaches ensures every sponsor can maximize their event involvement.

Ultimately, the goal is to shift the sponsor mindset from a transactional data grab to a strategic cultivation of connections. Event organizers hold the key by providing the tools and framework that foster genuine engagement, nurture relationships, and transform fleeting encounters into long-term loyalty.

Attendees: Maximizing Event Impact Through Physicality

Imagine stepping into an event where everything, from the venue layout to the digital tools provided, whispers "Welcome home." That's the power of crafting a seamless and personalized experience for your attendees, and an aspect not to be forgotten when planning events.

Organizers should prioritize intentional venue selection. This means focusing on accessibility and intuitive flow within the venue and for easy arrival. Offer clear instructions and alternative routes for navigating to and from the venue, ensuring a smooth start for your attendees' event days. Inside the venue, provide ample space to cater to different needs: exploration, networking, and focused sessions. Attendees can have the freedom to explore what interests them most and engage with the event on their own terms.

Consider implementing clear signage to help them move about, better yet interactive AI-powered Maps as a way to navigate the event hall(s). These should enhance on-site wayfinding, making it seamless and efficient for guests.  But don't stop there. Inside the event, elevate your attendees' journey even further with intelligent matchmaking. Connect attendees with those with shared interests, maximizing networking potential and goal achievement. By leveraging personalized information and content, ensure every encounter and session resonates with their specific objectives, making their event days more efficient and impactful.

Crafting a personalized and seamless journey from the welcome mat to the final session, unlocks the true potential of your event: transforming attendees into loyal advocates and securing future success, one happy interaction at a time.

Ensure Your Event Success in 2024 with Jublia

Event planning in 2024 is a juggling act, balancing data, trends, and stakeholder goals. However, powering events with a comprehensive engagement hub such as Jublia, allows event organizers to take the weight off their shoulders. By equipping your stakeholders with the information they need, Jublia fuels confident data capture, analysis and decisions, and streamlines their overall event experience. Forget information overload, focus on success. Jublia helps you orchestrate events that resonate with every stakeholder, delivering a standing ovation, every time. Speak to our Solutions Specialists to find out more, and don’t forget to follow for more updates!