Achieving success is the ultimate goal for both event business planners and participants. However, in the ever-evolving landscape of event management, determining whether an event is truly successful, cannot solely rely on traditional measures like return on investment (ROI). While ROI is undoubtedly an important metric, it only captures the financial aspects of an event’s performance. 

Beyond the generated revenue, sales, and leads lie a realm of influential yet intangible aspects. What are these elusive factors, how do we measure them, and how do they impact ROI? Prepare for an exhilarating journey as we delve into the subjective world of ROI measurement. Buckle up and get ready!

Setting the “Subjective” Goals

Defining success in an event involves ticking all the boxes of desired outcomes. Therefore, event planners and participants should start by setting specific goals. It’s not necessary to limit oneself to a single goal; in fact, having a long list of it can be more beneficial. By establishing primary targets and viewing secondary goals as valuable bonuses, event planners can create a comprehensive framework for achieving success.

Let’s begin by categorizing all potential outcomes into two distinct categories: objective and subjective. Objective goals encompass tangible outcomes, such as numerical figures, business impact, and revenue generation. On the other hand, subjective goals relate to factors like brand awareness, engagement, and customer satisfaction. It’s important to acknowledge that measuring these subjective goals can be more challenging, yet they significantly contribute to the overall ROI of your event.

Consider this example: How can your sales increase if your target audience lacks awareness of your brand and its value? This highlights the significance of subjectivity in tandem with tangible ROI. However, unlike a sales report, measuring elements like brand awareness and engagement lacks an exact methodology.

This leads us to an important question: How can we effectively measure subjectivity within the context of tangible ROI evaluation?

Attaching the Tangible Metrics

Brand awareness, event engagement, and customer relationship are among the most common subjective goals in events. In order to measure them, we can start by attaching some relevant, tangible metrics which will help generate valuable insights.

Brand awareness

In business events, brand awareness takes center stage as a crucial element. It encompasses metrics like registration numbers, media coverage, and social media presence. The registration count directly reflects brand awareness, while media coverage and social media presence can be assessed by measuring reach and website visits leading up to the event.

During events, exhibitors strive to enhance brand awareness among attendees. This can be measured through a familiarity check by asking attendees a simple question such as, "Which brand/booth attracted you the most?" As exhibitors become part of the event landscape, assessing attendees' familiarity with their brand becomes a key indicator of success.

Event engagement

Engagement plays a pivotal role throughout an event's lifecycle, spanning from pre-event to post-event stages. Organizers have various metrics at their disposal to gauge engagement from different perspectives and elements.

During the pre-event period, valuable metrics for assessing engagement include platform logins, native app downloads, and meeting requests. This period also provides an opportunity to check and enhance feature adoption, directly influencing engagement levels.

Moving to the event days, engagement is reflected in feature usage, meetings check-in, session attendance, and booth visits for exhibitors. Organizers can monitor real-time data to swiftly identify and improve areas where engagement may be lacking.

Engagement doesn’t cease when the event concludes; it extends to the post-event phase for both attendees and organizers. During this phase, organizers can measure sentiments related to engagement aspects, such as positive or negative feedback and satisfaction levels. Effectively demonstrating this information brings a tangible assessment to a subjective metric, providing valuable insights for future improvements.

Customer Satisfaction

Customer satisfaction remains a top priority for event organizers throughout the planning process. Although satisfaction is subjective in nature, it can be measured through a series of questions that encompass all aspects of the event, including both quantitative and qualitative feedback.

One commonly utilized metric to measure satisfaction is the Net Promoter Score (NPS). Organizers can collect the necessary data to calculate this score through a satisfaction questionnaire, which can include subjective questions like “How do you rate the digital features used in the event?” or “What is your opinion on the quality of the sessions?”

By carefully analyzing the responses to these questions, organizers can obtain valuable insights into customer satisfaction levels and identify areas for improvement in future events. Collecting both quantitative and qualitative feedback allows for a comprehensive understanding of attendees’ satisfaction, enabling organizers to continuously enhance the overall event experience.

The Role of Event Technology in Data Collection for ROI Measurement

Measuring subjective goals in an event may be challenging, but it is possible to gather valuable data and assign appropriate metrics for effective assessment. Event technology plays a vital role in data collection and offers a wide array of digital solutions to streamline processes, enhancing the overall experience for participants.

Event technology empowers organizers to collect and analyze data, personalize experiences, foster engagement, streamline operations, and provide enhanced sponsorship opportunities. These capabilities assist in achieving both objective and subjective goals, leading to tangible ROI measurement.

By leveraging event technology, organizers can harness the power of data-driven insights to optimize event outcomes, enhance attendee satisfaction, and maximize the overall success of their events. The combination of technology and strategic goal setting enables organizers to bridge the gap between subjective and objective goals, delivering exceptional results and a remarkable return on investment.

Reach New Heights of ROI with Us!

While tangible ROI remains a crucial metric in measuring an event's success, when taking into account the non-tangible aspects and elements, there are then more to consider. Jublia Engagement Hub provides an integrated digital solutions and platform to improve the ROI of your events. Speak to our Solution Specialists by dropping a message to info@jublia.com and follow us on LinkedIn to stay tuned with more exciting updates on ROI!

Imagine a situation where all kinds of advanced digital features are integrated into your event platform, but the usage is relatively low. For example, a platform like Jublia Engagement Hub thrives on adoption, the more engaged users, the better we can deliver recommendations to drive and fulfill meetings performance.

Despite its undeniable significance, maximizing feature adoption at events can be a complex endeavor. Effectively equipping all event stakeholders with the knowledge and capability to utilize the advanced digital solutions that you and your trusted tech partner have prepared is no easy feat. In fact, it stands as a major challenge that must be addressed to unlock the full potential of your event and ensure satisfaction at the same time.

This piece will take you deeper into the challenges of feature adoption at events and how to solve them.

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Feature Adoption: What Makes It So Challenging?

The breadth of feature adoption challenges can be unlimited, depending on the situation. Still, it all comes down to the fundamental aspects: poor onboarding, lack of awareness of the full potential, and low retention. They can result in poor user experience and dissatisfaction, which might cause an assumption that the features themselves are poor, not the adoption.

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Poor onboarding leads to a lack of awareness

The initial phase of the feature adoption process is known as the "exposed" stage, where the introduction of features to users takes place. This emphasizes the significant role of creating awareness about these features and the right onboarding process is crucial in the success of feature adoption and influencing usage, particularly for first-timers.

This significance is amplified when introducing a brand-new feature that has never been utilized. Going beyond merely mentioning the feature’s name and offering a brief explanation of its benefits is required to capture users’ attention and impart them with the necessary knowledge.

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Dealing with less tech-savvy users

It is essential to recognize that not all participants possess a high level of technical proficiency, underscoring the importance of providing detailed explanations for all features. Disregarding the onboarding stage can result in low retention rates and infrequent usage, making it imperative for organizers to prioritize and optimize the crucial phase, especially to handle the less tech-savvy users who need more time to adapt and adopt all the features.

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Low usage retention

The true measure of successful feature adoption lies in its ability to drive impressive retention rates. Merely attracting a high number of users to access the feature holds little significance if they engage with it only once and show no further interest. Beyond the crucial onboarding phase and initial usage, it becomes essential to delve deeper into the frequency and duration of engagement exhibited by exhibitors and attendees. 

Are they actively utilizing the features throughout the event lifecycle, or do they quickly abandon them after a few attempts? These critical metrics must be meticulously measured to ascertain the extent to which these features are genuinely delivering their inherent value to users beyond the initial allure. Such rigorous evaluation will pave the way for informed decisions and strategic enhancements to maximize user satisfaction, sustained engagement, and the ultimate success of the feature adoption journey.

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Powerful Strategies to Amplify Feature Adoption

A myriad of strategies exists to boost the level of feature adoption, ranging from targeted promotional campaigns aimed at end-users to the astute analysis of invaluable data that unveils users' behaviors. Let's take a closer look!

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Procurement of high-quality resources to smoothen the onboarding process

Have you ever wondered why it is hard to drive feature adoption? One of the answers can be that humans tend to resist change — which is also applicable to the events industry. Thus, the proper onboarding process, which covers not only features introduction but also detailed tutorials, will help smoothen the process.

The correct implementation of a well-executed contextual tutorial can significantly increase feature adoption rates by up to tenfold. Content or format types may vary, depending on the organizers’ creativity, such as creating walkthrough videos, direct links to specific pages of the event platform, feature introduction in the welcome email, and in-app messaging. Need some inspiration? Check out the video created by one of our partners to see how feature promotion can be wrapped up beautifully in an engaging video.

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Effective promotion in three different stages

Harnessing all the available resources to promote the existing features in your events is only the beginning. The next essential step to take is the promotional strategies, which can be divided into three different launching stages: pre-launch, post-launch, and during event day by utilizing the digital platforms of your events.

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• Pre-launch

The period prior to the launching day can be a good starting point for feature promotion to tell your event stakeholders what you have in store for them. Such as sharing the direct link to your event’s platform, which is also accessible to the general public to gather more attention and widen your audience reach. In Jublia, for example, you can use the Public Hub to maximize the initial stage of your feature promotional endeavor.

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• Post-launch

To take the lack of awareness to rest, it’s crucial to expose your event stakeholders to all the features you have in the events swiftly, such as providing detailed information about them on the event web platform homepage that will fall upon their first sight.

Utilizing social media platforms to promote the feature further helps to trigger curiosity and increase usage. One of Jublia’s partners, for example, produced an easy-to-understand video to introduce the newly integrated AI-powered floor plan to their audience prior to the event days.

Meanwhile, social media also serves as an effective funnel to promote your native event app and the values it holds!

• Event day

Utilizing the full potential of your native event app is a foolproof strategy to effectively promote the features and optimize engagement. Particularly during the event days when exhibitors and attendees heavily rely on their mobile devices, leveraging the app becomes even more crucial. That being said, native event app downloads tend to accelerate closer to and during the event days, making it the momentum to maximize adoption.

Doing so guarantees that your event stakeholders will notice the indispensable digital solutions that give them the most authentic experience and empower them to achieve their goals.

Analyze user behavior data to understand the level of adoption and retention

Tracking feature adoption is a critical aspect that demands vigilant attention throughout the entire event lifecycle. By meticulously monitoring and analyzing the relevant data, event organizers can gain deep insights into the level of feature adoption and identify any potential gaps or obstacles in the adoption process.

Some of the touchpoints that will help you to ensure that the initial phase of feature adoption is going on the right track would be:

• Total and daily growth of logins on the web app (high daily access rate throughout the engagement campaign).
• Total and daily growth downloads for the native app (much steeper increase as we get closer to show days).
• Groups with low engagement that need more push on the adoption between the period of post-launch to before the event days.

Meanwhile, the retention measurement can be tracked with the following:

• Daily growth in content viewership and favorites on sessions, companies, and products.
• Total opens made per download for the native app to track the retention rate.
• Total impressions for web app and native app.

Other crucial metrics to monitor the feature adoption and usage are:

• Number of meeting & chat requests with their corresponding response rate.
• Portion of exhibitors scanning and the number of scanned leads for events that provides lead generation tools.

Those comprehensive data serve as a compass, guiding organizers to take proactive measures and implement necessary strategies to rectify any shortcomings and enhance the overall adoption rate at each phase of the event. 

To facilitate this process, it's essential to make sure that your event tech partner is capable of providing you with seamlessly captured and presented data that encompass comprehensive usage trends and patterns, which are all already available in Jublia Engagement Hub!

Some of the useful metrics to track feature adoption are how many downloads and opens were made, as well as the increase from the previous day. Armed with this knowledge, organizers can make informed decisions and optimize their approach to ensure maximum feature adoption and drive event success.

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Take Your Feature Adoption Success to the Next Level

Feature adoption is one of the most crucial aspects of bringing your event to success. Implementation of a good strategy in feature adoption will bring more positive trends and eventually bring you to a full circle where it all began as you first planned your event: providing a valuable experience for your stakeholders. Let's discuss this further with our Solutions Specialists today!

Actual event date: Jun 4, 2017

“Gamification” is a relatively nascent concept in the world of B2B events and based on personal conversations with event organisers, it has shown itself to be a double edged sword.

My personal skepticism came from a real life encounter: At a tradeshow in Asia which I was helping with the onsite arrangement, the organiser was pilot testing a lucky draw (free flight tickets and hotel stays to Europe!) for trade buyers who have shown themselves to be actively involved in the event business matching service. On initial thoughts, I was thinking that this will definitely be a sure sell, with buyers actively participating. What I noticed in reality though, was that the top buyers were more interested in their scheduled meetings while onsite and did not end up participating in the lucky draw anyway.

The lucky draw ended up attracting the not-too-genuine buyers; attendees who were basically racking up the required business meetings onsite so as to allow them to participate in the lucky draw.

I realised that one of the most popular way of gamifying an event is to “leaderboard” everything.
Who were the top networkers? Which booth was most popular? Who collected the most namecards? Who generated the most shares?
There is always a leaderboard for any measurable metric in a bid to boost event engagement.

In business to business events, which focus more on professional encounters, such leaderboards might be actually motivating the wrong crowd.
Do genuine business networking require a leaderboard to boost engagement? The answer is definitely a no.
Does it generate a higher quantity of networking? Maybe.
Does it generate higher quality of networking? I doubt so.

Gamification can end up generating vanity metrics which measure for quantity rather than quality.

So what about the other edge of the sword?
Instead of benchmark-ing gamification success upon numbers (e.g. how many questions have you asked?), we have seen that the best use of gamification in promoting genuine attendees contributions and validation/acknowledgement (e.g. What are the best questions that were upvoted by the audiences?).

I hope I haven’t lost you here but one of the best use of gamification I have seen is Quora itself.
As a Quora user describes:

Quora is “gamified” but is not a game. So I may not always win the most votes, but I never lose. Outside of votes, I now always receive something *far* more than I give — regardless if I’ve provided an answer myself or simply enjoyed someone else’s. In time, you’ll care less about receiving your most upvoted answer, and care more about simply providing your best one.

If you gamify your event right, it will assert “ownership” of your audiences in your event and thus increase the willingness of them to further engage. Free gifts and rewards are not really required if event gamification is done right!

Have you tried gamification in your event?
If yes, I would very much like to hear from you to understand what have worked/not worked for your event!

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Article actual date: Aug 24, 2018

Flying to foreign countries are always thrilling and exciting, not to mention staying for couple of months. This is the first time we have stayed outside of our hometown (Hong Kong) for so long and it was a life-changing experience for us. It’s crazy how fast time flies and how things progress, our three-month internship at Jublia has come to an end, and we would like to thank everyone in the business development team because you guys have inspired us and made us a better person.

When we first step into the office at 9:30am in day one, we were so nervous since we just knew that we were going to have a morning meeting with the BD team with nothing prepared. We were given a number of tasks and were quite anxious about our capability. Looking back, we really had nothing to worry about because the BD team is amazingly supportive.

People here at Jublia are helpful and caring. No matter how busy they were, they would help us instantly when we had questions (I’m serious, they never said “give me a second” kind of thing). We learnt so fast from 0%, and we started to take ownership of our work and were given more responsibilities. Unlike the typical type of internship with paperworks and robotic tasks 24/7, we decided what we want to learn and achieve.

All in all, we truthfully felt that the team had treated us as “brothers in arms” constantly moving towards Jublia’s mission, instead of being just another intern at the company.

Thoughts by Anthony

It’s a special experience for me as it’s the first time I worked in a start-up company in a co-working space. Everything was so flexible, simply you can do whatever you want. I got some lazy moment of watching YouTube the whole morning because I got a bad headache and I couldn’t focus on my work. But it actually gave my brain some breathing room and I reenergized very soon.

Moreover, one of my favorite place to work was on the SOFA. It’s a decent place to gain motivation and inspiration as I could see all the people working very hard all the time (p.s. I’m lying on the sofa right now to type this blog, so chill). In terms of working experience, back to the days I worked in Hong Kong, I was so passive to raise questions or express ideas as I was regarded a “small potato” in the company.

In comparison, everything in Jublia is decentralized and we work as a team. I would like to thank Errol, Ryan and Daryl, and Aidan especially, you guys guided me throughout the entire internship and gave me the trust to do real stuff rather than supportive tasks. I was so involved into the team as they always asked for my opinions and treat them seriously. I gained much satisfaction when my effort was paying off, and I believe it’s because I found a place to shine and make things brilliant.

Thoughts by Justin

Jublia has given me a mind-blowing impression of how working could possibly be. Never had I thought that working could be so flexible, it was all up to us how we wanted to spend our time on. Given such degree of freedom and trust, self-monitoring was of utmost importance. Self-discipline and enthusiasm were the cornerstone of how Jublia was built, everyone was focusing on their works relentlessly for the sake of the company. I believe this is what happens when a group of passionate and energetic people form a company.

I have learnt a lot from Jublia in this short period of time. Our BD team consists of people from various backgrounds and ages. Crammed with tremendous workloads, they would still willing to spare some time to answer our questions. I really appreciate the help and advices they have given to us. Especially from Errol our COO, he was our supervisor for the internship. Throughout the whole internship period, he guided our ways to progress. Apart from the practical skills, attitude towards life, passion for work and the leadership spirit are what I learned by observing by his living example.

The greatest lesson I have learned through this internship was to find your passion and spend effort on it. Until you spend time and effort on it, a dream will always be a dream.

All in all, it’s hard to tell everything in a short post, but we really appreciate the memories that Jublia has given us. Last but not least, good luck to everyone in Jublia. We believe your success will be greater than ever, we’ll see you soon!

Anthony & Justin
(May-Aug 2018)

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Article actual date: Oct 7, 2020

Every Summer, Jublia welcomes Tech Interns and this year we had 2 students, Daniel and Nicholas, from Singapore University of Technology and Design (SUTD). Throughout their 4-months internship programme, they were able to gain valuable industry experience, as well as having the opportunity to work with major international clients in the Events Technology sector. This was a vital component to their undergraduate degree, as it was their first ever official internship. We will be sharing some insights into their Internship experience with Jublia.

Daniel:

I am blessed to have the opportunity to embark on a fruitful learning journey over the course of my first internship at Jublia. The Tech Team and the entire company as a whole were extremely friendly and harmonious, so as an intern I felt trusted and valued in this young and growing team.

I interned at the Tech Ops Team of Technology & Product department in Jublia, where we are responsible for the backend development of Jublia Sense, the communication channels, the data-synchronization across our platforms, as well as the API Integrations sync for live events.

Tech Ops contributes to Jublia’s platforms as a supporting pillar, as most of our functions work to build a scalable base to perform intelligent business matching, video meetings, etc. As such, both reliability and agility are of crucial importance for our team.

Jublia has a typical startup culture in the regard of development in my experience: move fast but don’t break things. One of the main reasons that I chose to join Jublia was due to the fact that I saw an opportunity for growth in this fast-paced environment and I am very thankful to have gone through a meaningful development journey here. As shown by my commit graph below, I have been coding every single day of my Internship, which is truly something I will cherish forever.

It has been a very fruitful journey at Jublia. I managed to implement several features on a product which has millions of users, this is a valuable experience that I will not be able to get from my coursework in school.

Nicholas:

Jublia was my first official internship during university and I was assigned to the Business Matching Team as a Backend Software Engineer Intern. I am thankful to be able to have my internship during the COVID-19 situation and glad to be able to have useful takeaways from my time at the company.

During my time in Jublia, I had a glimpse into the software engineering life where we had weekly scrum video meetings at the start and end of week where we would update each other on the tasks we were handling as tasks might be interrelated and could affect each other’s releases.

While previously back in school I had learnt Python programming, it was insufficient as it was mainly theoretical and within the industry there was a lot more to be taken note of, such as writing code according to production standards, workflow processes when we are releasing new code into the current repository, etc. All these seemed unfamiliar to me initially and there were some difficulties. However, I am glad to have friendly and helpful colleagues, and especially thankful towards my team leads for helping me to answer some queries I had along the way and ease my integration into the software engineering life.

Jublia certainly helped me gain an edge with software engineering skills as I seek to pursue a career in data science in the future which complements it. I will not forget the open and close knitted culture I experienced with my colleagues. Thank you Jublia!

Imagine this: You’ve poured your heart and soul working with your tech partners to incorporate innovative and engaging features that enhance your event experience, only to find that it went completely unnoticed.

But wait, you’ve woken up to realize that it is just a dream induced by pre-event jitters. Now, let's ensure that this nightmare remains a figment of the imagination by achieving an outstanding feature adoption rate.  

This month, Jublia embarks on a journey that delves into the essence of feature adoption and promotion. So, let's kick-start this captivating exploration by laying the foundation and uncovering the fundamental principles of feature adoption. Let’s dive in! 👇

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Laying the groundwork: What is feature adoption?

As explained briefly above, rapid advancements in technology have provided event organizers with an array of innovative features and functionalities at their disposal to enhance the attendee experience. However, the true value of these features can only be realized if they are effectively adopted or used by the event participants. 

Simply put: feature adoption is when you create something with purpose and the people you created it for actually use it.

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Now it all starts with Jublia’s STAR

In this section, we will delve deeper into the importance of event feature adoption and why it plays a crucial role in unlocking the success of your event while maximizing its value.  

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Streamlined Experience

Incorporating innovative features into event platforms can streamline various processes, making the overall event experience smoother and more convenient for attendees. From registration and check-in to accessing session materials and receiving real-time updates, feature adoption ensures that participants can easily navigate through the event logistics and access relevant information at their fingertips. This seamless experience contributes to overall attendee satisfaction and reflects positively on the event organizers.

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Thriving Engagement

Event features like personalized agendas, interactive maps like Jublia’s AI Maps, networking tools, and lead scanners like Jublia Scan engage attendees, fostering meaningful interactions, networking opportunities, and knowledge sharing. Increased engagement creates a vibrant event environment, leaving a lasting impression and driving attendee loyalty and retention.

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Actionable Data Insights

Most event tech and features collect valuable data about your attendees and overall event analytics, however, if not widely adopted, there is no data or behavior to look into. When used by many, organizers can gain access to a whole data bank of attendee interactions, preferences, and behavior patterns. This data-driven knowledge empowers you, as organizers, to refine your event strategies to suit attendee preferences, and ultimately deliver a more personalized and impactful event experience.

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ROI Boost

Feature adoption maximizes event value, contributing to a higher return on investment (ROI). The active engagement and utilization of these features lead attendees to perceive it as a great benefit and increases its perceived value, making the event a worthwhile investment with long-term impact.

By focusing on Jublia’s STAR factors, you can create exceptional experiences and drive the success of your events.

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Tracking the Pulse: Measuring Feature Adoption

Now that you understand the power of feature adoption, let's dive into measuring it. A general formula that’s widely used to calculate Feature Adoption Rate is (Number of Users Adopting the Feature / Total Number of Users) x 100.

However, there are various approaches to measuring feature adoption in events. To help you navigate this journey, we present the four key funnels that can serve as a foundation for determining your feature adoption metrics:

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Tier #1: Exposed - Igniting Awareness

This is the first funnel that shows your attendees’ awareness of your features and event platforms - like your website and your event app. After all, they wouldn’t be able to use your features if they were never introduced or aware of it. So your focus question in this funnel should be: are your users aware of this feature?

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Jublia’s recommended metrics:

1. Calculate website visits, especially specific pages on your event features
2. The number of app downloads can also be a key metric at this funnel
3. If you send out pre-event emails to introduce your features, you can also calculate the number of people who opened your emails

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Tier #2: Activated - Fueling Engagement

Once attendees are aware of your event features, the next step is to encourage them to explore and engage with those features. This stage is about activation, where attendees start to try out the features or show an intention to understand and use them to their advantage. The question at this stage is: Have they explored it yet?

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Jublia’s recommended metrics:

1. Monitor logins to see how many people actually try out your platforms after downloading or accessing it
2. On Jublia Sense, the analytics platform for you event, you can also check out how many people favorited sessions or bookmarked meetings with fellow attendees

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Tier #3: Used - Driving Meaningful Interaction

Moving further along the feature adoption journey, the focus shifts to how extensively users engage with the features, going beyond their initial exploration. This stage centers on determining if your attendees are actually using the features you've provided.

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Jublia’s recommended metrics:

1. In this funnel, you can measure total session views or impressions to gauge how many people are attending your sessions. 
2. Track the number of people who attended the meetings they previously bookmarked provides insights into the level of usage. 
3. You can check how many people are making conversations via chat on your event app
4. Check out ongoing attendee feedback or, if you have an onsite help desk, you can also track how many people are visiting and asking about your features
5. If you've activated Jublia Scan in your event, measuring the number of people scanning leads with it can provide further insights into feature usage

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Tier #4: Used Again - Ensuring Retention

The final stage of the feature adoption journey focuses on retention. It's essential to evaluate whether attendees are continuously using the features or merely considering them as an occasional addition to the event experience.

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Jublia’s recommended metrics:

1. Measure the frequency of usage by tracking the average number of logins per day to your event platforms
2. Monitor the total number of times the app is opened after download and its average opens per download
3. Average views per day: Use the average number of views per day as an indicator of ongoing feature usage and retention.

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Empowering Seamless Feature Adoption with Jublia

Embracing feature adoption may seem daunting, but with Jublia by your side, you can navigate every step with confidence. Our comprehensive STAR framework, coupled with intelligent tools, empowers you to establish a strong foundation and track the feature adoption metrics that matter most to you.

You can also read more about feature adoption in this article and stay tuned for more content about it coming soon on our blog!

Ready to discuss more about your event with our Solutions Specialists? Send us an email at info@jublia.com. Also follow us on LinkedIn to stay up to date with our recent content.

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Actual article date: Nov 28, 2016

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Hi, I am Andriano, Jublia’s lead developer. I am mostly responsible for backend projects and Sense. Today, I will be writing about a database management tools that has been used in-house to manage your event data. The tool itself is called DATASYNC. Leveraging technologies from Google Sheets, we have developed this with data integrity in mind.

Basic functionality

With a secure access to the tools, our Concierge has been using this tool to manage attendee data that you have given us. The resource to the system is secured with Oauth2.0 Authentication to prevent unwanted risks and each movement in the system is logged and monitored consistently.

The concierge can tailor the sheet according to your event’s capability and data given. It allows flexibility in assigning attributes to the sheet to ensure that your attendees get the most relevant leads in your event.

DATASYNC allows operational updates to the data itself. Any new attendees that are inserted will reflect in both the system and the database itself. The same goes for updates and deletes. After the event is launched, attendee’s data that are modified from the business matching system will be reflected back in the Google Sheets, thus allowing you, the event organizer to have a full bird’s eye view over your attendees. Coupled with Jublia SENSE, you will have the total overview of the event.

Incremental improvements are always applied to the system. As the API from Google is updated and deemed stable, we would update the system to fit the new API. And thus, we are always ahead of the game with the latest API.

What’s in it for you

Not only as an Internal tool, DATASYNC could also be used by you, the organizer. No longer you need to pass spreadsheets around when you can just work on one together with your team. No more rudimentary mistakes and pains just to update your attendee information. Everything is now consolidated within DATASYNC.

For a short demo on how this could help you more, contact your Jublia concierge.

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During the pandemic, everything seemed bleak for the event industry once physical restrictions were implemented. People were wary of going out, lockdowns were carried out, and in turn, events were canceled. Then here comes the digitalization of events -our knight in shining armor- inspiring an all-new and improved event tech along with its innovations. People were finally able to attend through the comfort of their homes, finding everything they needed with just a click.

Now that we are returning back to live events, you might think it can send the tech away. In reality, it was actually the first step in improving the event experience. Now that we have a taste of how tech can help enhance our event experience, we can see many more upcoming innovations on the horizon.

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Live Events Are Not As Simple As We Remembered

We know that the pandemic has stripped us of the ability to have onsite events and physical restrictions have made it impossible to gather a large crowd in one place. During this period, it’s easier to crave for the events we are familiar with than to remember how complex live events actually are.

Now that we’re back to organizing exciting onsite events, it’s like snapping back to reality: the checklist of live events turns out to be twice as much as the virtual ones. On top of that, the physical aspects of live events are actually very complex -from deciding on the right venue and keeping the audience engaged to making event layouts- it can be easy to overlook a lot of things.

Event tech can turn that complexity into simplicity without having to sacrifice the valuable aspects of events. Keeping track of event planning, event management, audience engagement, and lead scanning, can all be achieved with less headache with the help of the right tech provider.

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Ready for the Sunshine or the Storm

The pandemic has taught us that adaptability is one of the most valuable skills we should have in this ever-changing world. Event tech can help in all kinds of situations and event formats, easily adjusted to your audiences’ interest and even make it more personalized.

No matter what your event is, what it’s like, or what the format is, event tech can help you empower your events and make them a pleasant experience for all.

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Engagement Now is Like Never Before

We have come a long way in innovating all kinds of ways to engage with people. In events, it is one of the most crucial indicators of an event’s success. Before the pandemic, we are used to simple engagement - in which we focus on direct engagement during live events. However, in-event engagement does not necessarily mean it’s effective - in fact, it doesn’t even mean that it works.

The key to a successful engagement involves three phases throughout the event lifecycle : pre-event to introduce more of what the event is about, during the event to enhance their event experience, and post-event to have the audience coming back for more. Innovation in tech has helped support engagement, making it more valuable and interesting for our attendees. This way, we can achieve longevity, where audiences are more likely to create an emotional bond with your events and even push them to attend future events. 

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Swimming in Data in No Time

Event tech does not only enhance the experience of the attendees, but it also helps organizers collect valuable data in the most efficient way.

By using event tech, it will be easier for organizers to measure the success of their events - how many meaningful connections were made, if the information is useful for the attendees, and other key metrics - in order to help improve future events. No more manual registration, with a more automated process, data gathering and analyzing will be much more effortless. Even more with a user-friendly design, it will be easier to use for all.

On top of that, the right event tech can also help us filter the data we really need apart from other basic information. This plays an active role in creating a more personalized approach for each audience, enhancing their overall event experience and setting your event on a different standard than the rest.

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We’re Not Back to Square 1, We’re on a Sprint

With the return of live events, we can finally take a deep breath of relief. However, don’t mistake this as going backwards. We’re actually nowhere near where we were in events, and that may not be a bad thing after all.

Yes, we are back to engaging with people onsite. But we are doing it in a whole new innovative way, with so many great tools to bring event experience to the next level. We have left the old event “standard” and have replaced it with fresh, creative ways to bring out the best experience for everyone.

And we certainly will not stop here. We are now used to challenging the “standard” of events by finding new tools and ways to enhance the event experience. There’s no such thing as a “one size fits all” standard for live events - we are continuing to find all kinds of elements for various events and needs to help everyone get the best out of it.

After years of a rocky journey for the event industry, it seems that we are now entering one of the most exciting times to explore more.

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Are you all set for 2023? Plan Your Events With Us!

Now that we know how event tech can help simplify the complexity of live events with automated processes and cutting down the overwhelming amount of time and energy spent to organize an event, it’s time for you to partner with the right tech provider.

With almost a decade of experience enhancing event experience for all kinds of formats and adapting to all the changes the industry goes through, Jublia is eager to explore and innovate more to make sure everyone gets the best out of your events.

Drop us a message at info@jublia.com or follow us on LinkedIn to find out more about how we can enhance your attendees’ event experience and get a demo now!

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As an event organizer, keeping your exhibitors satisfied is one way to ensure success in your events. After all, a happy exhibitor will be more likely to book yet another booth at your upcoming events. Low churn, low stress!

So rather than expanding your resources in finding new exhibitors, you can take this as an opportunity to build trust and retention with your current clients. It is considered to be far more cost-efficient. In fact, according to ThinkJar, attracting new clients can be six to seven times more expensive than retaining an existing one. 

But retention can only happen if you know the proper ways to win your exhibitors’ heart. Here we have compiled a few ways to enhance exhibitors’ experience so they’ll keep coming back for more!

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High Brand Exposure = Connecting Your Exhibitors to The Right People

One of the many reasons exhibitors want to be involved in trade shows is the chance to connect with their potential clients in person and raise their brand exposure to its full potential. In fact, it is known that 88% of brands participate in trade shows to increase their brand awareness. This is because high exposure to their brands means that their brand can reach the right audience - or better yet, the decision makers of their industry.

Supporting exhibitors for a chance to obtain high exposure is one of the ways to their hearts. Increase their brand exposure by including them in the contents posted in your marketing channels and digital platforms or offer them sponsorship spots. This is so attendees can easily access information about your exhibitors way before the event day and become the push they need to visit your exhibitors booth.

Combine the right theme, accurate target audience, the hottest venue, and the pivotal information shared at perfect timing, and you might just find your very own winning formula for the best networking and matchmaking experience for the exhibitors in your event!

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The Star of the Show: Increasing Exhibitor ROI

It is inevitable for exhibitors to think “What would I get out of this event?” considering that they would have to give extra effort and budget for it. Well other than brand exposure, trade shows are also a great opportunity for exhibitors to increase their sales - with 83% of brands agreeing that the top reason for their involvement in trade shows is to seek profit.

With this in mind, you as an organizer can start focusing your strategies to help exhibitors gain the largest Return of Investment (ROI) and prove that your event is, in fact, the hot spot for increasing revenue. 

Help your exhibitors reach the right audience by guiding them through the multiple touchpoints of your event and provide an environment made for sustainable networking opportunities, just so your attendees and exhibitors can be in touch outside of your events. With the right tools and technology, you will be sure to enhance the matchmaking process among your attendees and exhibitors.

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Beyond the Booths: Help Your Exhibitors Create a Whole  Experience for the Attendees

Cool and engaging activities usually attract attendees to crowd a booth during an event. It is because an engaging activity makes them feel involved. So if you want your exhibitors to provide the best experience for your attendees then a simple plain booth won’t do.

Provide more than just a booth! It’s time to get creative and innovative: utilize technology; create personalized recommendations ; engage the attendees before, during, and after the event through your event platforms. It is important to let them engage with your exhibitors and find out more about them through your platforms. Better yet, let attendees plan their agendas and schedule meetings with your exhibitors for a more  unforgettable engaging experience for everyone involved.

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Providing a Complete Follow-up List

Networking in trade shows doesn’t just happen in your booths. Following up to attendees afterwards is where the networking and increasing sales actually begins.

A total of 83% of brands agree that event marketing has consistently increased their sales. After visiting their booth, satisfied attendees are more likely to make another purchase even long after the event.

To give the push they need, organizers can help compile these satisfied attendees into a follow-up list. This is made so your exhibitors can determine who to contact after the event and personalize the offers according to their preferred products.

A good tech provider would have the tools to help you compile a follow-up list. Some would offer helpful networking tools or even a lead scanner that could hold all the information - and more - of that they would need about their leads.

At Jublia, you can try Jublia Scan for an AI-powered lead scanner for a more effective lead scoring system so your exhibitors can follow up to their hottest leads with information beyond just the basic attendee information.

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Leverage Great Technology and Data

Using technology to match attendees and exhibitors can help maximize everyone’s experience.

In this sense, technology is a very useful tool to help you collect the valuable data you need to help your exhibitors. With this data, for example, you can suggest attendees to visit certain booths tailored to their preference. This in turn helps your exhibitors reach their target audience and maximize their brand exposure.

A good tech provider will enable you access to real-time data and good quality data, which is essential for organizers and exhibitors’ decision-making process. This will be extra useful for downstream activities such as engagement, lead generation, and networking.

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Choose Your Tech Providers Wisely

Ever tried a solution that was over promised and under delivered? You are not alone. In fact, numerous clients have consulted us about this.

At Jublia, we provide a holistic approach as an engagement hub to make sure that everyone involved in the event – your exhibitors, your attendees, and even you as an organizer – can make the most out of your event. 

With tools like our AI-powered lead scanner, Jublia Scan, and many other helpful tools equipped in our Jublia App, we strive to drive your event to its success.

With almost a decade of supporting all kinds of events with our solutions, let’s discuss the best ideas for yours! Drop a message to info@jublia.com or follow our LinkedIn today.

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Actual article date: Aug 25, 2014

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Every event organiser wants their attendees to have a great experience and impression of their event, which creates a strong presence and grandeur that attracts more people and reels in sponsorships. While events usually turn out more or less favourable, what can event organisers do to really give that extra oomph to make an event go from ‘good’ to ‘WOW’? What are the underlying X-factors that makes an event so successful that it entices attendees to return for more?

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The Unsung Heroes

Who are the stakeholders that come to mind after a successful exhibition? The exhibitors? The buyers? Whenever we think of the people that contribute to its success, we usually give credit to these parties. However, there is another group that works relentlessly and runs the show behind-the-scenes to ensure that we have the best experience, but we hardly take notice of them. When was the last time you noticed the name of the volunteer that gave you directions or simply greeted you when you arrived?

The volunteers at events are every event’s unsung heroes. Having volunteers with high morale and the right mindset can mean the difference between a well-executed event and a poorly managed one. It is important to not just involve volunteers, but also to engage them frequently.

Event organisers can kickstart this simple process by making an effort to speak to volunteers informally, ask for feedback periodically and embark on a recognition scheme to thank all the volunteers at your event. This two-way communication gives event organisers better insights into the sentiments felt on the ground. Showing that you value their feedback is also likely to boost their morale, bringing about greater drive to perform their best at your event.

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Personal Engagement

Providing a grand venue, tasty food, having quality exhibitors and inviting keen buyers are just some of the contributing factors to a successful exhibition. However, event organisers may at times overlook the equally important factor of communicating frequently with their attendees, to make them feel like important guests.

Making it easy and convenient for attendees to connect with event organisers is a great way to improve their experience. Besides the usual practice of contacting attendees via email and phone, the quality of customer service can be drastically improved by tapping on the prevalence of communication via social media channels. Facebook and LinkedIn for instance have now evolved to being more than just a marketing tool as they are also used increasingly to manage customer feedback.

Next, having sufficient volunteers on the event ground ensures that a helping hand is always available when attendees have queries. A simple act of remembering your delegate’s name can make a huge difference. Imagine if you had a personal concierge, ever ready to assist you with any queries you might have. Going to an exhibition would be effortless and engaging!

Also, having great customer service whereby queries are answered promptly makes attendees feel that addressing their needs is prioritised and that they are highly valued. Remember, even though all the stakeholders in the event planning cycle are important, there cannot be an event without attendees!

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Face-to-Face Meetings

As mentioned in one of our previous posts titled “The Ecosystem of the Events Industry”, the true purpose of an event is to create connections between and among event stakeholders, such as attendees, exhibitors and sponsors. These linkages are created at the event, where industry players can discover opportunities and most importantly meet face-to-face with relevant others.

To create an event with that extra oomph, attendees need to be able to search for and reach out to these relevant parties before they even attend the event. This is where business matchmaking comes in. Users can look through a curated list according to what they’re looking for and find the names and information about people they would like to meet. This way, attendees’ time at the event can be put to good use as the networking process is streamlined.

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Event Technology

As attendees at an event, cool technology like gesture-based kiosks blows us away and it is capturing the attention of the event industry. An example of how technology can boost the quality of an event is the capability of hosting quality speakers who are unable to make a trip to the venue. For instance, the use of Skype and other video conferencing tools has allowed invited speakers to communicate from thousands of miles away to other industry professionals at a seminar or conference. Some event organisers also use Near-Field-Communication (NFC) technology embedded in smart wristbands and digital badges for entry management, while others use it as a voting and rating tool. This not just greatly enhances convenience for event organisers and attendees, but also hypes things up, making it a killer event!

You too can ramp up the hype of your event by developing these top-notch X-factors, keeping your attendees waiting eagerly for the next one!

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In the world of sales and marketing, lead nurturing is often seen as the final chapter in the lead management process. Yet, it doesn't diminish the significance of this stage, as Forrester Research shared, successful lead nurturing companies produce 50% more sales-ready leads while reducing costs by 33%. In addition, according to Annuitas Group, nurtured leads are inclined to make purchases that are 47% larger than those who haven't been properly nurtured. But what are the best strategies to nurture the leads gathered when the event has ended?

Deep dive into the article to discover the importance of lead nurturing and the effective strategies to be conducted post-events!

Lead Nurturing: What Makes It Important?

Lead nurturing offers an array of benefits for event stakeholders, including organizers, planners, exhibitors, and visitors. When these strategies are effectively implemented, all parties can ultimately achieve their goals in event participation. 

Organizers can provide participants with valuable data and insights to qualify their leads, while attendees can discover products or services that align with their interests. As for the exhibiting companies, the primary beneficiaries of lead nurturing, its direct impact will affect the main funnels in business events: sales and marketing. 

While the ultimate goal of lead nurturing is sales, it brings several other significant benefits:

• Builds trust and credibility: Lead nurturing builds trust by consistently providing valuable information, addressing concerns, and showing genuine interest in your potential customers' needs, fostering a positive relationship—a crucial factor in purchase decisions.
• Bolsters the sales strategy: Lead nurturing enhances your sales strategy by informing and engaging leads, moving them closer to a purchase decision. Nurtured leads are more receptive to your sales efforts due to consistent, personalized communication. This allows your sales team to concentrate on high-conversion leads, boosting the efficiency and effectiveness of your sales strategy.
• Lowers customer acquisition cost: Acquiring new customers can be costly, but lead nurturing offers substantial cost savings. By converting existing leads into customers, you use resources more efficiently. It's often more cost-effective to work with leads already in your pipeline than constantly pursuing new prospects. Consequently, lead nurturing not only enhances your sales strategy but also enhances profitability by reducing customer acquisition expenses.

Lead Nurturing As Post-Event Marketing Strategies

Now, let's delve into how lead nurturing can be effectively incorporated into your post-event marketing strategies!

Create  personalized interaction with leads

It's essential to empathize and understand your leads’ perspective by “walking in your customer's shoes.” This entails dedicating time to research not only their business but also the industry they operate in. By doing so, you gain valuable insights into their unique needs and challenges. 

Furthermore, the lead temperature and product interests gathered during the event days can help assess lead quality. This knowledge enables more meaningful conversations and tailored content to offer, such as a newsletter that contains the products they previously interested in. To ensure that all event participants can take advantage of this benefit, organizers should guarantee that their events are equipped with an intelligent lead generation tool.

Marketing automation to leverage all the available funnels

Lead nurturing through automation is a dynamic strategy that tailors communication to meet the needs of leads at various sales funnel stages. Automation enables the delivery of relevant messages, guiding leads through the sales funnel, and simultaneously ensures a consistent experience for all leads. This streamlines the process of evaluating the effectiveness of different strategies.

It also provides data-driven insights that allows you to continuously improve your nurturing approaches, making it a powerful tool for optimizing lead conversions and efficiently achieving marketing goals. Efficient multi-channel lead nurturing typically incorporates a blend of tools and strategies, such as email marketing, social media engagement, paid retargeting, dynamic website content, and direct sales outreach.

Cross-team collaboration to maximize the results

Effective cross-team collaboration, involving sales, marketing, and customer support, is vital to maximize results in lead nurturing as it requires a collective effort. Sales and customer support teams possess firsthand knowledge about the company's audience, while the marketing team holds valuable actionable data.

When these teams collaborate effectively, it leads to deeper insights and more informed strategies. This synergy fosters the development of better solutions for engaging leads, understanding their needs, and ultimately converting them into loyal customers. Such cooperation can significantly enhance the effectiveness of lead nurturing efforts, resulting in improved outcomes and stronger customer relationships.

Make sure to follow up in a timely manner

Automation may streamline the effort, but following up in a timely manner is not something to neglect. A well-planned call to an inbound lead within three days after the event concludes is significantly more effective. Furthermore, armed with valuable information about their past behaviors during event participation, you can not only enhance your conversation but also demonstrate attentiveness to their needs. Timely follow-up complements your automated efforts and thus increases the chances of converting leads into valuable customers.

Nurturing relationships after sales

By maintaining engagement and providing excellent post-purchase support, businesses can cultivate customer loyalty. These loyal customers are more likely to return for additional purchases, refer others, and engage with the brand long-term. In essence, nurturing relationships after sales is essential for sustained profitability and growth, recognizing that customers represent not just one transaction but a continuing source of value.

Talk to Us!

In conclusion, lead nurturing is not just a box to check off in your sales process; it's a dynamic strategy that can significantly impact your business's success. By understanding the value of lead nurturing and incorporating it into your post-event marketing approaches, you can build trust, bolster your sales strategies, reduce costs, and nurture long-lasting customer relationships. 

Another crucial consideration is how effectively lead nurturing endeavors can be facilitated with robust digital solutions for your events. At Jublia, we offer an Engagement Hub equipped with our best-in-class solutions that operate at every audience touchpoint. This includes the AI-powered, intelligent lead scanner, Jublia Scan. Let's explore how our solutions can be customized to meet your event's specific requirements and contribute to its success!

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Actual article date: Jan 2, 2014

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Happy new year! It is a time for fresh starts and new beginnings. On that note, I’d like to challenge your 2014 to be a year where “Done is better than perfect”; where following through and finishing things are more important than sitting and waiting for the perfect star alignment. Now don’t misunderstand me, that doesn’t mean making nonsense!

Here at Jublia, we constantly strive for the highest quality of workmanship and our team has been endeavouring to solve the problem of scheduling quality meetings easily at events ever since we started. It has been a great 2013, very much with thanks to all our clients and partners for their constant support. We’re excited to start 2014 with a whole new vigour and bounce in our steps.

As the economies of the world progresses the global event industry changes with it. 2013 very clearly and soundly showed us that the future of events would entail a higher degree of importance placed on networking and meetings at events. Events have been looking to improve the networking of their delegates through premium business matching services. It is only a matter of time that these services become a basic requirement at events. Further intuitive foresight would reveal that analytics and business intelligence would be the glue to managing the different aspects of your event.

We know that. That is why we’re building the most flexible end-to-end networking solution that will fit perfectly into your unique networking needs. Yes, analytics and all. Here’s a little peak at what is to come for 2014:

Jublia Match© is the easiest real-time scheduling software to date and we are extremely proud of how it has grown to solve the real and pertinent problem of scheduling quality meetings easily at events. Based on feedback and meetings with our esteemed clients, Match© now operates an innovative automatic real-time scheduling system and we’re not stopping there! (check out our video in HD here)

Match© Engagement System is the newly updated personalised service included with Match©. It incorporates a complimentary SMS reminder that minimises no-shows at meetings and helps event organisers lessen their burden of converting sales teams into a business matching teams closer to the event date. What’s the use of a great software if you don’t know how to maximise its usage and benefit from it.

Jublia Sense© is the coolest project that the team is working on yet. Event organisers who engage Jublia to run Match© would have access to the new Jublia Sense© — an organiser centric dashboard that tracks the networking performance and networking potential of the event. Organisers can finally see how the networking at their events unfold!

Going back to my quote “Done is better than perfect”, here’s to all of us who are prone to endlessly tweaking our projects and never quite finishing them. Let the past remind us that perfection can be an enemy of progress. As Jublia strives to get more innovations done in 2014, we invite you to join us on this journey of doing!

Actual article date: Jul 9, 2015

What caught my attention while reading Forrester Research’s on Asia Pacific Technology Predictions 2015 was not the increase in spending on data analytics tools but that a shrinking portion of it will be visible in the IT budget. Businesses are changing faster than ever, and the sales and marketing teams are finding that timely response to shifting customer needs is essential for improving customer experience (and in turn, increasing revenue). The needs can be anything from the attendee’s expectations about your event to their individual preferences of speaker sessions and agenda items.

To start building your ‘customer insight’ arsenal, you need to answer 4 basic questions:

• What data points will be useful for me to understand my buyers and customers?
• Through what means will I receive this data?
• What resulting action is necessary on the collected data?
• How can the information be used throughout the organization?

The aim of your company should be to capture as much useful data which highlights the customer journey. Data capturing can start when the attendee purchases the ticket and his expectations pre-event to his experiences at the event (like the relevant connections he made, the speaker sessions he enjoyed, etc.). It doesn’t need to stop there. You can follow up post-event by finding his takeaways from your event and whether it had an overall positive or negative impact on him. After having collected this data, you need to focus on closing the gap between the available data and actionable insights. Through these insights, you will not only be able to understand what truly motivates your buyers and customers to come to your events (i.e. business intelligence on attendee registration behaviour) but also how various touchpoints combine in a chain to influence the attendees’ decisions.

Having a strong mastery of data analytics at Jublia, we understand the possible problems one may face while collecting and analysing customer data like the challenges in data management to the difficulties in processing real-time data. If you have limited know-how with data processing, start small and with static / past event datasets. Once you build up your understanding of the process, understanding your attendees will be straightforward and undoubtedly crucial for your organization to stay ahead of the competition.

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Article actual date: Jan 19, 2022

Imagine you’re off to start your day on a sunny morning, but a thunderstorm unexpectedly arrives. Your schedule has been put to an abrupt stop, ruining everything you have planned. What if this analogy happens again, but this time, to your events?

We know, this is the last thing that any event planner like yourself will want to happen. But then again, the show must go on.

We can’t predict the future, but we can prepare for it

As COVID-19 disrupted the industry, event organizers around the world made the choice of adapting their onsite events into a digitalized experience. These transitions were deemed necessary as a preventative measure to tackle any incoming problems during the pandemic period.

The situation has subsided considerably and onsite events are returning. However, as the Omicron variant has shown, it may only be a roller coaster ride towards recovery from the pandemic. Health regulations and restrictions will change accordingly to the order of the day, presenting lots of uncertainty for planning an event. This leads us to the question of whether there could be a way of event planning that is future-proof and adaptable to the ever-changing regulatory climate.

This is why we think that having a Digital Fabric in your event strategy will be akin to hitting two birds with one stone: enhancing onsite engagement capabilities whilst having a digital-ready strategy in any case where you will need to switch your event from onsite to virtual.

What is this ‘Digital Fabric’ concept, exactly?

To answer this question, Let’s backtrack and re-imagine the previous analogy.

You as an event planner are about to hold your events onsite. Meanwhile the current situation is unpredictable, just like the weather. Imagine if you must leave your house under these unpredictable weather conditions — you will have to put on the appropriate clothes to get you through the day. This works the same for event planning, you should have clothes that can flexibly adapt to all kinds of weather conditions.

You can think of Digital Fabric as your “customizable wear” to shield and keep you comfortable; regardless of the situation you might face.

First, Digital Fabric should ‘comfortably’ enhance onsite experience

Digital event platforms are dime a dozen, mostly offering a virtualized event experience. Not many can present extensive proven engagement results for live events as understandably many of them were launched or developed during this pandemic where onsite events are a rarity. In pre-pandemic, a core purpose of event technologies (Jublia is proud to be a pioneer) is purely to enhance the onsite experience.

One of the missteps by planners is to have the misconception that digital platforms are primarily only for digital or virtual audiences.

Hence, the concept of having a ‘Digital Fabric’ wrapping around your event means that your digital platform should primarily aim to amplify live engagement, be it onsite smart matchmaking, live booths recommendations or unified audience interactions via Q&A/Polls/Survey for all types of audiences. An added plus will be that the platform should enable your virtual audiences to be involved, if you are planning it in a hybrid way.

Second, the Digital Fabric should tackle any ‘weather’ conditions

When you see your digital solution functioning like a Digital Fabric for your event, you will expect it to be able to anticipate changes and it should ideally have proven itself for different scenarios that may result from the prevailing conditions.

At Jublia, we have experienced and adapted based on different scenarios, some of the most common ones are:

• Going from onsite event type to a fully virtual event
• Downsizing the onsite event size and go partly virtual
• Shifting overseas audience to take part virtually due to travel restrictions
• Contact tracing requirements and cohort managements for the onsite event

The above series of ‘Plan B’ for events are simply a necessity to keep events going. Without the possibility of being flexible to change, the usual options are limited to cancellation and refund of events, or postponement. While those are not necessarily bad options, the additional ‘Plan B’ options that our Digital Fabric creates, increases the resilience of your event plan.

Our Commitment

With our 9+ years of experience in this industry and 5000+ track records in supporting various types of events, we’re ready to be your partner in this uncertain time. Our utmost objective is to elevate event organizers’ success through engagement performance and mitigate any possible risk that could come along the way. This Digital Fabric concept is a core fundamental when we advise our clients with Jublia’s Safe, Anticipate, Future-proof Event (S.A.F.E.) framework.

Do look forward to next week on how we implement this strategy in our upcoming case study! Follow us on our LinkedIn so as not to miss it. Contact us at info@jublia.com too, we will be keen to discuss how we can create with you your Secure Anticipate Future-proof Event.

Actual article date: Dec 29, 2014

Jublia has just written and published our first booklet on business matching entitled: “Designing Business Matching at Conferences and Exhibitions”. This presents a cumulation of what we have learnt in the past year through working with over 50 events in 17 cities worldwide. We have written this specially for event organisers who are either considering adopting or who have already invested in a solution that facilitates relevant meetings at their events.

Our objective is simple — the content of this publication is for the sole purpose of executing a fantastic business matching program at your event.

Here is an abstract:
“… events are cited by marketers as generating the most quality leads when compared to other channels. However with the high cost-per-lead, they are also considered an expensive channel. This makes event sales increasingly challenging when data savvy CMOs — who have been data-educated by the digital domain — demand justification for exhibiting at a trade show or for attending a conference. This is because the ROI in events is not as easily measured when compared to their digital counterparts. Event organisers are starting to respond to this trend by formulating specialised networking formats that seek to answer the questions of the end customers’ ROI… A new model is thus emerging which puts the power to engineer the customers’ ROI in the hands of event organisers.”

“Reads very well and echos what I believe in because events are not about meeting the existing customers (I can do this outside of events over dinner/lunch), but stumbling across new ideas/contacts/leads. Hence matching/recommending saves time and hence money.” — by MD of a global exhibition company in Asia.

“Even for an experience operator like myself, I find the content useful as it helps to put into focus the different models of business matching.” — by GM of an events and publications company in Asia.

Designing Business Matching at Conferences and Exhibitions is only available in hardcopy. If you would like a copy of this booklet, simply leave us with your name and address at the link here. We will send it to you free of charge!

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In 2021, there was a 50% increase in cyber attacks as an attempt to steal people’s data. The trend has unfortunately affected many industries, including the event industry. In planning events, sometimes we do not realize that we are handling a gold mine full of attendees data. But with the increasing attack, we should start being more careful in managing it.

Once data falls to the wrong hands, the consequences can be catastrophic for your event - you can lose your audiences’ trust, or worse, endangering their privacy. But, why exactly is data security so important? How do we ensure data security? Let’s dive into it.

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Events and Data Security Comes Hand in Hand

Data security has always been a concern in various industries, including the MICE. However, once the pandemic came, we had to innovate new ways to overcome the challenges it presented - namely physical gathering restriction - by connecting people through the digital platforms. But with it, comes a new risk. 

Digitally-powered events open up a new opportunity for organizers to gather event data. With the right tool, organizers can get way beyond just basic information. 

We are left with a double-edged sword. On one hand, organizers can use the data as a reference for future events. But on the other hand, the voluminous amount of personal data you hold in your hands can seem tempting for some: cyber threats and data breaches are now the real peril to your event.

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When Cyber Threats Turn to Cyber Attacks

In the first six months of 2019, Forbes found that data breaches have exposed a total of 4.1 billion records. The number is certainly surprising, especially when 3.2 billion of those records were exposed in just 8 breaches. With each data breach, people are left feeling vulnerable - privacy exposed, facing the risk of identity theft, or even financial loss.

The largest data breach to ever happen at an event was in 2015, namely at Linux Australia Conference where users’ full name, phone number, and even their addresses was obtained by attackers. If we don’t double down our efforts for data security now, we can endanger our attendees and ourselves as organizers.

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How to Ensure Your Attendees’ Data Is Secure

Now that we know the urgency behind ensuring data security, we must pay more attention to it when planning an event. How do we make sure that our event data is secure?

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Minimize the collection of unnecessary data

It might be tempting to collect every information possible on your attendees. However, too much data can also mean scattered data that has no real use to enhance their experience or to help you plan your next event.

It also heightened the risk of the data breach threat. Having more information can seem enticing to others with bad intentions, so make sure to only collect the necessary data for your event.

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Establish a good policy

Who has access to your attendees’ data? What measures do you take to ensure their data protection? It’s important for you to set clear restrictions and limitations for access. Better yet, keep it limited to only a number of trusted people in your team to avoid any leak of information.

For better understanding on how to create a better policy to protect your most valuable data, you can refer to ISO 27001, the leading international standard on information security. Jublia has also just recently obtained our ISO 27001 certification to better protect our clients’ data.

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Transparency to your attendees

Transparency is important to gain your attendees’ trust. Make sure they know that their data is collected, including the purpose of the data collection and who gets to access their data.

You can provide this information as thoroughly as you can on the data privacy policy page. This way, attendees feel safer to entrust their data in your hand.

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Train your team

Once your policy is established, time to make sure your staff is up to the task. You can ensure this by training them how to handle data, how to secure the data, and how to share it within the team. During the training period, it’s best to reiterate the restrictions and limitations just to ensure that only certain people have access to the data.

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Make sure  you’re working with partners who prioritize data security too

You have now done all you can to ensure data security, but it’s not just all up to you. Your partners, such as your tech providers, are going to have access to your event data too. So be sure to discuss your data security policy and listen to theirs. A good tech provider will be able to provide you with a transparent and detailed explanation on how they handle data - even better when they can prove it through certification and lengthy experience to convince you.

Another important thing to lookout for in a tech provider is one that goes through a regular vulnerability assessment and penetration test schedule to ensure that they stay in tip top security posture.

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At Jublia, Your Data Security is Our Top Priority

With almost a decade of experience as an engagement hub, Jublia has empowered various digitally powered live events all over the world. We are honored to be trusted to handle our clients’ event data. However, no systems can ensure 100% security, thus, we make sure that we go through regular Vulnerability Assessment and Penetration Testing (VAPT) and obtain our ISO 27001 certification by following its standards and for a better security posture. We won’t stop there, we will always find more ways to improve and innovate along the way.

Drop us a message at info@jublia.com or follow us on LinkedIn to find out more about how we can enhance your attendees’ event experience and get a demo now!

Actual article date: May 14, 2013

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Interface, experience and interaction designs are core to Jublia’s effort in delivering the easiest and fastest way for event attendees to sieve through the relevant attendees and make valuable contacts at a conference, effortlessly.

As we run a closed networking platform for attendees at events and conferences, the emphasis in our product design is not immediately noticeable for many. Furthermore, since we are moving ahead with key developments in the next update to our networking platform, I thought this is a good time to share (and archive) how design has played a key role in our formative days!

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1. Design is as good as the progress of your product

It is easy to start designing for a utopia and strive for perfection in the product. It is easy to dream up new design functions and interactions. However, in the formative days of product development in a startup, those notions simply serve to distract your focus of the product.

It is actually far more challenging to make a product design simple and effectively drive home the core focus of your Minimum Viable Product to your clients.

One example is a distinctive feature of the Jublia match platform, the personalised listing. We built it to be dynamic, easily searchable and wholesome enough for all attendees to pinpoint relevant others on the go (yes, it’s mobile compatible!). On top of that, the relevance of others to you is rank from the top to the bottom with a graded background colour scheme to subtlety emphasis the relevance.
We still have much to iterate on to reach our envisioned feature. However, focusing on the core focus of your product and effectively communicate it to our clients, is probably the best favor that I have ever gifted to my team.

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2. Setting a design language

A design language is pretty key to keeping your design uncluttered. By adopting a homogeneous (yet holistic) design language over your product(s), it allows for the bits and pieces in your design to seamlessly fit together. Google’s recent overhaul of its design made their products so much more pleasing to use.

My experience is that it is fairly easy to design a static mockup for your product. However, to allow for a ‘deep’ design language in your product, one needs to think beyond graphics and emphasis more on fruitful combination of ‘interface elements-experience-interaction’ with your users. Think beyond wireframing; adopt a storytelling approach.

Over here, we adopt a Flat user interface design (that has since been popularised by Microsoft) with an ultra minimalistic approach to interface elements. Minimalistic approach are definitely pleasing to the eyes… on the first glance. After which, it is pretty easy to throw your users in to a state-of-confusion and leaving them feeling rather uncomfortable with your product. What we use to circumnavigate this issue is the great emphasis on using design interactions (rather than elements) to guide users. We are honing this ‘art’ daily and this brings me to the next point.

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3. Test, listen and iterate

Your design is as good as a senseless bet against your market if it is not repeatedly tested. The worst is, this senseless bet increase in it’s value (and risk) the more time you spend developing and not testing it.

A key lesson we learnt is to always listen to clients’ direct requests. Listening to event organisers and attendees has brought us a few eureka moments. The people who understand best is those who have a need. And many times, these people are not us (and not focus groups).

Fast iteration and testing your new interface elements is, in our opinion, far more valuable than making the interface elements flawless. Agile development (code wise and design wise) is pretty much what we practice on a daily basis!

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4. Speak to your users

And lastly, we learnt to always establish a interface-to-user communication channel rather than building a barrier to that channel :)

We would love to hear and learn from your experiences too!

Actual article date: Aug 6, 2021

Hybrid events have been the talk of the town lately, with many outlets citing its various capabilities. Amongst the benefits mentioned, the significantly extended event lifecycle is definitely one of the more prominent advantages it holds against previous formats. But, what do the organisers exactly stand to gain from a longer event, and how does one go about implementing it?

Then: Live Events

To better grasp its potential, we must first understand the roots that shaped hybrid formats to be the way they are today, starting from live events. Being the norm for over decades, live events have championed with their irreplaceable face-to-face interactions that many attendees seek, so much so that no technology has been able to substitute it.

However, live formats had a jarring flaw which only surfaced in recent times after the virtual transition. Activity levels for physical events were discovered to occur in ‘short bursts’, where the main experiential elements only began when the attendee arrives onsite. In contrast, the periods before and after the event are much more dormant as compared to the vibrant and bustling event phase.

This flaw was ‘overlooked’ and was actually more of a non-issue, as the main point of events were, unsurprisingly, the event itself; people mainly wanted to meet, interact and forge new bonds in-person, and the status quo had seen no need for technology to rear its head into the game.
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Now: Virtual Events

However, unforeseen circumstances had disrupted the age-old trend, and virtual soon took over as the de facto format for events. It is here amidst the transition that its enterprising early-adopters figured out that they could now curate engagement strategies that actively occupied their attendees before and even after the event.

With events hosted online, attendees could now have around-the-clock access to an engagement hub chock full of relevant and engaging content even before the main event started. Despite the amount of content, however, the level of experiential engagement pales in comparison to live events, as all interactions were done through clicks and keystrokes rather than actual handshakes and gestures.

Soon: Hybrid Events

Hybrid is thus the industry’s attempt to harmonise the benefits of both formats; by tapping onto the irreplaceable engagement of live events alongside the convenient opportunities of a virtual platform, organisers can create an unrivalled event experience that truly captivates their attendees beyond the actual live duration.

This can be done through a plethora of variations, but the most encompassing method would involve:

• A pre-event phase where attendees, aided by a smart digital engagement hub, can interact and discover other highly-relevant participants and event content, which enables them to get a headstart on their negotiations and content discovery beforehand.
• An agile and intelligent event phase that monitors for top trends during the event via real-time analytics as well as any constructive feedback that the organisers can implement in a short notice.
• A post-event phase that consolidates the highlights of the event’s sessions, accompanied by discussion outlets that enable attendees to recollect their experiences and follow up with their connections virtually.

Future: ?

As elaborate as the current theories go, only one thing is cerain: hybrid only comprises of a single word, yet many modes can define it; only time will tell which hybrid models will be the most sustainable as the industry’s trailblazers pave the way for the future.

However, If this article peaks your interest on the topic of hybrid events, you can sign up for our NEW book where we detail on the bountiful opportunities that hybrid format hold. It’ll be released on the 10th August, so do look out for an email from us then!

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Have any burning questions about how you can prolong your event’s engagement? Curious about the other benefits of hybrid formats? Speak to our Hybrid Specialists at Jublia by simply emailing us at info@jublia.com! You can also chat with us on Linkedin or message anyone you know at Jublia!